The document outlines the THNK Innovation Flow, a structured manual for fostering creativity and innovation through various tools and processes. It includes methodologies for sensing user needs, visioning ideas, prototyping concepts, and scaling solutions to drive societal impact. The document emphasizes the importance of user engagement, collaboration, and iterative feedback in the innovation process.

1. THNK
INNOVATION
FLOW A MANUAL FOR CREATING
BREAKTHROUGH VISION AND BIG IDEAS
TOOLKIT

2. A STRUCTURED PROCESS FOR CREATIVITY AND INNOVATION
THNK
INNOVATION
FLOW

3. INDEX: TOOLS
SENSING VISIONING

4. PROTOTYPING SCALING
INDEX: TOOLS

5. –
–
INTRODUCTION

6. –
–
–
INTRODUCTION CONT’D

7. INTRODUCTION TO THE INNOVATION FLOW

8. SENSING
VISIONING
PROTOTYPING
SCALING:
INTRODUCTION TO THE INNOVATION FLOW

9. WHEN NEEDED:
RATIONALE:
ESSENCE:
POINTERS:
INTRODUCTION: NAVIGATION OF THIS BOOK

10. YOUR NOTES

11. YOUR NOTES

12. THNK
INNOVATION
FLOW
SENSING
CONDUCT A WIDE EXPLORATION OF THE TOPIC. COMBINE
RATIONAL ANALYSIS WITH AN INTUITIVE AND ASSOCIATIVE
INQUIRY TO GATHER INSIGHTS AND USER NEEDS
Explore the unknown
Discover the weak signals
Look for contrarian perspectives
Challenge conventional wisdom

13. THE ART OF SENSING
INTRODUCTION

14. INTRODUCTION
DIVERGENT GETTING STARTED ZOOM IN (ON USER) ZOOM OUT (FOR
CONTEXT)
SEEK PROVOCATIVE
PERSPECTIVE
WILD SAFARI √ √ √
FACTS AND
FIGURES
√ √
USER INTERVIEWS √ √ √
EXPERT
INTERVIEWS
√ √ √
EMERGING
TECHNOLOGIES
√ √
USER JOURNEY √
USER PORTRAIT √ √
EMPATHY MAP √
WALK IN THE SHOES √
FORCE FIELDS √ √
SCANNING THE
LANDSCAPE
√ √
SOCRATIC DIALOGUE √ √
MIND MAPPING √ √

15. INTRODUCTION
CONVERGENT ALLOW LATENT
NEEDS TO EMERGE
DISCOVER YOUR
OWN PERSPECTIVE
SYNTHESIZE
FINDINGS
IDENTIFY SOLUTION
SPACES
PASSION AND
PURPOSE
√
USER JOURNEY √ √
EMPATHY MAP √ √
USER PORTRAIT √
REFRAMING √ √
HINDSIGHT AND
FORESIGHT
√ √
STAKEHOLDER
ENGEGAMENT
√ √
MINING FOR GOLD √ √ √
CONNECTING THE
DOTS
√ √ √
CREATIVE QUESTION √ √ √

16. THNK
INNOVATION
FLOW IDENTIFY YOUR CONNECTION WITH,
AND CEMENT YOUR DEDICATION TO,
THE TOPIC
PASSION AND
PURPOSE

17. PASSION AND PURPOSE
WHEN NEEDED RATIONALE

18. PASSION AND PURPOSE
ESSENCE POINTERS

19. THNK
INNOVATION
FLOW SEARCH AND FIND SHARED MEANING
IN A SMALL GROUP
SOCRATIC DIALOGUE

20. SOCRATIC DIALOGUE
WHEN NEEDED RATIONALE

21. SOCRATIC DIALOGUE
ESSENCE POINTERS
–
–
–
–
–

22. THNK
INNOVATION
FLOW UNDERSTAND THE POWER DYNAMICS
IN A SYSTEM IN ORDER TO BE ABLE TO
INFLUENCE THEM TO REACH A
SOCIETAL GOAL
POWER MAP

23. POWER MAP
ESSENCE POINTERS

24. THNK
INNOVATION
FLOW COLLECT DATA TO DISPEL MYTHS,
DISCOVER SURPRISE OPPORTUNITIES
AND SURFACE WEAK SIGNALS
FACTS AND FIGURES

