Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Brand Management analysis of Spotify and how it ensures dominance in the competitive music streaming space. This deck will help you to analyze the various aspects of brand management and how it's crucial to ensure presence in the right spot and format to gain maximum traction.
Keywords: Company Analysis, Brand Elements, Key Consumer Segments, Porter 5 Forces, Perception Map, Brand Resonance Model, Points of Parity and Difference, Channel and Marketing Strategy.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Reporting is the most important client communication after client-onboarding. It is an integral part of SMM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend.
Preparing these FB Ads reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Ads Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Ads Report include:
1. Facebook Ads Performance Overview
2. Engagement Performance
3. Gender Targeting
5. Ad Placement Performance
6. FB Campaign Performance
7. Fb Ads Performance
8. Remarketing Campaign Performance
9. Conversions Performance
10. Recommendations
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Reporting is the most important client communication after client-onboarding. It is an integral part of SMM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend.
Preparing these FB Ads reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Facebook Ads Report.
The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.
Key sections to be included in a Facebook Ads Report include:
1. Facebook Ads Performance Overview
2. Engagement Performance
3. Gender Targeting
5. Ad Placement Performance
6. FB Campaign Performance
7. Fb Ads Performance
8. Remarketing Campaign Performance
9. Conversions Performance
10. Recommendations
7 Mobile App Marketing Campaigns for Retail SuccessJustina Perro
Localytics' CMO Josh Todd and Head Of Content Justina Perro walk through industry insights and real-life examples of solid mobile app marketing campaigns for retail brands.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
The travel and tourism industry continues to grow with many areas for future growth. With more and more travelers looking to choose a service provider focused on customer experience and security, building an app like Airbnb is certainly a worthwhile endeavor and something worth spending your time and resources on.
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. 2
Onboarding & Initial Installation
Installedand browsed inthemobile app (Android)
Downloads
Downloaded 5 Songs
Ongoing Engagement
Catalogued all brand communications over a 21-dayperiod
The Analysis Playlist and Followed
Created Playlist andFollowedArtists
3. The Summary
Push notification
Email
In-app message
MAY 30
2018
Installed App
5 Songs
Downloaded
JUNE 19
2018
Regular Engagement Messages received during the period.
No Personalization in messaging.
Just 1 in-app message received at Day 1
No Emails received during the period.
26 App notifications and 1 in-App Message received during the period
Playlist created.
Added 2 Songs.
Followed 5
Artists
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
6. First Impressions
Brilliant Experience: Simple registration
Theregistrationprocesswassimpleandseamless.Thisreducesthe
likelihoodthatuserswillstopmidwaythroughtheregistrationprocess
.
Missed Opportunity: No Welcome Notification or Email
74.4%ofpeopleexpectawelcomeemail ornotificationwhenthey
register.Havingthehighestopenrate,nearly60%demonstratesit.The
welcomeemail ornotificationisawayofthankingpeoplethatmake
themfeelvalued.Pushnotificationscancompletelychangethequalityof
theuserexperience.
7. First Impressions
Missed Opportunity: Too Early Asking For Premium
Upgrade
Immediatelyuponopeningtheapp,usersaremetwithanin-app
messageaskingthemtobuyPremiumAnnualpackage.Itiscrucialto
reachouttothecustomerattherighttimeandencouragethemto
engagewithyou.
Trycustomin-appmessagesasapartofyouronboardingflowto
Communicatevaluebyhighlightingtheadditionalfeaturesthatthe
premiumpackagepurchaseoffers.
8. Installed
app
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Regular engagement
notifications received during
this period
21Days of Growth Marketing
Push notification
Email
In-app message
MAY 30
2018
JUNE 19
2018
9. First Impressions
Brilliant Experience: Regular Engagement
Receiveddailyengagementnotifications likeaskingtocreatePlaylist,
Latestalbum/songnotifications, askingmetousethesearchfunction
etc.
Missed Opportunity: Cross-channel campaigns
There wereno in-app messages or emails leading
up to the events like new album/song launch days.A cross-channel
campaign could havehelped to create awareness amongst users ahead of
time for the eventand get excitedfor whattheywanted to hear.
Brilliant Experience: Deeplinking & Big Image Notifications
TheSanjumovietracklaunchpushdeeplinkeddirectlytothesongandit
automaticallystartedplaying.–aseamlessexperience.
