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Apresentação Ericsson - Inauguracao do Laboratório IoT
The document outlines the inauguration of the IoT Laboratory in Indaiatuba, Brazil, revealing significant investments and anticipated growth in the IoT sector, with an estimated economic impact of $11 trillion by 2025. It highlights various IoT projects aimed at enhancing societal efficiency through smart transportation systems and integrated operations, as well as collaborations with universities for 5G research. Additionally, it covers Ericsson's capabilities in driving innovation and addressing diverse use cases in the telecommunications industry.
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Apresentação Ericsson - Inauguracao do Laboratório IoT
- 1. Inauguração do LaboratórioIoT da Sociedade Conectada 29 de abril de 2016 Indaiatuba – São Paulo, Brasil Acelerando IOT
- 2. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 2
- 3. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 3 nO INÍCIO DE ALGO GRANDE 2019 $1.3T INVESTIMENTOS IoT 2020 $1.9T VALOR AGREGADO IoT 2021 15B IoT CONEXÕES Fonte: IDC Gartner Ericsson McKinsey AT Kearney 2025 $11T IMPACTO ECONÔMICO IoT
- 4. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 4 ACELERAndo a sociedade conectada 5G, IoT e Cloud acelerando a Sociedade Conectada Agilidade Ecossistema Inovação Crescimento Eficiência
- 5. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 5 BUSCAMOS SOLUçÕES TRANSFORMADORAS Impacto ambientalProsperidade Econômica Legado social Novos Objetivos de Desenvolvimento Sustentável da ONU (SDGs #17, 2030)
- 6. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 6 90 anos de brasil REDES Uma rede para um milhão de diferentes necessidasdes TI Transforma operadoras em empresas digitais MÍDIA Encanta clientes de TV todos os dias INDÚSTRIAS Transformando indústrias e sociedade 45 Anos de P&D no Brasil 60 Anos de produção local ininterrúpta 20 Projetos de P&D com universidades brasileiras 1B BRL Investidos em P&D nos últimos 15 anos 3,500 Colaboradores 10,000 Colaboradores na América Latina
- 7. Edvaldo Santos Diretor doCentro de Inovação Acelerando IOT
- 8. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 8 › Único player global com Centro de P&D&I próprio no Brasil – atualmente 460 pessoas › Maior investimento em P&D&I no setor de Telecom: 1B BRL nos últimos 15 anos › 80 patentes internacionais registradas CENTRO DE INOVAçÃO LATAM Indaiatuba, São Paulo Pesquisa Aplicada Nuvem, SDN, Segurança, Eficiência Energética, Redes de Distribuição de Conteúdo (CDN), entre outros Desenvolvimento de Redes Core Soluções para Rede Fixa, de Centrais AXE até IMS (IP Multimedia Subsystem) TV & Mídia IPTV, Mídia e Desenvolvimento de Portal OSS/BSS Cobrança e Faturamento Gerenciador de Catálogo Gerenciamento de Receita Soluções Full Stack
- 9. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 9 LABORATóRIO de IOT da Sociedade Conectada SOLUÇÕES COMERCIAIS UNIVERSIDADE PARCEIROS AGÊNCIAS DE FOMENTO CLIENTES CENTRO DE INOVAÇÃO ERICSSON GOVERNO PROVAS DE CONCEITO IOT 5G>> >>
- 10. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 10 › 1.300 ônibus e 6.000 pontos de ônibus conectados › Pontos e terminais de ônibus com display online de informação › Informação em tempo real para passageiros via site e aplicativo › Integração com Google Maps › Mais eficiência operacional › Melhor satisfação dos usuários SISTEMA DE TransportE INTELIGENTE EM GOIÂNIA
- 11. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 11 › Centro Integrado de Operações com Sistema de Respostas à Emergência › Solução de vídeo conectado com 500 câmeras, 160 km de cabos ópticos, com software integrado › Menos ocorrências e taxa de homicídio reduzida de 10,21 para 8,29 / 100.000 habitantes SÃO JOSÉ DOS CAMPOS reduz criminalidade
- 12. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 12 Prevenção desastres Água inteligente Agricultura conectada Floresta conectada
- 13. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 13 Na América Latina… › Projetos de pesquisa em 5G com UFC, Unicamp e USP › Ericsson trará 5G ao Brasil em parceria com América Móvil › Ericsson e Telefônica em parceria pelo 5G › Forte ecossistema global para capturar melhores ideias para 5G › Ágil lançamento e gerenciamento dos serviços 5G › Sistema 5G mais inteligente e refinado O CAMINHO PARA 5g
- 14.