25. FACTS AND FIGURES
WHEN NEEDED RATIONALE

26. FACTS AND FIGURES
ESSENCE POINTERS
–
–
–
–
–
–

27. THNK
INNOVATION
FLOW FIND OUT WHAT IS GOING ON IN YOUR
FIELD TO DRAW INSPIRATION FROM
SCANNING THE
LANDSCAPE

28. SCANNING THE LANDSCAPE
WHEN NEEDED RATIONALE

29. SCANNING THE LANDSCAPE
ESSENCE POINTERS
–
–
–
–
–
–
–

30. THNK
INNOVATION
FLOW BRING THE USER TO LIFE BY COMPOSING
A SEMI-FICTIONAL CHARACTER EMBODYING
THE VITAL USER TRAITS
USER PORTRAIT

31. USER PORTRAIT
WHEN NEEDED RATIONALE

32. USER PORTRAIT
ESSENCE POINTERS
–
–

33. THNK
INNOVATION
FLOW DRAW OUT USER’S WORDS, ACTIONS,
THOUGHTS AND FEELINGS TO FULLY
COMPREHEND USER NEEDS
EMPATHY MAP

34. EMPATHY MAP
WHEN NEEDED RATIONALE

35. EMPATHY MAP
ESSENCE POINTERS
–
–
–
–
–

36. THNK
INNOVATION
FLOW DISSECT THE USER EXPERIENCE FOR
USER NEEDS AND INSIGHTS
USER JOURNEY

37. USER JOURNEY
WHEN NEEDED RATIONALE

38. USER JOURNEY
ESSENCE POINTERS
–
–
–
–
–

39. THNK
INNOVATION
FLOW EARN THE TRUST OF THE USER TO
UNCOVER UNDERLYING USER NEEDS
USER INTERVIEWS

40. USER INTERVIEWS
WHEN NEEDED RATIONALE

41. USER INTERVIEWS
ESSENCE POINTERS
–

42. MASTERING
USER INTERVIEWS: POWERFUL QUESTIONS

43. THNK
INNOVATION
FLOW CONDUCT FIRST-HAND USER
OBSERVATIONS IN THEIR OWN
HABITAT TO UNCOVER USER NEEDS
WILD SAFARI

44. WILD SAFARI
WHEN NEEDED RATIONALE

45. WILD SAFARI
ESSENCE POINTERS
–

46. WILD SAFARI
ESSENCE POINTERS

47. THNK
INNOVATION
FLOW DEEPLY UNDERSTAND THE USER BY
BEING THE USER FOR A WHILE
WALK IN THE SHOES

48. WALK IN THE SHOES
WHEN NEEDED RATIONALE

49. WALK IN THE SHOES
ESSENCE POINTERS
–
–

50. THNK
INNOVATION
FLOW SCAN THE FUTURE OF TECHNOLOGY
FOR INSPIRATION
EMERGING
TECHNOLOGIES

51. EMERGING TECHNOLOGIES
WHEN NEEDED RATIONALE

52. EMERGING TECHNOLOGIES
ESSENCE POINTERS
–
–

53. THNK
INNOVATION
FLOW BECOME AWARE OF YOUR SCHOOL
OF PRACTICE AND INTERPRET THE
DRIVERS THAT SHAPE THE FUTURE
HINDSIGHT AND
FORESIGHT

54. HINDSIGHT AND FORESIGHT
WHEN NEEDED RATIONALE

55. HINDSIGHT AND FORESIGHT
ESSENCE POINTERS
–

56. HINDSIGHT AND FORESIGHT
ESSENCE POINTERS
–

57. THNK
INNOVATION
FLOW PROBE AND CAREFULLY LISTEN TO
EXPERTS FOR FRESH INSIGHTS;
ASPIRE TO CO-CREATE
EXPERT
INTERVIEWS

58. EXPERT INTERVIEWS
WHEN NEEDED RATIONALE

59. EXPERT INTERVIEWS
ESSENCE POINTERS
–
–
–
–
–
–

60. THNK
INNOVATION
FLOW RESEARCH AN OBJECT’S OR PRODUCT’S
IMPACT ON OUR PLANETARY BOUNDARIES
AND HUMANITY’S PROSPERITY
LIFE CYCLE JOURNEY
SEARCHED FOR EXTRACTIVE

61. LIFE CYCLE JOURNEY
WHEN NEEDED RATIONALE
*: inspired by Kate Raworth

62. LIFE CYCLE JOURNEY
ESSENCE POINTERS
–
–
–

63. LIFE CYCLE JOURNEY
DOUGHNUT ECONOMY

64. LIFE CYCLE JOURNEY
DOUGHNUT ECONOMY
ABOVE ECOLOGICAL CEILING / PLANETARY BOUNDARY
– EARTH’S LIFE-GIVING SYSTEMS
SOCIAL FOUNDATION
– HUMAN LIFE’S ESSENTIALS
BELOW ECOLOGICAL CEILING / PLANETARY BOUNDARY

