Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
The document provides an overview of digital media habits and attitudes of consumers in Southeast Asia. It finds that consumers in the region are undergoing both a revolution and evolution in their digital behaviors. There has been a revolution in behaviors as consumers increasingly access media like TV and movies online and on demand across multiple devices. Meanwhile, marketers and content providers are evolving to interact with consumers and distribute content via new digital channels. Social media in particular has transformed how consumers communicate and connect with brands. The rise of smartphones and tablets is also driving new opportunities for online video advertising.
Consumers' online video viewing habits have become more sophisticated in recent years. They now watch video across multiple devices and frequently multi-task while viewing. Tablets have seen especially strong growth for video consumption and multi-tasking. While consumers are still willing to pay for subscriptions, they expect higher quality experiences and want more control over content selection and cost. Broadcasters have made progress gaining consumer trust as confusion persists over accessing online video on televisions.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of useful apps
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
Nielsen Multis-creen Media Report May 2012 Dung Tri
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
The document provides an overview of digital media habits and attitudes of consumers in Southeast Asia. It finds that consumers in the region are undergoing both a revolution and evolution in their digital behaviors. There has been a revolution in behaviors as consumers increasingly access media like TV and movies online and on demand across multiple devices. Meanwhile, marketers and content providers are evolving to interact with consumers and distribute content via new digital channels. Social media in particular has transformed how consumers communicate and connect with brands. The rise of smartphones and tablets is also driving new opportunities for online video advertising.
Consumers' online video viewing habits have become more sophisticated in recent years. They now watch video across multiple devices and frequently multi-task while viewing. Tablets have seen especially strong growth for video consumption and multi-tasking. While consumers are still willing to pay for subscriptions, they expect higher quality experiences and want more control over content selection and cost. Broadcasters have made progress gaining consumer trust as confusion persists over accessing online video on televisions.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of useful apps
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
Nielsen Multis-creen Media Report May 2012 Dung Tri
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys to gain insights. Key findings include:
- Smartphones are central to everyday life for 85% of respondents and seen as the epitome of "mobile" by most. Tablets are more of a home/companion device.
- There is abundant opportunity for brands to improve their mobile experiences and content delivery across devices to better meet consumers' needs for seamless, easy access to information.
- Usage varies between age groups and income levels, such as those aged 18-24 spending more time on smartphones and lower-income users spending more overall time on mobile.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
OGDC 2014_Speed Up and make quality 3D game models_Mr. Pham Duc Duyogdc
Pham Duc Duy discusses strategies for speeding up 3D modeling and ensuring quality. He recommends building your own libraries and using tools in software like Maya and Zbrush. Understanding anatomy, topology, and using references are also important for quality. Duy provides his own experiences completing 332 tool models in 95 days and 90 high quality models in 50 days for projects using these techniques.
Biblioteca Virtual. (Moreno Manuel & Parada Yelitza) UNEFM UNEFM
El documento describe un sistema innovador de educación a distancia que mejora la comunicación y el aprendizaje interactivo y personalizado a través de Internet. Los estudiantes pueden cursar asignaturas en línea, hacer preguntas, participar en grupos de discusión y acceder a materiales didácticos, simulaciones y videos. También se discuten las características de una biblioteca digital efectiva y los beneficios de acceder a recursos educativos en línea sin limitaciones de horario o ubicación física.
The document outlines the agenda for a room 4 assembly held on Tuesday May 2010. It includes songs, announcements of upcoming events like a fire show, the principal's awards for different classrooms, teacher's notices, a slideshow and song for room 4, certificates being handed out, and use of a giraffes box. The assembly brings together multiple classrooms to recognize student achievements and share upcoming activities.
Eight Count is a method to analyze the complexity of one's writing by selecting 8 sentences, counting multi-syllable words, and converting the count to a grade level to determine if the writing is at an appropriate level or needs improvement. The writer selects 8 sentences, counts words with 3 or more syllables, and uses the count to assign a grade level vocabulary rating from 3rd grade to pre-college level to assess the sophistication of their word choice.
The document discusses the priorities and values of the NHS, including providing comprehensive and needs-based access to services, excellence in care, choice for patients, and value. It focuses on respecting dignity and quality and working together across organizations for patients. It also outlines plans to transform local healthcare through community-led and clinically-driven services, delivering care closer to patients, and strategic commissioning through communicating with communities to establish needs.