- 15. Jesper Rhode Diretor deMarketing Sessão “Acelerando IOT”
- 16. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 16 Source: Ericsson Mobility Report, Nov 2015 Connected Devices in 2021 28 BILLION 15 billion IoT DEVICES 13 billionMOBILE PHONES, PC’S, LAPTOPS, TABLETS
- 17. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 17 Leverage on the data asset User Cellular & non-Cellular communication Consumer IoT Industry IoT + +Leverage existing subscriber data asset Identification SecurityAuthentication Services ~12.5B*~5.5B*~10B* * Estimated numbers for 2021. Source: Ericsson Mobility Report November 2015 MWC16 Proof Point - User and IoT Data Analytics | Ericsson Internal | 2016-01-15 | Page 4
- 18. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 18 On to Something Big 2019 $1.3T IoT INVESTMENT 2020 $1.9T IoT VALUE-ADD 2021 15B IoT CONNECTIONS Source: IDC Gartner Ericsson McKinsey AT Kearney €1T EU28 IoT ECONOMIC VALUE 2025 $11T IoT ECONOMIC IMPACT
- 19. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 19 › Artificial intelligence will allow consumers to interact with objects around them without having to use a smartphone screen › Half of smartphone owners think they will be able to talk to household appliances 3. AI Ends The Screen Age The grass is too long so I have to cut it Lamp, please switch off while I boil water so we don’t blow a fuse Would you like me to turn the lights off when you go to bed? Source: Ericsson ConsumerLab, 10 Hot Consumer Trends 2016, 2015 Base: 6,649 iOS/Android smartphone users aged 15–69 in Istanbul, Johannesburg, London, Mexico City, Moscow, New York, Paris, San Francisco,
- 20. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 20
- 21. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 21
- 22. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 22
- 23. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 23 IoT a Prime Opportunity for all Cloud Big Data 5G Business efficiency New revenues Consumer readiness Chipsets & devices Nanotech OPERATORSINDUSTRIES TELECOM OPERATORS › Grow and diversify revenues › New offerings and service customization › Automation and operational efficiencies › Relevance in the Networked Society INDUSTRIES › Automation and operational efficiencies › Resource optimization and regulatory compliance › User experience and convenience › Competitive edge in the Networked Society SCALABILITY – SECURITY – STANDARDS
- 24. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 24 MASSIVE NUMBER OF CONNECTIONS DIVERSE USE CASE REQUIRMENTS COST, BATTERY LIFE AND COVERAGE Key challenges
- 25. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 25 Ericsson IoT Capabilities spanning the Value Chain STANDARDS An SECURITY ECOSYSTEMS Connectivity Platforms Analytics Services CONSUMERLAB
- 26. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 26 Building IOT networks Platform for 50 Billion Open Innovation Global developments Global standard Milestones every year Research & Development 5G System View One Network – Multiple Industries Industry Journey Technology Evolution © Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015
- 27. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 27 5G 1000x Mobile Data Volumes 10x-100x Connected Devices 5x Lower Latency 10x-100x End-user Data Rates 10x Battery Life for Low Power Devices Source: METIS Evolution Towards 2020 4G3G2G © Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015
- 28. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 28
- 29. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 29 One network – multiple industries @ A common network platform with dynamic and secure Network Slices © Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015
- 30. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 30 Wide Range of Requirements Massive communications CAPILLARY NETWORKS LOW COST, LOW ENERGY SMALL DATA VOLUMES MASSIVE NUMBERS ULTRA RELIABLE VERY LOW LATENCY VERY HIGH AVAILABILITY LOGISTICS, TRACKING AND FLEET MANAGEMENT SMART AGRICULT URE SMART BUILDING REMOTE HEALTH CARE Critical communications SMART METER TRAFFIC SAFETY & CONTROL INDUSTRIAL APPLICATION & CONTROL REMOTE MANUFACTURING , TRAINING, SURGERY Ericsson Internal | © Ericsson AB 2015 | 2015-11-06 | Page 30
- 31. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 31 Full range of solutions Addressing diversity of use cases Global cellular IoT for all GSM markets Wide range of Massive IoT applications Ultra low-end Massive IoT applications NB-IoT LTE-M EC- GSM Massiv e IoT
- 32. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 32 Cellular Serves a diversity of IoT use cases MODULE COST/ PERFORM ANCE COVERAGE/ BATTERY LTE CAT-1 (with PSM, eDRX) LTE CAT-M1 (with EC, PSM, eDRX) EC-GSM-IoT + PSM + eDRX NB-IOT + EC + PSM + eDRX VEHICLE/ASSE T TRACKING Unlicensed LPWA 100 bps 1 Mbps 10 Mbps 10+ years ENVIRONMENT MONITORING 10 km 10s kbps VOICE SERVICES CONNECTED ELEVATORS KIDS/ELDERLY/PET/VIP TRACKING SMART GRID MANAGEMENT <$5 <$25 <$10 UsecaseDIVERSITY SMART METERING, SMART BUILDING, HOME AUTOMATION SMART CITY LIGHTING, WASTE MANAGEMENT
- 33. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 33 Vertical IoT Applications & Services IoT Service Enablement IoT Connectivity Network Developer Service Creator Service Enabler ~15% ~50% 100% Share of addressable IoT revenue Increased complexity with new: Eco- systems Business Models Business Processes
- 34. IOT Accelerator analysts_mediapresentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 34