This document provides an overview and analysis of Amazon.com's operations and strategic plan. It discusses Amazon's history and financial performance from 2010-2011. It also outlines Amazon's mission, marketing strategies, target markets, and reasons for their success. Specifically, it analyzes Amazon's strategies around product development, market development, and service development. It also discusses their 4P's of marketing.
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
I have participated in this presentation and it was a great work with indian Classmate, SCMHRD. Through this presentation you will receive information that how cobote works inside the company. you will learn more about the inventory system of the Amazon
This presentation covers a wide variety of topics such as:
- Brief History of Amazon
- Product, Customers, and Competitors
- Sourcing
- Manufacturing
- Layout
- Inventory
- Operational Strategies
By reading this presentation, you can be well-prepared for any operational management session.
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This study aims to find out the Line of business of amazon, types of business models used, e-commerce strategies and supply chain management strategies
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
I have participated in this presentation and it was a great work with indian Classmate, SCMHRD. Through this presentation you will receive information that how cobote works inside the company. you will learn more about the inventory system of the Amazon
This presentation covers a wide variety of topics such as:
- Brief History of Amazon
- Product, Customers, and Competitors
- Sourcing
- Manufacturing
- Layout
- Inventory
- Operational Strategies
By reading this presentation, you can be well-prepared for any operational management session.
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This study aims to find out the Line of business of amazon, types of business models used, e-commerce strategies and supply chain management strategies
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
An e-commerce business plan is the roadmap to success for online entrepreneurs. This vital document outlines a clear strategy for launching and growing an online store. It includes market research, defining a unique selling proposition (USP), identifying the target audience, and analyzing competitors. Financial projections are also a key component, helping entrepreneurs set realistic goals. The plan extends to creating a stellar online presence with SEO optimization, mobile responsiveness, and a seamless user experience. Leveraging social media and continuous monitoring and adaptation round out the strategy. In a dynamic digital landscape, an e-commerce business plan is the cornerstone for achieving sustainable growth and profitability.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project IdeasMariya James
Want to know about the most trending eCommerce business ideas that can be highly profitable in 2021. Explore these eCommerce startup ideas that are with discussing for the coming year.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Amazon.com
1. SCHOOL OF TOURISM AND HOSPITALITY MANAGEMENT
Marketing for Tourism and Recreation
Industry - I
20010-2011 Fall
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Pro. Dr. RÜÇHAN KAYAMAN
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Oluwabunmi Rosemary Afuwape 109453
Devraj Chamlagai 088466
Asif Rizwan 099208
2. Table of Content
1. Executive Summary
2. History Of the Company
3. Financial Information (2010 – 2011)
4.
i. Mission and Vision
ii. Strategies (Product, Place, Price and Promotion)
5. Target Market
6. References
4. Executive Summary
Amazon.com with a strategic plan for their operations
within the retailing industry. Amazon.com is a leading e-retailer
and is a globally recognized brand, but is facing
increasing competition from bricks and mortar companies
setting up online presence and current e-retailers increasing
their geographical and product scope.
The internal and external analysis reveals that Amazon.com
has been under performing in China; thus it has been
recommended that Amazon.com penetrate the Chinese
market. This will require implementing a marketing strategy
and by introducing the Merchant Program in order to
make the company more locally responsive and take
advantage of the growing online market.
5.
6.
7. History of the Company
Amazon.com, Inc. was incorporated in 1994 in the
state of Washington and reincorporated in 1996 in
the state of Delaware.
“Jeff Bezos” founded Amazon.com, Inc. in 1994,
and the site went online in 1995. It is named after
the Amazon River, one of the largest rivers in the
world.
9. Amazon.com
Amazon.com, Inc. is a multinational electronic commerce
company headquartered in Seattle, Washington, United
States. It is the world's largest online retailer. Amazon has
separate websites for the following countries: United States,
Canada, United Kingdom, Germany, France, Italy, Spain,
Japan, and China. It may also launch websites in
Netherlands, Sweden, and India. It also provides international
shipping to certain countries for some of its products.
10. Financial Information (2010-2011)
Amazon.com. Inc, over the years from 1997 has served
more than 1.5million customers, yielding 838% revenue
growth $147.8 million and extended market leadership .
The Amazon showed consistent trend, it started with
lower net income but kept increasing thereafter and
peaked on in December 31, 2010 – July 17th 2011. Amazon
generated a total revenue from $34.204 billion to 72.94
billion.
11. Financial Report Dollars ($ US) from 2010-2011
Revenue 34.204 – 72.94 billion
Operating Income 1.406 – 7.49 billion
Net Income 1.152 – 4.76 billion
TotalAssets 18.797 – 34.44 billion
Total Equity 6.864 – 12.89 billion
Employees 33,700 – No increase
12. Mission and Vision
Amazon mission and vision statement is:
“Our Vision is to be earth’s most customer centric
company; to build a place where people can come
to find and discover anything they might want to
by online”.
14. Market Development: Acquiring a growing, profitable e-retailing
company is to take advantage of the growing market in the various
countries that they have their online markets e.g., India, United states,
United Kingdom, etc.
