The document summarizes surveys conducted between 2007-2009 to understand public awareness and attitudes toward recycling in North Carolina. It also discusses how social marketing and social media can be used to promote recycling. Specifically, it conducted pilot programs using Facebook at UNC Charlotte to test if social media could change recycling behaviors on campus. The results showed increases in the amounts of materials collected for recycling in the dorms involved.
Nonprofit Insights: Who is Volunteering in America?VolunteerMatch
Who is volunteering in America? How much do they volunteer, and with what organizations?
How can nonprofits best engage Americans in their causes?
The new report from the Corporation for National and Community Service, "Volunteering and Civic Life in America," has some answers. Drawn from the most recent U.S. Census Bureau surveys of tens of thousands of households, the report and its accompanying website show how cities, states, age groups and other demographics rank and interact when it comes to volunteering and community involvement.
What does this mean for nonprofits? How can you use this data to increase support for your organization's efforts? Why does it matter that parents volunteer at a higher rate than non-parents, or that two out of every three Americans are volunteering informally in their communities?
For April 2013 Nonprofit Insights webinar, VolunteerMatch President Greg Baldwin had a special conversation with Dr. Christopher Spera, Director of Research & Evaluation at the Corporation for National and Community Service. They discussed the history of this research report, the trends it reveals, and the many ways nonprofits can make best use of the information contained within.
1) Those who use social media for civic and political activity are more likely to participate in offline civic activities and make political contributions compared to other internet users.
2) Social media users are more connected to civic groups and their communities, and more engaged in political participation like voting and mobilizing friends.
3) The use of social media and mobile devices has increased access to government information and services, with many citizens using these platforms to research policies, pay fines, and apply for licenses or benefits.
ICDE Using MOOCs and Whatsapp in Africa to Create Lasting Economic Impact and...Dr. Kristin Palmer
This concise impact talk for the ICDE virtual global conference talks to our Africa Scholarship program and how it has promoted lasting economic impact and gender equity.
Creating Livable Communities Through Smart School SitingSharon Roerty
Session 38 at Pro-Walk/Pro-Bike Conference in Chattanooga; describes policy and practices that encourage walkable, community-centered schools developing through Helping Johnny Walk to School project
The document outlines the history and progress of E3 Washington, a nonprofit organization working towards environmental, economic, and equitable sustainability in Washington state. It began in 2004 with a state legislature report and grew to include over 250 leaders launching the organization in 2006. Since then, E3 Washington has expanded to a network of over 9,000 members, held regional summits, influenced education standards, and supported numerous projects and initiatives across different sectors in the state.
The document discusses how to maximize social advocacy through Facebook. It outlines how Facebook can be used to push content, recruit supporters, share user-generated content, promote events, and drive online advocacy. It provides case studies of how organizations have used Facebook actions, notifications, and ads to spread messages and recruit supporters for causes. The document encourages targeting supporters on Facebook based on location, demographics, interests and other connections to maximize social advocacy efforts.
The document discusses a conference on broadband and connected communities in Wisconsin. It describes how broadband can help drive economic development, build skills and leadership, and promote digital inclusion. It provides resources on broadband adoption, economic impacts of broadband, and mobile broadband speed tests. It outlines the Broadband & E-Commerce Education Center's efforts to educate communities, engage youth, and address broadband funding through partnerships and tracking opportunities.
Nonprofit Insights: Who is Volunteering in America?VolunteerMatch
Who is volunteering in America? How much do they volunteer, and with what organizations?
How can nonprofits best engage Americans in their causes?
The new report from the Corporation for National and Community Service, "Volunteering and Civic Life in America," has some answers. Drawn from the most recent U.S. Census Bureau surveys of tens of thousands of households, the report and its accompanying website show how cities, states, age groups and other demographics rank and interact when it comes to volunteering and community involvement.
What does this mean for nonprofits? How can you use this data to increase support for your organization's efforts? Why does it matter that parents volunteer at a higher rate than non-parents, or that two out of every three Americans are volunteering informally in their communities?
