Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
You aren't on Gab? Part 1 - the interview | Learn as I Learn - Digital Marke...Clayton Carroll
In September I wrote about the new social network Gab (www.gab.ai).
.
To follow-up on my initial blog, Gab: A First-in Social Network Opportunity, I conducted an email interview with their chief communications officer and also found some web stats to see if they had grown.
.
This is part one, where I focus on the data I found and an interview. Part two (next week), will look at what all this means for you and your business.
.
You might not have heard of the social network Gab since it is less than 6 months old but it is something that every business should take seriously: http://buff.ly/2jcLrdK
.
Gab, which is very similar to Twitter, grew from nothing in August 2016 to almost 4 million website hits in December 2016, which ranks it in the top 99.99% of websites in the world. Also, with 100,000 users and 200,000 more on wait lists in December 2016, any business can join Gab now and enjoy a first-mover advantage in their niche.
Internet Trends Report 2018 - KPCB - Mary Meeker - #CodeConIan Gertler
Technology analyst and venture capital icon Mary Meeker released the 2018 Internet Trends report at #CodeCon (the Recode Conference). The 294 page report covers a range of trends and topics including:
- Internet adoption
- Mobile usage
- Mobile ads
- Crypto/cryptocurrency/blockchain
- Voice/speech recognition
- Tech investment
- Ecommerce vs Brick & Mortar
- Subscription services
- Education
- Freelancing
- Transportation
- Enterprise
- China
- Immigration
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Connected Technology: Trending the Future | space150 v28space150
Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.
We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
"2010 Mobile Predictions" is the sixth report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
You aren't on Gab? Part 1 - the interview | Learn as I Learn - Digital Marke...Clayton Carroll
In September I wrote about the new social network Gab (www.gab.ai).
.
To follow-up on my initial blog, Gab: A First-in Social Network Opportunity, I conducted an email interview with their chief communications officer and also found some web stats to see if they had grown.
.
This is part one, where I focus on the data I found and an interview. Part two (next week), will look at what all this means for you and your business.
.
You might not have heard of the social network Gab since it is less than 6 months old but it is something that every business should take seriously: http://buff.ly/2jcLrdK
.
Gab, which is very similar to Twitter, grew from nothing in August 2016 to almost 4 million website hits in December 2016, which ranks it in the top 99.99% of websites in the world. Also, with 100,000 users and 200,000 more on wait lists in December 2016, any business can join Gab now and enjoy a first-mover advantage in their niche.
Internet Trends Report 2018 - KPCB - Mary Meeker - #CodeConIan Gertler
Technology analyst and venture capital icon Mary Meeker released the 2018 Internet Trends report at #CodeCon (the Recode Conference). The 294 page report covers a range of trends and topics including:
- Internet adoption
- Mobile usage
- Mobile ads
- Crypto/cryptocurrency/blockchain
- Voice/speech recognition
- Tech investment
- Ecommerce vs Brick & Mortar
- Subscription services
- Education
- Freelancing
- Transportation
- Enterprise
- China
- Immigration
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Connected Technology: Trending the Future | space150 v28space150
Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.
We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
With a transactional practice, covering the areas of e-commerce, software and technology, Heather Buchta, Partner with Quarles & Brady, LLP, presented the different cloud regulations that impact our industry; from data privacy to compliance. Attendees at the Infinity Software 2014 User Group Conference learned all the legal Internet/cloud considerations CIOs are faced with today and apply them to your value proposition.
Know what is POODLE vulnerability its effects on users and how to disable it on different browsers as Google Chrome, Mozilla Firefox & Internet Explorer.
The road to innovation requires special behaviors and skills, we will explore both of them in this presentation. We will also follow a few innovative bread crumbs on the way.
What is the role of a planning or marketing analyst today? What skills are needed? LifePoint and Stratasan share thoughts on the role of the strategist as data geek. This session was first presented at the 2015 SHSMD Connections conference. It discusses the role of strategists to understand what data is needed, how insights can be produced, and how to use the data help make better decisions. While reading the Bridging Worlds research study, some planners and marketers may be scratching their heads at some tools listed- Python, Hadoop, R and JavaScript. We explain these tools and others in a down to earth, easy to understand, planner and marketer language.
The Forrester Wave™: Enterprise Mobile Management Q3 2014Symantec
We’re happy to share that Symantec was named a Leader in the Forrester Wave™: Enterprise Mobile Management, Q3 2014! The research conducted by Forrester Research, Inc. evaluated Symantec and 14 other vendors against 27 criteria for current offering, strategy, and market presence.
