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Experience is the product


             Peter Merholz
             peterme@adaptivepath.com
Experience Is The Product
A new photographic apparatus
A new photographic apparatus
A NEW PHOTOGRAPHIC APPARATUS.

  This apparatus consists of a box containing a camera, A, and a
  frame, C, containing the desired number of plates, each held in a
  small frame of black Bristol board. The camera contains a mirror,
  M, which pivots upon an axis and is maneuvered by the extreme
  bottom, B. This mirror stops at an angle of 45°, and sends the
  image coming from the objective to the horizontal plate, D, at the
  upper part of the camera. The image thus reflected is righted

A new photographic apparatus
  upon this plate.

  As the objective is of short focus, every object situated beyond a
  distance of three yards from the apparatus is in focus. In
  exceptional cases, where the operator might be nearer the object
  to be photographed, the focusing would be done by means of the
  rack of the objective. The latter can also slide up and down, so
  that the apparatus need not be inclined when buildings or high
  trees are being photographed. The door, E, performs the role of a
  shade. When the apparatus has been fixed upon its tripod and
  properly directed, all the operator has to do is to close the door, P,
  and raise the mirror, M, by turning the button, B, and then
  expose the plate. The sensitized plates are introduced into the
  apparatus through the door, I, and are always brought
  automatically to the focus of the objective through the pressure
  of the springs, R. The shutter of the frame, B, opens through a
  hook, H, with in the pocket, N. After exposure, each plate is lifted
  by means of the extractor, K, into the pocket, whence it is taken
  by hand and introduced through a slit, S, behind the springs, R,
  and the other plates that the frame contains. All these operations
  are performed in the interior of the pocket, N, through the
  impermeable, triple fabric of which no light can enter.

  An automatic marker shows the number of plates exposed. When
  the operations are finished, the objective is put back in the
  interior of the camera, the doors, P and E, are closed, and the
  pocket is rolled up. The apparatus is thus hermetically closed,
  and, containing all the accessories, forms one of the most
  practical of systems for the itinerant photographer.
A NEW PHOTOGRAPHIC APPARATUS.

  This apparatus consists of a box containing a camera, A, and a
  frame, C, containing the desired number of plates, each held in a
  small frame of black Bristol board. The camera contains a mirror,
  M, which pivots upon an axis and is maneuvered by the extreme
  bottom, B. This mirror stops at an angle of 45°, and sends the
  image coming from the objective to the horizontal plate, D, at the
  upper part of the camera. The image thus reflected is righted

A new photographic apparatus
  upon this plate.

  As the objective is of short focus, every object situated beyond a
  distance of three yards from the apparatus is in focus. In
  exceptional cases, where the operator might be nearer the object
  to be photographed, the focusing would be done by means of the
  rack of the objective. The latter can also slide up and down, so
  that the apparatus need not be inclined when buildings or high
  trees are being photographed. The door, E, performs the role of a
  shade. When the apparatus has been fixed upon its tripod and
  properly directed, all the operator has to do is to close the door, P,
  and raise the mirror, M, by turning the button, B, and then
  expose the plate. The sensitized plates are introduced into the
  apparatus through the door, I, and are always brought
  automatically to the focus of the objective through the pressure
  of the springs, R. The shutter of the frame, B, opens through a
  hook, H, with in the pocket, N. After exposure, each plate is lifted
  by means of the extractor, K, into the pocket, whence it is taken
  by hand and introduced through a slit, S, behind the springs, R,
  and the other plates that the frame contains. All these operations
  are performed in the interior of the pocket, N, through the
  impermeable, triple fabric of which no light can enter.

