The document provides information on media consumption among online consumers in Vietnam. It finds that smartphone and laptop ownership has increased dramatically since 2011, while time spent online weekly has remained steady at around 16 hours. Online video consumption is rising, especially among younger consumers, as more content becomes available on mobile devices. Consumers are increasingly accessing media across various devices and platforms, exercising more control over their media experience.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The document summarizes key demographic trends and media consumption patterns in the Philippines. It notes that the population is growing rapidly, particularly in urban areas like Metro Manila. Television, radio, print, and the internet are all widely consumed, though consumption patterns differ across age groups, locations, and socioeconomic classes. New media like digital platforms, social media, and mobile are on the rise and blurring boundaries between traditional media.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The document provides information about demographics, economy, culture, religion, and technology landscape in the Philippines. It notes that the Philippines has a population of over 90 million people, with Filipino and English as the main languages. The family is highly valued in Filipino culture. Most Filipinos are Catholic. Mobile phone use is widespread, with over 1 billion SMS sent daily, while internet penetration is around 21.5%. Social media like Facebook have grown in popularity, surpassing earlier leaders like Friendster. The government has engaged with citizens through social media platforms as well.
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.
Google Mobile Report 2013 (Philippines)Techglimpse
This document summarizes key findings from a survey of smartphone users in the Philippines. It finds that smartphones have become indispensable to daily life, with 45% of users accessing the internet on their smartphone daily and 77% never leaving home without their device. Smartphones have also transformed consumer behavior, with high levels of mobile search, video watching, app usage, and social networking. Further, 93% of smartphone users look for local information on their device and 88% take action as a result. Smartphones have also changed shopping behavior, with 88% researching products/services on their smartphone and 32% making purchases directly from their device.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The document summarizes key demographic trends and media consumption patterns in the Philippines. It notes that the population is growing rapidly, particularly in urban areas like Metro Manila. Television, radio, print, and the internet are all widely consumed, though consumption patterns differ across age groups, locations, and socioeconomic classes. New media like digital platforms, social media, and mobile are on the rise and blurring boundaries between traditional media.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The document provides information about demographics, economy, culture, religion, and technology landscape in the Philippines. It notes that the Philippines has a population of over 90 million people, with Filipino and English as the main languages. The family is highly valued in Filipino culture. Most Filipinos are Catholic. Mobile phone use is widespread, with over 1 billion SMS sent daily, while internet penetration is around 21.5%. Social media like Facebook have grown in popularity, surpassing earlier leaders like Friendster. The government has engaged with citizens through social media platforms as well.
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.
Google Mobile Report 2013 (Philippines)Techglimpse
This document summarizes key findings from a survey of smartphone users in the Philippines. It finds that smartphones have become indispensable to daily life, with 45% of users accessing the internet on their smartphone daily and 77% never leaving home without their device. Smartphones have also transformed consumer behavior, with high levels of mobile search, video watching, app usage, and social networking. Further, 93% of smartphone users look for local information on their device and 88% take action as a result. Smartphones have also changed shopping behavior, with 88% researching products/services on their smartphone and 32% making purchases directly from their device.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
Tablet users have high expectations for web performance. Nearly 70% expect websites to load within 2 seconds. Poor experiences are common, with 4 in 10 users reporting issues like slow loading, crashes, or broken functions. This negatively impacts businesses, as nearly half will abandon a slow site and 46% will visit a competitor instead. To maximize engagement and revenue, organizations must provide fast, stable websites optimized for tablets.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
The document discusses research from comScore on cross-platform media usage. Key findings include:
- Over 2/3 of online adults use multiple devices to access digital content. Time spent online has doubled with the rise of smartphones and tablets.
- Younger audiences and women ages 25-49 spend the most time with mobile and are more likely to be mobile-only users. Tablet ownership is growing the fastest.
- Content engagement varies significantly by platform. For example, food content is preferred on larger screens like PCs and tablets, while weather is heavily accessed on smartphones.
The document summarizes mobile marketing trends based on data from various research organizations. It finds that smartphone ownership and mobile data usage are growing rapidly. Android and the Apple iOS platform are the leading mobile operating systems, though iOS has a larger overall reach across devices. Mobile activities like social networking, gaming, and music listening are all growing. Location-based check-ins and mobile video viewing are also increasingly common. The number of mobile purchases increased 123% from 2009 to 2010.
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
The Philippines is an undiscovered adventure, located in the fastest growing region in the world. It has over 7,100 islands and a population of over 100 million, mostly under 30 years old. The Philippines has a large English-speaking population and ranks high for mobile and internet penetration. It also has a growing middle class and economy. While cash still dominates transactions, the use of credit cards, banking, and e-commerce is increasing. The Philippines has a strong local tech sector and startups are receiving backing from foreign investors due to the large addressable market of young, mobile-first consumers willing to experiment.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
This document provides a summary of key insights from "The State of Mobile in Rural Vietnam Report 2018/2019". It finds that nearly 70% of Vietnam's population lives in rural areas, where smartphones are widely used to access the internet, with 68% of rural residents owning smartphones. Rural users spend much of their daily internet time on chat apps. The report also examines internet habits of different demographic groups in rural Vietnam like mothers and millennials, and how platforms like YouTube and Google Search are used. It provides implications for marketers to understand and target rural Vietnamese audiences effectively.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
The document outlines Mary Meeker's presentation on global internet trends in 2016. It discusses trends such as global internet users reaching 3 billion but growth flattening, India's internet user growth accelerating to overtake the US, global smartphone users and shipments slowing, and Android gaining smartphone share while iOS declines. It also covers global macro trends of slowing global economic growth and declining commodity prices, and shifts in global growth engines from developed markets to China and emerging Asia, driven by China's massive capital investments.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
Tablet users have high expectations for web performance. Nearly 70% expect websites to load within 2 seconds. Poor experiences are common, with 4 in 10 users reporting issues like slow loading, crashes, or broken functions. This negatively impacts businesses, as nearly half will abandon a slow site and 46% will visit a competitor instead. To maximize engagement and revenue, organizations must provide fast, stable websites optimized for tablets.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
The document discusses research from comScore on cross-platform media usage. Key findings include:
- Over 2/3 of online adults use multiple devices to access digital content. Time spent online has doubled with the rise of smartphones and tablets.
- Younger audiences and women ages 25-49 spend the most time with mobile and are more likely to be mobile-only users. Tablet ownership is growing the fastest.
- Content engagement varies significantly by platform. For example, food content is preferred on larger screens like PCs and tablets, while weather is heavily accessed on smartphones.