Symantec was identified as one of ten vendors that “lead the pack.” The leaders were noted for separating ourselves from other vendors by introducing a strong security background without disruption for the employee. Forrester defines Leaders as balancing OS, application, and data management functionality while providing flexible container options and productivity applications, and have demonstrated a strong vision and roadmap to help customers as they bring their PC and mobile management strategies together.
The Forrester Wave™: Enterprise Mobile Management, 3° trimestre 2014Symantec
Siamo lieti di annunciare che Symantec è stata nominata Leader nel report Forrester Wave™: Enterprise Mobile Management, per il terzo trimestre del 2014! La ricerca di Forrester Research, Inc. ha esaminato la posizione di Symantec e di altri 14 vendor sulla base di 27 criteri riferiti a offerta attuale, strategia e presenza sul mercato.
Symantec è classificata fra i primi dieci vendor “leader di settore.” Le aziende leader di questo report si sono distinte dagli altri vendor per un solido portfolio di soluzioni di sicurezza che non causano interruzioni operative ai dipendenti. Per Forrester le aziende Leader hanno un bilanciamento ideale fra sistema operativo, applicazioni e funzionalità di gestione dati, offrono container option e applicazioni flessibili, e hanno dimostrato di possedere una visione chiara e una roadmap definita per aiutare i clienti a unificare le strategie di gestione dei loro PC e dispositivi mobili.
The Forrester Wave™: Enterprise Mobile Management, 3e kwartaal 2014Symantec
Wir freuen uns, mitteilen zu können, dass Symantec in „Forrester Wave™: Enterprise Mobile Management, Q3 2014“ als führender Anbieter eingestuft wurde! In dieser von Forrester Research, Inc. durchgeführten Studie wurden Symantec und 14 weitere Anbieter im Hinblick auf 27 Kriterien zur Auswertung des aktuellen Angebots, der Strategie und der Marktpräsenz beurteilt.
Symantec wurde dabei unter den zehn Spitzenanbietern eingestuft. Hinsichtlich der führenden Anbieter („Leaders“) wurde festgestellt, dass wir uns von anderen Herstellern absetzen, indem wir ein solides Sicherheitsumfeld schaffen, ohne dabei die Mitarbeiter zu stören. Forrester zufolge finden die führenden Unternehmen eine gute Balance zwischen Betriebssystem, Anwendungen und Datenverwaltungsfunktionen. Zugleich bieten sie flexible Container-Optionen und Anwendungen für mehr Produktivität. Darüber hinaus haben diese Anbieter ausgeprägten Weitblick und eine solide Roadmap im Hinblick auf die Unterstützung von Kunden bei der Integration ihrer Strategien für PCs und mobile Endgeräte demonstriert.
The Forrester Wave™: Enterprise Mobile Management, 3. Quartal 2014Symantec
Wir freuen uns, mitteilen zu können, dass Symantec in „Forrester Wave™: Enterprise Mobile Management, Q3 2014“ als führender Anbieter eingestuft wurde! In dieser von Forrester Research, Inc. durchgeführten Studie wurden Symantec und 14 weitere Anbieter im Hinblick auf 27 Kriterien zur Auswertung des aktuellen Angebots, der Strategie und der Marktpräsenz beurteilt.
Symantec wurde dabei unter den zehn Spitzenanbietern eingestuft. Hinsichtlich der führenden Anbieter („Leaders“) wurde festgestellt, dass wir uns von anderen Herstellern absetzen, indem wir ein solides Sicherheitsumfeld schaffen, ohne dabei die Mitarbeiter zu stören. Forrester zufolge finden die führenden Unternehmen eine gute Balance zwischen Betriebssystem, Anwendungen und Datenverwaltungsfunktionen. Zugleich bieten sie flexible Container-Optionen und Anwendungen für mehr Produktivität. Darüber hinaus haben diese Anbieter ausgeprägten Weitblick und eine solide Roadmap im Hinblick auf die Unterstützung von Kunden bei der Integration ihrer Strategien für PCs und mobile Endgeräte demonstriert.
Businesses are rapidly expanding beyond their traditional data center boundaries into the cloud, with hybrid cloud architectures becoming the new norm. As business-critical workloads and data get increasingly run on diverse platforms across multiple data centers, private and public clouds, it is imperative for IT business continuity solutions to keep pace with the transformation and to continue meeting business Service Level Agreements (SLAs).
