Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
Everything you need to know about mobile, internet, social media, and e-commerce use in Macau in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Haiti in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2012 Facebook in Southeast Asia (May 2012)DataReportal
Everything you need to know about Facebook use in Southeast Asia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2017 Azerbaijan (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Azerbaijan in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Mongolia in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Greenland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Macau in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Haiti in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2012 Facebook in Southeast Asia (May 2012)DataReportal
Everything you need to know about Facebook use in Southeast Asia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2017 Azerbaijan (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Azerbaijan in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Mongolia in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Greenland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Finland in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 South Africa (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Morocco in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Democratic Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Democratic Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Sweden in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2011 Singapore (December 2011)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in The Bahamas in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Czech Republic (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Philippines (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Asia-Pacific (September 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 Global Digital Yearbook (January 2020) v01DataReportal
Essential headline data for mobile, internet, and social media use in more than 230 countries and territories around the world in January 2020. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Burundi in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Cambodia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 South Sudan (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Sudan in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Finland in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 South Africa (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Morocco in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Democratic Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Democratic Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Sweden in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2011 Singapore (December 2011)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in The Bahamas in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Czech Republic (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Philippines (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Asia-Pacific (September 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 Global Digital Yearbook (January 2020) v01DataReportal
Essential headline data for mobile, internet, and social media use in more than 230 countries and territories around the world in January 2020. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Burundi in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Cambodia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 South Sudan (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Sudan in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Since 1985, CTIA has tracked the evolution of the U.S. wireless industry with a comprehensive annual survey. Our 2019 Annual Survey report provides an in-depth look at the facts and figures that tell the story of America’s wireless industry.
The story of the past year begins with unprecedented consumer demand.
In 2018, wireless use was up across nearly every metric we track—from voice minutes, to text messages, to data use.
The deployment of 5G has the potential to facilitate and accelerate the digitalisation of society. By enhancing existing mobile and fixed communications services and enabling a range of new solutions (e.g. augmented/virtual reality, analytics supported by artificial intelligence), it promises to have significant impact on consumer experiences, business processes and operator revenue models. This white paper gives operators an overview of the key business and technology drivers of 5G maturity, which emerged from the study, and recommendations for how to adopt the best practices of the 5G leaders. This will be a valuable tool to help them to assess how far their plans are focused on the right drivers, and how to improve their current business and technology maturity to achieve the best results from 5G.
US groups emerge as the driving force behind the increasing internationalisation of the European television sector. The following report looks at this particular development through three different angles. The first focuses on the concentration and fragmentation tendencies in the various European national audience markets, identifying the contraction of audience shares among top players and an audiovisual market characterised by a large number of TV channels with relatively small market shares. The second angle looks at the market power of non-domestic TV channels in national markets, noting the extent to which foreign groups exert considerable market power in a majority of European countries. The third angle highlights the growing footprint of US groups in the European audiovisual sector by tracking the broadcasting activities of the major groups and comparing their European audience market shares across the various markets.
The world is poised on the brink of the 5G revolution. We're already seeing early commercial launches in leading mobile regions. While the majority of operators in mature markets are planning to upgrade in the next couple of years, 5G is likely to take several years to reach the average consumer, due to spectrum availability and the sheer time and costs involved in rolling out the next generation of mobile networks.
As market after market switches on 5G, we are at a truly momentous point in time. No previous generation of mobile technology has had the potential to drive economic growth to the extent that 5G promises. It goes beyond connecting people to fully realizing the Internet of Things (IoT) and the Fourth Industrial Revolution.
Over the past decade, numerous discussions
have highlighted the essential role that
Internet connectivity plays in driving
fundamental changes in economic and social
development.
This paper presents new data on
existing levels of service in LMICs
and the policy and regulatory
steps that governments and their
partners can employ to improve
the quality of those services. It
represents the first in a series of
research designed to understand
what constitutes meaningful
access, i.e., the level of service
quality needed for people to access
the internet in a way to improve
their lives. Further research on this
issue will be published in 2019.
Technology is promising more advantages than ever before. People want things to be cheaper, faster, more convenient and
delivered to their doors at no extra cost.
Since its inception in 2010, the UN Broadband
Commission has united global leaders
from industry, policy circles and academia
in a mission to connect the world. Today,
almost half of the world’s population uses
the Internet for many purposes, including
education, entertainment, civic engagement
and e-commerce, while nearly a third
use social media. According to recent
statistics, the milestone of half the world’s
population online will soon be reached,
representing a momentous achievement.
In its third year, the programme seeks to identify how innovation is driving opportunities for content owners and service providers around the world as they face a disrupted market. The findings are based on extensive regional research conducted in Europe, North America, with a special focus on the United States, Asia-Pacific and Latin America.
De acuerdo con el Informe Video 360 2018 de Nielsen, 66 por ciento de la población estadounidense paga por un servicio de suscripción de video bajo demanda (SVOD, por sus siglas en inglés).
The amount of time individuals spend with social networks continues to increase, especially with the proliferation of newer platforms like Instagram and Snapchat. US adults averaged approximately 51 minutes of daily time with social networks
in 2017. eMarketer has curated this Roundup of articles, insights and interviews to help you reach social media users effectively.
Consciente de la importancia de los datos y el conocimiento del mercado para la toma de decisiones, la CRC elabora desde el año 2012 el Reporte de Industria TIC, que permite a los lectores conocer el desarrollo y crecimiento del sector de telecomunicaciones y postal en Colombia, así como los resultados de algunas de las políticas adoptadas por la Comisión.
Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow.
Broadband Internet offers significant benefits for Least Developed Countries (LDCs), as a transformational tool to help overcome their vulnerabilities, grow their economies and enhance the livelihoods of their citizens. As the 2030 Sustainable Development Agenda notes: “The spread of information and communications technology and global interconnectedness has great potential to accelerate human progress...”. This report reviews experiences leveraging broadband infrastructure for development in four LDCs: Cambodia, Rwanda, Senegal and Vanuatu.
The aim of this study is to explore the impact of different technical solutions for Cooperative Intelligent Transport Systems (C-ITS) communication solutions on EU road safety over time. Three different communication solutions are assessed independently and consist of:
- Cellular vehicle-to-everything (C-V2X) communication based on the evolved LTE technology as defined by 3GPP (a global cellular specifications body), divided into two solutions:
o LTE-PC5: Communication solution that uses direct-mode communication between vehicles, road users and infrastructure operating in ITS bands (e.g. ITS 5.9 GHz)
independent of cellular network; o LTE-Uu (cellular): Network-based communications interface (Uu) operating in the
traditional mobile broadband licensed spectrum;
- 802.11p1 a Wi-Fi technology that supports Vehicle-to-vehicle (V2V) and Vehicle-to-Infrastructure (V2I) communications based on IEEE 802.11p and uses direct-mode communication operating in the ITS band of 5.9 GHz.
In 2017, the global recorded music market grew by 8.1%. This was the third consecu- tive year of global growth and one of the highest rates of growth since IFPI began tracking the market in 1997. Revenues increased in most markets and in eight of the global top 10 markets.
Most companies, governments and organizations are still woefully unprepared for what’s coming next in mobile. Sooner than you think, almost everyone on Earth will be connected
to everyone else. Everyday objects
are already being connected to form a vast Internet of Things. Our world has become an expanding ecosystem of people, devices and systems – soon to be turbocharged with near zero-latency 5G. If you think mobile has changed everything already, you haven’t seen anything yet.
In this brief report we have ranked the Global Top 100
companies by market capitalisation and highlighted the
major trends since 2009 as they emerged from the global
financial crisis.