Keith Swenson from Fujitsu presented on in-store analytics and its potential to transform retail operations. He discussed how analytics can provide insights into customer behavior and traffic patterns to optimize staffing, product placement, marketing and more. Swenson showcased several use cases including analyzing dwell times, optimizing floor plans, monitoring staffing needs and personalizing offers. The presentation concluded with a case study of a fashion retailer that was able to increase conversion rates and target promotions more effectively using Fujitsu's in-store analytics solution.