This document summarizes a presentation about using marketing automation software (MAS) to solve common sales and marketing problems. It discusses how MAS can be used to manage customer lists and contacts, create forms and landing pages, track website visitors, send emails and analyze performance, publish to social media, track leads and sales opportunities, run marketing campaigns, and integrate with other tools. It provides examples of setting up tasks, forms, reports, and automated workflows in MAS. It also covers choosing a MAS supplier and costs.
Solving common sales & marketing problems using Marketing Automation Software...Ann Stanley
• What is marketing automation and how can it help to integrate my sales and marketing?
• CRM and list management
• Manage internal tasks
• Creation of new forms and landing pages on your website
• Anonymous visitors, tracking of individuals and web analytics
• Email broadcasting and reporting
• Tracking leads and sales opportunities
• Automated or “drip” campaigns using workflows or tasks
• Choosing a MAS supplier
emflConf 2016 - What's Now, What's New and What's Nextemfluence
emfluence CEO Dave Cacioppo shares new and upcoming features in the emfluence Marketing Platform. Dave's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Sales Solve Everything - My Entrepreneurial MantraShane Willard
Strategic sales and marketing tactics every company should be using. Inside sales, outside sales, inbound marketing and more. After all, without sales you've got nothing.
Solving common sales & marketing problems using Marketing Automation Software...Ann Stanley
• What is marketing automation and how can it help to integrate my sales and marketing?
• CRM and list management
• Manage internal tasks
• Creation of new forms and landing pages on your website
• Anonymous visitors, tracking of individuals and web analytics
• Email broadcasting and reporting
• Tracking leads and sales opportunities
• Automated or “drip” campaigns using workflows or tasks
• Choosing a MAS supplier
emflConf 2016 - What's Now, What's New and What's Nextemfluence
emfluence CEO Dave Cacioppo shares new and upcoming features in the emfluence Marketing Platform. Dave's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Sales Solve Everything - My Entrepreneurial MantraShane Willard
Strategic sales and marketing tactics every company should be using. Inside sales, outside sales, inbound marketing and more. After all, without sales you've got nothing.
Solved Cash Flow Statements with Balance Sheet (Vertical) and Notes to Accoun...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Marketing Automation - Annica Digital at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
MARKETING AUTOMATION: THE FUTURE OF B2B CUSTOMER ACQUISITION
Discover how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies. Learn the secret of how an anonymous visitor to your site becomes “known.”
Ann Stanley, Managing Director, Annica Digital
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Marketing Automation Club: Essential Training MaterialAnn Stanley
Ann Stanley delivers a comprehensive overview of marketing automation; providing useful instruction on how to use marketing automation software to its full potential, the different types of suppliers/software and the costings plus a brief overview of the broad range of features which are available. And there are a lot.
The Marketing Automation Club presents a fantastic opportunity for businesses across the UK. For non-members you can get the software for as little as £200 and for existing members you can get exclusive discounts and on-going training to make sure the software has been set up correctly and you get the most from it. Plus, you can try it for a month before you commit to a contract. Visit www.anicca.co.uk/marketing-automation-clob.htm for more details
An Introduction to Marketing Automation Software (MAS)Ann Stanley
Ann Stanley, Anicca Digital MD, explains how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies, particularly where there is a long buying cycle.
Ann’s presentation includes the SECRET of how an anonymous visitor to your site becomes “known”! Ann’s message is clear – marketing needs to spend more time interacting with anonymous visitors and nurturing leads, before sales become involved!
Using Google Data Studio and Supermetrics to create your dashboard by Ann Sta...Ann Stanley
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia.