The document summarizes mobile marketing trends based on data from various research organizations. It finds that smartphone ownership and mobile data usage are growing rapidly. Android and the Apple iOS platform are the leading mobile operating systems, though iOS has a larger overall reach across devices. Mobile activities like social networking, gaming, and music listening are all growing. Location-based check-ins and mobile video viewing are also increasingly common. The number of mobile purchases increased 123% from 2009 to 2010.
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
The Philippines is an undiscovered adventure, located in the fastest growing region in the world. It has over 7,100 islands and a population of over 100 million, mostly under 30 years old. The Philippines has a large English-speaking population and ranks high for mobile and internet penetration. It also has a growing middle class and economy. While cash still dominates transactions, the use of credit cards, banking, and e-commerce is increasing. The Philippines has a strong local tech sector and startups are receiving backing from foreign investors due to the large addressable market of young, mobile-first consumers willing to experiment.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
This document provides a summary of key insights from "The State of Mobile in Rural Vietnam Report 2018/2019". It finds that nearly 70% of Vietnam's population lives in rural areas, where smartphones are widely used to access the internet, with 68% of rural residents owning smartphones. Rural users spend much of their daily internet time on chat apps. The report also examines internet habits of different demographic groups in rural Vietnam like mothers and millennials, and how platforms like YouTube and Google Search are used. It provides implications for marketers to understand and target rural Vietnamese audiences effectively.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
The document outlines Mary Meeker's presentation on global internet trends in 2016. It discusses trends such as global internet users reaching 3 billion but growth flattening, India's internet user growth accelerating to overtake the US, global smartphone users and shipments slowing, and Android gaining smartphone share while iOS declines. It also covers global macro trends of slowing global economic growth and declining commodity prices, and shifts in global growth engines from developed markets to China and emerging Asia, driven by China's massive capital investments.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
A summary of the key trends and statistics about one of the world’s most dynamic media markets. The information included in this presentation is for reference only.
The survey found that Zalo, Facebook Messenger, and Viber are the most widely known chat apps in Vietnam. Facebook Messenger is used most frequently, with sending text messages, photos, and phone calls being the top activities. Overall, 80% of users are satisfied with their current chat apps. The survey also found that improving connection stability, especially in low-speed internet conditions, could increase user satisfaction further.
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
This survey studied online shopping behavior in Vietnam. Some key findings:
- 94% of Vietnamese internet users shop online, with Lazada, Tiki, and Sendo being the most well-known sites.
- Over half of online shoppers learn about sites through Facebook ads. Lazada has 36% of the e-commerce market share.
- Clothes and accessories are the most popular product category purchased online.
- Users are satisfied with their main e-commerce sites, though only 12% consider themselves truly loyal to one brand.
For over 8 years developing, Moore Corp has handled many case studies in Digital Market and got great experiences in consulting as well as developing Digital Advertising Campaign on multi-media channels such as Google ads, Facebook ads, Email Marketing, Ad network, Booking banner, PR booking. Besides, Moore Corp is a pioneer in leveraging Ads optimization technologies such as Aquisio, Criteo, Marketia and other DSP, SSP systems to optimize campaign effectiveness. Moore advantages are use of technology and insightful understanding in clients and industries to make stratergy, plan and optimize campaign of our partner.
Moreover, to follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series in Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community.
From 2015, Moore is positioning as Digital Marketing Agency focus on Performance Based Ads, which aims to being the Leading Performance Based Agency in Vietnam.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Consumers' online video viewing habits have become more sophisticated in recent years. They now watch video across multiple devices and frequently multi-task while viewing. Tablets have seen especially strong growth for video consumption and multi-tasking. While consumers are still willing to pay for subscriptions, they expect higher quality experiences and want more control over content selection and cost. Broadcasters have made progress gaining consumer trust as confusion persists over accessing online video on televisions.
Consumers' online video viewing habits are becoming more sophisticated as they use multiple devices like tablets and smartphones to watch various types of content. They are also increasingly engaging in multi-tasking behaviors while watching online video. However, consumers remain confused about how to best access online video on their televisions and have concerns about video quality and streaming issues. While many are willing to pay for online subscriptions, there is pressure to reduce costs and offer more a la carte options. Broadcasters have gained some trust back by investing in their online offerings, but still need to address the consumer demand for simple, high-quality access across all devices to be successful in this evolving online video space.
The survey found that consumers' online video viewing habits are becoming more sophisticated as they use multiple devices. While PCs remain the most used device, tablet usage for online video is growing substantially. Broadcasters are also making progress in gaining consumer trust. The key trends included consumption habits becoming more sophisticated, increased multi-tasking especially using tablets as a companion device, strong subscription services facing pressure, consumer desire for simple access despite confusion, and broadcasters strengthening consumer trust.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
This document summarizes the key findings of a report by Ericsson ConsumerLab on consumer internet usage trends in Latin America. It is based on interviews with over 10,000 consumers across 6 countries in the region. The report found that consumers have a better connectivity experience and are more satisfied when using internet services indoors compared to outdoors. However, younger consumers aged 15-29 are more likely to use services like social media and gaming outdoors. The report also found that as connectivity improves with newer network technologies, consumers are more willing to perform online activities outdoors and are upgrading their network access. Newer communication methods like instant messaging and voice over internet protocol calls are also gaining popularity alongside traditional SMS and voice calls.
The 2023 Reuters Digital News Report provides evidence that news consumption habits continue to change as younger generations come of age relying primarily on digital media. While there are differences between countries and generations, people's platform preferences do not typically regress as they age. The report surveys 46 markets representing over half the world's population and finds that the public is increasingly voting with their attention and embracing digital media, presenting challenges for news organizations to connect with audiences online. The report also examines attitudes toward algorithms, news engagement over time, drivers of media criticism, the importance of public service media, and the rise of news podcasts.
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Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
An exploratory study on what the content, the structure, consumption and the execution of videos being created for the mobile platform in Sub-Saharan Africa is.
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The document discusses how today's consumers are more connected than ever before due to the proliferation of digital devices and platforms. Consumers now have more choice in how and when they access content. Device ownership has reached critical mass, with the average American household owning 4 digital devices, including HDTVs, computers, and smartphones. This connected lifestyle is driving changes in how consumers engage with media and interact with brands.
The document provides an overview of trends in digital media consumption among US consumers in 2013-2014. It finds that consumers are more connected than ever, owning on average 4 digital devices, and spending over 60 hours per week consuming media across multiple screens. This has led to the rise of second screen usage and social media integration with live content. Younger demographics and Hispanics are particularly active adopters of new digital technologies like smartphones.
