The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Digital marketing has gradually increase the marketing share and has given a new dimension to the marketing professional. This document will help you to understand the statistics about how digital marketing has evolved over the years and and helped business
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
As mobile devices proliferate, consumers engage more with media. In turn, media planning and buying agencies must optimize a cross-device marketing strategy to effectively reach their target audience.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014Digital Story
Theo báo cáo trên đây thì năm 2015 sẽ là năm của tiếp thị trên di động.
Chính bởi vậy, đây sẽ chính là chủ đề tiếp theo mà năm nay Digital Story muốn mang tới cho quý vị.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
HOW AUDIENCES USES TECHNOLOGY AND ITS IMPACT IN THEIR LIVES.architectadetutu
explains how the impact of technology on Consumers has evolved overtime with the Internet.
the Video contents discussed are as follows:
~Evolution of the Internet
~Access to the Internet
~Digital devices used by audiences
~How customers search for information
~What consumers buy online
~Online video consumption
~Consumer trends
~Summary
~Reference List
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. 3 THE DIGITAL CONSUMER
WHAT’S POWERING
THE NEW DIGITAL REALITY?
DEVICE OWNERSHIP = EMPOWERMENT
To put it simply, today’s consumer has a lot of digital devices. A majority
of U.S. households now own high-definition televisions (HDTVs), Internet-
connected computers and smartphones, and they spend an average of 60
hours a week consuming content across multiple screens. In addition to
more devices, consumers now have more choices for how and when they
access content, such as broadband-only delivery of programming and DVRs
for time-shifted viewing.
In particular, the ownership of mobile devices is revolutionizing the
consumer shopping experience. Increasingly, consumers are relying on
mobile devices to research potential purchases and compare prices for
goods and services. As U.S. consumers continue to take advantage of
the convenience of anytime, anywhere browsing and shopping via their
smartphones and tablets, there is a huge opportunity for retailers and
brands to capture the full path-to-purchase.
THE DIGITAL LIVING ROOM
The rapid adoption of a second screen has transformed the traditional TV
viewing experience. Consumers are using smartphones and tablets in ways
that are natural extensions of the programming they watch, like looking
up information about the characters and plot lines, or researching and
purchasing products and services advertised just minutes before. Using
social media to engage with other viewers has also transformed the live
viewing experience for millions of consumers across the country.
5. 5 THE DIGITAL CONSUMER5 THE DIGITAL CONSUMER
A LOOK AT THE
MEDIA UNIVERSE
Not only do consumers have more devices to choose from, but they own
more devices than ever. In 2013, Americans on average own four digital
devices and ownership of many digital, mobile and connected devices has
reached critical mass. When looking at the average American household,
HDTVs (83%), Internet-connected computers (80%) and smartphones
(65%) are in a majority of households, with a near majority for digital
video recorders (49%) and gaming consoles (46%).
As a result of the explosion in digital and mobile device ownership,
American consumers are connected with screens throughout the day and
engage with media content for more than 60 hours per week. TV remains
at the center of consumer media consumption. However, increases in
time-shifted viewing and streaming video through a PC or smartphone
show that consumers are increasingly comfortable accessing content
whenever and wherever they want.
7. 7 THE DIGITAL CONSUMER
LOOKING
FORWARD
WHAT GADGETS WE PLAN TO UPGRADE
IN THE NEXT SIX MONTHS
1/4OF AMERICANS SAID
THEY PLAN TO BUY A
SMARTPHONE
TOTAL U.S. POPULATION 18-24 YEAR OLDS
30%
49%
8%
14%
26%
32%
11%
26%
3%
6%
4%
5%
SMARTPHONES
COMPUTERS
GAME CONSOLES
TABLETS
SMART TV
E-READERS
2XMEN ARE TWICE AS
LIKELY TO BUY A GAME
CONSOLE COMPARED
TO WOMEN
HALF (49%) AGED
18-24 PLAN TO
UPGRADE A
SMARTPHONE
Source: Nielsen U.S. Social Media Survey, 2013
49%
9. 9 THE DIGITAL CONSUMER
HOW CONSUMERS SPEND MEDIA TIME (HH:MM) EACH MONTH
+ CHANGE SINCE 2012
Sources: Nielsen Cross Platform Report, Table 3 - Monthly Time Spent by Medium, Q3 2013.
*Nielsen, Mobile NetView 3.0, Q3 2013. Average of total minutes per person each month using apps and mobile web on smartphones.