65. THNK
INNOVATION
FLOW UNCOVER THE RULES THAT GOVERN THE
SYSTEM TO ENABLE YOU TO ASSESS
WHETHER THEY WORK AND FOR WHOM
RULES OF THE GAME

66. RULES OF THE GAME
WHEN NEEDED RATIONALE

67. RULES OF THE GAME
ESSENCE POINTERS

68. THNK
INNOVATION
FLOW ANALYZE ECOSYSTEM DYNAMICS TO
UNCOVER NEW INSIGHTS
FORCE FIELDS

69. FORCE FIELDS
WHEN NEEDED RATIONALE

70. FORCE FIELDS
ESSENCE POINTERS
–
–
–
–

71. THNK
INNOVATION
FLOW IDENTIFY YOUR STAKEHOLDERS, AND
CONSIDER HOW TO MEANINGFULLY
ENGAGE THEM
STAKEHOLDER
ENGAGEMENT

72. STAKEHOLDER ENGAGEMENT
WHEN NEEDED RATIONALE

73. STAKEHOLDER ENGAGEMENT
ESSENCE POINTERS
–
–
–
–
–
–
–

74. STAKEHOLDER ENGAGEMENT

75. THNK
INNOVATION
FLOW LIMIT YOUR SCOPE TO FORCE A TRULY
REGENERATIVE AND PROSPEROUS
OUTCOME
REGENERATIVE
PROSPERITY
CONSTRAINTS

76. REGENERATIVE PROSPERITY CONSTRAINTS
WHEN NEEDED RATIONALE

77. ESSENCE POINTERS
–
–
–
REGENERATIVE PROSPERITY CONSTRAINTS

78. THNK
INNOVATION
FLOW OVERTURN CONVENTIONAL WISDOM TO
DISCOVER NEW POSSIBILITIES
WWW.REFRAME.THNK.ORG
REFRAMING

79. REFRAMING
WHEN NEEDED RATIONALE

80. REFRAMING
ESSENCE POINTERS
–
–
–
–

81. REFRAMING
MASTERING
–
–

82. THNK
INNOVATION
FLOW FILTER ALL SENSING CLUES FOR A
HANDFUL OF KILLER INSIGHTS AND
PRESSING USER NEEDS TO EMERGE
MINING FOR GOLD

83. MINING FOR GOLD
WHEN NEEDED RATIONALE

84. MINING FOR GOLD
ESSENCE POINTERS

85. THNK
INNOVATION
FLOW CLUSTER FOR A KILLER INSIGHTS AND
PRESSING USER NEEDS TO EMERGE
CONNECTING THE
DOTS

86. CONNECTING THE DOTS
WHEN NEEDED RATIONALE

87. CONNECTING THE DOTS
ESSENCE POINTERS

88. THNK
INNOVATION
FLOW NARROW DOWN, BROADEN OR DEEPEN
THE ORIGINAL BRIEF INTO A COMPELLING
QUESTION THAT BEGS TO BE ANSWERED
CREATIVE QUESTION

89. CREATIVE QUESTION
WHEN NEEDED RATIONALE

90. CREATIVE QUESTION
ESSENCE POINTERS
–
–
–
–
–
–
–

91. THNK
INNOVATION
FLOW
VISIONING
IDEATE NEW CONCEPTS; DEVELOP, CLUSTER, AND
SELECT DIFFERENT IDEAS FOR POTENTIAL BIG
SOLUTIONS
Dreaming up visions and designing ideas
Lateral and logical thinking
Individual and team creativity
Spontaneous and slowly ripening ideas
Existing ideas and novel ideas

92. THE ART OF VISIONING
INTRODUCTION

93. INTRODUCTION
DIVERGENT GET STARTED MANY SPARKS PUSH BEYOND OUTSIDE
IN(SPIRATION)
BRAINSKETCHING
√ √
NEUE
KOMBINATIONEN
√ √ √
IDEA JACKPOT √ √
ANALOGIES FOR
INSPIRATION
√ √
WHAT WOULD YOUR
MOTHER DO?
√ √
RANDOM FORCE √ √
STEAL LIKE AN
ARTIST
√ √ √
BACKCASTING √ √
DESIGN BY NATURE
√ √
LEVERAGE DIGITAL
√ √ √
WEST SIDE STORY
√

