What does it take to get your findings read, heard and acted upon while they are still relevant? How do you get the people who need to act on your research interested in your findings? How do you make your findings and reports more usable?
On Echo chambers, Dead loops, Product design and UXTadej Mursic
On Echo chambers, Dead loops, Product design and UX Lecture for "Startup: Maribor", November 2016, #startupmaribor - Razvijanje produkta v sodelovanju z uporabniki
Blank Page to World Stage [Design Matters 2017] Cheryl Platz
Keynote by Cheryl Platz for Day 1 of Design Matters 2017. To book Cheryl for your next event, visit ideaplatz.com
Most designers are experts at improving upon existing experiences - but how does your process translate to a brand new product? How do you make the case for input modalities no one's ever used in your context before?
Cheryl shares some of the design processes and techniques she used to help get the Echo Look from a blue-sky idea to a tangible, validated experience in the hands of customers worldwide. You'll leave with a clearer picture of how your own skills translate to new product work - and what to expect when you're breaking new NUI (natural user interface) ground on your projects.
In this presentation i talk about the design process for mobile. From knowing your user goals and preferences, to your business needs, and the different factors you need to consider before building an app.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
What does it take to get your findings read, heard and acted upon while they are still relevant? How do you get the people who need to act on your research interested in your findings? How do you make your findings and reports more usable?
On Echo chambers, Dead loops, Product design and UXTadej Mursic
On Echo chambers, Dead loops, Product design and UX Lecture for "Startup: Maribor", November 2016, #startupmaribor - Razvijanje produkta v sodelovanju z uporabniki
Blank Page to World Stage [Design Matters 2017] Cheryl Platz
Keynote by Cheryl Platz for Day 1 of Design Matters 2017. To book Cheryl for your next event, visit ideaplatz.com
Most designers are experts at improving upon existing experiences - but how does your process translate to a brand new product? How do you make the case for input modalities no one's ever used in your context before?
Cheryl shares some of the design processes and techniques she used to help get the Echo Look from a blue-sky idea to a tangible, validated experience in the hands of customers worldwide. You'll leave with a clearer picture of how your own skills translate to new product work - and what to expect when you're breaking new NUI (natural user interface) ground on your projects.
In this presentation i talk about the design process for mobile. From knowing your user goals and preferences, to your business needs, and the different factors you need to consider before building an app.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
An introduction to ergonomics for mobile UX (Ux in the City)Neil Turner
Presented at UX in the City 2016. The presentation covers why it’s so important to consider the ergonomics of a design, how we hold our devices, what our physical constraints are and how you can use this information to design digital experiences that not only look great, but feel great as well.
Mobile UX Design Best Practices for AdvertisingBrant Nesbitt
As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
The Value of User Experience (from Web 2.0 Expo Berlin 2008)Niko Nyman
Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in turn transformed into business value for the company.
Don't focus on technology and features. Heck, don't focus on the "product." Focus on the experience you want to create, and build a system that gets you there.
The audio is from my talk at http://2007.dconstruct.org/.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Characteristics of a well designed user interfaceThomas Byttebier
"Designing a good user interface is like tightrope walking: it's all about finding the right balance."
Translated slides for a presentation I first gave at Luca School of Arts, Gent, March 2015.
[Slightly updated November and December 2015]
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017Zoltan Kollin
Everyone agrees that well-designed products are intuitive, simple, clean, honest, innovative...except when they're not. It's not the design principles that matter the most - it's the users.
In this session I'll show how focusing on the users' needs might end up with you creating amazing products even when it sometimes means barbarously breaking widely accepted design guidelines.
UCD from across the pond - A case study in remote UXNeil Turner
How do you design the UX for a complex website when you're based in the UK and the users, business stakeholders and the rest of the design team are in America? In this insightful case study you’ll find out what lessons I learnt from tackling this challenge in a recent role.
You’ll learn how to foster a collaborative remote team; how to use technology to carry out remote UX research, design and usability testing; and which UX tools and techniques are best suited to remote UX.