  An automatic marker shows the number of plates exposed. When
  the operations are finished, the objective is put back in the
  interior of the camera, the doors, P and E, are closed, and the
  pocket is rolled up. The apparatus is thus hermetically closed,
  and, containing all the accessories, forms one of the most
  practical of systems for the itinerant photographer.
Experience Is The Product
“You press the button,
 we do the rest”
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
You press the button...
Experience Is The Product
... we do the rest
Experience Is The Product
What’s the highest
 compliment?
“Highly profitable.”
“Never breaks.”
Experience Is The Product
“Cool.”
Experience Is The Product
“When you start
looking at a problem
and it seems really
simple with all these
simple solutions,
you don’t really
understand the
complexity of the
problem. And your
solutions are way
too oversimplified,
and they don’t
work.”
Experience Is The Product
technology
Experience Is The Product
Experience Is The Product
Experience Is The Product
“Like a dog’s walking
on his hind legs, it is
not done well; but you
are surprised to find it
done at all.”
       — Samuel Johnson
Experience Is The Product
Experience Is The Product
“...Then you get into
the problem, and
you see it’s really
complicated. And
you come up with all
these convoluted
solutions. That’s
sort of the middle,
and that’s where
most people stop,
and the solutions
tend to work for a
while....”
technology
features



technology
Experience Is The Product
Experience Is The Product
8-event/1-month timer with 3-hour backup.
Experience Is The Product
“... But the really
great person will
keep on going and
find the key,
underlying principle
of the problem. And
come up with a
beautiful elegant
solution that
works.”
Steve Jobs
“... But the really
great person will
keep on going and
find the key,
underlying principle
of the problem. And
come up with a
beautiful elegant
solution that
works.”
Steve Jobs
1984
features



technology
experience


 features



technology
Experience Is The Product
Experience Is The Product
Girls gone Wii!
http://www.scottweisbrod.com/index.php/?p=187   The New York Times, June 8, 2007
products are people too
Experience Is The Product
Experience Is The Product
they know who they are
user interface

    logic


    data
user interface
user interface




MAGIC
user interface

    logic


    data
user interface

    logic


    data
user interface

    logic


    data
user interface

    logic


    data
Experience Is The Product
Experience Is The Product
experience vision
“You press the button,
 we do the rest”
“You press the button,
 we do the rest”
Experience Is The Product
Our Vision
The Road to Google Calendar:
                       (it’s important to have one)
                                                      for you
                                    works
 • Set out to build a calendar that
                                              to use
        Fast, visually appealing, and joyous
    –
                                              into the calendar
        Drop dead simple to get information
    –
                                            inders, invitations, etc.)
        More than boxes on a screen (rem
    –
                                           r whole life in one place
        Easy to share so you can see you
    –

                                  where not everyone
 • Designed for a consumer world
                                    me system)
   has a calendar (or one on the sa
                                    )
    – Open APIs (import and publish
    – Invitations for everyone

                                     t Manager
   Presented by Carl Sjogreen, Produc
Our Vision
The Road to Google Calendar:
                       (it’s important to have one)
                                                      for you
                                    works
 • Set out to build a calendar that
                                              to use
        Fast, visually appealing, and joyous
    –
                                              into the calendar
        Drop dead simple to get information
    –
                                            inders, invitations, etc.)
        More than boxes on a screen (rem
    –
                                           r whole life in one place
        Easy to share so you can see you
    –

                                  where not everyone
 • Designed for a consumer world
                                    me system)
   has a calendar (or one on the sa
                                    )
    – Open APIs (import and publish
    – Invitations for everyone

                                     t Manager
   Presented by Carl Sjogreen, Produc
Our Vision
The Road to Google Calendar:
                       (it’s important to have one)
                                                      for you
                                    works
 • Set out to build a calendar that
                                              to use
        Fast, visually appealing, and joyous
    –
                                              into the calendar
        Drop dead simple to get information
    –
                                            inders, invitations, etc.)
        More than boxes on a screen (rem
    –
                                           r whole life in one place
        Easy to share so you can see you
    –

                                  where not everyone
 • Designed for a consumer world
                                    me system)
   has a calendar (or one on the sa
                                    )
    – Open APIs (import and publish
    – Invitations for everyone

                                     t Manager
   Presented by Carl Sjogreen, Produc
Tandy Zoomer   Newton MessagePad
G oa ls