Veritas Resiliency Platform makes it simple for organizations to innovate without compromising on critical business SLAs. Organizations can confidently adopt hybrid cloud architectures and predictably meet critical SLAs in spite of growing IT complexity. With a unified approach to IT Service Continuity, Resiliency Platform enables IT operations to deliver predictable service levels to the business while ensuring location independence, platform choice, and operational simplicity.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
access to relevant information at any given time and in
any given place has become integral for consumers
across the globe, and El Salvador is no different.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
having access to relevant information at any given point
in time and place has become integral for consumers
across the globe. Brazil is no different, where the
population shows a high need for connectedness
and being updated, and indulges in different online
activities on their mobile devices.
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
Ericsson ConsumerLab: Internet goes mobile - NigeriaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
”The Networked Life in Lebanon” is an Ericsson ConsumerLab report highlighting that consumers in Lebanon are adopting a ’networked lifestyle’ similarly to their global counterparts. This is defined not only by socio-cultural trends but also by the products they consume and the services they use online. It also highlights that Lebanese consumers are active sharers and social participants on the internet, and their consumption behaviors are being shaped by the internet and mobile apps. Mobile broadband ownership in Lebanon is also higher than the global average.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
This is the full publicly available Communications Report From Ofcom For 2016.
It's from Birchills Telecom.
Birchills Telecom have some great pages to look at for example.
https://www.birchills.net/
or
https://www.birchills.net/birchillsblog/what-is-voip--voice-over-ip--.html
or
https://www.birchills.net/birchillsblog/uk-voip-providers-2017.html
Hành Vi Khách Hàng Lai - Cross Platform - Việt Nam 2014Digital Story
Theo báo cáo trên đây thì năm 2015 sẽ là năm của tiếp thị trên di động.
Chính bởi vậy, đây sẽ chính là chủ đề tiếp theo mà năm nay Digital Story muốn mang tới cho quý vị.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Similar to Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America edition (20)
O que acontece em Barcelona não fica em Barcelona. No #EricssonTechDay, você pode conferir todas as novidades tecnológicas da Ericsson em IoT, 5G e evolução do 4G.
O que acontece em Barcelona não fica em Barcelona. No #EricssonTechDay, você pode conferir todas as novidades tecnológicas da Ericsson em IoT, 5G e evolução do 4G.
O que acontece em Barcelona não fica em Barcelona. No #EricssonTechDay, você pode conferir todas as novidades tecnológicas da Ericsson em IoT, 5G e evolução do 4G.
From healthcare to homecare: The critical role of 5G in healthcare transforma...Ericsson Latin America
Today, consumers have the power to take control of their health through smartphone apps, wearables and other connected devices – and it has never been easier to lose weight, improve sleep, count calories and get fit. This kind of simple, immediate access is also changing consumer attitudes and expectations when it comes to healthcare. Here we explore the transformation across three healthcare situations: preventative, routine and post-operative care.
Merged Reality: Understanding how virtual and augmented realities could trans...Ericsson Latin America
Incorporating technology into our everyday lives is quickly becoming the norm. The World Economic Forum calls the idea of merging the real with the digital – the Fourth Industrial Revolution. Virtual and augmented realities could encourage a similar technological revolution – one where consumers transition between virtual and physical worlds effortlessly for their everyday life activities.
However, in their current form, virtual and augmented technologies collide rather than merge with our physical reality. Today the bulky headsets cut off the user from their surroundings, as well as hinder mobility, and a highly interactive VR experience can induce nausea for some users.
Consumers expect next-generation networks like 5G to address these challenges and enrich shared experiences by providing a fast and high-bandwidth network.
In this Ericsson ConsumerLab report, we explore the impact of these imminent changes on consumer lifestyles, from the perspective of early adopters, laggards and consumers who are planning to use a headset in the future. We also look at the enabling role that next-generation networks like 5G could play.
A rede principal 5G permite uma grande variedade de serviços e casos de uso inovadores, criando novos fluxos de renda aos fornecedores de serviços e a produção otimizada ao custo desses serviços. Muitos aspectos de implementação da rede principal 5G são inspirados pelo setor de web em grande escala (web-scale), o que permite o lançamento ágil e contínuo de novos serviços e a produção de serviços de baixo custo por meio de um alto grau de automação e uma estrutura muito expansível, compartilhada entre vários serviços.
