This presentation is about the e-commerce giant Ebay , its history , its competitors and its future.

1. Vatsal Limbachiya – Gujarat Technological University

2. About

3. About
How much was it sold on eBay ?
1,1 million $2,5 million $4,9 million $140 million $

4. About
Some facts about e-
commerce and
eBay:
Global e-commerce
sales will hit close to
1 trillion $ this year
Asia holds the
largest number of
web purchases
E-retail is predicted
to account for 10% of
US retail sales by
2017, thats 370
billion $
Is a global online
marketplace where
practically anyone
can trade practically
anything
Has more than 152
million active users
An item is
purchased every 2
sec. using the eBay
app.
Popular items
on eBay sell
every…
2 sec. a car
3 sec. hand-bag
5 sec. womens
clothing
9 sec. CD or
football shirt

5. About
Products &
Services
Collectibles:
Antiques, Art,
Coins, Toys &
Dolls, Memorabilia
Motor Vehicles:
Cars, Boats, Parts
Electronics:
Cameras, Cell
phones & PDAs,
Computers
Entertainment:
Movies, Music &
Games, DVD, CD,
VHS, Event Tickets
Books
Clothing
Jewelry
Shoes
Accessories
Home
Improvement:
Décor, Crafts,
Gardening…
Target
Segments
Primary target
markets are
Online
Auction &
Shopping
Key segment
is Antiques &
Collectibles
And also
Motor lovers,
Art lovers
Key figures
Total active users:
152 millions
in 39 countries
More than 300
million items for
sale
+ 6 million new
items for sale each
day, spread in to
50,000 categories
1,3 million people
living partially or
totally from eBay
sales
Competitors
Amazon
Alibaba
Groupon
Le bon coin
Priceminister

6. About
1995
Created by
Pierre
Omidyar in
USA in
California
1999
International
Development
of the
Website
2001
iBazar
Acquisition
2002
PayPal
Acquisition
2004-2005
Acquisition and
Creation of:
Rent.com
Shopping.com
and Kijiji
2008
1st marketplace
creates a Mobile
App
2010
eBay creates
an iPad App

7. Business Model

8. eBay: Target Segments
Primary target markets are
Online Auction & Shopping communities
eBay has business strategies to target specific segments of each.
Key segment is : Antiques & Collectibles
Motor lovers: Using credibility of leading car collector Kruse Inc., eBay
expanded its categorical offerings with eBay Motors. eBay Motors
became one of its most successful target segments.
Art lovers: eBay also had a somewhat failed strategic partnership
targeting Art Collectors directly.

10. vs. Competitors

11. Turnover : 75 billions USD
Largest internet-based company
At first : online bookstore
Now : CD, MP3, downloads, videogames,
softwares, electronics, furnitures, jewellery, food…
Jeff Bezos

12. Turnover : 6.5 billions USD
Exponential growth
business-to-business
Jack Ma

13. Turnover : 5.3 billions USD
Japan firm
Founded in 1997
In France : Price Minister
Operating : third party which connects
supply and demand
Hiroshi Mikitani

14. deal-of-the-day website
Turnover : 2.5 billions USD
Launched in november 2008
also called flash sales : single
product for sale for a period of 24
to 36 hours
Andrew Mason

15. 120 millions USD
Created in 2006
French classified advertisements
website
First in France
The owner : Schibsted
Olivier Aizac

16. 0
10
20
30
40
50
60
70
80
Amazon Ebay Alibaba RakutenGroupon Le bon
coin
Revenue

17. today

18. Strategic position
Cross-channel Strategy
Improve user experience:
1.To simplify and improve
online buying experience
2.To make online
shopping faster, easier
and fun
Create a better customer
experience
1.Try to create value
differentiation with
competitors
2.To increase buyer
satisfaction and loyalty

20. Strengths
Threats
Opportunities
Weaknesses

21. S
T
O
W
E-commerce traffic grows every year
Arrival of some serious competitors from
Asia : Alibaba and Rakuten
A firm known everywhere
Lots of counterfeiting

22. The last campaign tagline is :
« anywhere you go, anything you see,
you can be inspired by the things
around you and those things can be
instantly shoppable on
»