Consumer tribes and the benefits of marketing to themMarsha Druker
"Consumer tribes" are a relatively new concept, but one that has made a remarkable impact on marketing theory development. This presentation outlines the benefits of marketing to tribes and provides advice, as well as a successful case example, explaining best practices.
Why do business platforms beat products every time? This is my keynote at EMERCE eDay. We cover changes in global brands, how feedback effects work, how innovation is different, and examples of coming platforms.
Consumer tribes and the benefits of marketing to themMarsha Druker
"Consumer tribes" are a relatively new concept, but one that has made a remarkable impact on marketing theory development. This presentation outlines the benefits of marketing to tribes and provides advice, as well as a successful case example, explaining best practices.
Why do business platforms beat products every time? This is my keynote at EMERCE eDay. We cover changes in global brands, how feedback effects work, how innovation is different, and examples of coming platforms.
Ulta Beauty’s Unconventional Growth Story: Omnichannel Expansion is a Beautif...National Retail Federation
In a beauty market that is big and booming, America's largest specialty beauty retailer is breaking barriers and experiencing strong growth by keeping its guests at the center of all it does. While traditionally businesses have been pegging their growth strategy either on the physical or the digital, Ulta Beauty has used its own blended approach to enhance the guest experience and make it more convenient, rewarding and fun. Learn from Deloitte and Ulta Beauty Senior Director of E-Commerce Jeff Hamm about how the company's robust expansion, rooted in a purposeful and disciplined omnichannel growth strategy and execution plan. Discover the challenges that Ulta Beauty has experienced along the way -- and learn about the approaches, including digital, that Ulta Beauty is implementing to continue along its powerful trajectory. Presentation from Retail's Digital Summit 2016.
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Database Marketing Initiative for Lululemon AthleticaRahul Borthakur
A database marketing initiative for Lululemon Athletica that could be implemented to increase customer retention and profitability.
Project included in-depth study of Situation and Target Market Analysis for Lululemon Athletica. Development of Objectives and Strategy of the Retention Program, Tactical and Database Requirements, Lifetime Value (LTV) Estimates, Capital Requirements and Measurement process.
Presentación de Adigital para la jornada "Ecommerce en China con Alibaba Group" celebrada el 15 de diciembre de 2017 en Madrid. Organizada por Adigital con la colaboración de ICEX, Red.es, FEDER y Confianza Online.
Ulta Beauty’s Unconventional Growth Story: Omnichannel Expansion is a Beautif...National Retail Federation
In a beauty market that is big and booming, America's largest specialty beauty retailer is breaking barriers and experiencing strong growth by keeping its guests at the center of all it does. While traditionally businesses have been pegging their growth strategy either on the physical or the digital, Ulta Beauty has used its own blended approach to enhance the guest experience and make it more convenient, rewarding and fun. Learn from Deloitte and Ulta Beauty Senior Director of E-Commerce Jeff Hamm about how the company's robust expansion, rooted in a purposeful and disciplined omnichannel growth strategy and execution plan. Discover the challenges that Ulta Beauty has experienced along the way -- and learn about the approaches, including digital, that Ulta Beauty is implementing to continue along its powerful trajectory. Presentation from Retail's Digital Summit 2016.
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Database Marketing Initiative for Lululemon AthleticaRahul Borthakur
A database marketing initiative for Lululemon Athletica that could be implemented to increase customer retention and profitability.
Project included in-depth study of Situation and Target Market Analysis for Lululemon Athletica. Development of Objectives and Strategy of the Retention Program, Tactical and Database Requirements, Lifetime Value (LTV) Estimates, Capital Requirements and Measurement process.
Presentación de Adigital para la jornada "Ecommerce en China con Alibaba Group" celebrada el 15 de diciembre de 2017 en Madrid. Organizada por Adigital con la colaboración de ICEX, Red.es, FEDER y Confianza Online.
E-commerce in China : decoding & opportunities Equancy Paris
To celebrate its entry on the European market, Alibaba, the Chinese giant of e-commerce and Equancy Shanghai have collaborated to offer its clients a sharp analyze of Chinese e-commerce during a dynamic breakfast. We are glad to welcome Aline Guo-Haefele, Qunkai Liu and Morgan Bonnard who will adress four main topics:
1. Local stakes & specificities: key figures about a Chinese society based on mobiles, and the multiplicity of its digital platforms
2. Particularities of the Chinese consumers
3. Winning strategies of European companies in China, including Axa’s testimony
4. Focus on Alibaba’s ambitions in Europe
Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels.