94. INTRODUCTION
CONVERGENT FILTER THE
NUGGETS
SENSE OF
DIRECTION
FEET ON THE
GROUND
DOUBLE
CHECK
MAKE IT STICK
BRIGHT STARS AND SOLAR
SYSTEMS
√ √
USER VALUE PROPOSITION
√ √ √
BLANK SPOTS √
SHOW ME THE MONEY √
ARTICULATE THE CONCEPT
√
ELEVATOR PITCH √ √
EMOTING THE CONCEPT √
VISUALING THE CONCEPT √ √
FLAME THROWING √
TOUCH DOWN √ √
HUMILITY & ELEGANCE √ √
BEHAVIOUR DESIGN √
BRICK BY BRICK √ √

95. THNK
INNOVATION
FLOW STRETCH YOUR IMAGINATION BEYOND
TODAY’S HORIZON FOR NEW IDEAS
BACKCASTING

96. BACKCASTING
WHEN NEEDED RATIONALE

97. BACKCASTING
ESSENCE POINTERS
–

98. THNK
INNOVATION
FLOW GET A FIRST BURST OF IDEAS ONTO
PAPER BY QUICKLY SKETCHING THEM
IN SILENCE
BRAIN SKETCHING

99. BRAIN SKETCHING
WHEN NEEDED RATIONALE

100. BRAIN SKETCHING
ESSENCE POINTERS

101. THNK
INNOVATION
FLOW PLAY BY YOUR OWN RULES OF THE
GAME IN ORDER TO BETTER SERVE
YOUR USER OR SHIFT THE SYSTEM
BREAK THE RULES

102. BREAK THE RULES
WHEN NEEDED RATIONALE

103. BREAK THE RULES
ESSENCE POINTERS
–
–

104. THNK
INNOVATION
FLOW LEVERAGE BUILDING BLOCKS FROM
LEADING EDGE START-UPS TO
GENERATE NEW CONCEPTS/IDEAS
WWW.NK.THNK.ORG
NEUE
KOMBINATIONEN

105. NEUE KOMBINATIONEN
WHEN NEEDED RATIONALE

106. NEUE KOMBINATIONEN
ESSENCE POINTERS
–

107. NEUE KOMBINATIONEN
FUNCTIONS FEATURES
SAMPLE OUTPUT

108. THNK
INNOVATION
FLOW GENERATE FRESH IDEAS INSPIRED BY
LOOKING AT THE TOPIC THROUGH A
DIFFERENT, YET FAMILIAR LENS
ANALOGIES FOR
INSPIRATION

109. ANALOGIES FOR INSPIRATION
WHEN NEEDED RATIONALE

110. ANALOGIES FOR INSPIRATION
ESSENCE POINTERS
–
–
–
–

111. THNK
INNOVATION
FLOW FORCE A CONNECTION BETWEEN TWO
DISSIMILAR THINGS TO SPARK
ORIGINAL IDEAS
RANDOM FORCE

112. RANDOM FORCE
WHEN NEEDED RATIONALE

113. RANDOM FORCE
ESSENCE POINTERS
–
–
–
–

114. THNK
INNOVATION
FLOW TRIGGER NEW IDEAS BY MIXING AND
MATCHING EXISTING INGREDIENTS
WWW.IDEAJACKPOT.THNK.ORG
IDEA JACKPOT

115. IDEA JACKPOT
WHEN NEEDED RATIONALE

116. IDEA JACKPOT
ESSENCE POINTERS
–
–
–
–

117. THNK
INNOVATION
FLOW USE DIFFERENT LENSES TO STRETCH
YOUR IMAGINATION FOR TRULY NEW
IDEAS
WHAT WOULD YOUR
MOTHER DO?

118. WHAT WOULD MOTHER DO?
WHEN NEEDED RATIONALE

119. WHAT WOULD MOTHER DO?
ESSENCE POINTERS
–
–
–

120. THNK
INNOVATION
FLOW COPY IDEAS YOU LOVE AND REMIX OR
TRANSFORM THEM
STEAL LIKE AN
ARTIST

121. STEAL LIKE AN ARTIST
WHEN NEEDED RATIONALE

122. STEAL LIKE AN ARTIST
ESSENCE POINTERS
–
–
–
–

123. THNK
INNOVATION
FLOW APPLY DESIGN PRINCIPLES FROM
NATURE TO TRIGGER FRESH IDEAS
(BIOMIMICRY)
DESIGN BY NATURE

124. DESIGN BY NATURE
WHEN NEEDED RATIONALE

125. DESIGN BY NATURE
ESSENCE POINTERS
–
–
–
–

126. DESIGN BY NATURE
THEORY FURTHER READING

127. THNK
INNOVATION
FLOW DETERMINE WHERE IN A COMPLEX
SYSTEM A SMALL INTERVENTION CAN
PRODUCE BIG CHANGES
FIND YOUR
LEVERAGE POINT

