Virtual and augmented reality technologies provide new opportunities for immersive marketing experiences. VR allows users to feel fully immersed in simulated environments through sight and sound, and eventually touch as well. AR layers digital enhancements onto the real world through mobile apps. For marketers, VR and AR enable interactive product trials, immersive brand stories, and 360-degree video marketing. These technologies can drive engagement by giving customers a behind-the-scenes look at companies and allowing them to "try before they buy" virtually. VR may also be used for virtual focus groups, eye tracking research, and simulated store environments to test consumer behavior.

1. FARAZ QAMAR
IOBM
17825
TECHNOLOGY INNOVATION & STRATEGY

2. IMPACT OF
AUGMENTED &
VIRTUAL REALITY
ON MARKETING

3. WHAT
Virtual Reality is an artificial computer
generated simulation or recreation of a
real life environment or situation. It
immerse the user primarily by
stimulating their vision and hearing
Augmented Reality is a technology
that layers interactive and virtual
enhancement on top of existing reality,
installed more in apps and used on
mobile devices

4. FUTURE MARKETING
TECHNOLOGY & DIGITAL

5. WHAT’S FOR
MARKETERS
AR/VRtechnology
means a whole new (virtual) world of
marketing options. One of the best
ways to make your brand come alive
is to tell a story and new VR systems
will allow users to participate in an
immersive story that includes sight,
sound, and as VR touch technology
becomes more widely available,
sensation. These developments
bode well for marketers as they
create with VR and AR technology.

6. AUGMENTED REALITY

7. Augmented reality in marketing…
INTERACTIVE
AUGMENTED COMMERCE

8. INTERACTIVE
INTERACTIVE

9. IT PRODUCES A UNIQUE INTERACTION BETWEEN THE
PRODUCT AND CONSUMERS
How Northern Lighting is Driving
Sales Through its
Interactive Catalogue

10. BRAND
ACTIVATION
Augmentedreality has managed to merge the digital experience with the physical for branded
entertainment/gaming one-offs, and in-store retail products to drive sales and engagement.

11. AUGMENTED
COMMERCE

12. Shop from home without having to envision how it would look in the store.
Augmented Commerce is set to engage millennial buyers by allowing them to see virtual products in
their physical space before they purchase, all through
AR

13. Marketing Benefits of
Interactive Media
Brand recognition and interaction
Omni-channel experience
Increased ROI
Improved marketing materials and strategies

14. VIRTUAL REALITY

15. ALIGNING YOUR AUDIENCE
EMOTIONAL EXPEREINCES WITH
YOUR BRAND CORE VALUES
= WINNING

16. KEY AREA’S
WHERE MARKETING CAN TAKE
ADVANTEGE
VIDEO MARKETING PRODUCT TRIAL CUSTOMER CONNECTION

17. The idea of VR brings this to a whole new level with things like 360-degree video viewing.
You may have already seen this one in action. It lets you click on a video and, while
watching it, have the ability to move your device around to get a full, 360-degree
experience. How cool is that? This prospect is perfect for giving customers a glimpse
behind the scenes and showing off awesome company events to the consumer
VIDEO
MARKETING

18. PRODUCT
TRIAL
Now you can know before you buy!
Many companies are partnering with VR so customers can get travel experience,
clothing, and software trials in the comfort of their own home.

19. CONSUMER
CONNECTION
Allowing customers to get an inside look on what your company does and
experience working with your product on a whole new level gives both of you
the chance to
interact and engage more
than ever before

20. USING
VR
FOR
MARKET RESEARCH
VIRTUAL FOCUS GROUPEYE TRACKING SOFTWARE VIRTUAL STORE

21. THANK YOU…