THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
HOW TO MAP CONTENT TO THE BUYER'S JOURNEY & THE MARKETER'S FUNNEL [INBOUND 2014]HubSpot
Only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy (Content Marketing Institute). Delivering the right content, to the right persona at the right time is essential to achieving success in your marketing, but it isn't going to happen by accident. Attend this session to learn the step-by-step content mapping process developed from content consumption and buyer behavior research. Leave the session with new knowledge and the resources, worksheets and reference guides you'll need to complete your own Content Map. Real-life inspiration and use-case ideas to make it actionable in your own marketing included.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
HOW TO MAP CONTENT TO THE BUYER'S JOURNEY & THE MARKETER'S FUNNEL [INBOUND 2014]HubSpot
Only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy (Content Marketing Institute). Delivering the right content, to the right persona at the right time is essential to achieving success in your marketing, but it isn't going to happen by accident. Attend this session to learn the step-by-step content mapping process developed from content consumption and buyer behavior research. Leave the session with new knowledge and the resources, worksheets and reference guides you'll need to complete your own Content Map. Real-life inspiration and use-case ideas to make it actionable in your own marketing included.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
As mobile devices proliferate, consumers engage more with media. In turn, media planning and buying agencies must optimize a cross-device marketing strategy to effectively reach their target audience.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014Digital Story
Theo báo cáo trên đây thì năm 2015 sẽ là năm của tiếp thị trên di động.
Chính bởi vậy, đây sẽ chính là chủ đề tiếp theo mà năm nay Digital Story muốn mang tới cho quý vị.
Cette étude dresse un bilan en termes d’audience, de couverture médiatique, ainsi qu’en termes économique et commercial, de la dernière Coupe du Monde de rugby qui s’est tenue du 18 septembre au 31 octobre 2015 en Angleterre et Pays de Galles.
Après les Jeux Olympiques et la Coupe du Monde de football, la CDM de rugby est le 3ème événement sportif préféré des français : 6 français sur 10 (61 %) avaient prévu de suivre l’événement, avec la télévision comme support privilégié.
Source => http://www.csa.fr/Etudes-et-publications/Les-comptes-rendus-et-les-bilans/Les-comptes-rendus-et-les-bilans-des-televisions-et-des-radios-par-thematiques/Bilan-medias-de-la-Coupe-du-Monde-de-rugby-2015
20 Campagnes Publicitaires "Marques et Social TV" par @French_SocialTVPhilippe KHATTOU
French SocialTV passe en revue 20 campagnes françaises publicitaires “ Marques et Social TV ” (contexte, dispositif mis en place et résultats)
En France uniquement
De 2013 à 2015
Equipements, paysage audiovisuel, écrans, usages, audiences, social TV, investissements publicitaires, efficacité, réglementation… le SNPTV a sélectionné et intégré dans ce guide des « + de la TV » des études françaises et internationales réalisées par des instituts d’études, des cabinets de conseil, des agences média, des agences de communication, des annonceurs…
via http://snptv.org/actualites/plus-tv.php
Cette étude présente l’évolution des sources de financement des chaînes de télévision sur la période 2004-2013. Elle couvre les financements publics (contribution à l’audiovisuel public et dotations budgétaires de l’Etat), les recettes de la publicité et du parrainage et les recettes d’abonnement dans le cas de la télévision payante. Ce document livre également une analyse de l’audience des chaînes, ainsi que des éléments structurants sur l’offre et la consommation des programmes. Il présente enfin les dépenses de programmes des chaînes, à travers l’évolution des coûts de grilles de programmes et les contributions financières à la production audiovisuelle et cinématographique.
L'économie de la télévision de rattrapage en 2014Philippe KHATTOU
Cette étude propose un panorama du marché de la télévision de rattrapage en France. Elle analyse l’évolution de l’offre, de la consommation et du public et aborde en conclusion la question des recettes générées par les services de télévision de rattrapage.
via http://www.cnc.fr/web/fr/etudes/-/ressources/6592632
Olivier Ezratty est l’auteur du Rapport du CES de Las Vegas, publié à la fin janvier de chaque année depuis
2006.