La red central 5G permite una gran variedad de casos de uso y servicios innovadores que crean nuevas cadenas de ingresos para los proveedores de servicios, así como una producción optimizada de costos de dichos servicios. Muchos aspectos para la implementación de la red principal 5G, están inspirados por la industria de escala web que permite el despliegue continuo y ágil de nuevos servicios, además de la producción de servicios a bajo costo mediante un alto grado de automatización y una gran infraestructura escalable, la cual se comparte entre múltiples servicios.
The 5G core network enables a large variety of innovative use cases and services creating new service provider revenue streams and cost optimized production of those services. Many implementation aspects of the 5G core network are inspired by the web-scale industry enabling agile and continuous rollout of new services and low cost service production through a high degree of automation and a very scalable infrastructure, which is shared among multiple services.
A transformação digital em curso está se acelerando, possibilitando novas oportunidades de negócios tanto para operadoras de telecomunicações quanto para empresas de outros setores. Os principais motivadores são a necessidade de aumento da eficiência, da flexibilidade e de novos modelos de negócios permitidos pela introdução do 5G e o aumento da adoção das tecnologias de nuvem. Espera-se que novos serviços sejam implementados em um ritmo sem precedente.
La transformación digital en marcha acelera y permite nuevas oportunidades comerciales, tanto para los operadores de telecomunicaciones, como para las empresas de otras industrias. Los principales impulsores son la necesidad de incrementar eficiencia, flexibilidad y nuevos modelos comerciales habilitados para la introducción del 5G; así como la necesidad de mejorar la adopción de tecnologías de la nube. Se espera que los nuevos servicios se implementen a un ritmo sin precedentes.
The digital transformation underway is accelerating, enabling new business opportunities both for telecom operators and for enterprises from other industries. The main drivers are the need for increased efficiency, flexibility and new business models enabled by the introduction of 5G and increased adoption of cloud technologies. New services can be expected to be deployed at an unprecedented pace.
A Ericsson participou do Enterprise Day no SECOMP UFSCar, onde os alunos da universidade tiveram a chance de conhecer o que o mercado de trabalho espera de um profissional de TI. A Ericsson realizou um mini-curso de IoT para os alunos com Alexandre Nogueira, nosso consultor em IoT e Indústrias Conectadas na América Latina. Saiba mais: http://bit.ly/2cUiYq4
Ninguna ciudad en el mundo es sustentable. Y la sustentabilidad es ampliamente considerada como el problema más urgente que atraviesa la humanidad. Se necesita un cambio, y ese cambio ya ha comenzado. Las asociaciones colaborativas y cooperaciones de investigación entre institutos académicos y organizaciones industriales y públicas, están liderando este cambio; un ejemplo de ello es la innovadora investigación sobre las TIC para la sustentabilidad que se está realizando en el Centro para Comunicaciones Sustentables VINNOVA (CESC), en el Real Instituto de Tecnología KTH en Estocolmo, Suecia.
https://www.ericsson.com/mx/news/2016-08-09-society-es_254740127_c
Ericsson and Vivo work together on network optimization in São Paulo, providing a better service to users.
With a population of 12 million people, São Paulo is the largest city in Brazil. In the heart of the business district, smartphone penetration has reached 90 percent. With such a huge number of users in one area, Brazilian operator Vivo required a solution that would improve network quality and enable it to provide a better experience to its many customers.
“People are always using applications, always streaming video. It’s a high density of applications,” said José Pedro Nascimento, Networks VP, Vivo. “So it’s very hard to optimize this and to provide a good customer experience. That’s why we think it’s important to have a special focus on optimization and to give a better service.”
Internet das coisas vai ultrapassar os celulares até 2018
http://www.ericsson.com/br/news/2016-06-01-emr-po_254740127_c
A edição mais recente do (NASDAQ: ERIC) Relatório de Mobilidade da Ericsson revela que a Internet das Coisas (IoT) irá superar os celulares como a maior categoria de dispositivos conectados até 2018.
Entre 2015 e 2021, a expectativa é que o número de dispositivos conectados de IoT cresça 23% anualmente – os aparelhos celulares que utilizam IoT tem a maior previsão de crescimento. Dentre os 28 bilhões de dispositivos totais que estarão conectados até 2021, aproximadamente 16 bilhões serão dispositivos de IoT.