The challenges and opportunities of multi-tasked, multi-device and connected users is be explored when designing digital products. An end-to-end methodology based on Contextual Design that addresses the challenges above is presented along with practical examples.
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
Owning the Interaction in Dynamic Environmentsguestf4f7a4b38
Abstract
As the internet gets more interactive with the widespread adoption of broadband, we must continue to own user interactions across this changing landscape. This presentation will highlight the challenges from a UK design agency perspective and demonstrate my commerical, practical method for describing dynamic user interactions.
An introduction to ergonomics for mobile UX (Ux in the City)Neil Turner
Presented at UX in the City 2016. The presentation covers why it’s so important to consider the ergonomics of a design, how we hold our devices, what our physical constraints are and how you can use this information to design digital experiences that not only look great, but feel great as well.
Mobile UX Design Best Practices for AdvertisingBrant Nesbitt
As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
The Value of User Experience (from Web 2.0 Expo Berlin 2008)Niko Nyman
Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in turn transformed into business value for the company.
Don't focus on technology and features. Heck, don't focus on the "product." Focus on the experience you want to create, and build a system that gets you there.
The audio is from my talk at http://2007.dconstruct.org/.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Characteristics of a well designed user interfaceThomas Byttebier
"Designing a good user interface is like tightrope walking: it's all about finding the right balance."
Translated slides for a presentation I first gave at Luca School of Arts, Gent, March 2015.
[Slightly updated November and December 2015]
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017Zoltan Kollin
Everyone agrees that well-designed products are intuitive, simple, clean, honest, innovative...except when they're not. It's not the design principles that matter the most - it's the users.
In this session I'll show how focusing on the users' needs might end up with you creating amazing products even when it sometimes means barbarously breaking widely accepted design guidelines.
UCD from across the pond - A case study in remote UXNeil Turner
How do you design the UX for a complex website when you're based in the UK and the users, business stakeholders and the rest of the design team are in America? In this insightful case study you’ll find out what lessons I learnt from tackling this challenge in a recent role.
You’ll learn how to foster a collaborative remote team; how to use technology to carry out remote UX research, design and usability testing; and which UX tools and techniques are best suited to remote UX.
The challenges and opportunities of multi-tasked, multi-device and connected users is be explored when designing digital products. An end-to-end methodology based on Contextual Design that addresses the challenges above is presented along with practical examples.
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
Owning the Interaction in Dynamic Environmentsguestf4f7a4b38
Abstract
As the internet gets more interactive with the widespread adoption of broadband, we must continue to own user interactions across this changing landscape. This presentation will highlight the challenges from a UK design agency perspective and demonstrate my commerical, practical method for describing dynamic user interactions.
Show Me You Know Me - An Intro to UX and CROJeremy Hamman
August 2016 - Adobe IDUG Conference Phoenix
Introducing the value of user experience, conversion rate optimization, and some simple tools and resources to an audience of print designers. Talk focuses on methods for learning more about users, where they are in the conversion funnel, and how to meet them in their moment of need.
On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
Unleash Design Thinking to (Re)Design Your BusinessFITC
Sebastiaan Dorgelo
TRIMM
Overview
In this presentation Sebastiaan will talk about how UX design is about figuring out the bigger picture. And how doing that can help you, your team and your clients in working together more effectively, have more fun and grow.
He’ll explain how awareness of your strategic role as a designer will help you own it and keep focusing on the bigger picture, enabling you to keep seeing opportunities, deliver better results and build strong, long-term client relations. Developing a mindset in your teams of researching, exploring, pitching new ideas and selling them, you’ll be in better control of the work you get to do, doing better business and helping your clients develop theirs.
Objective
Inspire designers to look beyond the task they’re assigned to and in their turn inspire their teams to have bigger dreams and do more.
Target Audience
UX/UI designers, agile/multidisciplinary team members, product owners, project managers
Five Things Audience Members Will Learn
Why curiosity and empathy are a designer’s most important skills
How visualizing your curiosity will reveal the bigger picture
How the bigger picture will unleash design thinking
How design thinking will energize the team and lead to better solutions
How all of this leads to doing more than you were asked for
Introduction to User Experience and case studies from PakistanEbtihaj khan
This is an introductory presentation on user experience delivered at Google Biz Fest (Peshawar) 2018. The presentation starts with the speaker talking about the importance of user experience and then giving examples of case studies from Pakistan.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
We are hiring !