This document discusses how digital technology and device ownership has transformed the consumer experience. It finds that today's consumers are more connected than ever, owning on average 4 digital devices, and spending 60 hours per week consuming media across multiple screens. Device ownership is driving changes in how consumers access and engage with content and brands. Younger consumers and Hispanic consumers in particular are early adopters of new digital technologies like smartphones.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
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This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
Ericsson ConsumerLab: Connected lifestyles’ expectations identifiedEricsson
This Ericsson ConsumerLab report analyzes evolving consumer needs related to connected lifestyles across the US, Brazil, and Indonesia. Data was collected through online research, focus groups, and surveys totaling 150 million smartphone owners. Key findings include:
1) Seven emerging consumer need areas were identified: instant access everywhere, customizing experiences, switching off, assisted productivity, enhanced togetherness, feeling in control, and location-based services.
2) Consumers want simplified management of content, payments, and usage in one place to reduce complexity.
3) New services need to offer real-time customized solutions based on location to fit mobile lifestyles.
4) Evolving consumer needs open new
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
Technology has significantly altered consumer habits, preferences, and decision-making processes, shaping industries and creating new opportunities. The integration of technology has fundamentally changed consumer behavior through increased reliance on digital tools. Growing internet accessibility has democratized access and influenced lifestyles worldwide. Consumers engage through diverse devices, shaping personalized experiences. Changes in information retrieval and the emergence of multiple search channels have impacted purchasing decisions. Online shopping's expansion has transformed buying habits and reshaped retail strategies. Increased online video consumption has influenced marketing trends and engagement. Recent trends show a shift towards mobile-centric behavior and immersive experiences, indicating implications for predicting future consumer changes and fostering innovation.
With their frequent and wide-ranging use of the internet, netizens might appear to be creating an exclusive subculture. However, a new study by Ericsson ConsumerLab entitled The Networked Life shows that netizens are forerunners of a networked lifestyle that is being embraced by 82 percent of consumers.
Ericsson ConsumerLab: Experience shapes mobile customer loyaltyEricsson
This document discusses a study on how connectivity experiences shape mobile customer loyalty. Some key findings:
- While networks have improved, smartphone users still frequently face issues like slow loading times. Those with many issues are twice as likely to consider switching operators.
- New emerging video apps and live streaming are placing different demands on networks and causing more issues for some users. Users in South Korea stream 10 hours of live video monthly versus 1.5 hours in the US.
- Smartphone users have developed their own "mental indices" to judge connectivity experiences, like webpage load times and video buffering. Younger users expect operators to focus more on app performance than network coverage.
- Net Promoter Scores alone
Similar to Báo cáo người dùng Internet Vietnam 2014 - Nielsen SEA Cross Platform Report (20)
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3. 1 THE CROSS-PLATFORM SERIES 2014 | Vietnam
TABLE OF CONTENTS
3
6
9
22
28
29
36
51
61
66
Executive summary: VIetnam
Background and Introduction
The Digital Landscape: Adoption,
Audience Profile and Connected Device Ownership
Cross-media Consumption Patterns
Video Content Consumption
Online video consumption
Video on demand (VOD): TV and movie consumption
Cross-screen Engagement and Social TV
Advertising Engagement and Preferences
Appendices: Detailed demographic tables
4. MEET THE NEW MEDIA CONSUMER IN VIETNAM
MORE CONNECTED
15.5
ARE CONNECTED
HOURS A WEEK
VIETNAMESE
ONLINE
CLOSE TO
3DAYS
A WEEK
TRIPLE SCREENERS
OVER
CONSUME MEDIA MOST OFTEN AT
HOME, IN THE OFFICE AND
INTERNET CAFÉS
YOUTUBE
24H
NGHE NHẠC CỦA TU
VNEXPRESS
DANTRI
9 IN 10 WATCH
VIDEOS
ONLINE
WEEKLY
THEY
STREAM
MORE OFTEN THAN
THEY DOWNLOAD
ONLINE VIEWING
HAS STRONG
PEAKS DURING
LUNCH AND
EVENING
RECEPTIVE TO
VIDEO
ADVERTISEMENTS
HIGHEST AD RECALL FOR THESE CATEGORIES:
MORE PLACES
MORE DEVICES
MORE VIDEOS
TOP 4
DEVICES ARE
SMART
PHONES
LAPTOPS DESKTOPS SMART TV
AUTOMOTIVE
BEVERAGES
TRAVEL
FOOD
TOILETRIES/COSMETICS
ONLINE VIDEO
SOURCES
TOP 5
ANDROID
iOS
INTERNET ACCESS VIA SMARTPHONES HAS
QUADRUPLED
IN 3 YEARS
INTERNET ACCESS VIA LAPTOPS
HAS MORE THAN
DOUBLEDIN 3 YEARS
SMART
SMARTPHONE OWNERSHIP
HAS INCREASED MORE THAN
SEVENFOLD
(11% TO 82%)
4 IN 5 ONLINE
VIETNAMESE ARE
6. 4 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXECUTIVE SUMMARY
The rise of time spent online is transforming media consumption habits and
driving greater engagement with content throughout the day.
The digital landscape has undergone tremendous change in the past few
years. We have entered a ‘new’ new media environment with the arrival of
smartphones and tablets, the mainstream adoption of social media and the
delivery of video content via the online channel. Consumers will gravitate
toward “content convenience”, highlighting the importance of cross-media
and cross-platform content and marketing strategies to maximise both reach
and resonance.
Consumers’ increasing cross-media and cross-platform behaviours, and
the convergence of physical and digital worlds, means no one media can be
viewed on its own. This study of cross-platform behaviours and attitudes
follows the digitally engaged consumer and their content consumption
habits; across media, screens and devices.
The Vietnam Cross-Platform Report 2014 delivers a comprehensive view of
current media behaviour among digitally-engaged consumers. This report will
inform your strategy and practice for today; and provide a sign post to help
you look and think ahead to plan for tomorrow.
Four key themes are highlighted in this year’s study.
1. Rising connectivity is driving behavioural change
There are now three mainstream connection devices: desktops, laptops
and smartphones. Ownership of smartphones and laptops has followed a
steep growth curve since 2011 and both devices are now in the hands of the
majority of online consumers (82% and 81% respectively). During the same
time desktop ownership remained flat (75%) while tablets are now in 35
percent of online consumers’ homes. New connected devices are emerging
such as connected TVs; but consumption of online content via these screens
is extremely low.
Both smartphones and laptops have seen rapid adoption as facilitators of
content and interaction, surpassing desktops for online access and growing
more than three-fold as the connected devices most often used by online
consumers in Vietnam.