128. FIND YOUR LEVERAGE POINT
ESSENCE POINTERS
–
–
–
–

129. THNK
INNOVATION
FLOW RANK, PICK AND REMIX IDEAS TO GET
TO THE MOST PROMISING, IMPACTFUL
IDEA
BRIGHT STARS &
SOLAR SYSTEMS

130. BRIGHT STARS AND SOLAR SYSTEMS
WHEN NEEDED RATIONALE

131. BRIGHT STARS AND SOLAR SYSTEMS
ESSENCE POINTERS

132. THNK
INNOVATION
FLOW PROBE FOR OVERLOOKED OPPORTUNITIES
WITHIN THE SOLUTION SPACE
BLANK SPOTS

133. BLANK SPOTS
WHEN NEEDED RATIONALE

134. BLANK SPOTS
ESSENCE POINTERS
–
–
–

135. THNK
INNOVATION
FLOW EXPLORES THE ECONOMIC VIABILITY
AND IMPACT OF THE CONCEPT
SHOW ME THE
MONEY

136. SHOW ME THE MONEY
WHEN NEEDED RATIONALE

137. SHOW ME THE MONEY
ESSENCE POINTERS
–

138. SHOW ME THE MONEY
ECO-SYSTEM PLAYERS TRANSACTION
SAMPLE OUTPUT
VALUES EXCHANGED
–
–
–
–
–
–
–
–
–
–
–
PAYMENT MODELS

139. SHOW ME THE MONEY
SAMPLE OUTPUT

140. THNK
INNOVATION
FLOW ENSURE A STRONG MATCH BETWEEN
PRODUCT FEATURES AND THE
ORIGINAL PROBLEM
VALUE PROPOSITION

141. VALUE PROPOSITION
ESSENCE POINTERS
–
–
–
–
–
–
–
–
–
–
–
–

142. USER VALUE PROPOSITION
SAMPLE OUTPUT
USER: . . . PRODUCT/SERVICE: . . .

143. THNK
INNOVATION
FLOW CREATE A CONCEPT THAT IS COMPELLING
TO THE USER AND RESPECTS PLANETARY
BOUNDARIES AND HUMAN LIFE’S
FUNDAMENTALS
INTEGRAL VALUE
PROPOSITION
Source: Inhabitat.com. Vincent Callebaut’s Swallow Next in Tai

144. INTEGRAL VALUE PROPOSITION
WHEN NEEDED RATIONALE

145. INTEGRAL VALUE PROPOSITION
ESSENCE POINTERS
–
–
–
–
–
–
–
–
–
–
–
–
–

146. INTEGRAL VALUE PROPOSITION
SAMPLE OUTPUT
USER’S
PROBLEM
BEING SOLVED
USER’S
NEEDS
USER’S
DREAM
USER’S
WORK-AROUNDS
FEATURES
(WHAT DOES
IT DO?)
BENEFITS
(WHAT VALUE
DOES THE USER
/PLANET/SOCIETY
GET FROM IT?)
EXPERIENCE
(WHAT DOES IT FEEL
LIKE?)
EDGES
(WHY IS IT BETTER THAN
ANYTHING ELSE OUT
THERE?)
PLANET’S
PROBLEM
BEING SOLVED
PLANET’S
NEEDS
PLANET’S REGENE-
RATIVE DREAM
OUTCOME
NEGATIVE EXTER-
NALITIES ON OUR
PLANET
SOCIETY’S
PROBLEM
BEING SOLVED
SOCIETY’S
NEEDS
THRIVING SOCIETY’S
DREAM OUTCOME
NEGATIVE EXTER-
NALITIES ON OUR
SOCIETY

147. THNK
INNOVATION
FLOW REMOVE EXTRAVAGANT SIGNATURE
AND PRUNE REDUNDANT FEATURES
HUMILITY AND
ELEGANCE

148. HUMILITY AND ELEGANCE
WHEN NEEDED RATIONALE

149. HUMILITY AND ELEGANCE
ESSENCE POINTERS

150. THNK
INNOVATION
FLOW ALIGN YOURSELF WITH SOMEONE WHO IS
IN AN EXCELLENT POSITION TO HELP AND
HAS AN INTRINSIC MOTIVATION TO DO SO
UNLIKELY ALLIES &
KINDRED SPIRITS
Credit: Greenpeace/Paul Hilton