For April 2013 Nonprofit Insights webinar, VolunteerMatch President Greg Baldwin had a special conversation with Dr. Christopher Spera, Director of Research & Evaluation at the Corporation for National and Community Service. They discussed the history of this research report, the trends it reveals, and the many ways nonprofits can make best use of the information contained within.
1) Those who use social media for civic and political activity are more likely to participate in offline civic activities and make political contributions compared to other internet users.
2) Social media users are more connected to civic groups and their communities, and more engaged in political participation like voting and mobilizing friends.
3) The use of social media and mobile devices has increased access to government information and services, with many citizens using these platforms to research policies, pay fines, and apply for licenses or benefits.
ICDE Using MOOCs and Whatsapp in Africa to Create Lasting Economic Impact and...Dr. Kristin Palmer
This concise impact talk for the ICDE virtual global conference talks to our Africa Scholarship program and how it has promoted lasting economic impact and gender equity.
Creating Livable Communities Through Smart School SitingSharon Roerty
Session 38 at Pro-Walk/Pro-Bike Conference in Chattanooga; describes policy and practices that encourage walkable, community-centered schools developing through Helping Johnny Walk to School project
The document outlines the history and progress of E3 Washington, a nonprofit organization working towards environmental, economic, and equitable sustainability in Washington state. It began in 2004 with a state legislature report and grew to include over 250 leaders launching the organization in 2006. Since then, E3 Washington has expanded to a network of over 9,000 members, held regional summits, influenced education standards, and supported numerous projects and initiatives across different sectors in the state.
The document discusses how to maximize social advocacy through Facebook. It outlines how Facebook can be used to push content, recruit supporters, share user-generated content, promote events, and drive online advocacy. It provides case studies of how organizations have used Facebook actions, notifications, and ads to spread messages and recruit supporters for causes. The document encourages targeting supporters on Facebook based on location, demographics, interests and other connections to maximize social advocacy efforts.
The document discusses a conference on broadband and connected communities in Wisconsin. It describes how broadband can help drive economic development, build skills and leadership, and promote digital inclusion. It provides resources on broadband adoption, economic impacts of broadband, and mobile broadband speed tests. It outlines the Broadband & E-Commerce Education Center's efforts to educate communities, engage youth, and address broadband funding through partnerships and tracking opportunities.
The document summarizes NC recycling campaigns and use of social marketing/social media. It provides details on surveys conducted from 2007-2009 on recycling attitudes in NC. It also discusses key principles of social marketing like developing strategies, pilots, and evaluations. Brand recognition, prompts, norms, incentives, and communicating messages effectively are highlighted. Case studies show social media may change behaviors by increasing material collected for recycling in various NC counties and organizations. Contact information is provided.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
Case Study: RT66 as a Learning OrganizationMara Mastro
The Route 66 Corridor Preservation Program aims to preserve Route 66 and promote learning about its history. Learning occurs through the National Park Service sharing knowledge with the public, state and local governments, and non-profits. Knowledge is shared via the program's website, training sessions, and public outreach. To further learning, the program could enhance communication and collaboration between stakeholders using technology, and increase knowledge sharing about the program's goals and needs.
ODF III - 3.15.16 - Day Two Afternoon SessionsMichael Kerr
Slide presentations delivered during the afternoon sessions of Day Two of the California Statewide Health and Human Services Open DataFest - March 14 - 15, 2016, Sacramento, CA
Internet and participatory culture opportunities and challenges-pptArulselvan Senthivel
The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 100 million users, only 19% of users can be considered truly participatory by creating and sharing content. Younger users and those in urban areas are more likely to participate. The opportunities of participatory culture include user-generated content, virtual communities, and empowered civic engagement. However, challenges include a participation gap among non-internet users and issues around transparency, gatekeeping, and the breakdown of traditional training models with new media.
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...pumediaseminar2011
The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 120 million users, only 19% of users actively create or share content online. New media tools have allowed for more interactivity and collective participation. However, barriers like lack of skills, tools and interest prevent many from content creation. Increased participation culture through the internet can empower users but also raises issues around transparency, gatekeeping and ethics that challenge traditional media forms.