1. Fi ts in sh ir t po cket

2. Sy nc s se am le ss ly w it h PC

3. Fa st an d ea sy to use

4. Co sts no m ore th an $299
G oa ls

1. Fi ts in sh ir t po cket

2. Sy nc s se am le ss ly w it h PC

3. Fa st an d ea sy to use

4. Co sts no m ore th an $299
leverage the system
Experience Is The Product
Capture image
 Advance film
Capture image   Develop film
 Advance film     Print film
                Refill camera
Photographic system




Capture image          Develop film
 Advance film            Print film
                       Refill camera
Experience Is The Product
Browse audio
 Play audio
 Rate audio
Product




Browse audio
 Play audio
 Rate audio
Browse audio
 Play audio
 Rate audio
Browse audio    Browse audio Delete audio
 Play audio      Play audio   Make playlists
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs
                 Add audio        etc...
Browse audio    Browse audio Delete audio
 Play audio      Play audio   Make playlists
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs
                 Add audio        etc...
Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
                                                    Buy media
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs            Buy games
                 Add audio        etc...
                                               Subscribe to podcasts
Play


Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
                                                    Buy media
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs            Buy games
                 Add audio        etc...
                                               Subscribe to podcasts
anage
   Play                 M


Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
                                                    Buy media
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs            Buy games
                 Add audio        etc...
                                               Subscribe to podcasts
anage                       cquire
   Play                                              A
                        M


Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
                                                    Buy media
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs            Buy games
                 Add audio        etc...
                                               Subscribe to podcasts
System




                          anage                       cquire
   Play                                              A
                        M


Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
                                                    Buy media
 Rate audio      Rate audio   Stream radio
               Alter metadata   Burn CDs            Buy games
                 Add audio        etc...
                                               Subscribe to podcasts
http://www.flickr.com/photos/coming_soon/309102389/
http://www.flickr.com/photos/bartificial/122164551/
“People want to know the name of the drug first,
then how they should take it. “
“People want to know the name of the drug first,
then how they should take it. “


Experiential Requirements
At-a-glance drug identification

At-a-glance ID for each family member

Easy to read

Clear intake instructions

Additional information at hand
“People want to know the name of the drug first,
then how they should take it. “


Experiential Requirements                      Solution
At-a-glance drug identification                Prominent drug name display

At-a-glance ID for each family member          Color-coded for each family member

Easy to read                                   Re-shaped bottle for easier reading

Clear intake instructions                      Attached information card

Additional information at hand                 Clear intake instructions
“People want to know the name of the drug first,
then how they should take it. “


Experiential Requirements                      Solution
At-a-glance drug identification

At-a-glance ID for each family member

Easy to read

Clear intake instructions

Additional information at hand
Managing Tradeoffs

Color printers too expensive

But color-coding is helpful

How about....
Managing Tradeoffs

Color printers too expensive

But color-coding is helpful

How about....

Rings!
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
2. We want to enable new ways
  1. We want to help people make
                                                                           of organizing photos.
their photos available to the
people who matter to them.                                                                                           it is all too easy to get
                                                                              Once you make the switch to digital,
                                                                                                                   of photos you take with that
                                                                           overwhelmed with the sheer number
                                                                                                                  cipal way people go about
                                        moments captured on their          itchy trigger finger. Albums, the prin
  Maybe they want to keep a blog of                                                                             -- until you get to 20 or 30 or 50 of
                                     to show off their best pictures to    organizing photos today, are great
cameraphone, or maybe they want                                                                                     ing rolls of film developed, but
                                       brity. Or maybe they want to        them. They worked in the days of gett
the whole world in a bid for web cele                                                                            te need of a Florida condo and full
                                       of their kids with their family      the quot;albumquot; metaphor is in despera
securely and privately share photos
                                      these things possible and more!
across the country. Flickr makes all                                        retirement.


