SlideShare a Scribd company logo
Understanding Your Jury 
Empathy 
Maps 
Kubair Shirazee 
@Kubair 
www.shirazee.com
Kubair Shirazee 
@Kubair 
! 
DISCOVER! 
! 
DEFINE! 
! 
DELIVER! Good Design 
Starts with a 
Methodology…
DELIVER! …one that 
addresses 
the lifecycle 
Kubair Shirazee 
@Kubair 
! 
DISCOVER! 
! 
DEFINE! 
!
…focusing on oDELIVnER! e 
tool that is the 
foundation of User- 
Centered Design 
Kubair Shirazee 
@Kubair 
! 
DISCOVER! 
! 
DEFINE! 
!
Empathy 
Maps 
Kubair Shirazee 
@Kubair
here is one for a casual DSLR 
Kubair Shirazee 
@Kubair 
photographer…
The Current State The Persona The Transformed State 
Kubair Shirazee 
@Kubair 
The Persona’s pain points 
What the Persona thinks and feels 
What the Persona hears 
What the Persona sees 
What the Persona says and does 
What would relieve the Persona’s pain points
From here we can 
start charting the 
Persona’s Journey / 
interaction with 
Kubair Shirazee 
@Kubair 
‘Content’
The Persona’s Content 
Kubair Shirazee 
@Kubair 
Touch Points…
…which informs our 
‘Content’ Strategy 
Kubair Shirazee 
@Kubair
Kubair Shirazee 
@Kubair
…Empathise with your fellow inhabitants 
of the Third Rock… 
Like, follow and spread the word to… 
…BRiNG PEACE THROUGH PROSPERiTY 
Kubair Shirazee 
@Kubair 
Thank YOU 
www.Bringptp.com 
Transform Our world… 
be Batman without the hate… 
Kubair Shirazee | @Kubair |www.shirazee.com

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Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas

  • 1. Understanding Your Jury Empathy Maps Kubair Shirazee @Kubair www.shirazee.com
  • 2. Kubair Shirazee @Kubair ! DISCOVER! ! DEFINE! ! DELIVER! Good Design Starts with a Methodology…
  • 3. DELIVER! …one that addresses the lifecycle Kubair Shirazee @Kubair ! DISCOVER! ! DEFINE! !
  • 4. …focusing on oDELIVnER! e tool that is the foundation of User- Centered Design Kubair Shirazee @Kubair ! DISCOVER! ! DEFINE! !
  • 5. Empathy Maps Kubair Shirazee @Kubair
  • 6. here is one for a casual DSLR Kubair Shirazee @Kubair photographer…
  • 7. The Current State The Persona The Transformed State Kubair Shirazee @Kubair The Persona’s pain points What the Persona thinks and feels What the Persona hears What the Persona sees What the Persona says and does What would relieve the Persona’s pain points
  • 8. From here we can start charting the Persona’s Journey / interaction with Kubair Shirazee @Kubair ‘Content’
  • 9. The Persona’s Content Kubair Shirazee @Kubair Touch Points…
  • 10. …which informs our ‘Content’ Strategy Kubair Shirazee @Kubair
  • 12. …Empathise with your fellow inhabitants of the Third Rock… Like, follow and spread the word to… …BRiNG PEACE THROUGH PROSPERiTY Kubair Shirazee @Kubair Thank YOU www.Bringptp.com Transform Our world… be Batman without the hate… Kubair Shirazee | @Kubair |www.shirazee.com