Report on the Multi-State County Use of the Daniel Boone Trace Heritage Heal...PeterHackbert
This document summarizes research on the use and economic impacts of several trails in Central Appalachia, including the Daniel Boone Trace Heritage Trail. Hand counts and infrared sensors were used to estimate trail users. Surveys found users spent on average 48 minutes per visit. A health economic model estimates the trail prevents 13 deaths per year, with an annual health benefit of $127 million. Case studies show trails in Kentucky and Virginia increased local revenues and attracted visitors and businesses to rural towns.
NOLGA: 10 Commandments of Social Media - New Rules for FederationsLisa Colton
This document outlines 10 commandments or rules for social media use by Jewish federations based on a presentation by four experts in the field. The rules include focusing on building attention and finding an authentic voice, listening to and engaging with audiences, adding value and being generous, using networks, being transparent, being adaptable, using new metrics, staffing appropriately, and ensuring leadership support. Case studies are provided from various federations' social media strategies and successes.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
This document analyzes user activities on social networking sites based on a survey of 326 users. It finds that the most common activities are uploading photos and commenting/posting, while activities vary based on user gender, age, experience level, and which social networks they use. The broad range of content creation reflects users' expectation to participate online and has implications for future business models relying on user-generated content and participation. Further research is needed on reasons for and concerns about user content creation.
Curbside Value Partnership Boot Camp Webinar: Blueprint for a successful educ...Kristen Biance
The document outlines Hillsborough County's successful education campaign to increase curbside recycling. The campaign involved developing a comprehensive communications plan, launching a new recycling website, conducting various marketing activities, and measuring results. Key results included a 547% increase in bin requests and a 4.3% rise in monthly set outs, exceeding the campaign's goals. The top lessons highlighted were to start with a thorough plan, evaluate your recycling website, begin with some simple improvements, launch promotional events, and sustain efforts over time.
Kathy Sykes presented on EPA's Building Healthy Communities for Active Aging Awards program. She discussed how smart growth approaches like mixed-use development, affordable housing, and transportation options can promote active aging. The program awarded 21 communities that took collaborative, cross-sector approaches to address aging needs through community design. Common themes among winners were strong partnerships, addressing affordability and accessibility, and prioritizing independent living. Sykes concluded that lasting change requires leadership and multiple stakeholders working together towards shared goals of health and participation for all ages.
Kathy Sykes presented on EPA's Building Healthy Communities for Active Aging Awards program. She discussed how smart growth approaches like mixed-use development, affordable housing, and transportation options can promote active aging. The awards program received over 20 applications and selected winners that demonstrated strong partnerships and lasting policy changes. Examples included affordable senior housing, walking trails, and programs to address health and social isolation. Sykes concluded that making communities age-friendly requires leadership and collaboration across many stakeholders.
The document summarizes an STD prevention campaign in Minnesota that used formative research strategies to develop culturally sensitive messaging and placement. Focus groups with African American youth identified their top concerns, obstacles to condom use, and recommendations for message themes and placement. The campaign utilized hip hop radio ads, bus shelters, restrooms, and light rail ads. An evaluation found over 1 million impressions and thousands of website hits, showing the campaign effectively reached at-risk communities.
Lee Rainie explores the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather community information and make sense of it.
How to Use HealthyCity.org for Community Engaged MappingHealthy City
These slides are from a webinar designed to highlight the tools on HealthyCity.org that can enhance your community organizing efforts. Combining the data available on HealthyCity.org with localized community knowledge provides a strong foundation for your work that can inform your strategies for action while strengthening community involvement.
In this training you will learn how to:
- Get a snapshot of your community of interest by accessing relevant and current datasets that provide local economic, health, demographic, and other community information.
- Identify a community’s strengths as well as opportunities for improvement by mapping existing assets and areas of need.
- Conduct a community-engaged mapping session that will supplement the various datasets that can be found on healthycity.org with qualitative, community-generated data from local stakeholders.
From the 2020 NACD Annual Meeting.
Learn how the Pollinator Plots and Volunteer Citizen Scientist Program in Oklahoma combined the efforts of many organizations to engage urban and suburban communities in ecosystem health.
