4 Facebook Ad Strategies for Ecommerce
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Facebook boasts more than 1 BILLION daily users who spend at least 40 billion daily minutes on the site – over 11 times the number of daily Google searches. And yet Facebook ad clicks cost only 1/3 the average price of an AdWords click, making the platform an affordable advertising option. Looking for that extra channel to help you meet your 2016 sales and profit goals? Look no further.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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Gokila digital marketer
Coimbatore
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Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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4 Facebook Ad Strategies for Ecommerce
- 2. What You’ll Learn Today Why you should be advertising on Facebook How online retailers are using Facebook 4 Key Facebook Ad Strategies
- 3. Why is now the best time to be on Facebook? ©2015 ROI Revolution, Inc.
- 4. Why is now the best time to be on Facebook? ©2015 ROI Revolution, Inc. Low click prices (1/3 the average price of Google Adwords) 1 billion daily users Each user spends at least 40 minutes checking their account The price will only become more competitive as more retailers use Facebook
- 5. Why are you currently using Facebook? ©2015 ROI Revolution, Inc.
- 6. Why are you currently using Facebook? ©2015 ROI Revolution, Inc. Secure purchases and revenue Fortify email lists Increase brand awareness and new site traffic
- 7. 4 Key Facebook Strategies ©2015 ROI Revolution, Inc.
- 8. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure Who are you targeting? • Specific Customer • Lookalike Audience • Interest/Demo Audience
- 9. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure How will you stay organized? • Remarketing • Past Purchasers • Cart Abandons • Lookalike • List 1 • List 2 • Interest-Based
- 10. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure Does your content reflect your end goal?
- 11. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure What do you want from your Facebook advertisements?
- 12. 2. Create Attention-Grabbing Ads ©2015 ROI Revolution, Inc. Stick to one, strong focal point No more than 20% of the image can be text Create an emotional or informational reward for the viewer Use a strong call-to-action Test different ads to better optimize in the future
- 13. Create Attention-Grabbing Ads: Static Ad ©2015 ROI Revolution, Inc.
- 14. Create Attention-Grabbing Ads: Video Ads ©2015 ROI Revolution, Inc.
- 15. Create Attention-Grabbing Ads: Carousel Ads ©2015 ROI Revolution, Inc.
- 16. 3. Improve ROI with Facebook’s Ad Targeting Options • Facebook’s targeting options are superior to Google AdWords • Targeting options allow you to show your ads only to the users you care about • Limitless combination of interest and behavior targeting ©2015 ROI Revolution, Inc.
- 17. • Facebook’s targeting options are superior to Google AdWords • Targeting options allow you to show your ads only to the users you care about • Limitless combination of interest and behavior targeting ©2015 ROI Revolution, Inc. 3. Improve ROI with Facebook’s Ad Targeting Options
- 18. 4. Compare Facebook’s Results to the Rest of Your Marketing Channels ©2015 ROI Revolution, Inc. You should evaluate Facebook as part of your entire marketing mix Understand and evaluate the value of your other marketing channels Facebook Reporting feature Additional reporting resources
- 19. Important Takeaways • Take advantage of this affordable advertising platform • Organization is key • Target your ads to the most appropriate audience • Create content that is clear and compelling • Don’t discount your Facebook spend without looking at the full picture and understanding how your Facebook ads impact your entire marketing mix. ©2015 ROI Revolution, Inc.
- 20. Watch This and Other Ecommerce Webinars at: www.roirevolution.com/webinars ©2015 ROI Revolution, Inc.
Editor's Notes
- Persis: Hey everyone! Welcome to another ROI Revolution web clinic. Today’s topic is 4 Key Facebook Ad Strategies for Ecommerce.