The KHCP project aims to build a highly competitive Kenyan horticulture industry through enhancing productivity, value-addition, marketing, and improving the business environment. It is a USAID-funded project running from 2010-2015 targeting several provinces. The project works with public and private partners using approaches like improved yields, reduced costs, higher incomes, and expanded exports. A key goal is for sustainable and competitive horticulture industry with market intelligence, quality standards, profitable enterprises, and value-added products. The project targets several crops and products and measures success through indicators like beneficiary numbers, crop yields, costs, incomes, exports, and sales. The project takes a gender-sensitive approach through women's representation, activities,

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Building a Highly Competitive Kenyan Horticulture Industry
PROJECT OVERVIEW
Presented by Tabitha Runyora, M&E Manager

2. KHCP Coverage
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• USAID funded
• 2010-2015
Targeted Provinces
• Central
• Eastern
• Coast
• Rift Valley
• Western
• Nyanza

3. Our approach
• Work with partners both public and private sector.
• Include NGO’S, Research institutions, Exporters,
Input suppliers, Govt. (MOA) among others.
Primary Goal
Achieve a highly competitive Kenyan horticulture
industry that addresses income generation, food
security and nutrition.
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4. How to achieve Goal
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Through;
• Enhanced productivity
• Increased value-addition
• Improved value-chain coordination, marketing, and
trade promotion
• Improved business environment, and institutional
capacity

5. Our vision
Sustainable &
Competitive
Horticulture
Industry
High-Tech
Market
Intelligence
systems
Standards
ensuring quality
& safety
Profitable
Productive
enterprises
Range of value-
added products
Consistent
quality raw
material
Domestic &
Regional
market
development
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6. Target Crops & Products
Fruits Vegetables Foods Essential
Oils
Roots &
Tubers
Avocadoes Cabbage Dried chillies Coriander Irish Potato
Bananas Export Veg Dried fruit Palma Rosa Sweet Potato
Papayas Kale Potato flour Tea-tree
Passion Fruit Squash
Mangoes Tomatoes
Flowers Extracts Pulses
Nuts Fruit Juices Arabicum Aloe Cow peas
Cashews Mango Eryngium Gum Arabic Green gram
Passion Anthurium Moringa

7. Key Indicators
No Component Total No Units
1 Direct farming beneficiaries 200,000 No of
smallholders
2 Crop Yield improvement +10% Kg/Acres
3 Unit cost of production -6% Kshs/Kg
4 Smallholder incomes +10% Kshs/Acre
8 Volume & value beneficiaries exports +15% Kg & $
9 Volume & value smallholder sales +50% Kg & $
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8. KHCP’S Approach to Gender------Step 1
• Project targets
 Quotas to ensure women representation among
participants
 Leadership in farmer groups/enterprises
 TA for women
 Women visits and exchange programs
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9. KHCP’S Approach to Gender------Step 2
• Activity selection
 Commodity selection: women’s crops
 Enterprise selection: women’s enterprises
 Technology selection: address women’s labor
constraints, suitable for use by women
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10. KHCP’S Approach to Gender------Step 3
• Service delivery
 Incorporation of gender sensitive measures into the
recruitment process
 Ensure that training and field days are gender friendly
 Gender considerations mainstreamed into project
management at field level
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11. KHCP’S Approach to Gender------Step 4
• Empowering measures
 Gender sensitization integrated into all training
programs
 Training for women in business, leadership,
negotiating skills
 Skills development for employees
 Reduction of women’s workloads- labor saving
technologies 11

12. KHCP’S Approach to Gender------Step 5
• Enabling measures
 Capacity building of service providers
 Gender sensitization of other players in the value
chain
 Gender legislations
 Land tenure legislation
 Family rights, inheritance laws
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13. KHCP’S Approach to Gender-----Step 6
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• Monitoring & Evaluation
 Gender sensitive indicators
 Sex disaggregated data collection and gender
analysis
 Impact assessment
 Annual report on gender outreach
 Reports on gender success stories

14. KHCP’S Approach to Gender----summary
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• Actively encourage women to participate
• Targets 200,000 beneficiaries, 50-60% women
• Continuous review of our approach

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