Use Case: Campaign Intelligence
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In this session, we'll create a custom Dashboard to help you track your campaign's performance and gain strategic insights for future decisions. Using Tags, Rules, Charts and more, we'll give you all the tools for custom campaign reporting.
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Use Case: Campaign Intelligence
- 1. Masterclass Presentation Use Case/ Campaign Intelligence HOLLY & KELLY/ USER ADOPTION
- 2. hollyo@brandwatch.com | Brighton Holly Oliver Technical Trainer BRANDWATCH.COM
- 3. kelly@brandwatch.com Kelly Autenrieth UA Team Lead for North America BRANDWATCH.COM
- 4. Our plan
- 5. The plan of action Collecting campaign data Working with existing Queries Creating campaign Queries Measuring awareness Measuring engagement Measuring reach NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 7. Two options Create a new campaign Query that focuses on Campaign data only. Add your Campaign keywords and hashtags etc to your existing Query and segment later using Tools. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 9. Modifying an existing Query Adding your keywords Adding your hashtags Adding your at mentions NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 10. Creating a campaign Query Research and planning Getting everything together Thinking about how you’d approach a Query from the very beginning NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 12. What you need to create a Campaign Query Don’t forget/ Relevant hashtags Twitter handles Branded key terms Any links to sites Any sponsors or influencers that you’re paying Operators/ hashtags: at_mentions: author: links: NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 13. Login info Go to/ app.brandwatch.com Username/ In front of you, if not ask myself or Kendra! Password/ nyk2016 Project/ Query Challenge Don’t forget / When you save your Query add your name to the end! NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 15. Here’s what we need to do Log in Make a copy of the Dashboard Save it and add your name Have a look at the tabs and read the notes on the Dashboard We’re going to walk through the Dashboard together…! Then the tasks begin. NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
- 18. Measuring Reach
- 22. hollyo@brandwatch.com | Brighton Holly Oliver Technical Trainer BRANDWATCH.COM