Alibaba presentation
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Taobao found strategic advantages over eBay's EachNet by taking a Chinese perspective. Taobao better addressed the Chinese market through cultural expertise and knowledge. It also allowed faster decision making through local channels. Additionally, Taobao built strong online and offline communities through tools like Aliwangwang and Taobao University. While the free-of-charge policy initially helped attract sellers, Taobao's other advantages like innovative advertising and Alipay helped it maintain customers and compete with EachNet long-term.
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Jack Ma founded Alibaba in 1999 as an online marketplace connecting Chinese manufacturers with overseas buyers. It has since expanded to offer services for both businesses and consumers, including B2B, B2C, and C2C ecommerce platforms as well as online payments. Alibaba makes most of its revenue from advertising on its sites rather than transaction or listing fees. It now has over 800 million active users annually conducting business worth trillions of dollars.
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Sheji Ho, aCommerce Group CMO presented on ‘Trends in Retail and E-Commerce Analytics’ at Teradata’s Big Data in Retail and E-Commerce event held on October 7 at the Four Seasons Hotel in Bangkok.
SAVEGENIE E-MARKETING PVT LTD
Savegenie E-Marketing Pvt Ltd is an e-commerce company that operates an online grocery marketplace in Gurgaon, India. The document discusses the Indian grocery market, competitors in online grocery, and Savegenie's business model and operations. It notes that the online grocery sector is growing due to increasing internet usage, but faces challenges like thin margins and supply chain management. The company was founded in 2014 and connects local grocery stores to customers through its website and delivery service. It aims to differentiate through price transparency and safe delivery.
Using AI for online merchandising
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
e-Minggu 1 Pengantar e-Business & e-Commerce.ppt
Here are two Indonesian e-business/e-commerce implementers and an assessment of whether they are primarily e-business or e-commerce implementers:
1. Tokopedia - Tokopedia is primarily an e-commerce platform that allows buyers and sellers to transact online. It would be considered an e-commerce implementer as the transactions are between businesses/individuals and consumers.
2. Gojek - Gojek provides a platform for online transportation, food delivery, logistics and more. While consumers can use the platform, Gojek also facilitates business processes between partners (drivers, merchants). It has elements of both e-business and e-commerce so could be considered a hybrid implementer.
Big Data and E-Commerce
Dave Feinleib discusses Big Data and how that is helping both e-commerce retailers and brands to sell more.
Online Business; What is E-commerce; What are the points to be considered whi...
What is E-commerce? What are the major strategies that must be overviewed while initiating a online business? Online business in Nepal is one of the contemporary issues. There are many online business websites in Nepal. What are they currently doing, how are they rendering services?
What things must a business person consider then doing online business? Online Business; What is E-commerce; What are the points to be considered while starting online business?
Shopify Presentation
The document provides information about Shopify, including its leadership, mission, products, competitors, and trends impacting the company. Shopify is an e-commerce platform founded in 2004 by Tobias Lütke that allows merchants to set up online stores. It has over 500,000 customers globally and aims to make commerce better for everyone through its software and services. The document outlines Shopify's leadership team, financials, and competitive advantages compared to alternatives like building a store on Amazon. It also discusses trends like social commerce and influencer marketing that are impacting Shopify.
What CEOs Need to Know About E-Commerce 081914
This document provides an overview of key concepts for CEOs regarding e-commerce. It defines e-commerce as trading products or services over the Internet, regardless of whether transactions are completed online or offline. It outlines various e-commerce business models including different product and revenue types for B2B, B2C, and C2C. The document also reviews attitudes toward e-commerce in Southeast Asia and compares e-commerce market sizes and growth rates in different countries. Additionally, it identifies challenges for brands and retailers in building successful e-commerce businesses.
How to Sell into China: The Bangladeshi Perspective
This presentation is part of a series of seminars targeted for intrepid Bangladeshi SMEs, Manufacturers, Traders and Entrepreneurs that want to seek out new markets, non-traditional export destinations. Presentation is property of Tradeshi, a 100% Bangladeshi company that focuses on empowering businesses from emerging nations to leverage technology to grow with scale.
Task 5
Alibaba Group is a large Chinese e-commerce company that handles over $170 billion in annual sales. The document discusses how Alibaba managed change within the company following John Kotter's eight step model. It describes how Alibaba inspired employees by focusing on satisfaction, respect, and a comfortable work environment. Alibaba also encouraged employees to share opinions and used new technologies like smart logistics networks to improve communication and operations.
AliNavi
AliNavi is a proposed integrated platform that combines Alibaba and AutoNavi's services. It aims to change consumer shopping behavior by providing an online to offline experience. The platform will leverage AutoNavi's mapping data and Alibaba's e-commerce services and payments platform to allow users to seamlessly search for products online, get navigation to stores, and complete purchases both online and offline. The integration of Alibaba and AutoNavi's services has the potential to strengthen their position against competitors like Baidu and Tencent by combining their complementary strengths in e-commerce and mapping. Over time, AliNavi aims to develop more personalized location-based services and analytics to improve the shopping experience.