This covers the following sections:
Getting started
Purpose and objectives
Metrics and Dimensions/Segments
Data sources
Demonstration of tools
Introduction to Supermetrics
Data Studio
Simple editing functions
Use of data controllers
Use of community connectors
Case study – tracking online leads to offline sales (integrating Salesforce data via Analytics)
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATIONHighRoad Solution
Is marketing automation just a buzz word for an updated approach to email marketing? While many vendors on the market are saying this, it's just not true. Marketing automation is really a marketing approach that focuses on nurturing one individual at a time through a buyer's journey that allows your organization to quickly identify who is truly interested in what you're offering and who isn't. Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding. So we put together a how & why webinar to go through options, considerations and examples.
#FlipMyFunnel Austin - Maria Pergolino - Account Based Marketing & Predictive...#FlipMyFunnel
Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
Easily organize your subscribers by how they interact with you.
Engagement Scores and Contact Ratings update as your contact interacts with your messages.
Opens, clicks, shares and forwards all factor into the scores.
Send special campaigns to reward your most loyal contacts. Or sweeten the pot with a special offer to drive renewed interest among your casual fans.
Solved Cash Flow Statements with Balance Sheet (Vertical) and Notes to Accoun...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Marketing Automation - Annica Digital at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
MARKETING AUTOMATION: THE FUTURE OF B2B CUSTOMER ACQUISITION
Discover how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies. Learn the secret of how an anonymous visitor to your site becomes “known.”
Ann Stanley, Managing Director, Annica Digital
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Marketing Automation Club: Essential Training MaterialAnn Stanley
Ann Stanley delivers a comprehensive overview of marketing automation; providing useful instruction on how to use marketing automation software to its full potential, the different types of suppliers/software and the costings plus a brief overview of the broad range of features which are available. And there are a lot.
The Marketing Automation Club presents a fantastic opportunity for businesses across the UK. For non-members you can get the software for as little as £200 and for existing members you can get exclusive discounts and on-going training to make sure the software has been set up correctly and you get the most from it. Plus, you can try it for a month before you commit to a contract. Visit www.anicca.co.uk/marketing-automation-clob.htm for more details
An Introduction to Marketing Automation Software (MAS)Ann Stanley
Ann Stanley, Anicca Digital MD, explains how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies, particularly where there is a long buying cycle.
Ann’s presentation includes the SECRET of how an anonymous visitor to your site becomes “known”! Ann’s message is clear – marketing needs to spend more time interacting with anonymous visitors and nurturing leads, before sales become involved!
Using Google Data Studio and Supermetrics to create your dashboard by Ann Sta...Ann Stanley
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia.
This covers the following sections:
Getting started
Purpose and objectives
Metrics and Dimensions/Segments
Data sources
Demonstration of tools
Introduction to Supermetrics
Data Studio
Simple editing functions
Use of data controllers
Use of community connectors
Case study – tracking online leads to offline sales (integrating Salesforce data via Analytics)
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
HIGHROAD & C-SYSTEMS JOINT WEBINAR: HOW ARE ORGS ARE USING MARKETING AUTOMATIONHighRoad Solution
Is marketing automation just a buzz word for an updated approach to email marketing? While many vendors on the market are saying this, it's just not true. Marketing automation is really a marketing approach that focuses on nurturing one individual at a time through a buyer's journey that allows your organization to quickly identify who is truly interested in what you're offering and who isn't. Marketing automation has arrived in the association industry and so many organizations are asking us for help in understanding the choices out there and how organizations are proceeding. So we put together a how & why webinar to go through options, considerations and examples.
#FlipMyFunnel Austin - Maria Pergolino - Account Based Marketing & Predictive...#FlipMyFunnel
Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
Easily organize your subscribers by how they interact with you.
Engagement Scores and Contact Ratings update as your contact interacts with your messages.
Opens, clicks, shares and forwards all factor into the scores.
Send special campaigns to reward your most loyal contacts. Or sweeten the pot with a special offer to drive renewed interest among your casual fans.