Note: a Slidecast version with audio can be viewed at the webpage below:
http://www.chinatalk.nl/media/presentaties/
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Fong Lau: Fast-tracking into China with cross border e-commerce @AustCham Acc...Fong Lau
Fast-tracking into China with cross border e-commerce
1. Types of cross-border e-commerce
2. Size of the market
3. Reaching the consumers
4. Challenges
5. Key takeaways
FUSION14 Session 302 | Optimizing the Tradeoff: Cost vs. Quality in IT SupportMetricNet
Cost vs. quality: It’s a perennial issue in technical service and support. Drive your costs too low, and you risk sacrificing the quality of service. Conversely, if you push quality too high (yes, that’s possible!), then you drive your costs through the roof. Understanding the cost/quality tradeoff is the most critical step toward optimizing your support model. Using data from more than 300 benchmarks worldwide, Jeff Rumburg will illustrate how top-performing service and support organizations strike an appropriate balance between the cost of service delivery and the quality of support provided. He’ll share simple yet powerful techniques that will enable organizations to pinpoint their position on the cost vs. quality curve, determine if higher (or lower) quality is justified, reduce costs without sacrificing quality, and improve quality without increasing costs. Finally, he’ll share an interactive scorecard that organizations can use to determine whether service and support has been optimized, and, if it hasn’t, to identify the tangible steps needed to achieve an optimized support model.
What you need to know on entering the Chinese market through eCommerce. Presented at the China Digital Marketing & Social Media Submit 2013 in Sydney, Australia.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
Deze presentatie werd op 26 maart 2015 door Ed Sander gegeven tijdens een bijeenkomst van de China Business Association South-Netherlands.
Slidecasts inclusief de audio van de presentatie zijn te bekijken en beluisteren op http://www.chinatalk.nl/media/presentaties/
At CES 2016, we made a series of announcements highlighting our work to advance the biggest trends in the industry — self-driving cars, artificial intelligence and
virtual reality. The focus of our news was NVIDIA DRIVE, an end-to-end deep learning platform for self-driving cars.
Export Now CEO, Frank Lavin and David Roth, CEO of The Store, discuss the competitive analysis, regulatory barriers, intellectual property issues and the strengths of various platforms and channels. Presentation from Retail's Digital Summit 2016.
2018 - Thinking beyond borders in Global Retail Import Export TradeRolf
By Rolf Visser, "Thinking beyond borders in Global Retail" is all about the How and drivers for cross-border ecommerce. Cross-border e-commerce is a profound driver of positive-sum growth, far outpacing the growth of the economy as a whole. The unstoppable rise of a global e-commerce marketplace could create a trigger for governments to lower trade barriers and harmonize procedures and trade rules. Research includes rare Import and Export facts & figures.
Global Online grocery shopping: The top retailers & trendsLeah Kinthaert
Global Online Grocery Presentation. Includes a chart showing the top Global grocery retailers (Walmart, Target, Kroger, Swarz, Tesco, Carrefour, Metro, Leclerc, Ahold, Auchan, Rewe and Sainsbury's) and their share of the online grocery market. Includes trends and topics such as reasons for the imminent spread of online grocery in places such as China, India, Europe, North America and South America.
Chinese are changing their consumer behaviour in response to COVID-19.
Know what trends you should expect to see and make sure your business is ready to adapt.
Understand
1. the China E market and how to use social / digital marketing to tap into the market.
2. the habits and trends of the modern Chinese consumer.
3. the strategy of Baidu, Alibaba and Tencent.
4. the evolution of E commerce in China .
5. the future of China AI and 5G market .
Last week my team had the privilege to speak at the Global eCommerce Leadership Forum in New York. Our role was to share insights and strategy focusing on customer acquisition for US headquartered brands looking to expand their marketing efforts into China. Attached is the latest presentation focused on the retail sector.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. China’s p o p u l a t i o n i s m o r e t h a n 1 . 3 b i l l i o n ,
w i t h a m i d d l e c l a s s o f 2 0 0 m i l l i o n s t r o n g a n d g r o w i n g .
T h e r e a r e 6 8 8 m i l l i o n i n t e r n e t u s e r s a n d 4 1 3
m i l l i o n o n l i n e s h o p p e r s . C h i n a ’ s e - r e t a i l m a r k e t i s
e s t i m a t e d t o g r o w t o $ 1 . 5 t r i l l i o n b y 2 0 2 0 a n d t h e
s h a r e o f o n l i n e s a l e s i s s e t t o i n c r e a s e t o o v e r 1 5 %
b y 2 0 1 7 . A s C h i n a ’ s g r o w t h c o n t i n u e s , t h e c o n d i t i o n s
f o r t h e e - c o m m e r c e a r e o n l y i m p r o v i n g .
