Requirements gathering has come of age and those at the frontier continue to adapt it to a changing environment, where clients, stakeholders and users are better informed, empowered and in most cases know what they need.
In this environment as analysts we have to deploy tools from across verticals and add value by cross pollinating our own experiences from across the board.
The aim of this session is to introduce beginner and intermediate level analysts, account, project managers and business development leads to an innovative analytical tool that you ought to have in your tool box, and to do so with practical examples - this is an interactive session by the end of which you shall have an appreciation of Empathy maps, when and how to use them by building basic models during the session itself (all required materials will be provided).
The specific model to be covered: + Empathy maps to gain an understanding of your prospects, clients and stakeholders (Jury) to help get them on boarded, to help close the sale or to assist in identifying champions early on in the process that can be leveraged to get organization wide buy in. The learning objectives are to equip delegates with knowledge of a new and innovative business modelling tool that will enable them to better understand their prospects, clients, stakeholders and end users and thereby deliver beyond their expectations.
The Open Arms Project was created as a vehicle for current and former foster care children to share their experiences. Check out our slideshow presentation explaining our purpose.
Better understanding your prospects, clients, stakeholders and end users usin...Kubair Shirazee
Empathy maps allow you to build and understand the worldview of your audience, their pain points and motivations thereby enabling you to build products and provide services they actually want.
A deep dive into components of a user story, looking at beyond the basics that we all know (ought to know) and are familiar with. The deck provides guidance on developing individual components that make up a ‘Ready for Dev’ user story.
As a FOSS community we are constantly talking of give-back but are we engaged enough?
How could we take the strengths and learnings that make us a successful tech community to wider non tech audiences with a view of creating social transformation that addresses the needs of our societies in these turbulent times. What can we learn from the transformation FOSS and the Cloud has had on our ecosystem as technologists and how can we export that beyond tech to heal and build a stronger society?
Empathy driven content strategy Drupal camp London 2017Kubair Shirazee
This deck, delivered at DrupalCamp London 2017 introduces persona centric, empathy driven omni-channel content strategy. We will look at the process of creating ‘real’ personas, mapping their pains, gains, beliefs and behaviour, following their journey to create content touch point maps and then explore how they can be leveraged to create an empathy driven content strategy that is a win for the customer/consumer and the business.
Transforming lives using agile - Scrum Alliance Regional Gathering South Asia...Kubair Shirazee
Peace Through Prosperity (PTP) aims to provide and promote an entrepreneurial approach to prevent radicalisation through poverty alleviation at the bottom most rung of society.
Peace Through Prosperity (PTP) has from the get-go been using Agile SCRUM methodologies from program design to delivery, This presentation as delivered at the Regional Scrum Gathering South Asia in June 2015 introduces the tools and techniques used by the team to design and deliver an effective social transformation program using Agile.
Slides from the DrupalConSF 2010 presentation by Bret Piatt (of Rackspace) and Josh Koenig (of Chapter Three) explaining how PANTHEON was developed on the Rackspace cloud
The Open Arms Project was created as a vehicle for current and former foster care children to share their experiences. Check out our slideshow presentation explaining our purpose.
Better understanding your prospects, clients, stakeholders and end users usin...Kubair Shirazee
Empathy maps allow you to build and understand the worldview of your audience, their pain points and motivations thereby enabling you to build products and provide services they actually want.
A deep dive into components of a user story, looking at beyond the basics that we all know (ought to know) and are familiar with. The deck provides guidance on developing individual components that make up a ‘Ready for Dev’ user story.
As a FOSS community we are constantly talking of give-back but are we engaged enough?
How could we take the strengths and learnings that make us a successful tech community to wider non tech audiences with a view of creating social transformation that addresses the needs of our societies in these turbulent times. What can we learn from the transformation FOSS and the Cloud has had on our ecosystem as technologists and how can we export that beyond tech to heal and build a stronger society?
Empathy driven content strategy Drupal camp London 2017Kubair Shirazee
This deck, delivered at DrupalCamp London 2017 introduces persona centric, empathy driven omni-channel content strategy. We will look at the process of creating ‘real’ personas, mapping their pains, gains, beliefs and behaviour, following their journey to create content touch point maps and then explore how they can be leveraged to create an empathy driven content strategy that is a win for the customer/consumer and the business.
