emfluence CEO Dave Cacioppo shares new and upcoming features in the emfluence Marketing Platform. Dave's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/

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David Cacioppo, emfluence, llc
david@emfluence.com
Now, New, Next
@dcacioppo

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Now
Now
Create, Deploy and Track Multi-Channel Campaigns
• Email
• Landing Pages
• Online Forms
• Surveys
• Marketing Calendar
• SMS (Via Avid)
• Lightboxes/Modals
• Social: Facebook, Twitter, LinkedIn
• Campaign Automation
• API – Integrations like Salesforce,
Microsoft Dynamics & Wordpress

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Email
Now
• Best pre-flight and testing toolset in
the industry
• Smart methods for controlling brand
standards
• Great tools for list segmentation,
targeting and retargeting
• Great tools for personalization
through contact level data points
and content blocks

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Landing Pages
Now
• Marketing has control
• Conversion tracking
• Email campaign integration
• Personalization through
contact level data points and
content blocks

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Surveys
Now
• Marketing has control
• Branding for surveys
• Email campaign/group
integration

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Marketing Calendar
Now
• Drag and
drop
planning
• Visualize
Multi-
Channel
Content

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Online Forms
Now
• Marketing has control
• Embed in Landing Pages,
on your Website,
Lightboxes/Modals
• Responses feed groups
with auto-responders or a
series of autoresponders

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Lightboxes/Modals
Now
Try this.
If it doesn’t
work for you,
you’ll be the
first!

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Lightboxes/Modals
Now
• Marketing
has control
• Set timing &
Frequency
• Feed groups
with auto-
responders

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Social Media – Create, Deploy and Track
Now

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API
Now
• Systems need to talk to systems
• Eliminate import/export
• Custom applications
• Custom integrations
• Build anything!

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API
Now

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New

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Behind the Scenes
New
• Server upgrades
• Delivery engine
upgrades

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WordPress Widget Update
New

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Purl Reporting
New

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Clicks by Device
New

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Survey Alerts
New
• Immediate notification
when someone fills out
a survey
• Complete survey
responses included

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Survey Results to
PDF/Excel
New
Downloading to Excel will
provide a spreadsheet of all
responses.
Downloading a PDF will
provide a summary that looks
like the Summary tab.

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Survey Results to
PDF/Excel
New
Downloading to Excel will
provide a spreadsheet of all
responses.
Downloading a PDF will
provide a summary that looks
like the Summary tab.

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Litmus Spam Filter Checker Update
New

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New

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New

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Template
Builder
New

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Template
Builder
New

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Custom HTML
New
By popular request:
Start from nothing!

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Custom HTML
New
• Immediate notification
when someone fills out a
survey
• Complete survey
responses included

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Query Builder
New
Build better lists!
Start with any group and then filter using
• Match All Criteria
• Match Any Criteria
• Include Nested Criteria

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Query Builder
New

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Query Builder
New

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Dynamic Groups
Whenever a contact has matching criteria for a query they become
part of a dynamic group.
• Inactive Contacts
• Birthday
• Location based (Zip)
• Change in status in your CRM
New

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New

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Dynamic Groups
New

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Workflows
New
• Canvas for building/visualizing automation
• Lead nurture
• Lifecycle Campaigns
• Basic Auto-Responders
• Birthday Campaigns
• Abandoned Cart Reminders

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Workflows
New

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Workflows
New

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Your Data – Bigger and Better
• Import and append data
• Define segments
• Create more relevant content
• Select target media outside of
email based on current
subscriber profiles
• Develop acquisition strategies
New

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Ads In Email/List Monetization
New
• Real time in-email
offer optimization
• Revenue stream for
publishers
• Technology allows
for retargeting of
web site visitors

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New

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New

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New

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New

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New

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New

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New

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New

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New

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New

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Advanced Analytics
New
• Custom configured to your specifications

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Cyfe Integration/Analytics
New

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Cyfe Integration/Analytics
New

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Microsoft Dynamics CRM Update
New
• 2016 Compatible
• Embedded
emfluence
Marketing Platform
UI

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Microsoft Dynamics CRM 1.1
New

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Microsoft Dynamics CRM 1.1
New

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Microsoft Dynamics CRM 1.1
New

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Client Survey
Market Needs
Customer Budget
Next – The Development Roadmap

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Next?
Next
• Reporting: more reporting over time, more group level
reporting
• Behavioral tracking: Follow traffic through to web site,
append historical data from site visitors post
subscription, (lead score factors)
• Salesforce 1.1

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Next?
Next
• Template Builder for Landing Pages
• Security Updates: TLS, Multi-Factor Authentication
• API: Social, Surveys, Forms, Content Blocks, Landing Pages

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Next?
Next
• Workflows: Landing Pages, Surveys, Print Integration
• Query Builder: Query based on additional activity, opens, clicks on
specific campaigns
• Geo-targeting by Map Selector

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Next?
Next
• Active Targeting: Decisions based on predetermined
performance criteria
• Automation Updates: Actions, Triggers, Lead scoring,
Split Testing

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Development
Roadmap Advisory
Counsel

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Questions?