More consumers are connected at any given point of the day than ever
before. Former dominant media are now in the shadows of online media
consumption among Vietnam’s digitally engaged consumers. Digital media is
also helping to extend the media day into the late evening with close to six in
10 (58%) digital consumers still online after 10pm.
2. Consumers want more content options
DIGITAL DRIVERS IN VIETNAM
CONTENT CONVENIENCE CONTROL
10. 8 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Analysis
The report contains detailed data tables which can be used for an in-depth
examination of specific audience segments.
Please note:
Due to the rounding of the data to whole percentages, the total percentages
presented in some tables and figures may be slightly above or below 100 percent
in the report. Unless of notable importance, “Don’t Know” and “Refused”
responses have been excluded from corresponding graphs and tables.
For further details, please contact your Nielsen Account Manager or the
cross-platform leader of Nielsen Southeast Asia:
Nancy Jaffe (nancy.jaffe@nielsen.com).
SAMPLE (n=1,069)
PROPORTION OF SAMPLE
Gender
Male 56%
Female 44%
Age
16 to 20 years 14%
21 to 29 years 55%
30 to 39 years 18%
40 to 49 years 9%
50 years and over 4%
Location
Hanoi 21%
Da Nang 14%
Ho Chi Minh City 22%
Can Tho 14%
Hai Phong 14%
Nha Trang 14%
Total 100%
12. 10 THE CROSS-PLATFORM SERIES 2014 | Vietnam
THE DIGITAL LANDSCAPE
Vietnam is a relatively untapped online market. The market is evolving and
maturing rapidly, however, as new connected devices come onto the scene
to expand content access further than the traditional environments of home,
work and internet café.
Since 2011, laptop and smartphone ownership and usage has seen steep
growth, at the expense of desktop usage. Tablet ownership has surged
to 35 percent, although regular online access via this device trails that
of smartphones, laptops and desktops. Laptops see regular online
access among close to two in three online consumers (64%), followed by
smartphones (47%) and desktops (44%).
The time that Vietnamese online consumers spend accessing the internet
in a given week has remained stable since 2011, at an average 16 hours per
week. The rise in portable and mobile devices is driving greater internet
access across a range of locations but home-based usage still dominates
consumption habits.
Vietnamese households have access to more
connected technology than ever before,
enabling consumption of more content from
a wider array of devices, and in a variety of
locations both inside and outside the home
environment. The ongoing shift to digital,
supported by technology, represents a strong
and growing opportunity for brands to reach
and engage with consumers, and for publishers
to monetise their content across platforms.
14. 12 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Owned technology among online VIETNAMESE
(smartphone is personal ownership, all other
devices are household ownership)
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNECTED
DEVICES AND SCREENS
*‘Connected TV’ combines Smart TV and TV which connects to the Internet via
a separate device
Smartphone now the most
owned device
More connected screens
and devices = more
opportunity to reach
and engage consumers in
unique ways
82
81
75
74
70
58
49
37
35
33
19
SMART
SMARTPHONE
DESKTOP COMPUTER
LAPTOP/NOTEBOOK
PAY TV
WIRELESS LAN
CONNECTED TV
HOME INTERNET
CONNECTION
SMART TV
TABLET
CONNECTED TV VIA
SEPARATE DEVICE
GAMES CONSOLE
Click for demographic differences
16. 14 THE CROSS-PLATFORM SERIES 2014 | Vietnam
MANY SMARTPHONE USERS IN VIETNAM
ARE RELATIVELY NEW TO THE TECHNOLOGY
Smartphone tenure
Users are slowly building
confidence with smartphones
1 YEAR TO LESS THAN 2 YEARS
LESS THAN 1 YEAR
4 YEARS OR MORE
2 YEARS TO LESS THAN 4 YEARS
11
21
39
29
Click for demographic differences
18. 16 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Operating system on main smartphone 2014 vs. 2011
(among smartphone users)
ANDROID THE OPERATING SYSTEM OF CHOICE FOR
VIETNAMESE SMARTPHONE OWNERS
Strategy and execution need to take both
operating systems into account to ensure a
positive user experience across the entire market
64
19
9
3 215
23
3
51
ANDROID IOS (APPLE) WINDOWS 8 WINDOWS 7 SYMBIAN
20112014
ANDROIDIOS
16−20 50+
13%
58% 42%
63% 37%
6%
13%
21−29
45%
53%
30−39
23%
21%
40−49
12%
9% 4%
iOS VS. android user profile 2014
iOS has a stronger skew toward males and older consumers in comparison with
market leader Android
Symbian has lost significant
share since 2011
Click for demographic differences
20. 18 THE CROSS-PLATFORM SERIES 2014 | Vietnam
ACCESS LOCATIONS HAVE INCREASED IN THE PAST THREE YEARS
Locations internet has ever been accessed –
2014 VS. 2011
89
66
59
58
57
55
52
82
26
41
81
8
34
At home on
weekdays/evenings
At home on
the weekend
At work
At school, univercity
college, in a library
Friend/relative’s home
In cafés/bars, restaurants etc.
(excluding internet cafés)
Internet café
20112014
Click for demographic differences
22. 20 THE CROSS-PLATFORM SERIES 2014 | Vietnam
LAPTOPS AND SMARTPHONES SEE 3X GROWTH SINCE 2011
Devices ever used for internet access – 2014 VS. 2011
MOBILE PHONE
LAPTOP/NOTEBOOK
DESKTOP COMPUTER
TABLET COMPUTER
CONNECTED TV
GAMES CONSOLE
HANDHELD MEDIA PLAYER
PVR/DVR
82
30
21
81
63
95
27
9
4
3
6
20112014
1
3
0
20112014
30
8016
48 18
4
MOBILE PHONELAPTOP/NOTEBOOK TABLETDESKTOP COMPUTER
Device most used for internet access – 2014 VS. 2011
Laptops and smartphones are
eroding the share of desktops
for online usage
Click for demographic differences
More than tripled as most
used device for online access
24. 22 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Cross-media
Consumption
Patterns
The rise of digital media continues to disrupt the media landscape and drive
an evolution in consumer behaviour and preference. Digital consumers in
Vietnam have quickly adapted to the new media available to them and the
new devices and platforms facilitating content access.
Digitally engaged consumers in Vietnam are online and more connected
across the day than ever before, taking share from former dominant media
print, radio and TV.
The ‘portability’ of media, in the form of
portable and mobile connected devices, is
driving media multi-tasking behaviour as
consumers snack on content with regularity and
access a variety of content and sources within
the same timeframe. This behaviour is most
notable during evening prime time.