This presentation, from NC DPPEA, was given during the summer of 2010 at various teacher training workshops. It describes our waste stream, the 3 R’s, why we should recycle, the climate change tie, the 3 arrows, MRF’s, buying recycled, supply and demand and landfill bans.
On May 14th, the NC DPPEA conducted a webinar with the following agenda:
- Overview of social media and how it changes behavior
-Overview of social media mobile applications
-Social media iPhone apps
-Social media Blackberry apps
-Social media timesavers
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The document summarizes NC recycling campaigns and use of social marketing/social media. It provides details on surveys conducted from 2007-2009 on recycling attitudes in NC. It also discusses key principles of social marketing like developing strategies, pilots, and evaluations. Brand recognition, prompts, norms, incentives, and communicating messages effectively are highlighted. Case studies show social media may change behaviors by increasing material collected for recycling in various NC counties and organizations. Contact information is provided.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
Case Study: RT66 as a Learning OrganizationMara Mastro
The Route 66 Corridor Preservation Program aims to preserve Route 66 and promote learning about its history. Learning occurs through the National Park Service sharing knowledge with the public, state and local governments, and non-profits. Knowledge is shared via the program's website, training sessions, and public outreach. To further learning, the program could enhance communication and collaboration between stakeholders using technology, and increase knowledge sharing about the program's goals and needs.
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The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 100 million users, only 19% of users can be considered truly participatory by creating and sharing content. Younger users and those in urban areas are more likely to participate. The opportunities of participatory culture include user-generated content, virtual communities, and empowered civic engagement. However, challenges include a participation gap among non-internet users and issues around transparency, gatekeeping, and the breakdown of traditional training models with new media.
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The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 120 million users, only 19% of users actively create or share content online. New media tools have allowed for more interactivity and collective participation. However, barriers like lack of skills, tools and interest prevent many from content creation. Increased participation culture through the internet can empower users but also raises issues around transparency, gatekeeping and ethics that challenge traditional media forms.
Report on the Multi-State County Use of the Daniel Boone Trace Heritage Heal...PeterHackbert
This document summarizes research on the use and economic impacts of several trails in Central Appalachia, including the Daniel Boone Trace Heritage Trail. Hand counts and infrared sensors were used to estimate trail users. Surveys found users spent on average 48 minutes per visit. A health economic model estimates the trail prevents 13 deaths per year, with an annual health benefit of $127 million. Case studies show trails in Kentucky and Virginia increased local revenues and attracted visitors and businesses to rural towns.
NOLGA: 10 Commandments of Social Media - New Rules for FederationsLisa Colton
This document outlines 10 commandments or rules for social media use by Jewish federations based on a presentation by four experts in the field. The rules include focusing on building attention and finding an authentic voice, listening to and engaging with audiences, adding value and being generous, using networks, being transparent, being adaptable, using new metrics, staffing appropriately, and ensuring leadership support. Case studies are provided from various federations' social media strategies and successes.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
This document analyzes user activities on social networking sites based on a survey of 326 users. It finds that the most common activities are uploading photos and commenting/posting, while activities vary based on user gender, age, experience level, and which social networks they use. The broad range of content creation reflects users' expectation to participate online and has implications for future business models relying on user-generated content and participation. Further research is needed on reasons for and concerns about user content creation.
Curbside Value Partnership Boot Camp Webinar: Blueprint for a successful educ...Kristen Biance
The document outlines Hillsborough County's successful education campaign to increase curbside recycling. The campaign involved developing a comprehensive communications plan, launching a new recycling website, conducting various marketing activities, and measuring results. Key results included a 547% increase in bin requests and a 4.3% rise in monthly set outs, exceeding the campaign's goals. The top lessons highlighted were to start with a thorough plan, evaluate your recycling website, begin with some simple improvements, launch promotional events, and sustain efforts over time.
Kathy Sykes presented on EPA's Building Healthy Communities for Active Aging Awards program. She discussed how smart growth approaches like mixed-use development, affordable housing, and transportation options can promote active aging. The program awarded 21 communities that took collaborative, cross-sector approaches to address aging needs through community design. Common themes among winners were strong partnerships, addressing affordability and accessibility, and prioritizing independent living. Sykes concluded that lasting change requires leadership and multiple stakeholders working together towards shared goals of health and participation for all ages.