                                                                              Part of the solution is to make
  To do this, we want to get photos
                                                                            the process of organizing photos
into and out of the system in as
many ways as we can: fromand from,whatever                                  collaborative. In Flickr, you can give your friends, family,
                             the web from
                                                                                                               r photos - not just to
                                                                                                                  anize you
                                                                            and other contacts permission to org
                      puters          e com
 mobile devices, from the users' hom                                                                            tags. People like to ooh and ahh,
                                     their photos. And we want to be        add comments, but also notes and
 software they are using to manage                                                                               n sharing photos. Why not give
                                        s as possible: on the Flickr        laugh and cry, make wisecracks whe
 able to push them out in as many way                                                                              look at them over the internet?
                                     posting to outside blogs or ways we    them the ability to do this when they
 website, in RSS feeds, by email, by                                                                             the photos as metadata, you can
                                        we going to use those smart         And as all this info accretes around
 haven't thought of yet. What else are                                                                          since all this info is also searchable.
                                                                             find them so much easier later on,
 refrigerators for?


     Flickr is the WD-40 that makes
  it easy to get photos from one
  person to another in whatever way
  they want.
Charmr
A diabetes management prototype
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
Our Vision
           The Road to Google Calendar:
                                  (it’s important to have one)
                                                                 for you
                                               works
            • Set out to build a calendar that
                                                         to use
                   Fast, visually appealing, and joyous
               –
                                                     ion into the calendar
                   Drop dead simple to get informat
               –
                                                            rs, invitations, etc.)
                   More than boxes on a screen (reminde
               –
                                                        whole life in one place
                   Easy to share so you can see your
               –

                                             where not everyone
            • Designed for a consumer world
                                                 system)
              has a calendar (or one on the same
               – Open APIs (import and publish)
               – Invitations for everyone




Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
the experience
 is the product
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com

