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1. The document discusses how to tap into the creative potential of online crowds through careful project design. It explores examples of successful and unsuccessful crowd-powered projects. 2. Two projects are described in more detail: Ideas2Ideas, which aimed to encourage constructive brainstorming through its interface design; and WikiTasks, which sought to help Wikipedia editors better organize and collaborate on tasks. 3. The document outlines several principles for designing crowd-powered projects, such as encouraging small contributions, iterative work, and contextual displays of information to maintain participation and creativity. Carefully considering crowd applications and interface is important.











