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The document summarizes an STD prevention campaign in Minnesota that used formative research strategies to develop culturally sensitive messaging and placement. Focus groups with African American youth identified their top concerns, obstacles to condom use, and recommendations for message themes and placement. The campaign utilized hip hop radio ads, bus shelters, restrooms, and light rail ads. An evaluation found over 1 million impressions and thousands of website hits, showing the campaign effectively reached at-risk communities.
Lee Rainie explores the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather community information and make sense of it.
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In this training you will learn how to:
- Get a snapshot of your community of interest by accessing relevant and current datasets that provide local economic, health, demographic, and other community information.
- Identify a community’s strengths as well as opportunities for improvement by mapping existing assets and areas of need.
- Conduct a community-engaged mapping session that will supplement the various datasets that can be found on healthycity.org with qualitative, community-generated data from local stakeholders.
From the 2020 NACD Annual Meeting.
Learn how the Pollinator Plots and Volunteer Citizen Scientist Program in Oklahoma combined the efforts of many organizations to engage urban and suburban communities in ecosystem health.
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On May 14th, the NC DPPEA conducted a webinar with the following agenda:
- Overview of social media and how it changes behavior
-Overview of social media mobile applications
-Social media iPhone apps
-Social media Blackberry apps
-Social media timesavers
The document discusses how recycling can help reduce global warming through reducing greenhouse gas emissions. It explains that recycling saves energy in production processes and reduces methane emissions from landfills. Various speakers then provide more details on how composting and local government programs can further link recycling to addressing climate change. Resources for metrics and incentives are shared.
North Carolina bans many materials from landfill disposal including aluminum cans, antifreeze, appliances, batteries, beverage containers, motor oil, oyster shells, scrap tires, yard waste, and others. The bans are intended to promote recycling and reduce pollution from landfilled waste. Violators face penalties for knowingly landfilling banned substances.
The document discusses strategies for increasing recycling rates and engagement. It identifies barriers to recycling based on previous studies and surveys. It evaluates tools like websites, social media, blogs, videos and analytics to educate the public and track engagement. These include RE3.org, YouTube, Facebook, Flickr and analytics tools from Google and Survey Monkey. The goal is to better understand how to support recycling programs through online outreach.
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🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Use of Social Media to Promote Recycling In NC and at UNCC
1. Use of Social Marketing & Social Media to Promote Recycling in NC Kelley Dennings NC Division of Pollution Prevention and Environmental Assistance
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5. Surveys Date Audience Location Number Demographics 2007 Surveys - Spring 8 colleges and youth groups throughout NC Cary, Charlotte, Hickory, New Bern, Raleigh, Wilson, Wingate 341 58% female, 40% male, 33% between 11-18, 49% between 19-23 2008 Surveys - Spring 5 outreach events all in the Triangle area Cary, Raleigh, Durham 304 53% female, 46% male, 16% under 18, 46% between 18-34 2008 Surveys – Summer 3 baseball events Asheville, Hickory, Kinston 81 63% female, 27% male, 35% between 18-34 2008 Surveys – Fall 12 day NC State Fair Raleigh 1237 64% female, 34% male, 20% between 18-34, 31% between 35-50 2009 Surveys – Spring 4 outreach events all in the triangle area Cary, Raleigh, Durham 387 70% female, 30% male, 29% under 18, 40% between 18-21, 10% between 22-25
24. Johnston County Lee County Mecklenburg County NC Beverage Association NC State Orange County Raleigh Sonoco UNC Charlotte UNC Greensboro Waste Industries Wayne County Alcoa APR Asheville Brunswick County Cary Catawba County Chatham County Duke Energy ECVC Greensboro Green Pieces Recycling FCR Iredell County
Editor's Notes
N.C. adopted the Recycle Guys campaign from South Carolina for North Carolina elementary and middle school children in 2000.