26. 24 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Total average hours per week (for personal
purposes) – among activity user BASE
VIETNAMESE AUDIENCES LOVE VIDEO, REGARDLESS OF THE SOURCE
News content is
also compelling
Rich content
drives media time
Total Internet TV
Illegal (pirated) sources of TV
shows or movies downloaded/
streamed from the Internet
Broadcast TV
Accessing the Internet
via mobile phone
Watching online videos
(excluding TV programs and movies)
Listening to the radio
Accessing the Internet
via a tablet
Legal Internet sources of
movies and TV programs
Playing games on a PC, laptop,
mobile device or console
TV snippets or entire shows
streamed on YouTube
Time-shifted TV
Accessing news online,
on websites or apps
Reading a newspaper
9.4
7.9
6.7
6.6
6.2
6.1
6.1
5.5
5.0
4.5
4.1
3.2
2.7
Click for demographic differences
28. 26 THE CROSS-PLATFORM SERIES 2014 | Vietnam
MEDIA MULTI-TASKING IS ON THE RISE
Online activities across day-parts
(as a proportion of total online population)
SOCIAL MEDIA
ONLINE NEWS
ONLINE VIDEO (INCLUDING INTERNET TV)
ONLINE SHOPPING
Before9am
9am
-Before12pm
12pm
-Before2pm
2pm
-Before4pm
4pm
-Before6pm
6pm
-Before8pm
8pm
-Before10pm
10pm
Onwards
10
20
30
40
50
Click for demographic differences
Social media is strong across the day while
online video has two ‘prime times’
LUNCH
PRIME TIME
EVENING
PRIME TIME
Vietnamese consumers seek out news
online across the day
30. 28 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Video Content
Consumption
The shift toward online video content delivery is gaining momentum. Two in
three online Vietnamese watch internet TV, edging closer to the 79 percent
who watch traditional forms of video content – namely broadcast TV. This
represents a strong opportunity for brands to reach their consumers with rich
content across a variety of platforms – traditional and digital.
The proportion of consumers accessing official (legal ) sources of internet
TV is significantly greater than that accessing pirated content and YouTube is
shaping up to become a popular source of ‘TV’.
Overall, the consumption of video content online is on the rise, driven by
increases in streaming video content on a regular basis. Online is driving
video consumption during the day, while both traditional and digital
platforms are driving evening prime time consumption.
There has been massive growth in video consumption via mobile devices over
the past three years, off a very low base. Based on intended future up-take of
smartphones and tablets, this growth is expected to continue.
Online delivery of video content adds yet
another dimension to Vietnamese online
consumers’ TV viewing habits when planning
and strategising opportunities for brand reach
and message resonance via video content.
32. 30 THE CROSS-PLATFORM SERIES 2014 | Vietnam
ONLINE VIDEO CONSUMPTION IS VERY STRONG
General online video behaviour – streaming and/or
downloading (any online video, not specifically TV and
movie content)
Weekly activity is highest
among young consumers
Young consumers more likely than
their older counterparts to turn to
online sources for video content
Popular sources of online video among those who
downloaded/streamed in past 12 months
MOBILE PHONE
LAPTOP/NOTEBOOK
DESKTOP COMPUTER
TABLET COMPUTER
CONNECTED TV
GAMES CONSOLE
HANDHELD MEDIA PLAYER
PVR/DVR
82
30
21
81
63
95
27
9
4
3
6
20112014
1
WEEKLY
70
91
45
LAST 12
MONTHS
MONTHLY
98
81
96
90
60
46
42
40
38
37
24
18
11
11
7
YouTube
24h.com.vn
nhaccuatui.com
vnexpress.net
dantri.com.vn
kenh14.vn
clip.vn
vietnamnet.vn
soha.vn
laodong.com.vn
doisongpapluat.com
nguoiduatin.vn
Click for demographic differences
Click for demographic differences
34. 32 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Video content consumption across the day (week day) –
as a proportion of the total online population
ONLINE IS DRIVING VIDEO CONTENT CONSUMPTION DURING THE DAY, WHILE
TRADITIONAL AND ONLINE SOURCES CONTRIBUTE TO EVENING PRIME TIME
Online video is extending the reach
of rich content across the day and
into the late evening time slot
TOTAL TV (TRADITIONAL + INTERNET TV)
WATCHING TRADITIONAL TV
ONLINE VIDEO (INCLUDING INTERNET TV)
ONLINE VIDEO (EXCLUDING INTERNET TV)
Before9am
9am
-Before12pm
12pm
-Before2pm
2pm
-Before4pm
4pm
-Before6pm
6pm
-Before8pm
8pm
-Before10pm
10pm
Onwards
10
20
30
40
50
60
INTERNET TV
Click for demographic differences
36. 34 THE CROSS-PLATFORM SERIES 2014 | Vietnam
20112014
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
TABLET
15
0
15
0
15
0
10
0
12
0
23
0
23
0
16
0
3 4 3 2
5 3 1 0
39 41
37
33
37
47 48
43
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
MOBILE
PHONE
Accessing online video via mobile phone –
2014 VS. 2011 (among total online population)
MASSIVE GROWTH IN VIDEO CONSUMPTION VIA MOBILE
DEVICES OVER THE PAST THREE YEARS
20112014
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
TABLET
15
0
15
0
15
0
10
0
12
0
23
0
23
0
16
0
3 4 3 2
5 3 1 0
39 41
37
33
37
47 48
43
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
MOBILE
PHONE
Accessing online video via tablet – 2014 VS. 2011
(among total online population)
30-49 year olds are the biggest
adopters of mobile and tablet video
More devices supporting video
viewing will continue to drive
consumption habits
Click for demographic differences
38. 36 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Internet TV penetration IN 2014
Video content on demand
is growing in popularity
across all markets
Video on demand
(VOD): TV and movie
consumption
ACROSS SOUTHEAST ASIA, THE TV HABITS OF DIGITAL CONSUMERS ARE SHIFTING
More than six in 10 Southeast Asian digital consumers obtain
TV or movie content from online sources
Indonesia
68
Malaysia
61
Philippines
71
Singapore
62
Thailand
76
Vietnam
67
40. 38 THE CROSS-PLATFORM SERIES 2014 | Vietnam
INTERNET
TV
ABOUT 1–2 YEARS
LESS THAN 1 YEAR
ABOUT 2–4 YEARS
MORE THAN 4 YEARS
(I.E. SINCE BEFORE 2010)
7
21
38
35
VOD IS STILL ATTRACTING NEW AUDIENCES
BUT MANY ARE LONG-TERM USERS
Internet TV tenure
(among those accessing VOD services)
More than one-third has
sourced TV and movies
online for 4+ years
Audience sophistication
in sourcing quality video
content online is growing
Click for demographic differences
42. 40 THE CROSS-PLATFORM SERIES 2014 | Vietnam
ACCESSING PIRATED CONTENT IN DECLINE AS SUPPLY OF LEGITIMATE
VOD CONTENT GROWS
Typical means of accessing TV and movie content –
2014 VS. 2011
79
100
48
35
16
10
12
67
13
Broadcast TV
TV/Movie snippets or entire shows
streamed on sites like YouTube
Legal (non-pirated) Internet
sources or VOD services
Time-shifted TV
Illegal (pirated sources) such as
BitTorrent, Usenet etc.
