2. Online Shopping:
• Is making things much easier in terms of time.
The only thing you have to do is going to the
internet page, choose the product you want and
buy it.
• To go shopping online is very important for
some people because you can buy clothes as
well as things you need in the household.
• You have got everything you need on the online
shop. Another good opportunity in online
shopping is you are able to compare prices
much easier.
3. • The weakness of online shopping is that
you have to be really care full in choosing
the site you want to buy the things you
need.
• online shopping is a good and useful
invention.
4. Amazon.com, Inc. (NASDAQ: AMZN) is an
American-based multinational electronic
commerce company. Headquartered ---Seattle,
Washington.
Americas largest online retailer. Jeff Bezos
founded Amazon.com, Inc. in 1994 and launched
it online In 1995.
It started as an online bookstore. With 2.5
million titles, it became the “Earth’s Biggest
Bookstore”
5. Products
Books
Movie,
Music and Games
Digital Download
Computer And Office
Electronics
Grocery, Health and beauty
Toys, kids and baby
Clothing, Shoes and jewelry
Sports and outdoors
Tools, Auto and industrial
6. Amazon-to-Buyer Sale Approach
Multi level E-Commerce
Customer Tracking It operates 7 websites
that support their business operation
globally and offers 20 million items for sale
7. Technology
Amazon Technology It has world’s largest Linux
Database, with a total capacity of 7.8 terabytes,
18.5 TB and 24.7 TB respectively.
The Central Amazon Data warehouse is made
up of 28 Hewelett Packard server, with four CPUs
per node, running Oracle 9i database software.
The architecture handles millions of back-end
operations and third party seller queries.
8. 1. Demographic: Age - 18 to 60.
Gender- Male and Female.
2. Psychographic: Who like buy a products
online shopping, and also who believe in quality.
3. Geographic: Urban Areas.