The Expanded Image notifications results in great user experience.
13. 8:00 8:41
Missed Opportunity: Not so relevant
messaging
Created 2 playlists and Followed 5 artists. No
engagement message received on the basis of
these events. There was no in app message,
push or otherwise suggesting users the songs
based on the artists they follow or playlist they
have created.
Deploy content that responds to a specific event
or customer behavior. Content that is specific to
customer need or transaction aims to make
experience hassle free and effortless. Segment
usersonthebasisoftheirfollowedartistsorsongs
inplaylistscreatedandsendmessages onthebasis
ofwhattheylike ormostlikelytolisten.
First Impressions
14. The Summary
Push notification
Email
In-app message
MAY 30
2018
Installed App
5 Songs
Downloaded
JUNE 19
2018
Regular Engagement Messages received during the period.
No Personalization in messaging.
Just 1 in-app message received at Day 1
No Emails received during the period.
26 App notifications and 1 In-App Message received during the period
Playlist created.
Added 2 Songs.
Followed 5
Artists
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
15. A Second Look: MissedOpportunities
•No cross-channel onboarding welcome message
•No Cross-channel engagement messaging priming users to buy Premium package
•No nudge for usersto use app features like download, follow artists etc.
•No relevant content as per the user listening behavior
•No cross-channel programs as per the songs added to playlist
• No Personalization in messaging.
• No Location based offline targeting like Geo-fencing campaigns.
18. Use HTML In App Messaging and Email Functionality
19. Build confidence by Welcoming users on the day 1. Use Multi-Channel Messaging
20. EFFECT OF DAY 1AND DAY 2 ACTIVITY ON RETENTION
RETENTIONRATE
0%
20%
40%
60%
80%
100%
DAY
10 100
D1Active D1Inactive (Dotted) D1Active, D2 Active (Dotted) D1Inactive,D2 Inactive
Build Habits Early In The Customer Lifecycle For Long-Term Retention
DAY 1+2
ACTIVITY
RETENTION
BY DAY 3
750%+
DATA FROM APPS WITH MORE THAN 5,000 NEW USERS IN JANUARY 2016
22. Connected Content – In The Moment Marketing
You can use public APIs (Or your in-house
proprietary data ) to insert personalized,
location-specific song listing into customer
messages, encouraging them to listen to that
song or buy tickets to a particular show.
Connected Content also allows you to modify
what customers see based on individual data-
for instance playlist suggestions associated with
a customer’s preferred genre or favorite artists.
23. CANVAS – Make Your Onboarding More Powerful, Intutive & Highly
Visual with our User Journey Builder Tool
Tips:
• Convert Existing Onboarding Campaign to a
Canvas to improve testing/optimization
•Trigger the campaign to users on their first session
•Testing: Vary time of your welcome messaging
(push, email, SMS) to see which is the most effective
•Build out further messaging to engage users and
improve retention
•Canvas allows you to combine branches into a
single step
Multi-Variant, Multi-Channel Campaign
25. Braze helps us take a constructive, thoughtful approach in figuring out
what we can do today to amplify whatever technology exists.
AMI T SHAH, 1-800-FLOWERS
350%INCREASE IN CONVERSIONS OVER INDUSTRY
BENCHMARK IN ONE CAMPAIGN.
1-800-Flowers.com usesBrazeto determine
the best messaging and send times for
communications following abandoned cart
sessions. A little A/B testing goes along way.
5%
INCREASE IN CONVERSIONS WITH
PERSONALIZED HOLIDAY PROMOTIONS.
1-800-Flowers.com usesBrazeto jazz up
holiday campaigns, likeValentine'sDay. They
see successusing personalized push notifications
thatnudge customers backto their carts.
67%OF CUSTOMERS ABANDON THEIR CART,
RESEARCH REPORTS.
Baymard Institute statesthatfor every 100
customers, 67of them will leave their carts
abandoned. 1-800-Flowers.com meets this
challenge head on with Braze.
Increase revenue with a cross-channel abandoned cart campaign
26. Test, iterate, and optimize
AtMicrosoft,asimple A/B
testof howadswere
displayedinBingresulted in a
12% increase inrevenue.
Highlights
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SOURCE: THE SURPRISING POWER OF ONLINE EXPERIMENTS, HBR OCTOBER 2017
