RE3.org' s use of Social Media & Marketing
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The document discusses strategies for increasing recycling rates and engagement. It identifies barriers to recycling based on previous studies and surveys. It evaluates tools like websites, social media, blogs, videos and analytics to educate the public and track engagement. These include RE3.org, YouTube, Facebook, Flickr and analytics tools from Google and Survey Monkey. The goal is to better understand how to support recycling programs through online outreach.
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RE3.org' s use of Social Media & Marketing
- 2. Mecklenburg County NC Beverage Association NC State NC SWANA Orange County Pasquotank County Raleigh Waste Management/Recycle America Wayne County Asheboro Recycling Brunswick County Cary Catawba County Chatham County Container Recycling Alliance Dare County [email_address] Envision Plastics Iredell County Johnston County Lee County
- 8. .
- 10. Number of Visits to RE3.org Over Time EVALUATE
- 11. 90’s – Email - - Internet - - Web Site Creation - - Digital Cameras New Millennium – Music Sharing sites - - Searchable Online Databases - - Social Networking Sites - - Digital Video - - Blogs - - YouTube
- 12. Survey Respondents’ Use of Various News Sources Percent of Respondents
- 19. How Survey Respondents Spend Free Time Percent of Respondents Activity 67% 67% 59%
- 20. Thank You! Kelley Dennings [email_address] 919-715-6507 This PPT can be found here -
Editor's Notes
- Hello. My name is Kelley Dennings and I am with the NC DENR, Recycling Office. Thank you for joining us today. If there is a question I can’t answer I will try my hardest to find the answer after this session. With funding from the Environmental Protection Agency, North Carolina’s RE3.org recycling campaign kicked off in 2005 for high schoolers, college students and twenty-something’s. The campaign uses social marketing techniques, main stream and new media options and includes promotional items. The ultimate goal of the campaign is to motivate the target demographic to start recycling. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.