El Internet de las Cosas superará el número de teléfonos móviles para el 2018
http://www.ericsson.com/mx/news/2016-06-01-emr-es_254740127_c
La última edición del Informe de Movilidad de Ericsson (NASDAQ: ERIC) revela que el Internet de las Cosas (IoT) superará a los teléfonos móviles como la más importante categoría de dispositivos conectados para el 2018.
Se estima que el número de dispositivos conectados del IoT crezca un 23 por ciento al año, entre los años 2015 y 2021, de los cuales se prevé que las conexiones móviles de IoT tengan el mayor índice de crecimiento. De los 28 mil millones de dispositivos que estarán conectados en total para el 2021, cerca de 16 mil millones serán dispositivos del IoT.
Apresentação sobre a inauguração do Laboratório de Internet das Coisas da Sociedade Conectada, fruto da cooperação entre o Ministério das Comunicações e a Ericsson.
A cerimônia contou com a presença do Ministro das Comunicações, André Figueiredo.
A implementação desse laboratório será no Centro de Inovação da Ericsson, em Indaiatuba, e tem por objetivo fomentar testes de novas soluções de IoT.
MediaFirst Video Processing is the most advanced
software-defined video processing offering from Ericsson
to address all media processing requirements from
acquisition to video delivery to all screens.
It is built upon nearly 25 years of world-leading video
compression expertise, powered by award winning
in-house R&D and algorithm research and now including
the most comprehensive virtualized video encoding
capabilities in the industry. MediaFirst Video Processing
takes a uniquely powerful and flexible approach to video
processing for the delivery of ultra-high quality video with
the highest efficiency, supporting rapid deployment and
development on any platform, while also offering a unified
workflow. It embraces Ericsson’s move towards software
centric architectures to address operators’ challenges,
while retaining core competencies of performance,
flexibility, scalability and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. METHODOLOGY
The data presented in this report was gathered from a
total of 9,812 face-to-face interviews and 1,027 online
interviews conducted in 2014 across 6 countries in
Latin America: Argentina, Bolivia, Uruguay, Brazil,
El Salvador and Mexico. Interviews were conducted
with consumers aged 15–69 years old. Overall, the data
represents 189 million people living in Latin America.
2 ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA
Ericsson ConsumerLab has 20 years’ experience of studying
people’s behaviors and values, including the way they act and
think about ICT products and services. Ericsson ConsumerLab
provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global
consumer research program based on interviews with 100,000
individuals each year, in more than 40 countries and 15 megacities –
statistically representing the views of 1.1 billion people.
contents
FROM DUSK ’TIL DAWN 3
LOCATION EQUATION 4
THE GENERATION GAME 6
SHIFTING EXPERIENCES 7
SITUATION DETERMINES SERVICE 8
DAILY DOSE 9
COMMUNICATION CHOICES 10
SATISFACTION TRACKER 11
Both quantitative and qualitative methods are used, and hundreds of
hours are spent with consumers from different cultures. To be close
to the market and consumers, Ericsson ConsumerLab has analysts
in all regions where Ericsson is present, developing a thorough
global understanding of the ICT market and business models.
All reports can be found at:
www.ericsson.com/consumerlab
the voice of the consumer
MEXICO
EL SALVADOR
BOLIVIA
BRAZIL
URUGUAY
ARGENTINA
3. Key findings
ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA 3
Consumers enjoy a more seamless connectivity
experience when indoors, but this ability drops
drastically when outdoors
> 29 percent are satisfied with streaming while
indoors, but only 15 percent while outdoors
Newer means of communication are emerging
for consumers with internet-enabled mobile phones
57 percent of consumers who send messages
on a daily basis use instant messaging
24 percent of consumers who make calls
on a daily basis use Voice over Internet
Protocol (VoIP)
In Latin America, consumers have an almost
equal preference for PCs and smartphones
for accessing internet services
With the increasing penetration of smartphones
and better connectivity, smartphone usage will
continue to grow
Once consumers start to use any type of internet
connection, they are likely to want to upgrade or
improve on it
20 percent of 2G consumers want to upgrade 4G.
This number rises to 35 percent for 3G customers
Consumers’ willingness to perform online
activities outdoors increases as the connectivity
experience improves
Around 30 percent of 4G users access
social networking sites outdoors, while less
than 20 percent of 2G users do the same
Network satisfaction influences
overall satisfaction in the region
People are more particular about
the quality of their data connection
than their voice connection, and
value for money is driven by
network satisfaction
FROM DUSK ’TIL DAWN
Communication is a quintessential need. We meet it by
being accessible to our friends, family and extended
community in person and more often nowadays, online.
