SlideShare a Scribd company logo
Making Vegetable Market Work –
What is it?
• Improve the vegetable market system for 15,000 smallholder farmers in
Southern Shan and Rakhine States
• Target #1 - 50% income increase for 11,250 farmers
• Target #2 - Increased terms of trade for 6,000 farmers
• June 2014 to March 2018
• Mercy Corps, Swisscontact, East-West Seed
• $5M in support from:
Market system deals
• Risk-sharing
• Additionality
• Neutrality
Large Micro, small,
medium
Civil society Total
9 27 3 39
ffew
• fwe
Focus on improving productivity and quality
Support to strengthen enabling environment
Internships &
graduate
sponsorships
Foundational
research
Exchange
visits & trade
fairs
Policy
dialogues
Overall results
25,000 farmers
$14.8M increased income
36 businesses
Greater speed and scale
Est. seed association
Improved seed policy
44% ERR on $5M project
Market systems learnings
Farmer results
System results
System results
BUSINESS
• Greater brand awareness,
increased sales, and closer
relationships with farmers –
scale and speed
• “Helped us to establish
more rigorous processes
and plans”
ENABLING ENVIRONMENT
• Shift of opinion within the
Ministry of Agriculture on
potential for vegetable
sector
• National Seed Association
led to clarify and liberalized
seed policies
Learnings
Tailored design
Coordination at multiple
levels
Complementary
interventions
Productivity foundations
Devoted and influential
leaders
From the same playbook
Thank you
Available at exchange.growasia.org

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Making Vegetable Markets Work

  • 1.
  • 2. Making Vegetable Market Work – What is it? • Improve the vegetable market system for 15,000 smallholder farmers in Southern Shan and Rakhine States • Target #1 - 50% income increase for 11,250 farmers • Target #2 - Increased terms of trade for 6,000 farmers • June 2014 to March 2018 • Mercy Corps, Swisscontact, East-West Seed • $5M in support from:
  • 3. Market system deals • Risk-sharing • Additionality • Neutrality Large Micro, small, medium Civil society Total 9 27 3 39
  • 5. Focus on improving productivity and quality
  • 6. Support to strengthen enabling environment Internships & graduate sponsorships Foundational research Exchange visits & trade fairs Policy dialogues
  • 7. Overall results 25,000 farmers $14.8M increased income 36 businesses Greater speed and scale Est. seed association Improved seed policy 44% ERR on $5M project Market systems learnings
  • 10. System results BUSINESS • Greater brand awareness, increased sales, and closer relationships with farmers – scale and speed • “Helped us to establish more rigorous processes and plans” ENABLING ENVIRONMENT • Shift of opinion within the Ministry of Agriculture on potential for vegetable sector • National Seed Association led to clarify and liberalized seed policies
  • 11. Learnings Tailored design Coordination at multiple levels Complementary interventions Productivity foundations Devoted and influential leaders From the same playbook