=> http://www.oezratty.net/wordpress/2015/rapport-ces-2015/
Les pratiques culturelles des français et leurs usages numériques par BVA / S...Philippe KHATTOU
Réalisée par Internet auprès de 1297 Français âgés de 18 ans et plus, la vague de décembre du baromètre de l’Innovation s’est intéressée à la question des pratiques
culturelles des Français et de la convergence, aujourd'hui ou à l’avenir, de ces pratiques avec le numérique. De nombreuses questions se posent notamment sur
l’évolutions des modes de consommation des médias : dans quelle mesure le numérique et l’Internet offrent-t-ils des solutions de substitution à la TV, au DVD, au
cinéma ? Dans quelle mesure les Français ont-ils recours à des solutions s’appuyant sur les outils numériques pour regarder des films, des séries, lire des livres, écouter
de la musique ou consulter des journaux ? La transposition numérique de pratiques culturelles in situ (musées, expositions, concerts, conférences) recueillerait-elle d’un
intérêt ?
http://snptv.org/etudes/veille.php?id=903
TV Participative ou Social TV en 2014 - Commission prospective du CSAPhilippe KHATTOU
Cette étude présente les évolutions des équipements et des usages qui caractérisent ce phénomène ainsi qu'un état des lieux de la télévision participative en 2014. Trois points d'attention sont également examinés : l'audience et la monétisation, les évolutions des applications liées à la télévision participative et les données personnelles.
=> http://www.french-socialtv.com/television-participative-ou-social-tv-vue-par-csa-equipements-usages-points-attention/
=> http://www.csa.fr/Etudes-et-publications/Les-etudes/Les-etudes-du-CSA/La-television-participative-ou-television-sociale-en-2014
Bilan 2014 de personnalités des médias et de la communication en ligne dans S...Philippe KHATTOU
Pour ce 1er numéro gratuit de l’année, Satellinet a interrogé une quinzaine de personnalités des médias et de la communication en ligne pour faire le bilan de l’année 2014 et présenter leurs axes de développement en 2015.
http://www.satellinet.fr/doc/satellinet/satellinet-226.pdf
Chiffres clés de l'audiovisuel français : Semestre 1 de 2014 par le CSAPhilippe KHATTOU
Les chiffres clés de l'audiovisuel français (télévision, radio, nouveaux services) - Edition du 1er semestre 2014 par le CSA
=> http://www.csa.fr/Etudes-et-publications/Les-chiffres-cles/Les-chiffres-cles-de-l-audiovisuel-francais-Edition-du-1er-semestre-2014
What motivates an audience to tune in to a new TV show? At a time when people have more choice than ever but feel like they’ve never had less time, viewers carefully consider a show’s many dimensions before committing. Understanding a show’s plot or storyline is the biggest factor in deciding whether to watch. This study looks at the decision journey of a thousand viewers to help marketers understand how online — and online video in particular — helps build viewers’ confidence in a new show.
=> http://www.thinkwithgoogle.com/research-studies/how-digital-drives-viewers-to-new-tv-shows.html
Investigate the dynamics of TV-related social media usage.
The study measures all television-related contact points that consumers have during the course of a day with respect to primetime television shows.
By the VRE http://www.researchexcellence.com/
Depuis 2010, France Télévisions a engagé sa mutation en plaçant
la révolution numérique au coeur de sa stratégie. Média leader en
numérique, le groupe est à l’écoute des usages du public et ambitionne
d’accompagner l’ensemble de ses partenaires créateurs dans le virage
qui s’opère.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. 2 SCREEN WARS
DESPERATELY
SEEKING THE
AUDIENCE
76% enjoy the freedom of being connected
anywhere, anytime
69% think face-to-face interactions are being
replaced with electronic ones
63% believe bigger is better when it comes to
screen size
65% prefer to watch video programming live,
at its regularly scheduled time
49% say they watch live video programming
content more if it has a social media tie in
Mobile phones are the most commonly cited
go-to device for on-the-go viewing
Growing white-space digital opportunities
include industries such as health care,
education, grocery retailing and finance
AROUND THE WORLD
4. 4 SCREEN WARS
A NEW VIEW
While the explosion of devices and platforms has given us more
access to content and brands than ever before, video programming
remains a strong influence in our lives. In fact, more than half of global
respondents (55%) say video programs are an important part of their
lives. The way audiences watch video, however, is shifting.
As it turns out, size does matter—when it comes to the way we like to
watch video programming. The majority of global respondents (63%)
think bigger is better when it comes to screen size, but they also
appreciate the convenience and portability of mobile devices. Nearly
six-in-10 global respondents (59%) think watching video programming
on their mobile device is convenient. In addition, more than half (53%)
say a tablet is just as good as a PC or laptop computer for watching
programming.
Respondents also like the ability to control how and when they interact
with content and brands. Sixty-four percent of global respondents say
they catch up with their favorite programming by watching several
episodes on the same day. The same percentage (64%) say watching
time-shifted programming better accommodates their schedule. In
addition, many consumers are using technology to limit the amount of
advertising clutter in their lives. Two-thirds of global respondents say
they switch to another channel when a commercial comes on.