Flipkart group 18 oc
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Cindy Phan
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Cindy PhanBrightEdge Technologies
The document discusses VMware's journey in measuring the impact of social media and web traffic on revenue through an omni-channel attribution campaign. It summarizes their 2014 pilot program which found that web traffic had the highest conversion rate and over 50% of new respondents came from corporate channels. It also discusses how their digital marketing efforts and analytics capabilities have expanded since then to include more channels and personalized, data-driven campaigns to nurture leads across the buying cycle. The key lessons highlighted are the importance of cross-team collaboration, using data and analytics, and designing multi-channel campaigns and attribution models to tie marketing efforts to ROI and the bottom line.BDMM Pres Final
The document outlines Anthony Tattum's PACT principles for eCommerce marketing. PACT stands for Product, Availability, Competitiveness, and Traffic. Tattum advises assessing businesses on these four pillars before investing in digital marketing to ensure success. He provides an example dashboard and case study of how applying PACT analysis to an online footwear retailer called Cloggs helped identify areas needing improvement, like low product availability, leading to increased conversion rates and cost savings. The document promotes Tattum's consultancy and upcoming events for Birmingham digital marketers.
CASE 2 alibaba-using-ai-for-creativity-in-customer-experiences (2).pdf
This document discusses how Alibaba uses AI to foster creativity and enhance customer experiences. It describes Alibaba's employee-centric management approach and how departments like DAMO Academy and Tmall Innovation Center support technological disruption. AI is helping Alibaba better understand consumers and provide personalized, interactive experiences online similar to physical retail. This includes technologies that analyze customer data to improve metrics like add-to-basket rates and reduce return rates.
CASE 2 alibaba-using-ai-for-creativity-in-customer-experiences (2).pdf
Alibaba has adopted an AI-driven approach to enhance customer experiences and drive business growth. This includes:
1. Establishing departments like DAMO Academy and TMIC to develop new AI technologies through cross-functional collaboration.
2. Implementing AI technologies on its marketplaces like Tmall to provide personalized experiences through features like 3D virtual showrooms.
3. Adopting an "idea-to-shelf" approach using consumer data analysis to quickly identify trends and bring new product concepts to market.
4. Fostering a culture of creativity and innovation that encourages risk-taking and new ideas from employees.
Automated Catalog Listing - Vinculum
1. The document discusses automating catalog management for e-commerce sellers. It introduces Vinculum Solutions which provides catalog management software.
2. The problem is that managing catalogs across multiple marketplaces and formats is challenging and time-consuming. Automated catalog listing can address issues like different data and image guidelines by simplifying and standardizing the process.
3. The target audience includes brands, distributors, and service providers selling on multiple marketplaces who want faster and easier catalog management. Vinculum's product was demonstrated and questions were taken at the end.
Agile Chennai 2022 - Ramkumar Armugam | Build To Delight - Strategies and Piv...
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Alibaba presentation
- 1. 1Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay Alibaba vs eBay: COMPETING IN THE CHINESE C2C MARKET February 23rd, 2015 Alberto Della Giustina – 152114188 Adrian Piegsa – 152114164 Andrea Restelli – 152114105 Fabian Kutschera – 152114107 Robert Kriegl – 152114106 Maximilian Schlechtriem – 152114183
- 2. 2Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay Question 3 • What advantages did Taobao find regarding EachNet by looking at eBay from an handstand position? Are there strategic advantages (i.e. core competences)?
- 3. 3Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay
- 4. 4Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay • Better addressing the Chinese market: – Strong cultural expertise and market knowledge (Chinese teahouse and kung-fu avatars) • Faster decision making: – Local and quick decision channels
- 5. 5Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay • Online and offline community: – Aliwangwang: instant communication tool (combining business and making friends) – Taobao University: online and offline knowledge sharing – Sellers’ unions: activities and events involving also Taobao employees • Free-of-charge policy: – Originally for 3 years, then extended until 2008
- 6. 6Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay • Innovative and unusual ideas: – Advertisement campaign: including traditional media – Alliances with small and medium sized websites • Alipay: – Easier to use and more trustable • Good relations with Chinese government
- 7. 7Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay Question 4 • Do you believe that Taobao won because of the "free-of-charge" policy? Are Taobao revenues compromised for good?
- 8. 8Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay • Not the only reason, but crucial. Why?
- 9. 9Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay – Incentive for sellers: as it is a C2C, number of sellers number of products better product portfolio more customers MONEY – Without free-of-charge policy, this development might have been slower, or it might have not started at all.
- 10. 10Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay – The other strategic advantages are important to maintain customers and to successfully compete with eBay EachNet. – eBay EachNet was facing managerial and operational difficulties (migration of systems and high turnover in top management)
- 11. 11Management Information Systems 2015 | Paulo Amaral Alibaba vs eBay THANK YOU!