133 HRS 49 MIN
ON LIVE TV
[ -2:44 ]
34 HRS 17 MINS
USING BROWSERS/APPS
ON A SMARTPHONE*
27 HRS 3 MINS
USING THE INTERNET
ON A COMPUTER
13 HRS 12 MINS
WATCHING TIME-SHIFTED TV
7 HRS 7 MINS
USING A GAME CONSOLE
6 HRS 41 MINS
WATCHING VIDEO ON INTERNET
5 HRS 48 MINS
MOBILE SUBSCRIBERS WATCHING
VIDEO ON A MOBILE PHONE
5 HRS 24 MINS
USING A DVD/BLU-RAY DEVICE
[ +9:52 ]
[ -1:54 ]
[ +1:42 ]
[ +0:29 ]
[ +0:43 ]
[ +0:23]
[+0:07 ]
- CHANGE SINCE 2012
11. 11 THE DIGITAL CONSUMER
34%
47%
44%
35%
34%
47%
44%
35%
22%
19%
34%
47%
44%
35%
22%
THE NEW
STREAMING
ENVIRONMENT
How consumers watch video is changing with the adoption of new
devices. Already, 38 percent of U.S. consumers say they subscribe or use
Netflix to stream video, up from 31 percent in 2012. Netflix users are
streaming across new screens including Smart TV (17%), tablets (15%),
and directly on their computer (44%). And streaming video is growing
outside of the home as well, with 23 percent of Netflix users saying they
watch on mobile phones, up from just 11 percent in 2012.
NETFLIX
HULU PLUS
Source: Nielsen Over-the-Top Video Analysis, July 2013
CONTENT NETFLIX USERS WATCH
2013
TV & MOVIES
EQUALLY
TV SHOWS
2012
MOVIES
COMPUTER
MOBILE PHONE
SMART TV
CONNECTED COMPUTER TO TV
TABLET
INTERNET CONNECTED BLU-RAY
Wii
PS3
XBOX 360
44%
43%
23%
17%
17%
14%
16%
15%
15%
14%
15%
13%
13%
21%
10%
16%
12%
14%
HOW ARE
NETFLIX AND
HULU USERS
STREAMING?
13. 13 THE DIGITAL CONSUMER
7:52
7:07
8:21
6:41
6:22
5:48
USING A GAME CONSOLE (HH:MM)
WATCHING VIDEO ON INTERNET (HH:MM)
MOBILE SUBSCRIBERS WATCHING
VIDEO ON A MOBILE PHONE (HH:MM)
HISPANIC 2+ GENERAL U.S. POPULATION 2+
COMPARING MONTHLY TIME SPENT BY HISPANIC CONSUMERS
VERSUS THE TOTAL U.S. POPULATION
15 PERCENT OF AMERICA’S ADULT
POPULATION ARE HISPANICS AND
GROWING*
...
* Source: 2013 U.S. Census Bureau
Sources: Nielsen Mobile Shopping Report, Q3 2013; Nielsen Cross Platform Report, Table 3 - Monthly Time Spent by Medium, Q3 2013;
Nielsen Mobile NetView, July 2013;
1 IN 5SOCIAL MEDIA USERS
VIA MOBILE APPS
ARE HISPANIC
7:52
7:07
8:21
6:41
6:22
5:48
7:52
7:07
8:21
6:41
6:22
5:48
12%OF MOBILE SHOPPERS
ARE HISPANIC
15. 15 THE DIGITAL CONSUMER
Source: Nielsen Connected Devices Report, Q3 2013.
66%
49%
44%
24%
29%
27%
41%
29%
23%
29%
18%
12%
14%
7%
12%
9%
17%
10%
SURFED THE WEB SHOPPING CHECKING SPORTS SCORES
LOOK UP INFO ON ACTORS,
PLOTLINES, ATHLETES, ETC
EMAIL/TEXT FRIENDS ABOUT THE
PROGRAM
READ DISCUSSION ABOUT TV
PROGRAM ON SOCIAL MEDIA
SITES
BUY A PRODUCT/SERVICE BEING
ADVERTISED
VOTE OR SEND COMMENTS TO A
LIVE PROGRAM
WATCHED CERTAIN TV
PROGRAM BECAUSE OF
SOMETHING READ ON SOCIAL
MEDIA
CONNECTED DEVICE OWNERS USAGE WHILE WATCHING TV
TABLET SMARTPHONE
17. 17 THE DIGITAL CONSUMER
WHERE
WE GET SOCIAL
While the home remains the most prevalent location for logging onto
social media sites, today’s constantly connected consumers are active
on social media sites anywhere they go. Two in five (39%) Americans
get digitally social while at work, and one in five (21%) have logged onto
social sites while in the bathroom in the past 30 days.
WHERE WE USE SOCIAL MEDIA ALSO DEPENDS ON WHO IS USING IT
48%of moms with kids under
13 years-old are using
social media in the car
vs. 31 percent overall.
44%of young adults ages
(25-34) social network
around the restaurant
table vs. 31 percent
overall.
2XYoung adults ages 18-24 are
twice as likely (40%) to
use social media in the
bathroom compared to the
average (21%).
1/2Half of adults ages 25-34
use social media at work
(56%), and wealthier
households ($150k+) are
the most likely to network
in the office (57%), vs.
only one-third (35%)
overall.