20112014
Combined Internet TV
Not asked in 2011
Not asked in 2011
Not asked in 2011
Illegal sources of content
are used less when legal
sources are available
Total VOD
consumption
now 67 percent
penetration –
closing the gap on
traditional sources
44. 42 THE CROSS-PLATFORM SERIES 2014 | Vietnam
DEMAND IS HIGH FOR BOTH LOCAL AND INTERNATIONAL SERVICES AND CONTENT
VOD sources
(among those accessing VOD services)
Local broadcasters
are missing from top
video destinations
VOD content
(among those accessing VOD services)
96
71
46
45
12
8
7
YouTube
Facebook
nhaccuatui.com
Clip.vn
Twitter
Other illegal sources
MySpace
94
92
91
81
80
80
77
74
73
68
68
29
Movies
Entertainment
Music shows/music videos
News/current affairs from
Local TV networks
Lifestyle
Local sport, available on local TV
Overseas sport not easily accessible
to local audiences on TV
News/current affairs
from overseas TV networks
Documentaries
Local drama series
Overseas drama series
Children’s programs
Click for demographic differences
Click for demographic differences
46. 44 THE CROSS-PLATFORM SERIES 2014 | Vietnam
THE TYPICAL AUDIENCE OF PIRATED CONTENT HAS A STRONG MALE SKEW
Gender composition among video viewing segments
55
45
55
45
61
39
59
41
64
36
55
45
Only watches broadcast or
time-shifted TV
Watches broadcast TV
and Internet TV
Only watches Internet TV
Watches official/legal
sources of Internet TV
Watches illegal/pirated
sources of Internet TV
FEMALEMALE
Watches TV and
movies on YouTube
48. 46 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Video content accessed by those who watch illegal/
pirated content
VIEWERS OF PIRATED CONTENT HAVE A STRONG APPETITE FOR BROADCAST TV AND
OFFICIAL SOURCES OF INTERNET TV
Viewers of official/legal
sources of Internet TV are
far less likely to also access
illegal content (22%)
Viewers accessing illegal
sources are hungry for
video content
THOSE WHO ACCESS ILLEGAL SOURCES:
• Reveal similar habits to ‘legal’ viewers in their frequency of
accessing VOD content
• Significantly more likely to have been sourcing TV from
online sources for three or more years compared with those
accessing legal sources
• Significantly more likely to access via a connected TV/
networked TV, tablet computer or mobile phone, but on par
when it comes to access via PC
79
85
48
61
35
81
Broadcast TV
TV/movie snippets or entire shows
streamed on sites like YouTube
Legal (non-pirated)
Internet sources or VOD services
13
ILLEGAL CONTENT VIEWERSTOTAL
50. 48 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Main language/s viewed vs. preferred for VOD
programs and advertising
VIETNAMESE IS THE LANGUAGE OF CHOICE FOR ONLINE VIDEO CONTENT
Content developed in local
language is important for
the Vietnamese market
84
46
2
86
32
2
92
29
1
VIETNAMESE
ENGLISH
OTHER LANGUAGE
PREFERRED LANGUAGE/S
(PROGRAMS)
MAIN LANGUAGE/S
(PROGRAMS)
PREFERRED LANGUAGE/S
(ADVERTISING)
Click for demographic differences
56. 54 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Online activity conducted while dual screening
(among those who dual screen)
Dual screeners have high levels of behaviour both related and unrelated
to what they are watching on TV
Access content related
to TV program
Access other entertainment
content (unrelated)
TV AND
ENTERTAINMENT
CONTENT
Search/browse/buy products or services–
advertised during TV program
Search/browse/buy products or services–
in general (unrelated)
SHOPPING
Write posts, read messages or communicate
online–related to TV program
Write posts, read messages or
communicate online (unrelated)
COMMUNICATION
95
95
88
87
87
90
Research and purchase behaviour on
the second screen highlights a key
opportunity for brands and retailers
Click for demographic differences
58. 56 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Device used for dual screening
LAPTOPS HAVE OVERTAKEN DESKTOPS AS THE
DOMINANT DUAL SCREENING DEVICE
Convenience screens like
smartphones and laptops
are driving dual screening
behaviour and creating
cross-screen marketing
opportunities
MOBILE PHONE
LAPTOP/NOTEBOOK
TV
(INTERNET ENABLED)
TABLET COMPUTER
(E.G. IPAD)
DESKTOP COMPUTER
PORTABLE MEDIA
PLAYER (I.E. IPOD
TOUCH)
GAMES CONSOLE
USE MOST OFTENUSE REGULARLY
86
22
83
42
75
25
51
5
45
1
38
2
37
1
20112014
MOBILE PHONELAPTOP/NOTEBOOK TABLETDESKTOP COMPUTER
42
27
25
62
22
11
5
53
Device used most often for dual screening – 2014 VS. 2011
Click for demographic differences
Smartphone has seen 2X growth as most used
device for dual screening
60. 58 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXTENDED ENGAGEMENT OF TV PROGRAMS AND MOVIES ONLINE IS
COMMONPLACE IN SOUTHEAST ASIA
SOCIAL TV
Participation with Social TV
Vietnamese online consumers are
embracing social TV activity
Participation is nearing saturation in most Southeast Asia markets
Indonesia
92
Vietnam
95
Malaysia
89
Philippines
96
Singapore
76
Thailand
88
64. 62 THE CROSS-PLATFORM SERIES 2014 | Vietnam
MAJORITY PREFER AD-BASED MODELS OF VIDEO CONTENT ACCESS
Preferred access model for online video content
(among those who access online video)
Older consumers (aged 30+) are more
willing to pay for content
20
68
23
63
PREFER TO ACCESS FREE ONLINE VIDEO
CONTENT THAT INCLUDES ADVERTISING
PREFER TO PAY TO ACCESS ONLINE VIDEO
CONTENT WITH LIMITED OR NO ADVERTISING
40−49
16−20
50+
21−29
30−39
TOTAL
22
65
20
19
24
34
22
63
68
61
56
70
Click for demographic differences
66. 64 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Using ‘search’ after seeing a video ad on:
VIDEO ADVERTISING STIMULATES PRODUCT SEARCH AND PURCHASE
Online video ads can be the
start of a consumer purchase
consideration path
11
26
13
17
23
23
51
28
2
6MOBILE DEVICE
DESKTOP/LAPTOP
ONCE
NEVER
4 OR MORE TIMES IN THE PAST
2–3 TIMES IN THE PAST
I DON’T ACCESS THE INTERNET ON THIS TYPE OF DEVICE
Making a purchase after seeing a video ad on:
23 20 28 29 2
35 17 20 22 5
ONCE
NEVER
4 OR MORE TIMES IN THE PAST
2–3 TIMES IN THE PAST
I DON’T ACCESS THE INTERNET ON THIS TYPE OF DEVICE
MOBILE DEVICE
DESKTOP/LAPTOP
Click for demographic differences
Click for demographic differences
PC and mobile devices all being utilised through the conversion process
72. 70 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 5 – Environment internet is accessed, split by gender and age (cont’d)
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Regularly accessed
At home on
weekdays/evenings
80% 77% 84% 80% 84% 73% 79% 67%
At work 48% 48% 48% 12% 45% 76% 62% 47%
At home on
the weekend
41% 39% 44% 41% 40% 43% 46% 36%
Internet café 33% 34% 30% 43% 34% 30% 25% 11%
In cafés/bars
restaurants etc
(excluding
Internet café)
28% 27% 29% 21% 30% 29% 28% 18%
At school, university,
in a library
28% 28% 28% 43% 33% 14% 15% 6%
Friend/
relative's home
24% 23% 24% 31% 25% 22% 15% 7%
While travelling/
in hotel rooms,
airport etc.