151. UNLIKELY ALLIES & KINDRED SPIRITS
ESSENCE POINTERS
–
–
–
–

152. THNK
INNOVATION
FLOW INVOKE THE SPIRIT OF YOUR IDEA TO
FURTHER SHAPE IT
EMOTING THE
CONCEPT

153. EMOTING THE CONCEPT
WHEN NEEDED RATIONALE

154. EMOTING THE CONCEPT
ESSENCE POINTERS
–
–
–
–

155. THNK
INNOVATION
FLOW CRAFT A GRIPPING TEASER TO GET TO
THE ESSENCE AND PULL OTHERS
INTO YOUR IDEA
ELEVATOR PITCH

156. ELEVATOR PITCH
WHEN NEEDED RATIONALE

157. ELEVATOR PITCH
ESSENCE POINTERS
–
–

158. THNK
INNOVATION
FLOW BURN THE IDEA DOWN TO LIFT IT UP
FLAME THROWING

159. FLAME THROWING
WHEN NEEDED RATIONALE

160. FLAME THROWING
ESSENCE POINTERS

161. THNK
INNOVATION
FLOW MAKE IT CONCRETE AND BRING THE
IDEA DOWN TO THE GROUND
TOUCHDOWN

162. TOUCHDOWN
WHEN NEEDED RATIONALE

163. TOUCHDOWN
ESSENCE POINTERS
–
–
–
–
–
–

164. THNK
INNOVATION
FLOW DESIGN CLEVER, HIDDEN TRIGGERS
FOR PEOPLE TO ADOPT DESIRED
BEHAVIOR
BEHAVIOR DESIGN

165. BJ FOGG’S BEHAVIOR DESIGN MODEL

166. BJ FOGG’S BEHAVIOR DESIGN MODEL

167. BEHAVIOR DESIGN
ESSENCE POINTERS
–
–
–
–
–
–
–

168. RUNKEEPER

169. THNK
INNOVATION
FLOW (RE)IMAGINE YOUR BUSINESS AS A
SOFTWARE SERVICE, ROBOT OR
DIGITAL PLATFORM
LEVERAGE DIGITAL
Source: http://wearcam.org/pleasewait_sidevie

170. LEVERAGE DIGITAL
WHEN NEEDED RATIONALE
–
–
–
–
–
–
–
–
–

171. THNK
INNOVATION
FLOW (RE)IMAGINE YOUR BUSINESS AS A
SOFTWARE SERVICE
LEVERAGE DIGITAL (1)
Source: http://wearcam.org/pleasewait_sidevie

172. LEVERAGE DIGITAL (1)
ESSENCE POINTERS
–
–
–

173. THNK
INNOVATION
FLOW (RE)IMAGINE YOUR BUSINESS
OPERATIONS AS A ROBOT
LEVERAGE DIGITAL (2)
Source: http://wearcam.org/pleasewait_sidevie

174. LEVERAGE DIGITAL (2)
ESSENCE POINTERS
–
–
–

175. THNK
INNOVATION
FLOW (RE)IMAGINE YOUR BUSINESS AS A
DIGITAL PLATFORM
LEVERAGE DIGITAL (3)
Source: http://wearcam.org/pleasewait_sidevie

176. LEVERAGE DIGITAL (3)
ESSENCE POINTERS
–
–
–

177. LEVERAGE DIGITAL (3)
ESSENCE POINTERS
–
–
–
–

178. THNK
INNOVATION
FLOW DISTINGUISH THE BASIC BUILDING
BLOCKS OF YOUR ENTERPRISE
CONCEPT THAT CAN BE ASSEMBLED
INTO VARIOUS OFFERINGS
BRICK BY BRICK
Source: http://www.fastcompany.com/3040223/when-it-clicks-i
clicks

179. BRICK BY BRICK
WHEN NEEDED RATIONALE

180. BRICK BY BRICK
ESSENCE POINTERS
–
–
–
Distinguish the
basic building
blocks of your
enterprise
concept that can
be assembled
into various
offerings.

