The document discusses the metaverse and its business opportunities. The metaverse is a collective virtual space where physical and digital reality converge, allowing for enhanced immersive experiences. As the metaverse develops, activities like buying virtual land and socializing will take place within it. This opens opportunities for higher education, events, retail, and more to engage customers in new immersive ways. Business leaders should develop digital strategies and be aware of risks in this emerging decentralized environment.

1. Business Consultant Roberto Lico
licoreis@licoreis.com.br
What is a
Metaverse?

3. Leaders must explore and understand emerging
Metaverse Technology to facilitate adoption and
implementation of new business approaches.
Roberto Lico

4. In short:
The Metaverse is a collective virtual open space, created by the convergence
of virtually enhanced physical and digital reality. It is physically persistent and
provides enhanced immersive experiences.
Activities that take place in isolated environments (buying digital land and
constructing virtual homes, participating in a virtual social experience, etc.)
will eventually take place in the Metaverse.

5. The adoption of Metaverse
technologies is still at an early
stage, so business leaders should
limit their investments there.

6. “Metaverse will allow
people to replicate or
enhance their physical
activities. This could
happen by transporting or
extending physical
activities to a virtual world
or by transforming the
physical one," says Marty
Resnick, VP Analyst at
Gartner.

8. What are the
business
opportunities of a
Metaverse?

9.  Higher education, medical, military and other types of
trades can deliver a more immersive learning experience.
They don’t need to create their own infrastructure, as the
Metaverse will provide the framework.
 Virtual events, having gained popularity over the last two
years, can now present more integrated offerings.

10.  Retail can extend its reach to an immersive shopping
experience that allows for more complex products.
 Enterprises can achieve better engagement, collaboration
and connection with their employees through virtually
augmented workspaces.
 Social media can move to the Metaverse, where users can
interact through three-dimensional avatars.

11. Business tips
for managers!

12.  Develop digital business strategies that leverage the built-
in infrastructure and participants of the Metaverse.
 Lead idea and innovation management that focuses on
new opportunities and business models with the
Metaverse.

13.  Identify the unique technology risk, privacy and security
implications in this new persistent and decentralized
environment.
 List the outcomes, opportunities and obstacles the
Metaverse entails in the form of an emerging-technology
wheel.

15. LRCL – Lico Reis Consultoria & Línguas
Roberto Lico – licoreis@licoreis.com.br
WhatsApp: 12 9 9195 2474

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