The RE3.org campaign kicked off in 2005 for high schoolers, college students and twenty-something’s. It’s initial creation was funded by an EPA grant.
We are embarking on a new recycling campaign called Recycle More NC. It is for the 35-55 year old demographic. This campaign will also include a web site, newspaper ads and other things that appeal to this age group.
The NC DPPEA regularly conducts surveys throughout North Carolina to gauge citizens’ brand recognition for the campaigns, how they spend their free time, preferred communication methods, etc. The surveys are conducted and analyzed by student interns. Interns help immensely when on a shoestring budget. The data provides the Division with useful information. We understand an Earth Day survey is slightly skewed due to the nature of the audience but we are confident that the campaigns are branding with North Carolina residents.
Recycles Guys have a recognition rate near 70%. When asked where the respondent saw either logo, 32% say the Internet, 28% say television and 16% say school. One performance measure that an educational campaign has is Web site visits. With 32% of survey respondents saying they saw our campaigns on-line we work hard to provide useful and timely information on our Internet sites. Even though our campaigns include a television advertisement component we do not see a spike in Web site traffic due to tagging our URL onto the commercials. More and more residents and businesses go first to the Internet to find recycling information. Keeping your web site up-to-date is imperative and doesn’t require lots of money.
For RecycleGuys.org, October spikes are caused by a Halloween craft page. The page consistently comes up in search engines and includes a funny ghoulish voice when refreshed. There are also consistently higher visit totals each April, which reflects the Earth Day bump.
For RE3.org, the August 2007 spike in Web site hits was caused by an incentive program. Those that visited our Web site and pledged to recycle were registered to win a trip to the MTV Video Music Awards. After trending upwards from 2005-2007, Web site visits now oscillate on a seasonal cycle.
Social marketing is the application of commercial marketing concepts and techniques to target populations to achieve the goal of positive social change. Changing social behavior requires overcoming barriers and increasing the perception of benefits. It involves four steps: -Identifying barriers, -Developing a strategy, -Conducting a pilot, and -Evaluating the strategy. One strategy is communication and one type of communication is social media.
Social media takes traditional web pages one-step further, hence the term Web 2.0. Web 2.0 is about interacting with your audience via the Internet. A static website that is only updated monthly or quarterly could be improved upon with the strategies we will talk about today. Craig Lefebvre is a national expert on social media and social marketing. He let me borrow this slide. You can see that social media uses normal personal interaction (which just happens to be over the Internet) to pass along ideas, content, and knowledge to others. It is similar to an email that you forward to others, except that you do it through an on-line network. It’s no different than asking your neighbor what plumber they use, however, you do it on-line.
The book “The Tipping Point” by Malcolm Gladwell discussed the idea of “connectors”. Connectors are the people who in his words “link us up with the world” . He characterizes these individuals as having social networks of over one hundred people. Social media sites allow all of us to become connectors. Raise your hand if you have read “The Tipping Point” We also want to become “mavens”. Gladwell describes these people as information specialists. They accumulate knowledge and know how to share it with others. We hope that RE3.org is a location that people go to for up-to-date recycling information in NC. Taking it one step further, we also want to be “Salesmen”. Gladwell describes them as persuaders – charismatic people with negotiation skills. Using all these “rules of epidemics”, as Gladwell calls them, we will hopefully get more people to recycle in NC. I think social media can help us to reach that ultimate goal.
The use of social media can be an effective and economical way to spread recycling information. N.C. DPPEA has been using social media for the RE3.org campaign for over three years. The blog first began in November 2006. It is used to easily communicate with recycling coordinators and environmental educators throughout N.C. The posts provide recommended social marketing techniques, recent marketing and recycling news and data, DPPEA updates, etc.
In 2006 we also created a YouTube account. The on-line video sharing site allowed us to distribute our new RE3.org commercials in an economical manner. One RE3.org video has had over 12,000 views. In 2007, we uploaded the Recycle Guys commercials. One commercial has had over 31,000 views. Typical peaks occur during April due to Earth Day publicity. The “Grasscycling” commercial was placed on YouTube’s home page in honor of Earth Day in 2008.