C H I N A H A S T H E W O R L D ’ S L A R G E S T O N L I N E P O P U L AT I O N
3. I N T E R N E T I N C H I N A
China has become one of the world’s most wired retail markets
232million mobileaccounts
In the US, there are 234 million mobile accounts with a penetration rate of 75% and
88 million broadband accounts and penetration rate of 28%
penetration rate 17%
174million broadbandaccounts
penetration rate 13%
Source: https://en.wikipedia.org/wiki/List_of_countries_by_number_of_broadband_Internet_subscriptions
4. F O U R T I E R S O F C H I N A ’ S C O N S U M E R S
Future growth will come from two key groups – the white-collar “Urban
Middle” and the blue-collar “Urban Mass”
Movers
&
Shakers
China’s wealthiest citizens already make up a large part of global
demand for high-end luxury goods
Population: 1.4 million
Annual income per capita: US$500,000
Urban
Middle class
Urban mass
Rural workers
This is China’s blue collar urban middle class. Nearly half of them are
on public payroll, so policies to income will have a strong impact here
Population: 146 million
Annual income per capita: US$11,733
Migrant workers who have moved to cities to find better-paying
jobs is expected to see the biggest rise in income
Population: 236 million
Annual income per capita: US$5,858
Half of China’s workers still live in rural areas. With
lower incomes spending is concentrated on essential
such as food and housing
Population: 387 million
Annual income per capita: US$2,000
5. More than 50%of all e-commerce sales are done on mobile
T H E C H I N E S E C O N S U M E R
26%of Chinese consumers buy goods from foreign sites. US websites are the
most popular country followed by Hong Kong and Japan. UK websites are the fourth
most popular
50%of e-shoppers are between the ages of 24and 30
Average online order for clothing is US $485, for consumer electronics is
US $1,229 and for cosmetics US $512 (Source: Paypal)
The Chinese consumer is young, mobile, urban and growing
6. By 2020, China’s e-commerce market will be larger than the US, UK
Japanese, French and German markets combined
Source: Economist, McKinsey
C H I N A ’ S G R O W T H I N E - C O M M E R C E
China’s e-commerce sales was $120 billion in 2011, surpassing online sales in
Japan ($107 billion), the UK ($56 billion) and Germany ($32 billion)
7. C H I N A ’ S E - C O M M E R C E D R I V E R S
E-commerce
drivers
Internet penetration rate
Popularity of online shopping
GDP per capita
Ease of paying online
Rural customers
Reduction in delivery time
8. T H E M A R K E T P L A C E M O D E L
Tmall
(Alibaba
Group)
51%
360buy.com
17%
amazon.cn
4%
Suning.com
3%
Others
25%
(Alibaba Group)
90%
PaiPai
(Tencent)
9%
ebay
1%
China’s e-commerce market is dominated by the marketplace model and Alibaba
Group dominates both marketplace models
B2C (business-to-consumer)
Market size = RMB 179 billion
C2C (consumer-to-consumer)
Market size = RMB 595 billionSource: McKinsey 2013
9. No e-commerce strategy can ignore China’s three digital powerhouses and it
cannot be compared to Google, Amazon or Facebook
largest search engine
largest online shopping mall e-commerce
leader in gaming and social networking
C H I N A ’ S D I G I T A L L A N D S C A P E
The company has multiple platforms, including Taobao, its consumer-to-consumer site
and Tmall, its business-to-consumer site. These platforms do not hold inventory or
operate fulfillment centers like Amazon. The platforms make money by collecting fees
from listing merchandise and charging for search engine and digital advertising
placement.
Tencent differs from Facebook its main source of revenue is not advertising but selling value added
online services, such as emoticons, games, and other virtual products. In 2005, Tencent launched
Tenpay, a digital-payment system a move far earlier than Facebook.
Baidu has 90% of the nation’s online search queries and Google China ranks a distant second
with a 10% share. The Chinese language is complex with some words having multiple
meanings. Baidu’s search algorithms place a lot of relevance to the context in which the
words are used in the content, which enables it to better optimize its search technology.
11. C O N N E C T I N G W I T H C H I N A ’ S W I R E D C O N S U M E R
Adopt an integrated platform strategy
• 70% of internet users shop online regardless of the size the cities in which they live
• Use digital platforms such as Tmall (business-to-consumer marketplace) like British
luxury brand, Burberry giving them access to traffic beyond its own online shop
Understand China’s vast network of distributors
• Consumer-to-consumer accounts for 50% of China’s e-commerce sales which makes a
critical platform for companies
• However, consumer marketplaces such as Taobao presents challenges for global brands
because they have little control over how products are presented or priced
• Kimberly-Clark have partner with its largest distributor on Taobao providing them with
stable product supply in return for complying with branding and pricing guidelines
Harness the power of social media
• Social media is important in China
• The Chinese consumer do not trust official sources such as government or big
corporations
• Purchasing decisions are influenced by word of mouth
• China’s dominant social media is Tencent
Source: McKinsey 2013