181. THNK
INNOVATION
FLOW EXPLORE AND FORGE “PRIVILEGED
PARTNERSHIPS” WITH STAKEHOLDERS
WEST SIDE STORY

182. WEST SIDE STORY
WHEN NEEDED RATIONALE

183. WEST SIDE STORY
ESSENCE POINTERS
DATE
ENGAGE
MARRY

184. WEST SIDE STORY
DATING MARRYING
IMMEDIATE ACTIONS
ENGAGING
1. DEFINE OWN BOUNDARIES
FOR SAFETY
• List own values, purpose,
objectives, strong points,
gaps. Focus on what is
unique.
• State preferred rules of
engagement with partner.
2. UNDERSTAND OTHER’S
BOUNDARIES FOR RESPECT
• Step in shoes of the partner,
read their values, etc. and
add a few that seem
missing, yet consistent with
their identity.
• Circle the ones that seem
most at their core; clarify
and discuss these with
partner and amend where
needed.
3. SUSPEND BOUNDARIES
FOR MUTUAL TRUST
• Jointly identify values,
purpose, objectives that
both parties have in
common.
• Jointly identify informal,
personal similarities and
connections (e.g. mutual
friends).
4. EXPAND BOUNDARIES FOR
SHARED OWNERSHIP
• Jointly identify a cause
emerging from shared
values, objectives, etc. that
both parties can identify
with and undertake
collective action towards.
• Set a stretch goal for this
joint undertaking.
5. OVERLAY BOUNDARIES FOR
INTERDEPENDENCE
• Identify a series of small-scale
projects that can only be
carried out when pooling
complementary resources
drawn from both partners,
where success is a function of
each partner contributing
something special.
6. CROSS-OVER BOUNDARIES
FOR NEW IDENTITIES
• Jointly dream about a new
future that is beyond the
current horizon of
objectives, and that can only
be reached through a fully
integrated identity, where
both parties have to
submerge into a new entity.

185. WEST SIDE STORY
DATING MARRYING
ADDITIONAL ACTIVITIES
ENGAGING
1. DEFINE OWN BOUNDARIES
FOR SAFETY
• Create a safe space for the group
and individual team members.
Internally, decide on your
decision-maker, collaboration
preferences, core values and
objectives.
2. UNDERSTAND OTHER’S
BOUNDARIES FOR RESPECT
• Invite other groups to join your
team meeting and vice versa.
Share ideas and unique
perspectives. In doing so, you
look across boundaries between
the two parties, but keep them
intact.
• Facilitate the exchange of
information and viewpoints
across boundaries. Invite groups
members to share insights and
learning.
3. SUSPEND BOUNDARIES FOR
TRUST
• Create a neutral space that is
neither mine nor yours for
individuals from both parties to
come together, take ownership
and allow group members to
interact as individuals.
• Organize events and
opportunities to create further
connection and trust; create a
fixed meeting rhythm.
4. EXPAND BOUNDARIES FOR
SHARED OWNERSHIP
• Decide on joint rules of
engagement. How will you make
sure both parties are heard and
honored? How do you hold each
other accountable to
agreements, and shared goals?
• Move outside your smaller group
boundary into a new, larger
boundary that is shared by all
involved. Create a joint sense of
community; share work.
5. OVERLAP BOUNDARIES FOR
INTERDEPENDENCE
• Establish cross-functional teams,
and carry out simple, small-scale
projects for cross-boundary
groups to gain experience at low
risk.
• Cast the creative clash to
uncover new opportunities and
solutions: challenge openly,
debate furiously, then (reconcile
conflict) and act as one.
6. CROSS-OVER BOUNDARIES
FOR NEW IDENTITIES
• As a new and joint entity, re-
imagine what is and what could
be – explore alternative futures
and emergent possibilities to
determine long-term direction.
How might you marshal wide-
ranging expertise to unearth
new opportunities and ideas?

186. THNK
INNOVATION
FLOW
PROTOTYPING
CONDUCT USER TESTING FOR FEEDBACK, WITH THE
AIM OF IMPROVING THE CONCEPT
Users and experts
Playfulness
Quick & dirty and cheap
Show, don’t tell
Learning, Feedback & Refining

187. THE ART OF PROTOTYPING
INTRODUCTION

188. INTRODUCTION
THINK WITH
YOUR HANDS/
BODY
ENGAGE
OTHERS FOR
FEEDBACK
CHECK CRUCIAL
ASSUMPTIONS
CO-CREATE MAKE IT
CONCRETE AND
TANGIBLE
SCALE
MODELING
√ √ √ √
ROLE PLAYING √ √ √ √
STORY
BOARDING
√ √
PROTOTYPING
USER TESTING
√ √
PICNIC AT THE
GRAVEYARD
√ √
LOOK BEFORE
YOU LEAP
√ √

