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Agile	
  Product	
  
Development
Kubair Shirazee
@Kubair
www.shirazee.com
Practical
G
uide
Kubair Shirazee
@Kubair
Drupal
and emerging tech
evangelist
I ! building Products,
Markets &
Relationships
Practicing
Agile
1998
Kubair Shirazee
@Kubair
Delivered
30+	
  products	
  &	
  100+	
  projects	
  for	
  
clients	
  on	
  mul;ple	
  tech	
  stacks
Servicepreneur	
  
since	
  1998
Kubair Shirazee
@Kubair
The	
  most	
  awesome	
  Product	
  I	
  developed	
  during	
  
my	
  journey	
  as	
  a	
  product	
  and	
  serviceprenuer	
  was...
my	
  TEAM Ba(le	
  hardened
Providing	
  on-­‐demand…
…development	
  capacity
…R&D	
  capacity
…emerging	
  tech	
  capabili9es
…and	
  an	
  all	
  round	
  fr**king	
  AWESOME	
  AGILE	
  service
innova1ve
argumenta1ve
value	
  adding
balanced
kick	
  ass!
Kubair Shirazee
@Kubair
Products
Agile
Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
SCRUM
BAN
Its
all
about
the
Flow
DANEIL
SON
Kubair Shirazee
@Kubair
Know Your Space
Kubair Shirazee
@Kubair
Chop and Change Accordingly
Kubair Shirazee
@Kubair
THIS
IS
Agile
!
but
NOT
Practical
££££
Kubair Shirazee
@Kubair
STILL
Agile!
but
W
TF
are
you
doing!
Kubair Shirazee
@Kubair
££££
££££
££££ ££
Agile!
&
PRACTICAL
Kubair Shirazee
@Kubair
£
Kubair Shirazee
@Kubair
Practical Tips
Backlog Grooming
LESS is MORE
QUALITY vs QUANTITY
A constant stream of NEW Features is overrated
Analyse the EXISTING ones FIRST
+ Look at your support Logs
+ Talk to your support team
Concentrate on the features that get used the most -
improve the process:A/B Test process improvements -
FOCUS on UX
Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
New Features
Practical Tips
Schedule Dedicated Revenue/Cost/Margin focused
Sprints
Stay on TOP of your game - dedicate resources to
Research
ONLY then invest in NEW features
+ Analyse the demand
+ Engage with users
Kubair Shirazee
@Kubair
Study Your Ecosystem
Kubair Shirazee
@Kubair
Prac;cal	
  Agile
Means...
Kubair Shirazee
@Kubair
Prac;cal	
  Agile
Means...
You CONSTANTLY
Kubair Shirazee
@Kubair
Prac;cal	
  Agile
Means...
BROADCAST
Kubair Shirazee
@Kubair
Prac;cal	
  Agile
Means...
NARROWCAST
Kubair Shirazee
@Kubair
TREAT your user base as a community - Give it
VOICE then Listen, React, Learn, Adatp CONSTANTLY.
Offer Value & Beneftis to your Product Community
Study Maslow
FAILURE is not the objective but it is the BEST Teacher...
Micro-FAIL - A/B TEST... LEARN
Pass the OWNERSHIP to the other side of the FENCE
Create your own service/product Ecosystem
Crowdsource your Sales, Support, Ideas:YOUR BACKLOG
Let the Community Differentiate your PRODUCTS
AndYour AGILITY Differentiate the UX
Work With Them & They will Tell you
WHAT they WANT and WHEN.
butYOU DECIDE WHEN it is most effective to GIVE it to THEM
Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
THANK YOU
w w w. s h i r a ze e . c o m
More on using Agile in Tech
and non Tech projects @

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