We are looking to hire people who think different, who walk with confidence, who are full of enthusiasm and energy to build something of their OWN, who might be varied in their characteristics but have a ONE GOAL (to build world class experiences on digital medium).
We are hiring Skill & Passion !
VIDEO: https://vimeo.com/94589063
As designers, we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds.
As if the web wasn’t difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies.
Face it, the industry is constantly changing and so should we. Let's learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond.
Presented at MobileCamp Chicago 2014
An end to end deep dive through the process of designing user experiences — especially for mobile and responsive web apps. The presentation covers the design process from defining and understanding the problem through iterative solution sprints where hypotheses are tested with lean prototypes.
This talk was originally prepared for a three hour course on User Experience design for a group of start-ups working with an incubator for whom I serve as a mentor.
A few weeks ago I had the opportunity to deliver a talk at Shift in Split, Croatia.
Shift is a developer conference, so initially, I thought it would be entertaining to talk about what it’s like to work with an engineer, from a designers perspective. The working title of the talk was Things Engineers Hate About Working With (Me) a Designer.
I was going to share the mistakes I’ve made, and learned from, along the way. A manifesto of what not to do when working with an engineer. However, feedback included phrases like “it’s a bit tongue & cheek” and the best talks are ones that are “raw, honest and vulnerable.”
You don’t write code, but you’ve been successful in spite of it. The lines are blurring between design & engineering. Why not talk about how tools have helped bridge that gap?
There was something more interesting to talk about. I realized that I didn’t write code because I didn’t need to. For years I’d been spoiled, and to some extent enabled, by a handful of incredibly talented iOS engineers. The realization didn’t sit well with me.
I scrapped everything and went back to the drawing board.
Tools were my first introduction to a hobby that turned into a passion that has become an obsession
They have been steadily influencing and shaping me as a designer from the first time I sat in front of a computer in elementary school. I would not realize how much they’d impact my life until much much later.
Tools have had a massive influence on me and my work, but had they on others?
Put the key stakeholders in the same room with an unlimited modelling surface, and some tricks, and you'll end up not only with a viable model, but also with skeleton for continuous improvement.
Why Lean UX in the Enterprise is not impossible and how we did it.
Presented at the Digital Product Design & Lean Product Best Practices joint meetup on June 10th.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
'User First, Mobile Second' - UX Camp Brighton 2019
1. USER FIRST, MOBILE SECOND
LEO BARNES - SENIOR CONSULTANT @ AMIDO
Hello
My name is LEO and I’m here to chat to you for a bit about a MOBILE PROJECT
Hopefully you find some of my EXPERIENCES helpful
2. WHO THE HELL IS THIS!?
LEO BARNES
▸ Education: Film production
▸ Early years: Content creation
▸ Middle bit: Website definition and build
▸ Then: Product management
▸ Currently: Digital consulting
▸ Future: LEGO tester / millionaire
So WHO AM I?
I was educated in FILM MAKING
Spent my early years in CONTENT creation for INTERACTIVE TV and WEB
Then some TIME managing PRODUCTS for MEDIA BRANDS
3. If you have used DIGITAL PRODUCTS by these brands you’ve probably used something I HELPED build…
Interactive TV
Mobile video
Programme MICROSITES
Event TICKETING
STREAMING video (CLICK)
And this guy in the middle represents my YEAR OUT in NEW YORK learning MARTIAL ARTS
4. THE CLASSIC NINJA TO UX DESIGNER SCALE
TOTALLY NINJA UX DESIGNER
Classic scale
(CLICK)
I IMAGINE I’m about here
REALITY I’m about here (CLICK)
Want to STAY AWAY from ‘UX NINJA’ though
Otherwise I might as well put my CV on INSTAGRAM… (CLICK)