189. THNK
INNOVATION
FLOW ENACT THE CONCEPT TO SOLICIT USER
FEEDBACK FOR CONCEPT
IMPROVEMENT
ROLE PLAYING

190. ROLE PLAYING
WHEN NEEDED RATIONALE

191. ROLE PLAYING
ESSENCE POINTERS

192. THNK
INNOVATION
FLOW BUILD A SIMPLE PHYSICAL
REPRESENTATION OF THE IDEA FOR
FEEDBACK AND IMPROVEMENT
SCALE MODELING

193. SCALE MODELING
WHEN NEEDED RATIONALE

194. SCALE MODELING
ESSENCE POINTERS

195. THNK
INNOVATION
FLOW SKETCH THE USER EXPERIENCE FOR
FEEDBACK AND IMPROVEMENT
STORY BOARDING

196. STORY BOARDING
WHEN NEEDED RATIONALE

197. STORY BOARDING
ESSENCE POINTERS

198. THNK
INNOVATION
FLOW SOLICIT FEEDBACK ON A QUICK &
DIRTY MOCK-UP FROM USERS –
TO FAIL AND IMPROVE
USER PROTOTYPE
TEST

199. USER PROTOTYPE TEST
WHEN NEEDED RATIONALE

200. USER PROTOTYPE TEST
ESSENCE POINTERS

201. THNK
INNOVATION
FLOW IDENTIFY SIMILAR CONCEPTS AND
MAKE YOURS DISTINCTIVE AND
BETTER
PICNIC AT THE
GRAVEYARD

202. PICNIC AT THE GRAVEYARD
WHEN NEEDED RATIONALE

203. PICNIC AT THE GRAVEYARD
ESSENCE POINTERS

204. THNK
INNOVATION
FLOW REDUCE RISKS AND FIX FATAL WEAK
SPOTS
LOOK BEFORE YOU
LEAP

205. LOOK BEFORE YOU LEAP
WHEN NEEDED RATIONALE

206. LOOK BEFORE YOU LEAP
ESSENCE POINTERS

207. THNK
INNOVATION
FLOW
SCALING
CONVERT IDEAS INTO TANGIBLE, CONCRETE ACTIONS.
STIMULATE SCALE-UP FOR LARGE SOCIETAL IMPACT
AND ADAPTABILITY TO AN UNCERTAIN FUTURE
Push a little to generate lots of pull
Spark a movement that goes beyond the concept
Design a contagious effect into the concept
Place many small bets for agility
Catch a wave and ride the momentum

208. THE THNK DEFINITION OF SCALING
INTRODUCTION

209. THNK
INNOVATION
FLOW DESIGN SMART TACTICS INTO YOUR
CONCEPT TO INCREASE THE ODDS OF
EXPONENTIAL GROWTH
SCALING FRAMES

210. SCALING FRAMES
WHEN NEEDED RATIONALE

211. SCALING FRAMES
ESSENCE POINTERS
–
–

212. EMERGENCE

213. SET TARGETS

214. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

215. ALLOW
EMERGENCE

216. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

217. BALANCE
CONTROL

218. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

219. FOSTER
AN ECOSYSTEM

220. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

221. EXPAND TO
ADJACENCIES

222. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

223. HARNESS
FOLLOWERSHIP

224. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

225. ENGAGE THE
CROWD

226. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

227. POWER LAWS &
LONG TAILS

228. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

229. SEED OPTIONALITY

230. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

231. EXPERIMENT
TO IMPROVE

232. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

233. EXPLOIT DATA

234. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

235. DESIGN CHOICES

236. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

237. INTRODUCE
A CURRENCY

238. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

239. NETWORKS

240. TARGET
HUBS AND
AMPLIFIERS

241. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

242. ACTIVATE
NETWORKS

243. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

244. JUMP ACROSS
NETWORKS

245. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

246. INFECT WITH IDEAS

247. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

248. LEVERAGE
NETWORK EFFECTS

249. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

250. DEVELOP A
COMMUNITY

251. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

252. GAMIFY

253. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

254. WAVES

255. UNLEASH A WAVE

256. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

257. CATCH A WAVE

258. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

259. RIDE A WAVE

260. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

261. CREATE A
MOVEMENT

262. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

263. SYNCHRONIZE

264. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

265. BUILD CRESCENDO

266. DESCRIPTION
EXAMPLE TRIGGER QUESTIONS

267. FURTHER READING
RELATES TO TITLE

268. FURTHER READING
RELATES TO TITLE

269. O18