Being able to make decisions on-the-go using relevant
content that is accessible anytime, anywhere has
assumed paramount importance among consumers.
This Ericsson ConsumerLab Latin America study
highlights the connectivity expectations of consumers
as they go about their lives.
DECISIONS
ON-THE-GO
are important to consumers
4. 4 ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA
Our global study of 23 countries established that
consumers spend 85 percent of their time each day
in an indoor location. Therefore large parts of their
device and connectivity experiences are likely to
be influenced by this location. Globally, consumers
have shown greater satisfaction with their indoor
connectivity experience when accessing online
services. This is especially true for streaming
videos and watching TV or movies.
These findings are applicable to the Latin America
region as well, with consumers rating indoor
connectivity experience higher than outdoors.
Satisfaction levels for the connectivity experience go
up when performing both high and low data-intensive
activities indoors. Figure 1 shows that when watching
videos or films online, about 29 percent of consumers
rated their connectivity experience as satisfactory for
the indoors, compared to 15 percent for the outdoors.
SATISFACTION WITH
CONNECTIVITY
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Users of respective services
Figure 1. Indoor vs. outdoor connectivity experience
OUTDOOR EXPERIENCE
STREAMING
VIDEO, TV
OR MOVIES
STREAMING
VIDEO, TV
OR MOVIES
BROWSING
AND ACCESSING
SOCIAL MEDIA
NETWORKS
BROWSING
AND ACCESSING
SOCIAL MEDIA
NETWORKS
29%15% 27%15%
INDOOR EXPERIENCE
LOCATION EQUATION
CONNECTIVITY IS
BETTER INDOORS
THAN OUTDOORS
5. Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Users of the internet on mobile/smartphones
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Internet users
ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA 5
People value seamless experiences when using online
services. Among weekly users of the internet, a larger
proportion of consumers perform their preferred
activities seamlessly across any device when indoors
than when outdoors (Figure 2). Also, the preferred
activities when indoors are different from those
outdoors. 81 percent of weekly users of the internet
engage in browsing on any device when indoors.
Browsing is not among the most preferred activities
when outdoors and is replaced by listening to music.
Only 32 percent of consumers use the internet across
any device to listen to music.
When outdoors, a large percentage of consumers
use mobile/smartphones. In Latin America, outdoor
usage of these devices is very high. Of those who
access the internet on their phone, 47 percent
send/receive messages and listen to music several
times a week when outdoors.This shows that digital
activities are not confined to indoor locations and
mobile/smartphones are enabling consumers to
perform more tasks outdoors.
Figure 2. Most common activities performed
across devices by weekly internet users
CALLS
MESSAGING
BROWSING
MESSAGING
CALLS
MUSIC
ACTIVITY ON ANY DEVICE
Figure 3. Usage of mobile/smartphones for different activities
84%
32%
35%
40%
84%
81%
MOBILE/
SMARTPHONE
INDOOROUTDOOR
Figure 4. Different modes of telephone calls and messaging services
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Mobile phone users who send any type of message
on a daily basis, six countries
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Mobile phone users who make any type of calls on a daily basis, six countries
Making calls and sending messages are among the top
activities performed across different locations. As the
Latin American market plays catch up with more mature
economies in terms of device availability and usage,
it is adapting to newer means of communication.
Mobile phone calls are slowly making way for calls over
the internet (VoIP), and SMS is being used alongside
instant messaging (IM) among daily users of the
internet. Figure 4 shows thatVoIP is finding takers
in Latin America, with 24 percent of consumers using
it. Even though SMS is still the most common way to
send messages, newer forms of messaging such as
IM are being preferred by consumers, with 57 percent
using this option.
ONLY VOIP ONLY IMONLY CALLS ONLY SMS
76% 42%
CALLS AND VOIP SMS AND IM
4% 6%
20% 51%
Calls Messaging
47%MESSAGING
47%MUSIC
41%CALLS
6. Popularity among young population
is higher than average
6 ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA
Although consumers in the region have a better
experience indoors, what has emerged both in the
global and Latin America studies is the penchant of
the youth (15–29 years) to use more online services
outdoors than the overall population. Figure 5 shows
that among internet users in the 6 countries, the youth
favor the outdoors when performing activities like
browsing the internet, social networking and gaming.