This Old House: The Marketo Mansion Instance AuditMarketo
Is your Marketo mansion ready for a remodel? Join Marketo Champion Kristen Malkovich for the ULTIMATE #DIY undertaking--the Marketo audit. We’ll work from the foundation up, taking a look at key product and program features including:
Request Campaign
Workspaces
Campaign Sync
Tags
Reporting
Web Personalization
SugarCRM is the world's leading Open Source Enterprise CRM. Sanver E-Solutions provides CRM Consulting and SugarCRM Implementation services. We provide SugarCRM fully integrated to Google Apps and hosted securely on Google Cloud Platform.
SMX London 2018 - Improving shopping ads - using price reductions and remarke...Ann Stanley
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.
This includes research from Crealytics as well as her own research;
Part 1: The role of price in Google Shopping ads
- 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
- Other data on the impact of price
- Hypothesis 1 – Is price a Quality Score factor?
- Hypothesis 2 – Why not reduce price rather than increase CPC?
Part 2: Combining Shopping ads with remarketing strategies
- Using content “Honeypots” and RLSA for shopping ads
- Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Increasing the profitability of your PPC or digital agency - HeroConf 2016Ann Stanley
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency.
This includes:
Part 1 - Evolution of agency structures
- Skills required to manage a PPC account
- Typical organisation structures of a PPC agency as it grows
- Managing an agency with multiple services and channels
- Hierarchy vs Pod (or Matrix) management
Part 2 - Improving agency profitability
- Understanding factors that impact agency profitability
- Use of automation to increase efficiency of PPC account management
- Use of agency resource management software to track capacity and utilisation
Part 3 - Agency KPI and benchmark studies
- KPI for measuring agency financial performance and efficiency
- KPI data from Benchmarking studies
Shopping Ads, Buy Buttons, Social Commerce and RemarketingAnn Stanley
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software
From SASCon June 2016
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Strategies for increasing pay-per-click and AdWords performance on mobile dev...Ann Stanley
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
• What is PR and what differentiates it from advertising?
• Understanding the time and resources required to run a successful campaign
• Is my story newsworthy? The importance of story mining
• Preparing content and communicating with the media
• Why blogs and social media are a crucial element of PR
• Collating and measuring coverage
• How PR can help SEO and social media
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Use Marketing Automation Software to solve common sales and marketing problems - Presented at SEM Days Romania 24 September 2014
1. Solving Common Sales &
Marketing Problems Using
Marketing Automation
Software (MAS)
Presented on 24/9/2014
at SEM Days, Bucharest,
by Ann Stanley, Managing Director
5. @AnnStanley
What is Marketing Automation?
• A software platform used for automation and
integration of your sales and marketing
processes
• Mainly used for lead generation and nurturing
by B2B companies, particularly where there is a
long buying cycle
6. @AnnStanley
Key Parts of Marketing Automation?
WEB
FORMS
CRM & LIST
MANAGEMENT
TRACKING &
ANALYTICS
EMAIL & LEAD
GENERATION
LEADS
NURTURING
& SALES
INTEGRATION
AUTOMATION
7. @AnnStanley
Initial set-up of MAS
All packages
• Customise account settings e.g. for location
• Tag website with relevant tracking code
• Set-up staff users and profiles
• Use API Connectors to link to other software e.g. CRM, AdWords,
WordPress
• Upload your logos and branding
• Create website forms
• Import lists (via CSV), map field names, add unsubscribes
Some packages
• Create Opportunity stages (for the sales process)
• Set up campaigns (where did you hear about us?)
• Use Social Connectors e.g. Twitter, LinkedIn (if applicable)
• Set-up competitors’ websites and social profiles
12. @AnnStanley
CRM and List Management
Problem Common Solutions MAS solution
• Use of Excel for
your customer
contacts
• Multiple lists in
each department
• No central or
correct list
• Contacts out of
date
• Creation of
segmented lists
• Use of Customer
Relationship
Management
(CRM)
• Zoho, Sugar CRM,
Salesforce,
Microsoft Dynamics
• Internal CRM
system with
contact manager
in the MAS
• Integration with 3rd
party CRM systems
• Upload existing lists
into MAS
• Creation of
dynamic lists within
MAS
21. @AnnStanley
Managing staff tasks and customer notes
Problem Common Solutions MAS solution
• Allocation and
tracking of staff
tasks
• Tasks recorded in
calendars
• History of activities
associated with
customers
• Ability of staff to
see all notes,
correspondence
and emails for a
customer
• All staff copied into
emails (just in case
they are
interested)
• Use of separate or
integrated
calendars
• CRM systems such
as Zoho SalesForce
etc. have staff
tasks linked to
customer records
• Task management
software e.g.
