From Fortune 500 corporations to government departments, enterprise organizations aren't typically thought of as creative environments. But the peculiarities of an enterprise organization can be fodder for creative triumph—if we have the patience. Erik von Stackelberg of Myplanet explores the landscape of enterprise UX, its users, its nuanced design challenges, and its business casual dress codes. He also shares tactics and the potential impact of great experiences at scale.

1. Experience at Scale:
Enterprise UX & Business Casual
Product Development

2. Erik von Stackelberg
Creative Director
@stackelberg

3. Erik von Stackelberg
Creative Director
@stackelberg
i suck at
the twitters...

5. marketing &
commerce
meetings &
collaboration
employee tools &
workplace products
Our Work

6. Our Approach
Deliverable-drivenResearch-driven Experiment-driven
Is there
a market
opportunity?
Is there
demand for
your product?
Will people
actually use
your product?
Will the product
be usable &
performant?
Is every
feature really
needed?

9. Problem: employees
suffer more than
consumers. opinion

10. 1. Examine the Landscape
2. Consider the Potential Impact
3. Learn to Navigate an Enterprise Project Journey
(4. convert everyone to believers)

11. The Landscape

12. What the hell is
enterprise UX
anyway?

13. “Enterprise software, also known
as enterprise application
software, is purpose-designed
computer software used to satisfy
the needs of an organization
rather than individual users.”
- Wikipedia

14. App Who creates it? Where is the user? Who is the user?
netflix an enterprise team at home consumers
slack a startup in a small org employees
sharepoint an enterprise team in a large org employees
enterprise ux, for our purposes

15. Who the hell
uses enterprise
software?

16. lawyer accountant air traffic controller pharma researcher
hr rep it admin automotive Qa bank teller
call centre rep retail employee civil servant sales rep
educators network manager nurse public safety employee

17. What does this
stuff actually
look like? (ask me later)

18. The bad & ugly.
flame suit? check!
barf bag? check!

19. The good(ish).
(picture microsoft office.)

20. Why is so much
enterprise UX
so damn bad?

21. “Shielded away from the bright
scrutiny of the consumer marketplace
and beholden only to …information
technology managers who are
concerned primarily with stability,
security and the continual justification
of their jobs and staffs…”
- Khoi Vinh

22. Things are
improving.
Slowly.

23. But we need
more boots on
the ground.

24. Potential Impacts

25. Improving employee experience.
(digital)

26. Relatively
speaking, we’ve
gots it easy.

27. In the enterprise,
having options
is not an option.(typically)

28. Solve tough
problems,
improve UX.
(well, yeah!)

29. Driving efficiency.

30. Usability drives
productivity.

31. Utility &
usability drive
productivity.

32. Productive
people solve
more problems.

33. Driving engagement.

34. Compelling
experiences drive
engagement.

35. Engaged people
solve more
problems.
(harvard business review)

36. Engaged people
solve problems
better.
(forrester)

37. Changing workplace ideology.
(marx would be proud)

38. Designers
embed tools
with ideology.
(christopher lasch)

39. Enterprise UX
can empower
employees.

40. Design software
that lets humans
be humans.

41. Navigating an Enterprise Project Journey

42. Some obstacles.

43. Some
enterprises are
inside-out.
(manning & bodine)

44. Snakes &
ladders.

45. Dungeons &
dragons.

46. A user experience
isn’t an experience
if no one
experiences it.

47. Some enablers.

48. Big orgs often
have deep
pockets.

49. Big orgs often
have big data.

50. Your users are
literally down
the hall.

51. Working with people.

52. One-size-fits-all
rarely works,
even for process.

53. Be meta-user-
centered & get
‘em involved.

54. Dust off yer hat;
it’s time fer cat
herding.Prrrrow.

55. A stakeholder is
anyone who can
derail the train.

56. Teach, don’t
preach. Have
empathy.

57. Pick your
increments and
demo often.

58. 1. 2. 3.

59. Don’t be a
pushover UX
practitioner.

60. Geek out with
your client; make
friends quickly.

61. Working with the product.

62. Identify and
clarify goals &
gaps.

63. Beat your chest.
Be a creative
guerrilla.

64. Translate
departmental
language.

65. As usual,
consider mobile
scenarios.

66. Be extra mindful
of accessibility
standards.

67. Treat security
like fire safety.
Woof!

68. Treat esoteric
constraints as a
new challenge.

69. Wrapping Up

70. Erik von Stackelberg
@stackelberg
Myplanet
@myplanetHQ
myplanet.com
Thanks!
occasional
ideas
links,
jobs,
& stuff