From Figure 6 it becomes clear that consumers
of over-the-top (OTT) internet services such as
IM services like WhatsApp and video services like
YouTube, are mostly young. Around 70 percent
of consumers in the age groups 15–24 years and
25–29 years are users of OTT services, while the
OTT penetration for the overall population remains
at 57 percent.
Also, the youth are more willing to pay extra to
improve their outdoor connectivity experience
than any other age group. For example, around
70 percent of users aged 15–24 are willing to
spend on improving outdoor connectivity,
compared to around 40 percent of those
aged 50–59.
THE GENERATION GAME
Figure 5. Overall representation of young users (15–29 years) compared to the overall population for each internet based activity
Figure 6. OTT users by age
OUT AND
ABOUT
WHILE
COMMUTING
MUSIC
WORK/
SCHOOL
GAMING
HOME
SOCIAL
NETWORKING
CALLS ONLINE
SHOPPING
VIDEO WORK/STUDY
RELATED
MESSAGING INTERNET
BROWSING
Popularity among young population
is lower than or just about average
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Internet users
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Overall users, six countries
15–24 25–29 30–39 40–49 50–59 60+
70
50
30
10
80
60
40
20
7. 20%16%
ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA 7
Shifting experiences
Good connectivity also determines whether or not
consumers use internet-based services or mobile voice
calls and text messaging services. Our study shows that
across age groups, consumer willingness to perform
online activities increases as the connectivity experience
shifts from 2G to 4G. While the proportion of consumers
doing basic activities such as calls and messaging
is similar between 3G and 4G, there are more 4G
consumers who perform data-intensive activities than
2G or 3G users. As Figure 7 indicates, there is a greater
willingness to use the internet to perform any activity
when a better technology experience is available. When
outdoors, only 10 percent of 2G or 3G users engage
in gaming, while 16 percent of 4G users do the same.
Also, as Figure 8 indicates, the better the experience
with an existing internet subscription, the more likely
a consumer is to upgrade to the next technology. For
instance, among current 2G users, only 20 percent
show an inclination to upgrade to 4G, however those
with 3G connections show more willingness to upgrade
to 4G at 35 percent.
Figure 7. Outdoor usage of mobile services
UPGRADE
TO 4G
UPGRADE
TO 3G
PLANNING TO
CHANGE NETWORK
CONNECTION/PLAN
Figure 8. Intention to upgrade to new technology or network plan
EXISTING
2G USERS
EXISTING
3G USERS
35%
13%
20%
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Users of respective generations of mobile internet
40%
30%
20%
10%
60%
50%
4G 3G 2G
MUSIC GAMINGSOCIAL
NETWORKING
CALLS ONLINE
SHOPPING
VIDEOWORK/STUDY
RELATED
MESSAGING INTERNET
BROWSING
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Internet users of respective generations of mobile internet
8. Consumers choose what type of service they want to
access on their devices according to the situation they
are in. 16 percent say they wish to access personal
security services more than any other service while
out and about. This indicates a level of concern with
security while they are outdoors.
Consumers also stay connected to online communities
and use various services throughout the day to meet
different requirements. 34 percent of consumers seek
out contacts online even when they are out socializing
with friends or family members.
Surprisingly, consumers do not seem inclined to
use easy and safe payment options while traveling
or commuting. Only 7 percent said they would prefer
to use easy payments services while traveling.
26 percent of consumers in Latin America find it very
useful to be able to access their files and documents
while they are working or studying. This is closely
followed by 19 percent of consumers who wish to
connect with peers while working or studying.
It is also very common for consumers to want to
use their devices to stay updated irrespective of the
situation. Getting relevant information and updates
is among the top three services used in all situations.
About 15 percent are interested in using their mobile
phones or tablets to contact security services, such
as the police, to report an accident or crime when
they are outdoors or commuting.
8 ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA
SITUATION DETERMINES
SERVICE
26%
want to access their files
and documents while
working or studying
Easy, safe and fast payment options
Getting relevant information and updates
Being able to access files, documents and content
Connect with others online
Personal security services
Figure 9. Services consumers want to engage in on their mobile devices in different situations
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Any internet user accessing the respective service on a mobile phone or tablet
SHOPPING (NOT ONLINE)
10%
20%
30%
40%
SOCIALIZING WITH FRIENDS
OR FAMILY (FACE-TO-FACE)
COMMUTING OR TRAVELING WORKING OR STUDYING WHILE OUT AND ABOUT
9. 77%
As the location where we use our devices to
access online services becomes inconsequential,
our preference for what online activities to perform
on what devices becomes clearer. Certain online
activities find more takers among the local population
on a daily basis than others. For instance consumers
show high preference for browsing the internet, social
networking, IM and emails on a daily basis, across
any kind of device.