15% 13% 18% 12% 15% 17% 21% 10%
While commuting/
on transport
14% 15% 13% 14% 16% 12% 14% 8%
In a public place
(e.g. beach,
pool, park)
14% 14% 15% 10% 17% 10% 13% 17%
At an event,
gig, concert,
performance,
festival, show etc.
10% 9% 11% 8% 10% 10% 13% 2%
In a shopping
centre/in a shop
9% 9% 9% 12% 9% 8% 11% 4%
While out and
about/on the go
9% 9% 8% 8% 9% 6% 13% 6%
Unsure 1% 1% 0% 1% 0% 0% 0% 9%
Other location,
please specify
1% 1% 0% 0% 1% 1% 0% 0%
None of these 0% 0% 0% 0% 0% 1% 2% 0%
BACK
84. 82 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 11 – Sources of TV and video content, split by gender and age
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Broadcast TV 79% 78% 81% 78% 75% 88% 88% 90%
TV/movie snippets
or entire shows
streamed on sites
like YouTube
48% 47% 48% 42% 53% 44% 37% 38%
Legal (non pirated)
Internet sources or
video on demand
services
35% 37% 33% 29% 37% 34% 36% 36%
Time-shifted TV 16% 14% 18% 13% 15% 16% 23% 15%
Illegal (pirated
sources) such as
BitTorrent,
Usenet etc.
10% 11% 8% 7% 11% 8% 12% 4%
Combined
Internet TV
67% 68% 67% 64% 72% 60% 60% 64%
BACK
EXHIBIT 12 – Internet TV tenure, split by gender and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
Less than one year 7% 7% 8% 14% 8% 2% 5% 6%
About 1–2 years 21% 24% 17% 39% 18% 18% 13% 22%
About 2–4 years 35% 31% 39% 24% 39% 27% 37% 33%
More than 4 years
(i.e. since before 2010) 38% 38% 36% 23% 36% 52% 46% 39%
BACK
86. 84 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 15 – Internet TV program genres, split by gender and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
Movies 94% 95% 93% 89% 95% 97% 91% 87%
Entertainment 92% 89% 97% 91% 95% 88% 89% 83%
Music shows/
music videos
91% 88% 95% 94% 92% 90% 84% 75%
News/current
affairs from local
TV networks
81% 80% 82% 79% 83% 77% 81% 75%
Lifestyle 80% 75% 86% 75% 83% 79% 75% 68%
Local sport,
available on
local TV
80% 83% 76% 78% 82% 76% 73% 86%
Overseas sport
not easily
accessible to local
audiences on TV
77% 80% 73% 70% 80% 79% 75% 59%
News/current
affairs from
overseas TV
networks
74% 72% 76% 73% 76% 74% 67% 61%
Documentaries 73% 71% 76% 65% 77% 70% 74% 63%
Local drama series 68% 67% 70% 62% 71% 66% 69% 49%
Overseas
drama series
68% 66% 71% 63% 71% 67% 67% 44%
Children’s
programs
29% 23% 36% 15% 26% 39% 49% 36%
BACK
88. 86 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 17 – Internet TV - segment, highlights or snippet genres, split by gender
and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
News/current
affairs from
overseas TV
networks
55% 53% 58% 48% 62% 46% 40% 46%
Local sport,
available on
local TV
51% 45% 58% 46% 54% 43% 41% 65%
Children’s
programs
49% 51% 46% 49% 53% 44% 41% 20%
News/current
affairs from local
TV networks
48% 47% 50% 59% 51% 42% 33% 39%
Overseas
drama series
48% 44% 53% 43% 51% 47% 46% 24%
Local drama series 48% 46% 50% 39% 53% 41% 44% 35%
Documentaries 45% 43% 49% 41% 47% 42% 52% 34%
Overseas sport
not easily
accessible to local
audiences on TV
44% 39% 50% 38% 48% 42% 42% 22%
Lifestyle 41% 46% 34% 36% 42% 46% 34% 36%
Music shows/
music videos
39% 39% 39% 32% 36% 53% 49% 25%
Entertainment 29% 32% 26% 16% 29% 35% 41% 33%
Movies 25% 26% 24% 26% 22% 30% 34% 26%
BACK
90. 88 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 20 – Internet TV barriers, split by gender and age
BASE: Online Consumers 16+ who do not consume internet TV (n=293 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 293 143 150 40 124 64 33 32
My Internet connection is
too slow
32% 32% 32% 48% 30% 31% 23% 21%
There are too many ads 24% 25% 23% 27% 26% 19% 22% 21%
I don't want to watch TV via a
computer, tablet or
mobile phone
17% 17% 18% 16% 16% 21% 16% 25%
My Internet access costs
would increase
15% 15% 15% 16% 13% 25% 5% 5%
It's difficult to find the
programs/movies I want to
watch online
14% 16% 12% 12% 16% 14% 18% 7%
The services are
too expensive
14% 14% 14% 17% 14% 16% 7% 10%
I didn't know I could 13% 15% 10% 20% 11% 10% 20% 5%
I have no need to, traditional
TV is sufficient
13% 11% 15% 6% 12% 22% 5% 16%
I have no interest in
Internet TV
12% 12% 13% 19% 13% 11% 9% 0%
I'm not sure what TV shows/
movies are on there
7% 8% 6% 5% 9% 7% 4% 5%
I don't know how to do it 7% 7% 6% 11% 6% 5% 6% 7%
I don't know where to go to
stream or download
these shows
7% 9% 3% 4% 10% 0% 5% 14%
I've tried it in the past 6% 6% 6% 9% 6% 5% 6% 5%
I don't know who provides it 5% 6% 4% 5% 8% 2% 5% 0%
There are not enough TV
shows/movies available on
these services
4% 3% 5% 4% 6% 3% 2% 5%
I have no interest in watching
TV programs at all
4% 2% 6% 6% 5% 0% 5% 0%
It's too difficult/cumbersome
to set up and do
4% 4% 3% 0% 5% 4% 2% 0%
I don't have the right
devices/technology/
connections etc.