Transforming lives using agile - Scrum Alliance Regional Gathering South Asia...Kubair Shirazee
Peace Through Prosperity (PTP) aims to provide and promote an entrepreneurial approach to prevent radicalisation through poverty alleviation at the bottom most rung of society.
Peace Through Prosperity (PTP) has from the get-go been using Agile SCRUM methodologies from program design to delivery, This presentation as delivered at the Regional Scrum Gathering South Asia in June 2015 introduces the tools and techniques used by the team to design and deliver an effective social transformation program using Agile.
Slides from the DrupalConSF 2010 presentation by Bret Piatt (of Rackspace) and Josh Koenig (of Chapter Three) explaining how PANTHEON was developed on the Rackspace cloud
Alfresco from an agile framework perspectiveJeff Potts
This is a presentation I gave at Alfresco DevCon 2010 in the Best Practices track. It covers patterns of Alfresco customization, compares Spring Surf to agile application development frameworks like Django, and provides best practices and advice around developing Share customizations.
Face it: most Drupal intranets / extranets / back-offices feel sluggish, and that's because they do too much during the page cycle. Make them snappier by deferring work to a Queue worker.
Introducing Assetic: Asset Management for PHP 5.3Kris Wallsmith
The performance of your application depends heavily on the number and size of assets on each page. Even your blazingly fastest Symfony2 application can be bogged down by bloated Javascript and CSS files. This session will give you a basic introduction to PHP's new asset management framework, Assetic, and explore how it integrates with Symfony2 for a pleasant, common sense developer experience.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How's it Done? MI SA Conference WorkshopLaDonna Coy
This deck is from a conference workshop at the Michigan Substance Abuse Conference (09) where we explored stories about how social media is being done in different but related types of organizations. Examples include, The American Red Cross, CADCA, and Northwest Kansas Regional Prevention Center. Handout http://technologyinprevention.wikispaces.com/file/view/MIHandout.doc
Using the data from a survey in which web content professionals from six continents were questioned about their life, work and education, I revealed the six most common and relevant paths that led them to the discipline of content strategy.
Alfresco from an agile framework perspectiveJeff Potts
This is a presentation I gave at Alfresco DevCon 2010 in the Best Practices track. It covers patterns of Alfresco customization, compares Spring Surf to agile application development frameworks like Django, and provides best practices and advice around developing Share customizations.
Face it: most Drupal intranets / extranets / back-offices feel sluggish, and that's because they do too much during the page cycle. Make them snappier by deferring work to a Queue worker.
Introducing Assetic: Asset Management for PHP 5.3Kris Wallsmith
The performance of your application depends heavily on the number and size of assets on each page. Even your blazingly fastest Symfony2 application can be bogged down by bloated Javascript and CSS files. This session will give you a basic introduction to PHP's new asset management framework, Assetic, and explore how it integrates with Symfony2 for a pleasant, common sense developer experience.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How's it Done? MI SA Conference WorkshopLaDonna Coy
This deck is from a conference workshop at the Michigan Substance Abuse Conference (09) where we explored stories about how social media is being done in different but related types of organizations. Examples include, The American Red Cross, CADCA, and Northwest Kansas Regional Prevention Center. Handout http://technologyinprevention.wikispaces.com/file/view/MIHandout.doc
Using the data from a survey in which web content professionals from six continents were questioned about their life, work and education, I revealed the six most common and relevant paths that led them to the discipline of content strategy.
You Are Not Your Target Audience - How Persona Work Can Add Value to Your Int...aprilosmanof
For internal teams managing complicated websites, it can feel that pressure is coming from all directions. And with a constant barrage of internal business needs and strategies to deal with, it can be hard to stop and remember the people on the other side, the people that have to use the online experience that we are crafting.
This deck is built to simulate pitching the Dare to Bare (DTB) initiative to the Ministry of Family and Social Development Singapore to subsequently seek support in the areas of endorsement, finance and/or logistics. Comments are included, in grey, where necessary to narrate what will be elaborated during the pitch presentation.