Service Development: Providing a “greener” delivery option meaning
that consumers will be given options and choice of selecting the
standard delivery option. This options means that items will be
delivered in plastic biodegradable plastic container, where consumers are
encouraged to return the box after use and will be given an e-voucher
to be spent at Amazon after they have collected certain green points
and boxes can be re-used by Amazon in future deliveries, which in
return will reduce cost of packaging and wastage.
Product Development: This option recommends the addition of
prescriptive contact lenses to Amazon.com’s Product range. This initial
investment for this option will be high however, long term profitability
reduces the overall financial risk associated.
15.
16. In addition we have 4P’s (Product, Place, Price and
Promotion).
Product
Audible Audio books
Books
Children’s Book
Textbooks
Audio books
Magazine
Movies, Music and Games
Computer Parts and Components
Software
Laptops, Tablets and Net books
Musical Instruments
MP3 Players and Accessories
Electronic and Computers
Desktops and Server
Digital Games and Software
Health and Beauty
Grocery
Toys, Kids and baby
Clothing, shoes and Jewelries
Sports and Outdoors
17. Amazon.com onee of the famous product
The Amazon Kindle is an e-book reader developed by Amazon.com.
which enables users to shop for, download, browse, and read e-books,
newspapers, magazines, blogs, and other digital media via wireless
connectivity.
18. Automotive and Industrial
Digital Cameras
Meat, Sea Food and Gift Baskets
First Aid and Hair removal
Canned Food and Household
Supplies
GPS
Fashion Accessories
Beauty Care Products
Furniture and Beddings
Products
Tableware and Utensils
Musical Instruments
Motorcycle and ATV Parts
Pet Supplies
Tires and Wheels
19. Place
The places where the products are made and produce are
from various and different companies as well as different
authors of books, textbooks and Audio Books.
Amazon.com is more like an avenue for people to showcase
their products.
products are showcase is on the World Wide Web which is
in different countries as well, but the main place is in the
United States.
20. Price
Reserved give the option to make a low price, one-time
payment for each instance in return a significant
discount .
It’s Depend on the item which you are going to buy.
Easy accessible cause and price are in dollars so you can
convert your local currency in US dollar.
Master Card, Visa and other card are acceptable, so it
provide security and privacy.
21. Promotion
Amazon.com operates exclusively through its website
unlike most other retailers that also maintain a
physical presence. Customers like the simple online
shopping option as well as the availability of discounts
on the website
In Amazon.com if you don't know the code, you can't
take advantage of the discount. You can find these
secret discount codes and coupon codes listed on many
sites across the internet Eligible products for this
promotion are Home and Garden, Kitchen Wares,
Electronics, Books, Magazines, Furniture, etc.
22. Target Market
Business plans cover both the existing size and they
anticipate the growth rate of the market they are targeting.
In Amazon the business plan are often quite in the
descriptions of potential customers including gender, age,
level of education, marital status .
I. Gender - Both Female and Male
II. Age - In this category the ages of satisfied customers are
from 3 - 12 years (toys, children books), from 13 - 17 years
(textbooks, magazines and toys), from 18 - 25 years
(resourceful books, textbooks, electronics, audio books),
from 27 - 35 years (garden and home, utensils, furniture,
electronics, beauty and health, Audio books, books, etc)
and then to 40 - 75 years (Audio books, Magazine,
Resourceful books, electronics, garden and home, etc)
23. III. Marital Status - married and non - married
IV. Level of Education - Amazon does not consider
the level of education of anyone, for its products
serve both the needs of those wanting and seeking
knowledge, those with knowledge, those that want
beauty for their body, health and home and Amazon
makes sure they are met.
V. Employment and Income - Their products are low
in prices and affordable for those who would want
to buy any products produced by Amazon and sold
by them as well.
24. Why Amazon.com?
1. Today online commerce saves money and time and we believe
that a fundamental measure of our success.
2. No need to spend time to describe about product for resellers which
used to describe already in amazon.com.
3. Easy accessible about payments and receive.
4. The direct cost-of-sale for an order taken from a web site is lower
than through traditional means (retail, paper based), as there is no
human interaction during the on-line electronic purchase order
process.
25. 5. Deal with target or niche market, no need to deal with market
segmentation etc.
6. From the buyer’s perspective also ecommerce offers a lot of tangible
advantages. Reduction in buyer’s sorting out time.
Better buyer decisions.
Less time is spent in resolving invoice and order discrepancies.
Increased opportunities for buying alternative products.
7. The strategic benefit of making a business ‘ecommerce enabled’, is
that it helps reduce the delivery cost time, labor cost and the cost
incurred.
8. Operational benefits of Amazon.com include reducing both the time
and personnel required to complete business processes, and reducing
strain on other resources.
27. Holiday season retail e-commerce spending for the
first 56 days of the November – December 2011 holiday
season has been reported today.
For the holiday season-to-date, $35.3 billion has been
spent online, marking a 15-percent increase versus the
corresponding days last year.
The most recent week (ending Dec. 25) witnessed $2.8
billion in spending, an increase of 15 percent versus the
corresponding week last year.