3% 3% 2% 4% 2% 2% 0% 11%
It's illegal 0% 0% 0% 0% 0% 1% 0% 0%
BACK
94. 92 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 23 – Frequency of downloading /streaming video, split by gender and age
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Downloading video
Daily/multiple
times daily
27% 30% 22% 19% 30% 23% 22% 31%
Weekly or a few
times each week
38% 40% 35% 43% 37% 42% 29% 32%
About fortnightly
or monthly
17% 15% 20% 16% 16% 17% 28% 24%
Less often than
monthly, but I’ve
done this in the
past 12 months
12% 9% 15% 16% 10% 11% 15% 7%
I’ve done this but
not in the past 12
months
2% 2% 3% 0% 3% 4% 2% 2%
I have never
done this
4% 4% 4% 7% 3% 4% 4% 4%
Streaming video
Daily/multiple
times daily
60% 61% 58% 59% 64% 54% 45% 57%
Weekly or a few
times each week
26% 24% 27% 27% 23% 29% 32% 23%
About fortnightly
or monthly
9% 9% 8% 6% 8% 8% 17% 13%
Less often than
monthly, but I’ve
done this in the
past 12 months
4% 3% 4% 6% 2% 5% 4% 6%
I’ve done this but
not in the past 12
months
2% 2% 1% 1% 2% 3% 1% 2%
I have never
done this
1% 1% 1% 2% 1% 1% 1% 0%
BACK
96. 94 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 26 – Internet TV language viewed, split by gender and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
Vietnamese 84% 84% 84% 82% 81% 89% 93% 87%
English 46% 51% 41% 38% 50% 45% 37% 37%
Other language 2% 2% 3% 1% 3% 1% 6% 3%
EXHIBIT 27 – Dual screening fequency in 2014, split by gender and age
BASE: Online Consumers 16+ who dual screen (n=1,026 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,026 583 443 130 578 195 89 34
Daily 64% 65% 63% 65% 64% 65% 58% 69%
Almost every day 18% 16% 19% 16% 18% 18% 16% 23%
Several times
per week
12% 13% 11% 12% 11% 13% 17% 5%
Once per week 2% 3% 1% 0% 3% 1% 2% 0%
Once or twice
per month
2% 2% 1% 3% 1% 1% 6% 0%
Less often 3% 2% 5% 3% 4% 2% 2% 4%
BACK
BACK
100. 98 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 31 – Triple screen frequency, split by gender and age
BASE: Online Consumers 16+ who dual screen (n=1,026 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,026 583 443 130 578 195 89 34
Use regularly
Daily 40% 41% 39% 46% 39% 43% 34% 46%
Almost every day 21% 20% 22% 14% 21% 22% 31% 16%
Several times
per week
17% 18% 17% 20% 18% 15% 15% 12%
Once per week 4% 4% 3% 6% 4% 2% 2% 4%
Once or twice
per month
2% 1% 2% 1% 2% 2% 3% 0%
Less often 4% 4% 3% 4% 4% 4% 2% 2%
Never triple
screened
12% 12% 13% 8% 12% 12% 14% 20%
EXHIBIT 32 – Social TV activities, split by gender and age
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Reading other people’s comments about TV programs as you are watching/watched recently
Past 12 months 91% 91% 92% 84% 93% 90% 88% 98%
Weekly or
more often
62% 61% 63% 54% 65% 65% 51% 60%
Interacting with others/posting comments about TV programs as you are watching/
watched recently
past 12 months 87% 90% 82% 83% 88% 90% 83% 84%
Weekly or
more often
57% 62% 50% 43% 60% 64% 50% 52%
BACK
BACK
102. 100 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 33 – Preferred model for online video access, split by gender and age
BASE: Online Consumers 16+ who download/stream content (n=1,053 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,053 599 454 135 594 195 92 37
Prefer to pay to
access online video
content with limited
or no advertising
22% 23% 20% 20% 19% 24% 34% 22%
Prefer to access
free online video
content that includes
advertising
65% 63% 68% 63% 68% 61% 56% 70%
Undecided/
it depends
13% 14% 12% 16% 13% 15% 10% 7%
BACK
104. 102 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 35 – Internet search as a result of seeing a video ad on PC vs.
mobile device, split by gender and age
BASE: Online Consumers 16+ who download/stream content (n=1,052 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,052 598 454 135 594 194 92 37
Desktop/laptop
Never 11% 12% 11% 14% 10% 12% 13% 20%
Once 13% 14% 11% 14% 14% 11% 11% 10%
2–3 times in
the past
23% 21% 26% 20% 23% 25% 26% 22%
4 or more times
in the past
51% 51% 50% 50% 51% 52% 47% 48%
I don't access the
Internet on this
type of device
2% 2% 3% 3% 2% 1% 3% 0%
Mobile device
Never 26% 23% 29% 24% 29% 18% 24% 26%
Once 17% 16% 18% 18% 16% 20% 23% 10%
2–3 times in
the past
23% 23% 24% 23% 24% 23% 22% 22%
4 or more times
in the past
28% 32% 22% 28% 25% 34% 30% 28%
I don't access the
Internet on this
type of device
6% 6% 6% 8% 6% 5% 2% 15%
BACK
108. 106 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 39 – Video content sharing (posting, uploading and sharing video clips)
Base: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Past 12 months 86% 89% 83% 82% 89% 89% 78% 79%
Monthly or
more often
67% 70% 63% 54% 72% 68% 58% 58%
Weekly or
more often
50% 54% 46% 44% 54% 50% 38% 45%
BACK