Alibaba Group, established in 1999 by 18 founders including charismatic leader Jack Ma, has grown into the largest e-commerce company in China, boasting a significant presence with approximately 22,000 employees across several countries. The company facilitates global trade through various platforms like Alibaba.com, Taobao, and Alipay, aiming to simplify business for small and medium enterprises (SMEs). Alibaba's mission is to make it easy to do business anywhere, addressing the challenges faced by SMEs in procurement, sales, and marketing through innovative technology.

2. Alibaba Group

3. Tea House
Hangzhou, China
An Unlikely Story

4. The Alibaba Story
The beginning was just a dream. . . . .
• Established in 1999
• 18 founders
• A “Band of brothers (and
sisters)”
• Big hopes, big dreams
• Charismatic leader

5. Alibaba Group: A Time-tested Team
Employees: About 22,000
Offices: Corporate campus in Hangzhou
plus more than 60 offices in mainland
China, Hong Kong, Taiwan, Korea, India,
Silicon Valley and London
1999 2011
Employees: 18
Office: Jack Ma’s Hangzhou apartment
. . . And a decade later, Alibaba Group has become the largest e-commerce
company in China and a family of Internet-based businesses

6. An E-commerce Ecosystem
Third-party online payment platform
Chinese Internet portal
One-stop platform for shopping, socializing
and information sharing
B2B marketplaces
Alibaba.com Limited
(HK stock code: 1688)
Taobao
Alipay
Alibaba Cloud
Computing
China Yahoo!
Data-centric cloud computing services

7. Alibaba.com

8. Suppliers
International Marketplace
14.9 million members*
China Marketplace
41.8 million members*
• Companies of
all sizes
• Entrepreneurs,
e-retailers,
buying agents,
MNCs, etc.
• Diverse end
markets
• Typically
small
businesses
• Ten to a few
thousand
employees
• 10,500+
product
categories in
40+ industries
* Company data as of September 30, 2010
Buyers
To make it easy for small companies to do business anywhereMission
Japan Marketplace
Alibaba.com is a global leader in business-to-business e-commerce
What Is Alibaba.com?

9. Alibaba.com Mission and Vision
Mission
To make it easy to do business anywhere
(让天下没有难做的生意)
Vision
To solve the challenges of small businesses in
procurement, sales and marketing, management and
financing through information technology.

10.  Big SME market:
~42 million SMEs in China
~22 million SMEs in the U.S.
~13 million SMEs in India
~4 million in Japan
 Critical to global economy and trade
China U.S. Japan India
~ 60% of GDP ~ 50% of GDP
~ 55% of industrial
production
~ 17% of GDP
~ 70% of Import/Export
Volume
~ 70% of Export Volume ~25% of Export volume
~ 40% of manufacturing
output
~ 80% of employment ~ 70% of employment ~70% of employment ~50% of employment
SMEs: Engine of Growth of Any Economy

11. Key Operating Data
No. of registered users (million)
Total registered users
No. of storefronts (million)
Total storefronts
No. of paying members
Total paying members
578,901
712,867 750,937
Q3'09 Q2'10 Q3'10
6.07
7.81
8.20
Q3'09 Q2'10 Q3'10
45.28
53.44
56.72
Q3'09 Q2'10 Q3'10

12. A Truly Global Marketplace
Alibaba.com’s 14.9 million international registered users come from
more than 240 different countries and regions
* Company data as of September 30, 2010

13. Our Business Model =
Membership Subscription
+
VAS
Business Model

14. Build – Invest in building our team globally
• China – Hong Kong
• Santa Clara, California – U.S.
• U.K. – London
• India – Mumbai, Delhi, Chennai, Amenabad
Build Partner Buy
Global Expansion Strategy

15. Global Expansion Strategy
Partner – Associated company and resellers
• Alibaba Japan (Associated company formed in
collaboration with Softbank)
• Korea: eSang
• Turkey: The LOGO Group
• Vietnam: OSB
• Malaysia: Infodata Group
• Brazil: Ludatrade
Build Partner Buy

16. Global Expansion Strategy
Build Partner Buy
Partner – Government collaboration
• Korea: KOTRA and SMBA
• Turkey: IGEME
• Vietnam: VITIC
• Taiwan: TAITRA
Export promotion leads to job creation!!

17. Buy – Strategic acquisitions to accelerate growth
•
•
Global Expansion Strategy
Build Partner Buy

18. Customer First
Teamwork Embrace Change
Passion
Integrity
Commitment
A Value-based Company