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Experience Is The Product

  • 1. Experience is the product Peter Merholz peterme@adaptivepath.com
  • 5. A NEW PHOTOGRAPHIC APPARATUS. This apparatus consists of a box containing a camera, A, and a frame, C, containing the desired number of plates, each held in a small frame of black Bristol board. The camera contains a mirror, M, which pivots upon an axis and is maneuvered by the extreme bottom, B. This mirror stops at an angle of 45°, and sends the image coming from the objective to the horizontal plate, D, at the upper part of the camera. The image thus reflected is righted A new photographic apparatus upon this plate. As the objective is of short focus, every object situated beyond a distance of three yards from the apparatus is in focus. In exceptional cases, where the operator might be nearer the object to be photographed, the focusing would be done by means of the rack of the objective. The latter can also slide up and down, so that the apparatus need not be inclined when buildings or high trees are being photographed. The door, E, performs the role of a shade. When the apparatus has been fixed upon its tripod and properly directed, all the operator has to do is to close the door, P, and raise the mirror, M, by turning the button, B, and then expose the plate. The sensitized plates are introduced into the apparatus through the door, I, and are always brought automatically to the focus of the objective through the pressure of the springs, R. The shutter of the frame, B, opens through a hook, H, with in the pocket, N. After exposure, each plate is lifted by means of the extractor, K, into the pocket, whence it is taken by hand and introduced through a slit, S, behind the springs, R, and the other plates that the frame contains. All these operations are performed in the interior of the pocket, N, through the impermeable, triple fabric of which no light can enter. An automatic marker shows the number of plates exposed. When the operations are finished, the objective is put back in the interior of the camera, the doors, P and E, are closed, and the pocket is rolled up. The apparatus is thus hermetically closed, and, containing all the accessories, forms one of the most practical of systems for the itinerant photographer.
  • 6. A NEW PHOTOGRAPHIC APPARATUS. This apparatus consists of a box containing a camera, A, and a frame, C, containing the desired number of plates, each held in a small frame of black Bristol board. The camera contains a mirror, M, which pivots upon an axis and is maneuvered by the extreme bottom, B. This mirror stops at an angle of 45°, and sends the image coming from the objective to the horizontal plate, D, at the upper part of the camera. The image thus reflected is righted A new photographic apparatus upon this plate. As the objective is of short focus, every object situated beyond a distance of three yards from the apparatus is in focus. In exceptional cases, where the operator might be nearer the object to be photographed, the focusing would be done by means of the rack of the objective. The latter can also slide up and down, so that the apparatus need not be inclined when buildings or high trees are being photographed. The door, E, performs the role of a shade. When the apparatus has been fixed upon its tripod and properly directed, all the operator has to do is to close the door, P, and raise the mirror, M, by turning the button, B, and then expose the plate. The sensitized plates are introduced into the apparatus through the door, I, and are always brought automatically to the focus of the objective through the pressure of the springs, R. The shutter of the frame, B, opens through a hook, H, with in the pocket, N. After exposure, each plate is lifted by means of the extractor, K, into the pocket, whence it is taken by hand and introduced through a slit, S, behind the springs, R, and the other plates that the frame contains. All these operations are performed in the interior of the pocket, N, through the impermeable, triple fabric of which no light can enter. An automatic marker shows the number of plates exposed. When the operations are finished, the objective is put back in the interior of the camera, the doors, P and E, are closed, and the pocket is rolled up. The apparatus is thus hermetically closed, and, containing all the accessories, forms one of the most practical of systems for the itinerant photographer.
  • 8. “You press the button, we do the rest”
  • 14. You press the button...
  • 16. ... we do the rest
  • 18. What’s the highest compliment?
  • 24. “When you start looking at a problem and it seems really simple with all these simple solutions, you don’t really understand the complexity of the problem. And your solutions are way too oversimplified, and they don’t work.”
  • 30. “Like a dog’s walking on his hind legs, it is not done well; but you are surprised to find it done at all.” — Samuel Johnson
  • 33. “...Then you get into the problem, and you see it’s really complicated. And you come up with all these convoluted solutions. That’s sort of the middle, and that’s where most people stop, and the solutions tend to work for a while....”
  • 38. 8-event/1-month timer with 3-hour backup.
  • 40. “... But the really great person will keep on going and find the key, underlying principle of the problem. And come up with a beautiful elegant solution that works.” Steve Jobs
  • 41. “... But the really great person will keep on going and find the key, underlying principle of the problem. And come up with a beautiful elegant solution that works.” Steve Jobs 1984
  • 47. http://www.scottweisbrod.com/index.php/?p=187 The New York Times, June 8, 2007
  • 51. they know who they are
  • 52. user interface logic data
  • 55. user interface logic data
  • 56. user interface logic data
  • 57. user interface logic data
  • 58. user interface logic data
  • 62. “You press the button, we do the rest”
  • 63. “You press the button, we do the rest”