As the most prestigious scholarship program offered by the US Government, The Fulbright Program strives to develop future leaders who can deepen bilateral ties with the United States. In this webinar I will outline winning strategies to help you appeal your candidacy through your CV, application essays, personal statement, study/research objectives, and interview.
My goal is to teach concrete self-marketing and research techniques that can help qualified applicants secure a Fulbright award. I will help participants answer these questions:
* What are your research and professional goals (and how are they connected)?
* What are your technical, analytical and interpersonal skills that prepare you to succeed?
* Why is it critical for you to study in the US (or outside the US if you are American), and why is now the best time to do so?
* How can you contribute to enhance the mission and goals of the Fulbright Program?
Regardless of the outcome, preparing the personal statements and application essays required by the Fulbright application gives applicants a headstart for MBA or graduation school applications. I encourage you to apply!
Agile in large enterprises - DrupalJam XL 2019 Kubair Shirazee
This session exploring agility and how to bring about mindset, cultural and pragmatic change in individuals, teams and organisations regardless of their size and stature. It's about exploring being human in the face of unprecedented change, teaming to cross the chasm with unrelenting focus on learning for continuous improvement.
Being human - Taking Agile, Open Source and Cloud beyond Tech with Peace Thro...Kubair Shirazee
As a community we constantly talk of giveback, at Cons we even have a track called 'being human'...but do we empathise enough with our fellow human beings? are we engaged enough beyond our bubble?
The session is an exploratory one. Exploring how we may take strengths and learnings that make us a successful Open Source community to wider audiences with a view of facilitating social transformation that addresses the needs of our societies globally.
What can we learn from the transformation Drupal, Cloud and Agile has had on our ecosystems as technologists and how can we export those lessons beyond to heal and build a stronger society?
What’s Covered
There is no silver bullet but there are references and patterns from within the global Drupal community that given air time might help the wider community see, think, feel and act beyond our limited spheres. The story revolves around one not-for-profit startup that took inspiration from the Drupal community, is using Agile, Open source and Cloud to deliver social transformation programs, and just may be an inspiration for others in the Drupal community to engage with in their own geographies.
For Who
This session is for beginners and experienced individuals alike.
This session will provoke discussions on what our community can do to improve this pale blue dot for current and future generations.
This session is about the society we want to build, live in and leave behind.
Being more human, taking Open Source, Agile and Cloud beyond tech!Kubair Shirazee
As a community we constantly talk of giveback, at Cons we even have a track called 'being human'...but do we empathise enough with our fellow human beings? are we engaged enough beyond our bubble?
The session is an exploratory one. Exploring how we may take strengths and learnings that make us a successful Open Source community to wider audiences with a view of facilitating social transformation that addresses the needs of our societies globally.
What can we learn from the transformation Drupal, Cloud and Agile has had on our ecosystems as technologists and how can we export those lessons beyond to heal and build a stronger society?
What’s Covered
There is no silver bullet but there are references and patterns from within the global Drupal community that given air time might help the wider community see, think, feel and act beyond our limited spheres. The story revolves around one not-for-profit startup that took inspiration from the Drupal community, is using Agile, Open source and Cloud to deliver social transformation programs, and just may be an inspiration for others in the Drupal community to engage with in their own geographies.
For Who
This session is for beginners and experienced individuals alike.
This session will provoke discussions on what our community can do to improve this pale blue dot for current and future generations.
This session is about the society we want to build, live in and leave behind.
Re-calibrating Giveback - taking open source and cloud beyond technology to ...Kubair Shirazee
As a community we constantly talk of giveback...but do we empathise enough with our fellow human beings? are we engaged enough beyond our bubble? are we engaged enough even within our bubble!?
The session is an exploratory one! Exploring how we may take strengths and learnings that make us a successful Open Source community to wider audiences with a view of facilitating social transformation that addresses the needs of our societies in these turbulent times... globally. What can we learn from the transformation Drupal and the Cloud has had on our ecosystems as technologists and how can we export those lessons beyond to heal and build a stronger society?