6. WHO THE HELL IS THIS!?
WHAT I DO
BUSINESS ANALYSIS
▸ Work with stakeholders & users
▸ Understand problems
▸ Gather requirements
▸ Create ‘things’ to develop
▸ Prioritise ‘things’
UX DESIGNER
▸ Work with stakeholders & users
▸ Understand problems
▸ Gather requirements
▸ Create ‘things’ to develop
▸ Prioritise ‘things’
AS A BUSINESS ANALYST…
Talk to people about what they WANT
Understand USER NEEDS
Define those NEEDS
Create DOCUMENTS to help development
Ensure things happen in a LOGICAL AGILE ORDER
As I wrote this, I realised the UX part of my job is very similar (CLICK)
9. AMIDO
THE ELEVATOR PITCH
▸ Cloud-native solutions engineered with integrity, transforming businesses and
improving human experiences, one step at a time.
▸ Amido is an independent, vendor-agnostic technical consultancy specialising in
solving business problems with cloud native technology.
▸ We help our clients build resilience at scale, flexibility for the future and
differentiation of customer experience.
▸ And, we do this while minimising business-risk and build-cost.
▸ www.amido.com
This is what our WEBSITE says
(CLICK)
But it’s basically this
12. “MOBILE WILL ULTIMATELY BE THE WAY
YOU PROVISION MOST OF YOUR SERVICES.
THE WAY I LIKE TO PUT IT IS, THE ANSWER
SHOULD ALWAYS BE MOBILE FIRST. YOU
SHOULD ALWAYS PUT YOUR BEST TEAM ON
YOUR MOBILE APP.”
- ERIC SCHMIDT (2010), EXECUTIVE CHAIRMAN OF ALPHABET INC
(READ)
I don’t agree with this blanket approach…
BUT is is often the approach (CLICK)
13. THE STORY
USER FIRST, MOBILE SECOND
▸ ‘Mobile first’ often default approach
▸ How does the user consume your content?
▸ What is the most appropriate platform?
▸ When is ‘Mobile first’ acceptable?
▸ Even when the evidence proves otherwise?
▸ Tips and stuff to think about 1
2
MOBILE FIRST - because “Everyone is on their mobile”
BUT have to think about above
Will cover SOME of this now
Most RECENT mobile project was…
14. FREQ
CLIENT - Global (HEART, CAPITAL, RADIO X, CLASSIC etc)
PROJECT ‘FREQ'
PRONOUNCED ‘Freak’
YOU’RE probably ASKING - Where did the name come from?
(CLICK)
16. FREQ
THE PROBLEM
Presenters read ON AIR promos (eg; Coca-cola)
This is broadcast live to your RADIO (CLICK)
PROVE to advertisers
Listen AGAIN
NOTE down mentions
RECORD mentions
EMAIL it to advertisers
MAKE MONEY (CLICK)
18. FREQ
THE BRIEF
▸ Replace manual process
▸ Simple to use
▸ Use new technology
▸ Build it ‘Mobile First’
▸ Replace humans with robots
MANUAL process - LOOOOOOOOOOONG (3+ hours)
Make it SIMPLE
What can we ACHIEVE with NEW TECH
MOBILE FIRST
20. Because…
Show INNOVATION
Show FUTURE THINKING
Not a TECH reason
Not a USER reason
but a BUSINESS reason
…. and that’s OKAY TOO (sometimes)!
WHAT did we BUILD? (CLICK)
22. In FACT we built it RESPONSIVE
So you could ARGUE not TECHNICALLY ‘MOBILE FIRST’ at all
DESKTOP UNDER THE RADAR… (CLICK)
23. SERIOUSLY, I’M NOT A NINJA
Like a NINJA!
(CLICK)
Some UNEXPECTED results…
24. THE LONG TAIL
The STORY of FREQ doesn’t end there…
ACTUALLY Extended past initial brief (CLICK)
25. PRODUCERS use FREQ to check PAST show content
PRESENTERS use it to follow up on past shows (what did I say!?)
FUTURE - Inserting ADS based on LIVE on-air discussions!