Asana
• Allocation of tasks
to staff – saved
onto customer
record
• Email sent with
calendar
integration/invite
• History of notes
and activities
stored on customer
record
• History of emails
stored on customer
record
25. @AnnStanley
Creation of new forms and landing pages on
your website
Problem Common Solutions MAS solution
• Ability to create
and add new
forms onto your
website
• Create landing
pages for specific
promotions
• Create landing
pages for A:B
testing
• Use CMS system
within your website
• Use form creator
plug-in on your
website e.g. for
WordPress
• Use 3rd party
landing page
creation and
testing tools e.g.
Unbounce, Visual
Optimizer,
Optimizely
• Custom field
creator
• Form creator
(where standard
and custom fields
can be added)
• Add form to
website via an i-frame
• Creation of landing
pages or
integration with 3rd
party software
30. @AnnStanley
Anonymous visitors, tracking of individuals and web Analytics
Problem Common Solutions MAS solution
• Understanding user
behaviour on your
website
• Who has been to
your website and
not contacted
you?
• History of each
individuals’ visits to
your site
• Google Analytics
(tracks trends and
averages)
• Reverse DNS Look-up
to identify
company name of
visitors
• Software from Lead
Forensics, Canddi,
A1webstats, Ruler
Analytics, Who Is
Visiting) etc.
• MAS also uses DNS
look-up to track
anonymous visitors
• Refer to a
database to
provide additional
company
information
• History is saved,
and added to
customer card
once they become
known visitors
• Complete history of
individual retained
31. @AnnStanley
Naming convention
Anonymous
users
Known
contacts
Leads
New
opportunity
Opportunity
Pipeline
Won
Opportunity
Lost
Opportunity
Techniques for Anonymous
becoming a known visitors
• Completed a form on your
website
• Visited a page on your website
after receiving an email
• Click a link from an email you
have sent out
• Click a link from a social
media post you have created
• Note: Not all software uses the
same methods
37. @AnnStanley
Email broadcasting and reporting
Problem Common Solutions MAS solution
• Ability to email
using own
templates
• Ability to upload
your own list
• Blocking of an
account if it
contains info@ or
sales@ addresses
• No tracking of
customers history
• MailChimp and
web-based
broadcasting are
cost effective
• Have to purchase
own software e.g.
Adestra, Pure360 to
overcome issues
around uploading
your own lists
• Use of CRM or
other system to
track history
• MAS has
integrated email
broadcasting
system
• Ability to upload
own lists
• Ability to use MAS
templates or
upload your own
• Reports email
performance for
each email or
each customer
45. @AnnStanley
Social media publishing and listening
Problem Common Solutions MAS solution
• Schedule posts
and broadcasting
across various
platforms
• Manage all
listening and
broadcasting
through one
platform
• Monitor competitor
activity
• Hootsuite
• Tweetdesk
• Oktopost
• Some MAS solutions
offer HootSuite-like
functionality, so
you can broadcast
your social posts
• Link and monitor
competitors
49. @AnnStanley
Tracking leads and sales opportunities
Problem Common Solutions MAS solution
• Use of Excel to
track and qualify
leads in order to
focus on hot leads
• Change stage of
sales opportunities
• Use percentages
to calculate
pipeline and likely
revenue
• CRM software
allow tracking of
sales opportunities
but rarely have
lead tracking
based on user
behaviour
• MAS allow you to
score leads based
on users’ activities
and behaviour
• Integration with
CRM system so that
the sales team only
focus on hot leads
• Some MAS also
have opportunity
tracking
61. @AnnStanley
Tracking effectiveness of marketing campaigns
Problem Common Solutions MAS solution
• Source of leads is
not always known
or tracked
• No central place to
store details of all
leads and sales by
marketing source
or campaign
• Ability to include
costs of marketing
to calculate cost
per sale and profit
• Some CRM systems
will report on sales
source
• Use of Excel to
collate sales vs.