Agile for Peace as presented at the Agile Lean Network 2015 SofiaKubair Shirazee
With international development programs seen as hit and miss exercises and foreign aid failing to create the impact our policies desire the question is why are non-governmental organisations not adopting Agile/SCRUM in mass to design and deliver nontechnical programs that deliver immediate and lasting benefits.
Over the course of 2 years Peace Through Prosperity; a social enterprise has designed, prototyped, deployed an Agile, data driven social transformation program to alleviate poverty amongst the working poor and provide food security to the marginalised and vulnerable in conflict affected regions.
Peace Through Prosperity has achieved phenomenal success by adopting a user driven design approach and a Scrum based implementation framework.
This presentation has been slightly modified for slide share.
#ALE15
Digitally lead Agile Designed Social Transformation - UW Oct 2014 Kubair Shirazee
How to use an Agile project management approach to help deliver business growth and social transformation amongst street-based entrepreneurs who operate in the urban slums of Karachi.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
6. w w w . s h i r a z e e . c o m @ K u b a i r
Learn to
Empathise with
Users…Gain a better understanding
7. w w w . s h i r a z e e . c o m @ K u b a i r
Tools exist to
help us do
exactly that in a
codified manner
8. w w w . s h i r a z e e . c o m @ K u b a i r
Think and Feel
Hear
Say and Do
See
Situation
Pain
Gain
/ before / after
www.kubairshirazee.com
Empathy Map for…
The Current
State
The Persona The
Transformed
State
What the Persona
Hears
The NOISE
What the Persona
Sees
The VIEW
What the Persona Thinks &
Feels
The BELEIF
What the Persona Says &
Does
The BEHAVIOUR
The
PAIN
The
RELIEF
9. w w w . s h i r a z e e . c o m @ K u b a i r
Think and Feel
Hear
Say and Do
See
Situation
Pain
Gain
/ before / after
www.kubairshirazee.com
Empathy Map for…
The Current
State
The Persona The
Transformed
State
What the Persona
Hears
The NOISE
What the Persona
Sees
The VIEW
What the Persona Thinks &
Feels
The BELEIF
What the Persona Says &
Does
The BEHAVIOUR
The
PAIN
The
RELIEF
Think and Feel
Hear
Say and Do
See
Situation
Pain
Gain
/ before / after
Jack is undertaking
research to decide on
an institution to continue his
higher education. Setting costs aside
Jack’s current pain is to making sure he
makes the right decision.
To select an institution
that can provided a well
rounded university experience
and prove to be a competitive
edge post graduation in
pursuing a career or a
placement at a HE institute.
ANY-U is the best in
London and also the
most expensive
Great Campus
Excellent facilities
Student life was not a factor in
my choice of Any-U
Some professors
(specially tenured ones)
are not as dedicated.
Having Any-U on my
resume would help
build a good career.
Any-U is a club not
a university
Provides a good
student life
Sports centre is
amazing
Digital assets are not great.
www. has not got enough information on
requirements.
www. not good at all I never
found what I was looking for.
www. is not great
needed offline instructions to
find information on www.
www. essential info not
there its very complicated
I did not want to go to ANY-U
but circumstances changed.
Any-U was plan B
Attracted to the student
lifestyle at Any-U
Not convinced Any-U was the best
option
Lack of choice in
Sceinces
Online Registration is
inefficient
Requirements for each
school are unclear on the
website
Digital services for students
not useful at all
Simple online
Registration
Reorganising the
public website to ease
access to requirements
information
Lack of choice of food
outlets and long queues
during lunch hour
increasing number of
students on campus -
overcrowding
Lack of a
community - cliques
no easy means of accessing
systems I needs/should have
access to
Digital assets are
not great.
Em p at h y Map for… Jack is a high school
graduate undertaking research for selecting a University to enrol
in for an undergraduate degree program at Any-U.
Example Empathy Map for
an Undergraduate
Applicant
10. w w w . s h i r a z e e . c o m @ K u b a i r
Think and Feel
Hear
Say and Do
See
Situation
Pain
Gain
/ before / after
www.kubairshirazee.com
Empathy Map for…
The Current
State
The Persona The
Transformed
State
What the Persona
Hears
The NOISE
What the Persona
Sees
The VIEW
What the Persona Thinks &
Feels
The BELEIF
What the Persona Says &
Does
The BEHAVIOUR
The
PAIN
The
RELIEF
Think and Feel
Hear
Say and Do
See
Situation
Pain
Gain
/ before / after
Jack is undertaking
research to decide on
an institution to continue his
higher education. Setting costs aside
Jack’s current pain is to making sure he
makes the right decision.