“WATCHING TV IN A LINEAR FASHION IS
CHANGING FOR MANY, AS WE ARE NOW IN MORE
CONTROL OF WHAT WE WATCH, WHEN WE WATCH
AND WHERE WE WATCH,” SAID CLARKEN. “MOST
IMPORTANT IS UNDERSTANDING HOW VIEWING
PATTERNS ARE SHIFTING AND DETERMINING
THE DRIVING FORCES BEHIND THE CHANGE.
WHILE TECHNOLOGY CONTINUES TO EVOLVE,
SO TOO ARE OUR HABITS AS A DIRECT RESULT.
MULTI-TASKING HAS TAKEN ON A WHOLE NEW
MEANING AS OUR DIGITAL DEVICES ENABLE US
TO CONNECT IN WAYS—AND IN PLACES—WE MAY
NEVER HAVE THOUGHT POSSIBLE.”
6. 6 SCREEN WARS
Despite our domination over the dial, scheduled viewing hasn’t gone
away for most of us. In fact, 65% of global respondents still prefer
to watch video programming live, at its regularly scheduled time.
The continued preference for live programming is further supported
in part by social media, which serves as the digital age’s proverbial
water cooler. The power is shifting from the provider to the people.
More and more frequently, real-time conversations on social media
are replacing physical gatherings around the water cooler to talk
about a previous night’s episode of our favorite TV show. Not only
does watching in real-time avoid spoilers, but live TV has become a
social event that goes way beyond the confines of our living rooms.
More than half of global respondents (53%) say they like to keep
up with shows so they can join the conversation on social media,
and nearly half (49%) say they watch live video programming
more if it has a social media tie in. Forty-seven percent of global
respondents say they engage with social media while watching video
programming.
Asia-Pacific and Africa/Middle East respondents are particularly
engaged in social media while viewing, exceeding the global average
for attitudes related to social media use. For example, 65% of Asia-
Pacific and 57% of African/Middle Eastern respondents watch live
programming if it has a social media tie in (compared with 49%
globally). In addition, more than six-in-10 respondents in Asia-Pacific
(64%) and Africa/Middle East (62%) say they like to keep up with
shows so they can join the conversation on social media.
Using social media while watching video programming is only
one example of second-screen usage. Getting ancillary content,
researching information about characters, playing mobile games
or reading/watching behind-the-scenes interviews are becoming
common practices. More than half of global respondents (58%) say
they browse the Internet while watching video programming.
THE PUSH HAS
NOW BECOME THE
PULL
“THE SECOND, THIRD
AND SOMETIMES FOURTH
SCREEN IS BECOMING
A FUNDAMENTAL
EXTENSION OF THE
VIEWING EXPERIENCE,”
SAID CLARKEN. “WHILE
MULTIPLE SCREENS
GIVE VIEWERS MORE
OPTIONS, THEY ALSO GIVE
CONTENT PROVIDERS
AND ADVERTISERS
MORE OPPORTUNITIES
AND WAYS TO REACH
AND ENGAGE WITH
VIEWERS. WELL-DESIGNED
EXPERIENCES CAN NOT
ONLY MAKE THE VIEWING
EXPERIENCE MORE
ENJOYABLE, BUT THEY
MAXIMIZE THE TIME USERS
SPEND INTERACTING WITH
BRANDS, TOO.”
8. 8 SCREEN WARS
STRATEGIES FOR
SECOND-SCREEN
SUCCESS:
• Be Social: Nielsen research shows that social media can increase
program awareness, make the experience more enjoyable for
audiences and keep viewers engaged. The desire to be part of the
collective conversation can be a powerful motivator to tune in
live. Second-screen strategies should include an interactive/social
component that allows users to interact and turn the program into a
“can’t miss” event or experience.
• Be (Inter)active: Keep content fresh to maximize time spent with
the content and drive repeat visitation. Also, include interactive
experiences to make users feel involved and deepen their connection
with the program.
• Be Available: Designers cannot focus on a single screen. Rather, they
must ensure content is accessible wherever users are and that the
user experience is enjoyable across all devices.