IN THE CAR
IN THE BATHROOM
IN THE OFFICE
AT A RESTAURANT
Source: Nielsen U.S. Social Media Survey, 2013.
19. 19 THE DIGITAL CONSUMER
MONTHLY SOCIAL MEDIA TIME SPENT
PER PERSON ON COMPUTERS (HH:MM)
MONTHLY SOCIAL MEDIA TIME SPENT
PER PERSON ON SMARTPHONE APPS (HH:MM)
MONTHLY SOCIAL MEDIA TIME SPENT
PER PERSON ON SMARTPHONE BROWSERS (HH:MM)
MONTHLY TIME SPENT ON SOCIAL NETWORKS (HH:MM)
0:36
PINTEREST
0:36
TWITTER
0:18
LINKEDIN
0:17
BLOGGER
6:24
FACEBOOK
1:39
PINTEREST
0:11
GOOGLE+
3:07
TWITTER
3:40
INSTAGRAM
7:43
FACEBOOK
0:03
PINTEREST
0:04
LINKEDIN
0:06
BLOGGER
0:11
TWITTER
0:40
FACEBOOK
Sources: Nielsen NetView, July 2013. Nielsen Mobile NetView, July 2013.
21. 21 THE DIGITAL CONSUMER
TWEETS
110M REALITY
85M DRAMA
43M MUSIC
43M COMEDY
33M SITCOM
TOP FIVE MOST TWEETED SERIES GENRES, 2013
26M
26M
2/3/2013
SUPER BOWL XLVII
NETWORK: CBS
19M
19M
8/25/2013
2013 MTV VIDEO
MUSIC AWARDS
NETWORK: MTV
1.9M
8/27/2013
PRETTY LITTLE LIARS
NETWORK: ABC FAMILY
.8M
10/10/2013
GLEE
NETWORK: FOX
1.2M
12/3/2013
THE VOICE
NETWORK: NBC
Source: Nielsen SocialGuide, 2013.
TOP TWEETED EPISODES / EVENTS BY PROGRAM TYPE (TOTAL TWEETS)
DRAMA SERIES REALITY SERIES
SPORTS EVENT
SPECIAL
COMEDY SERIES
1.9M 1.2M.8M
23. 23 THE DIGITAL CONSUMER
WHAT CHARACTERIZES THE MOBILE SHOPPER AMONG DIGITAL CONSUMERS?
Reading reviews of
recent / future purchases
is the most likely activity
for tablet owners
Men and women are
equally active shoppers on
smartphones and tablets
Mobile shoppers skew
younger with the majority
under the age of 45
More that one quarter
(28%) earn more
than $100k
Locating a store is the
most likely activity among
mobile shoppers who use a
smartphone
Source: Nielsen Mobile Shopping Report, Q3 2013
PURCHASE A SERVICE WRITING A REVIEW OF
A PURCHASE
USING SOCIAL MEDIA TO
COMMENT ON PURCHASE
45%
39%
27%
37%
40%
32%
27%
21%
23%
14%
21%
26%
MAKING A
DIGITAL PURCHASE
USING A DEVICE
FOR PAYMENT
PURCHASING A
PHYSICAL ITEM ON DEVICE
TABLET SMARTPHONE
COMPARING ACTIVITIES AMONG MOBILE SHOPPERS (CONTINUED)
25. 25 THE DIGITAL CONSUMER
SOURCING &
METHODOLOGY
TELEVISION METHODOLOGY (Q3 2013)
Television usage stats come from Nielsen’s national panel of TV homes.
Traditional TV includes Live usage plus any playback viewing within
the measurement period. Metrics for Using a DVD/Blu Ray Device and
Using a Game Console are based on when these devices are in use for
any purpose, not just for accessing media content. The data cited in the
Cross-Platform Report was collected during Q3 2013.
NIELSEN NETVIEW (JULY 2013)
An online panel of who install software on their home and work
computers to share their activity using the Internet. Panelists use this
proprietary software at the aggregate level, which is then calibrated
using a hybrid methodology to be representative for the entire U.S.
population. There are 200k+ panelists ages 2+ in the U.S. that
participate in the online panel for NetView. The data cited in this report
comes from July 2013.
NIELSEN VIDEOCENSUS (JULY 2013)
Sharing to Nielsen’s online panel with NetView, this software is also
installed on home and work computers to measure streaming video
viewers in their web browser. Using a hybrid methodology, their
streaming video activity is projected to be representative for the entire
U.S. population. There are 200k+ panelists ages 2+ in the U.S. that
participate in the online panel for VideoCensus. The data cited in this
report comes from July 2013.
NIELSEN MOBILE NETVIEW (JULY 2013)
Nielsen’s on-device software, Mobile NetView, is installed with
permission on panelist smartphones (Android and iOS handsets).
Mobile app and web usage are electronically measured through this opt-
in panel. There are ~5,000 panelists ages 18+ that participate in the U.S.
panel nationally. The data cited in this report was collected in July 2013
in the U.S.