Figure 10 shows that consumers’ use of PCs (desktops
and laptops) and mobile/smartphones depends on the
activities they perform. Mobile/smartphones are almost
as popular as PCs in the region, especially when
browsing the internet, social networking and gaming.
Tablet usage is yet to pick up in Latin America.
ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA 9
Figure 10: Activities performed across different devices (mobile/smartphone, PC and tablet)
DAILY DOSE
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Users of mobile phones, PCs and tablets, respectively
device choice
depends on what activity
is being performed
52% 46%21% 65% 60%38% 80% 43%
MUSIC GAMINGSOCIAL
NETWORKING
CALLS ONLINE
SHOPPING
VIDEOWORK/STUDY
RELATED
MESSAGING INTERNET
BROWSING
MOBILE/
SMARTPHONE
PC
TABLET
62% 45% 22%91% 34% 23%90% 57% 62%
44% 33% 31%15% 23% 17%23% 45% 27%
10. 10 ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA
The frequency of use of different mobile devices to
access internet services varies across countries.
In Latin America, although device usage varies with
the type of activity performed, consumers show an
almost equal preference for laptops/desktops and
mobiles/smartphones when it comes to daily internet
usage. In contrast, consumers in Europe have clear
preferences when it comes to daily usage of the
internet on different devices.
Figure 11 shows that Mexicans tend to use mobiles/
smartphones more often (61 percent), while Brazilians
use PCs (55 percent) more to access the internet.
At 61 percent, Argentina has an equal proportion of
consumers accessing the internet on their PCs and
mobile/smartphones. Tablet usage is low across
the region, but Brazil and Mexico have the largest
proportion of consumers who use tablets to go online
daily at 19 percent and 18 percent, respectively.
COMMUNICATION
CHOICES
equal preference
for PCs and mobile/smartphones
for daily internet use
Figure 11. Frequency of internet use per device and country, users who access the internet at least daily
40%
30%
50%
60%
70%
20%
10%
PC Mobile phone Tablet
ARGENTINA BOLIVIA BRAZIL EL SALVADOR MEXICO URUGUAY OVERALL
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Consumers aged 15-69
11. 20%
19%
18%
15%
13%
8%
7%
47% 53%
ERICSSON CONSUMERLAB LIBERATION FROM LOCATION LATIN AMERICA 11
NETWORK SATISFACTION
SERVICE SATISFACTION
OVERALL SATISFACTION
VALUE FOR MONEY
44%56%
SATISFACTION
TRACKER
Overall, Latin America is quickening its pace of
adoption of devices and usage of online services.
Consumers in the region are clear in their preferences
for internet-enabled devices, with an almost equal
usage of desktops/laptops and smartphones.Tablet
use is picking up in the region. As usage of tradtional
means of calling and messaging declines people show
a willingness to adapt to newer forms of communication
such asVoIP and IM. Consumers also show a greater
willingness to invest in improving their connectivity.
In Latin America, network satisfaction is crucial to
the overall satisfaction and realization of the value for
money proposition among consumers.This in turn is
heavily influenced by quality of data connection. It has
to be noted that along with other factors, such as the
rise in smartphone usage, the willingness of the youth
to utilize technology to stay connected and the spread
of 4G, customer service is also very important for
these consumers, especially for new users of the
internet on a mobile phone.
Figure 12. Relative importance of factors affecting overall satisfaction and value for money
As an emerging market, consumers within Latin America
expect better connectivity, varied pricing plans and
good quality services, with special emphasis on
improving the outdoor experience. Network satisfaction
influences overall satisfaction in the region, as seen in
Figure 12. People are more particular about the quality
of their data connection than their voice connection.
Value for money is driven by network satisfaction.
Aspects such as customer service, price plans and
billing, influence service satisfaction in Latin America.
Service
Service
Voice
Devices offered
Initial purchase process
Customization
Accurate billing
Technical customer service
Billing customer service
Price plans
Network
Network
Data
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Mobile phone users
48% 52%
In short, consumers expect their daily quota of
information and entertainment to be met, while
also being able to access the larger community
both offline and online.