10. 10 SCREEN WARS
SELF-REPORTED DEVICE PREFERENCES FOR WATCHING VIDEO BY GENRE*
TV IS THE PRIMARY DEVICE CHOICE FOR WATCHING VIDEO
Source: Nielsen Global Digital Landscape Survey, Q3 2014
* Among respondents who say they watch this type of programming
NEWS SHOWS
SPORTING EVENTS
AWARDS SHOWS
SOAP OPERAS
COOKING SHOWSDOCUMENTARIES
MOVIES
COMEDIESDRAMAS VARIETY SHOWS
CHILDERN’S SHOWS
HOW-TO SHOWSGAME SHOWS
REALITY SHOWS
SPORTS NEWS
SHORT-FORM VIDEOS
TELEVISION COMPUTER MOBILE PHONE TABLET
12. 12 SCREEN WARS
SELF-REPORTED DEVICE PREFERENCES FOR WATCHING VIDEO BY ACTIVITY*
PREFERRED SCREEN DEPENDS ON ACTIVITY AND LOCATION
WHILE
AT WORK
WHILE
SHOPPING
COMMUTING
FROM WORK
SPENDING TIME
WITH FAMILY
WHILE COOKING
SITTING IN A
DOCTOR’S OFFICE
SPENDING TIME
WITH FRIENDSWHILE EXERCISING
WHILE
DRIVING
PASSING THE
TIME
WHILE
EATING
SITTING ALONE IN
MY HOME
WHILE IN THE
BATHROOM
WAITING FOR A
FRIEND
WHILE
AT SCHOOL
Source: Nielsen Global Digital Landscape Survey, Q3 2014
*Excludes respondents who do not take part in or do not watch programming while doing this activity
TELEVISION COMPUTER MOBILE PHONE TABLET
14. 14 SCREEN WARS
GENERATION Z
(15-20)
SILENT
GENERATION
(65+)
MILLENNIALS
(21-34)
GENERATION X
(35-49)
BABY BOOMERS
(50-64)
AVERAGE PERCENTAGE WHO SAY THEY USE DEVICE TO WATCH
VIDEO PROGRMMING IN SELECTED LOCATION*
YOUNGEST CONSUMERS ARE HEAVIEST MOBILE USERS,
REGARDLESS OF LOCATION
Source: Nielsen Global Digital Landscape Survey, Q3 2014
* Among those who watch video programming in a selected location
53%
55%
69%
79%
90%
65%
60%
52%
52%
34%
38%
42%
30%
6%
20%
13%
17%
18%
18% 14%
11%
59%
59%
57%
58%
42%
26%
24%
23%
24%
22%
13%
16%
17%
20%
39%
24%
24%
16%
15%
IN-HOME OUT-OF-HOME
TELEVISION COMPUTER MOBILE PHONE TABLET
16. 16 SCREEN WARS
GROCERY RETAILING: While less than one-third of global respondents
(32%) say they currently use an electronic device to buy groceries, nearly
half (48%) are willing to do so. Willingness is highest in the regions
with the highest percentage of respondents already buying groceries
electronically (Asia-Pacific and Africa/Middle East). North America,
which has the lowest percentage of respondents who say they’re
currently buying groceries with an electronic device, follows closely
behind. Half of respondents in each region (54% in Africa/Middle East,
51% in Asia-Pacific and 50% in North America) are willing to use an
electronic device to buy groceries, while four-in-10 respondents in Latin
America (46%) and Europe (40%) are willing to do so.
FINANCE: Fewer developing-market respondents say they’re currently
using electronic devices to pay bills and conduct banking business, but
there is interest to do so in the future. More than four-in-10 respondents
in Asia-Pacific (47%), Africa/Middle East (44%) and Latin America
(41%) say they are willing to pay their bills with an electronic device.
Similar percentages (46% in Asia-Pacific, 45% in Africa/Middle East and
36% in Latin America) are willing to conduct banking business with an
electronic device.
18. 18 SCREEN WARS
LOOKING
FOR DIGITAL
EXPANSION
OPPORTUNITIES?
LOOK TO THE
YOUNG, BUT DON’T
FORGET THE OLD
Millennial, Generation Z and Generation X respondents have the highest
self-reported digital participation rates for the majority of the activities
included in the survey, and they are also the most willing to participate
in those they’re not already doing.
A few activities, however, have cross-generational appeal. More than
half of consumers in all generations say they use digital devices to get
news and connect with friends and family. In addition, more than half of
Generation Z, Millennial, Generation X and Baby Boomer respondents
say they use electronic devices to listen to music and take or share
photos. Not surprisingly, digital participation among Silent Generation
respondents in these activities is significantly lower. However, there are
a few activities where older generations participate at higher rates than
their younger counterparts and they include: banking, paying bills and
conducting research.
“THE PERVASIVE REACH OF DIGITAL’S INFLUENCE
IS FAR AND WIDE, REACHING ALL DEMOGRAPHIC
SEGMENTS,” SAID CLARKEN. “WHILE DIGITAL
USAGE LEVELS FOR CERTAIN ACTIVITIES MAY BE
UNEVEN TODAY ACROSS AGE GROUPS, THAT IS
CHANGING EVERY DAY AND WILL CONTINUE TO
DO SO IN THE YEARS TO COME.”