26. PLATFORM FIRST
MOBILE is a PLATFORM
Aside from BUSINESS REASONS
Would you EVER pick that FIRST?
Imagine I work for an EVENTS company…
27. PLATFORM FIRST
FICTICIOUS BRIEF!
▸ Organise a party
▸ Somewhere amazing
▸ Once in a lifetime experience
▸ Fantastic food
▸ Exceptional scenery
▸ ‘Instagrammable’ (obvs)
I GET this BRIEF (read)
And imagine I think PLATFORM FIRST
I have the PERFECT location!!
30. “You shouldn’t start with the Spotify model. Spotify didn’t
start with the Spotify model.
You shouldn’t start with Scrum. Scrum didn’t start with Scrum.
You should start by identifying what you want to improve,
and introduce constraints that force the improvement.”
- Dan North (@tastapod)
This quote from DAN NORTH talks to this a BIT
(READ)
PLATFORM is a CONSTRAINT
APPLY that after you know the REQUIREMENTS
32. MANY things, but for MOBILE…
User LOCATION
App CORE FUNCTION
USER NEEDS
What be be ACHIEVED that is not better served on DESKTOP?
Why will LIFE be BETTER with the MOBILE app?
34. “JUST ONE
MORE THING”
Ask QUESTIONS
Find out USER NEEDS
DIVE DEEP
Make sure you ask WHY
REASONS behind a REQUIREMENT
ALWAYS ask “Just one more thing” (CLICK)
That can be the MOST IMPORTANT
What ELSE can you do….? (CLICK)
35. STAKEHOLDER INTERVIEWS
WORKSHOPS
QUANTITIVE RESEARCH
QUALITATIVE RESEARCH
GUERILLA TESTING
USER TESTING
FIELD STUDIES
PERSONA BUILDING
JOURNEY MAPPING
PROTOYPING TASK ANALYSIS
CARD SORTING
BENCHMARK TESTING
WRITE USER STORIES
USER RESEARCH
Clearly LOADS we could talk about
Let’s FOCUS ON…
38. USER RESEARCH
COFFEE SHOP TESTING
▸ Buy someone a coffee
▸ People (normally) like to help
▸ Ask their opinion
▸ Define goals
▸ Keep quiet (let them talk)
▸ Thank them
▸ Keep your coffee intake in check!
My FAVOURITE
TALK ‘one-on-one’ with REAL people
RELAXED
Helps PROVE some ASSUMPTIONS (and disprove others)
You are often TOO CLOSE to the SOLUTION
Are SURVEYS not better? (CLICK)
39. USER RESEARCH
SURVEYS: A STUDY WITH JAM
THEY ALSO CONDUCTED A SURVEY.
WOULD YOU PREFER TO CHOOSE
FROM 6 OR 30 TYPES OF JAM?
UNANIMOUSLY PEOPLE SAID 30!
ON ALTERNATE SATURDAYS
6 OR 30 JAMS WERE SOLD.
ON WHICH DAY DID THEY SELL MORE?
WHEN THERE WERE 6 TO CHOOSE FROM
SURVEYS ARE NOT ALWAYS
AN INDICATOR OF BEHAVIOUR
COURTESY OF JOE LEECH (@MRJOE)
Surveys CAN be good
BUT not conclusive… (CLICK)
(READ)
WHAT does this PROVE?
BE CAREFUL about how you research
You might THINK you’d get the SAME answer
40. WHAT WAS HE ON
ABOUT?
“I DUNNO, I WAS TOO DISTRACTED BY HIS TRAINERS!
So, a little SUMMARY
41. GREAT SCOTT!
SUMMARY
1. Work with nice, smart people (we’re hiring!)
2. Design for needs, not for platform
3. Why not desktop?
4. Be more Columbo
5. Conduct the right kind of research
6. Don’t call yourself a ninja
(OBLIGATORY BACK TO THE FUTURE PHOTO)
WORK with nice, smart people (we’re hiring!)
Design for NEEDS, NOT for PLATFORM
Why not DESKTOP?
Be more COLUMBO
Conduct the right kind of RESEARCH
Don’t call yourself a NINJA (unless you are one)