To select an institution
that can provided a well
rounded university experience
and prove to be a competitive
edge post graduation in
pursuing a career or a
placement at a HE institute.
ANY-U is the best in
London and also the
most expensive
Great Campus
Excellent facilities
Student life was not a factor in
my choice of Any-U
Some professors
(specially tenured ones)
are not as dedicated.
Having Any-U on my
resume would help
build a good career.
Any-U is a club not
a university
Provides a good
student life
Sports centre is
amazing
Digital assets are not great.
www. has not got enough information on
requirements.
www. not good at all I never
found what I was looking for.
www. is not great
needed offline instructions to
find information on www.
www. essential info not
there its very complicated
I did not want to go to ANY-U
but circumstances changed.
Any-U was plan B
Attracted to the student
lifestyle at Any-U
Not convinced Any-U was the best
option
Lack of choice in
Sceinces
Online Registration is
inefficient
Requirements for each
school are unclear on the
website
Digital services for students
not useful at all
Simple online
Registration
Reorganising the
public website to ease
access to requirements
information
Lack of choice of food
outlets and long queues
during lunch hour
increasing number of
students on campus -
overcrowding
Lack of a
community - cliques
no easy means of accessing
systems I needs/should have
access to
Digital assets are
not great.
Em p at h y Map for… Jack is a high school
graduate undertaking research for selecting a University to enrol
in for an undergraduate degree program at Any-U.
Empathy Maps can be
used to gain a 50,000ft
Understanding
11. w w w . s h i r a z e e . c o m @ K u b a i r
…or get the pulse of an
individual user segment
13. w w w . s h i r a z e e . c o m @ K u b a i r
Use them to
understand big
Brands…
14. w w w . s h i r a z e e . c o m @ K u b a i r
…study the rise of
the Far-Right…
15. w w w . s h i r a z e e . c o m @ K u b a i r
…what life is like
for those trapped
in Poverty and
Conflict…
16. w w w . s h i r a z e e . c o m @ K u b a i r
…or how exploitation
is viewd by those at
the receiving end of it
17. w w w . s h i r a z e e . c o m @ K u b a i r
Empathy Maps can
not be built in
isolation
18. w w w . s h i r a z e e . c o m @ K u b a i r
Interview individuals
Arrange Group
workshops
Observe
Interrogate
Collect
Analyze
19. w w w . s h i r a z e e . c o m @ K u b a i r
Its Takes Hands-on
Field Research!
20. w w w . s h i r a z e e . c o m @ K u b a i r
Why bother?...
21. w w w . s h i r a z e e . c o m @ K u b a i r
…Allows you to
walk in your
subject’s foot steps
22. w w w . s h i r a z e e . c o m @ K u b a i r
…enables you to Chart
the Persona‘s
Journey…
Interaction with
CONTENT
23. w w w . s h i r a z e e . c o m @ K u b a i r
Decision point - As a user I have arrived at a decision. Interaction point - As a user I have engaged with this medium + content.
Exception for International prospective students
MOOC sites
SHORTLIST
+
SELECT
Unofficial Social media
channels
Represents the influence ‘of’ and engagement ‘with’ content channel.
Any-U.EDU
Any-U Profile on external
websites (top universities.com)
Any-U-Press.Com
Any-U offline publications
3rd party EDU Journals
Any-U Twitter
Any-U Official Facebook
Group
Any-U Official Youtube
Channel
Any-U Official Linkedin Page
and Groups
…Allows you to identify
Content Touch Points
The Content Journey
To better design your
Content Strategy
25. w w w . s h i r a z e e . c o m @ K u b a i r
Thank You
Empathise with your fellow inhabitants
of the Third Rock… Like, Follow and Spread
the word to…
Bring Peace Through
Prosperity
www.BringPTP.com