costs
• MAS gives ability to
view leads and
sales by source
• Some MAS also
allow you to record
the sales value as
compared to costs
65. @AnnStanley
Automated or drip campaigns
Problem Common Solutions MAS solution
• Ability to automate
email responses to
campaigns
• Drip campaigns to
assist in content
marketing
• Ability to follow-up
shopping cart
abandonment
• Cross-sell spares
and other products
at timed intervals
• Send annual or
date triggered
emails
• Others as required
• Some email
broadcasting
systems have
automated or
triggered emails
• Specialist software
for shopping cart
abandonment
• MAS software
allows complex
workflows based
on filters and
triggers
• Workflow or task
can happen
immediately or be
scheduled with a
delay
• Can be used
purely for internal
processes or as
part of external
communications
66. @AnnStanley
Planning a drip or automated email campaign
1. Requires a trigger or filter – to select segment
2. Followed by a task or workflow
69. @AnnStanley
Examples of automated workflows or tasks
Internal
• Visitor completes form or goes to a specific page – alert staff by email
• Customer reads content on a specific subject – change preferences or
interest fields
• Lead score reaches specific number then alert staff and change status to
“hot lead”
External
• Visitor completes form or sale and receives email requesting a Review or
social share
• Visitor goes to cart but does not complete sale – customer sent voucher or
offer to encourage sale
• Drip-feed blog content based on time and areas of interest
• Customer sent reminder to purchase maintenance or support contract (or
other cross-sales)
• Send birthday or other time-triggered emails
71. @AnnStanley
Integration within MAS
• All data and tracking retained for each customer
• Allows you to see complete history of activities e.g. email from MAS or other
software such as Gmail
• Integrates all marketing software within sales software
72. @AnnStanley
Integration with 3rd party software
• Use of standard connectors for linking with 3rd party software:
• CRM connectors e.g. Salesforce
• AdWords integration
• WebEx and GoToMeeting
• Gmail and other email systems
• Call tracking software
• Social integration
• Use of API and Zapier to enable custom integration with own systems and
software
76. @AnnStanley
Integration with WebEx and GoToWebinar
• MAS system can integrate via an API with your virtual meeting software
• You can create custom fields within the MAS using fields from the webinar software
• These fields are then used to create forms which can be added to your website
• You can email your prospects and get them to sign-up for the webinar using your form
78. @AnnStanley
Choosing a supplier
• Your business objectives
• Third party reviews
• Feature lists
• Deal breaking criteria e.g. integration with existing CRM
• Price per user/month
• Scaleability
• Demos
80. @AnnStanley
3rd Party reviews of MAS platforms
Forrester Report on suppliers for
small businesses
SiriusDecisions
G2 Crowd Grid
81. @AnnStanley
How much does it cost?
<£250/month:
• InfusionSoft
• Anicca MAS
£250 - £1000/month:
• Act-on
• Salesfusion
• Hubspot (lite versions)
£1000+
• Marketo
• Pardot
• eTrigue
• Eloqua
Alternative pricing info at :
http://blog.capterra.com/2014-
marketing-automation-software-pricing-
guide/
Source: Third Door Media
82. @AnnStanley
How Anicca can help you?
In-house sales and marketing teams
• Rental of MAS software (£200/month)
• Training courses and materials
Other agencies
• Refer you to our MAS supplier – which only sells software via agencies
• Training courses and materials
• Happy to partner with international agencies wanting to sell in the UK market