In December of 2006 we created our MySpace page and our Facebook group. At this time MySpace was the better social networking site because it was available to all, used by more people and you could designate your own URL. Much has changed since 2006. We now use Facebook more. In 2006 Facebook became available to anyone with an email address. Since then the number of active Facebook users has surpassed those on MySpace, therefore we now use Facebook more. We have different ways for a Facebook user to find RE3.org: through a group, cause, and page. We currently utilize the “page” function more, for its friendlier user interface as well as the ability to link updates to our Twitter account.
In May of 2007 we created our Flickr account for both campaigns. Flickr is an on-line photo sharing site. It allows people to download our high quality resolution pictures and graphics easily. It also allows us to share pictures of events we attend.
In 2008 we began using Twitter for the RE3.org campaign. Twitter is a micro-blogging site that only allows posts of 140 characters or less. By using the Twitter search function you can see what people are saying about a topic in real time. We typically “tweet” about recycling, specifically in North Carolina and our local communities. In the fall of 2009 many tweets were devoted to spreading information about North Carolina’s new plastic bottle landfill disposal ban. During this time, dozens of Twitter users “re-tweeted” or composed their own tweet about the plastic bottle disposal ban. We saw a 12% increase in Twitter followers during the fall of 2009.
In the spring of 2009, N.C. DPPEA partnered with U.N.C. Charlotte to conduct a study linking social media with behavior change. The study aimed to increase recycling tonnage and positive attitudes towards recycling. It was hypothesized that upon receiving this social media intervention, students would use this information to influence others in their residence hall to recycle more frequently and that the recycling rates for the residence halls would increase. Residents from 3 dorms were surveyed about their daily habits, knowledge about recycling, and recycling choices. During the initial surveying of students, the amount of recyclables from each residence hall were collected and weighed for four weeks to achieve a recycling baseline.
In an attempt to increase recycling, the students from the three dorms that indicated their desire to participate in the project were emailed information about recycling. The social media interventions were established with 27 students, ten males and 17 females. During the months of February and March 2009, the participants received four consecutive weekly emails from RE3.org which provided a link to a social networking site (Facebook.com and YouTube.com), reminding the student to recycle and asking them to remind their friends to recycle.
After four weeks of emails, a follow-up survey was conducted during a two week time frame in April 2009 to determine any attitudinal or reported behavior changes towards recycling. Additionally, the weights of the recycled material from the three residence halls were again collected and measured for four weeks in April 2009 to see if the amount of recycling in the residence halls had increased.
Before week one, no participant was a fan of UNC Charlotte Recycling or the RE3.org page on Facebook. It is unknown if any were following RE3.org on Twitter or had seen the YouTube page prior to the study. At the end of the four weeks, one known intervention participant had become a fan of UNC Charlotte Recycling. However, during the time of the study RE3.org’s Twitter following nearly doubled in size as well as RE3.org’s YouTube page saw an increase in visitors. While these social media trends might correlate with the RE3.org weekly emails, they do not reflect causation.
Comparing the initial survey to the final survey showed a definite increase in the number of students from all three halls who claimed to “always” or “frequently” recycle in their residence hall. The total amount of recyclable material collected from Sycamore Hall decreased. However, students from Cedar Hall and Hickory Hall increased the amount material they recycled in their residence halls specifically plastic bottles.
Educating students about recycling is important, however according to the students surveyed, the majority of them felt they had sufficient recycling knowledge but forget to do it. The recycling barriers identified in this study were 1) not thinking about recycling or 2) inconveniently located recycling bins. According to the student surveys, they receive news and information via television (82%), the Internet (51%) and friends/family (66%). Two of these strategies lend themselves well to the use of social media. The continued use of this economical and demographically appropriate approach is recommended to remind people to recycle and help them influence their peers to recycle.
Recorded webinar about how to start using social media - http://www.re3.org/coordinators.htm Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr Copy of 12/09 Resource Recycling article about RE3.org’s use of social media - http://www.re3.org/coordinators.htm
The campaigns are dependant on public and private sponsors. I would like to thank those folks on the screen. We provide as much of our material as we can to everyone for free. However we do solicit donations.