  • 65. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – into the calendar Drop dead simple to get information – inders, invitations, etc.) More than boxes on a screen (rem – r whole life in one place Easy to share so you can see you – where not everyone • Designed for a consumer world me system) has a calendar (or one on the sa ) – Open APIs (import and publish – Invitations for everyone t Manager Presented by Carl Sjogreen, Produc
  • 66. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – into the calendar Drop dead simple to get information – inders, invitations, etc.) More than boxes on a screen (rem – r whole life in one place Easy to share so you can see you – where not everyone • Designed for a consumer world me system) has a calendar (or one on the sa ) – Open APIs (import and publish – Invitations for everyone t Manager Presented by Carl Sjogreen, Produc
  • 67. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – into the calendar Drop dead simple to get information – inders, invitations, etc.) More than boxes on a screen (rem – r whole life in one place Easy to share so you can see you – where not everyone • Designed for a consumer world me system) has a calendar (or one on the sa ) – Open APIs (import and publish – Invitations for everyone t Manager Presented by Carl Sjogreen, Produc
  • 68. Tandy Zoomer Newton MessagePad
  • 69. G oa ls 1. Fi ts in sh ir t po cket 2. Sy nc s se am le ss ly w it h PC 3. Fa st an d ea sy to use 4. Co sts no m ore th an $299
  • 70. G oa ls 1. Fi ts in sh ir t po cket 2. Sy nc s se am le ss ly w it h PC 3. Fa st an d ea sy to use 4. Co sts no m ore th an $299
  • 74. Capture image Develop film Advance film Print film Refill camera
  • 75. Photographic system Capture image Develop film Advance film Print film Refill camera
  • 77. Browse audio Play audio Rate audio
  • 78. Product Browse audio Play audio Rate audio
  • 79. Browse audio Play audio Rate audio
  • 80. Browse audio Browse audio Delete audio Play audio Play audio Make playlists Rate audio Rate audio Stream radio Alter metadata Burn CDs Add audio etc...
  • 81. Browse audio Browse audio Delete audio Play audio Play audio Make playlists Rate audio Rate audio Stream radio Alter metadata Burn CDs Add audio etc...
  • 82. Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  • 83. Play Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  • 84. anage Play M Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  • 85. anage cquire Play A M Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  • 86. System anage cquire Play A M Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  • 89. “People want to know the name of the drug first, then how they should take it. “
  • 90. “People want to know the name of the drug first, then how they should take it. “ Experiential Requirements At-a-glance drug identification At-a-glance ID for each family member Easy to read Clear intake instructions Additional information at hand
  • 91. “People want to know the name of the drug first, then how they should take it. “ Experiential Requirements Solution At-a-glance drug identification Prominent drug name display At-a-glance ID for each family member Color-coded for each family member Easy to read Re-shaped bottle for easier reading Clear intake instructions Attached information card Additional information at hand Clear intake instructions
  • 92. “People want to know the name of the drug first, then how they should take it. “ Experiential Requirements Solution At-a-glance drug identification At-a-glance ID for each family member Easy to read Clear intake instructions Additional information at hand
  • 93. Managing Tradeoffs Color printers too expensive But color-coding is helpful How about....
  • 94. Managing Tradeoffs Color printers too expensive But color-coding is helpful How about.... Rings!
  • 101. 2. We want to enable new ways 1. We want to help people make of organizing photos. their photos available to the people who matter to them. it is all too easy to get Once you make the switch to digital, of photos you take with that overwhelmed with the sheer number cipal way people go about moments captured on their itchy trigger finger. Albums, the prin Maybe they want to keep a blog of -- until you get to 20 or 30 or 50 of to show off their best pictures to organizing photos today, are great cameraphone, or maybe they want ing rolls of film developed, but brity. Or maybe they want to them. They worked in the days of gett the whole world in a bid for web cele te need of a Florida condo and full of their kids with their family the quot;albumquot; metaphor is in despera securely and privately share photos these things possible and more! across the country. Flickr makes all retirement. Part of the solution is to make To do this, we want to get photos the process of organizing photos into and out of the system in as many ways as we can: fromand from,whatever collaborative. In Flickr, you can give your friends, family, the web from r photos - not just to anize you and other contacts permission to org puters e com mobile devices, from the users' hom tags. People like to ooh and ahh, their photos. And we want to be add comments, but also notes and software they are using to manage n sharing photos. Why not give s as possible: on the Flickr laugh and cry, make wisecracks whe able to push them out in as many way look at them over the internet? posting to outside blogs or ways we them the ability to do this when they website, in RSS feeds, by email, by the photos as metadata, you can we going to use those smart And as all this info accretes around haven't thought of yet. What else are since all this info is also searchable. find them so much easier later on, refrigerators for? Flickr is the WD-40 that makes it easy to get photos from one person to another in whatever way they want.
  • 105. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – ion into the calendar Drop dead simple to get informat – rs, invitations, etc.) More than boxes on a screen (reminde – whole life in one place Easy to share so you can see your – where not everyone • Designed for a consumer world system) has a calendar (or one on the same – Open APIs (import and publish) – Invitations for everyone Peter Merholz peterme@adaptivepath.com
  • 109. the experience is the product Peter Merholz peterme@adaptivepath.com