This document appears to be a report card or grading sheet for a class titled "English I - Special Science Curriculum". It lists 10 students and their grades on various assessments including short quizzes, long quizzes, recitations, assignments, projects, attendance/attitude, and periodical tests. For each grading period, it provides the letter grades or numerical scores for each assessment category and calculates an overall percentage grade for the student.
The book mark is a small piece of paper, cardboard, plastic, or other material inserted between the pages of a book to mark a reader's place and prevent the loss of that page. Book marks come in many different designs and materials and serve the important purpose of allowing readers to easily return to where they left off reading a printed book. They help readers keep their place while maintaining the condition and longevity of the physical book.
Internet Explorer, Mozilla Firefox, Google Chrome, Opera, Safari, Maxthon, Flock, Avant, Deepnet, Phaseout, Camino, Seamonkey, and Netsurf are web browsers that were discussed in the document. The document provided details on each browser such as their logo, screenshot, description, date of release, version, speed, ease of use, security and operating systems supported.
El documento argumenta que el mayor placer que un hombre puede ofrecerse a sí mismo es el orgullo por sus propios logros y personalidad. El placer de admirar los logros y personalidad de otro ser humano también es importante. La máxima expresión de la unión del orgullo y la admiración es el amor romántico, cuya celebración máxima es el sexo.
Our model rocketry club had a fun event launching model rockets with clients, friends, and family. Everyone enjoyed watching their rockets launch high into the sky before returning safely back to earth. It was a great day outside bringing people together with a hobby we all enjoy.
Este documento proporciona una introducción al origen e historia de Internet. Explica que Internet comenzó en 1969 como la red ARPANET financiada por el Departamento de Defensa de EE. UU. para conectar computadoras a distancia de manera flexible. En 1983, las redes ARPANET, CSNET y MILNET se conectaron para formar Internet utilizando los protocolos TCP/IP. Desde finales de los 80, Internet ha crecido exponencialmente en términos de número de redes conectadas y usuarios.
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys to gain insights. Key findings include:
- Smartphones are central to everyday life for 85% of respondents and seen as the epitome of "mobile" by most. Tablets are more of a home/companion device.
- There is abundant opportunity for brands to improve their mobile experiences and content delivery across devices to better meet consumers' needs for seamless, easy access to information.
- Usage varies between age groups and income levels, such as those aged 18-24 spending more time on smartphones and lower-income users spending more overall time on mobile.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
OGDC 2014_Speed Up and make quality 3D game models_Mr. Pham Duc Duyogdc
Pham Duc Duy discusses strategies for speeding up 3D modeling and ensuring quality. He recommends building your own libraries and using tools in software like Maya and Zbrush. Understanding anatomy, topology, and using references are also important for quality. Duy provides his own experiences completing 332 tool models in 95 days and 90 high quality models in 50 days for projects using these techniques.
Biblioteca Virtual. (Moreno Manuel & Parada Yelitza) UNEFM UNEFM
El documento describe un sistema innovador de educación a distancia que mejora la comunicación y el aprendizaje interactivo y personalizado a través de Internet. Los estudiantes pueden cursar asignaturas en línea, hacer preguntas, participar en grupos de discusión y acceder a materiales didácticos, simulaciones y videos. También se discuten las características de una biblioteca digital efectiva y los beneficios de acceder a recursos educativos en línea sin limitaciones de horario o ubicación física.
The document outlines the agenda for a room 4 assembly held on Tuesday May 2010. It includes songs, announcements of upcoming events like a fire show, the principal's awards for different classrooms, teacher's notices, a slideshow and song for room 4, certificates being handed out, and use of a giraffes box. The assembly brings together multiple classrooms to recognize student achievements and share upcoming activities.
Eight Count is a method to analyze the complexity of one's writing by selecting 8 sentences, counting multi-syllable words, and converting the count to a grade level to determine if the writing is at an appropriate level or needs improvement. The writer selects 8 sentences, counts words with 3 or more syllables, and uses the count to assign a grade level vocabulary rating from 3rd grade to pre-college level to assess the sophistication of their word choice.
The document discusses the priorities and values of the NHS, including providing comprehensive and needs-based access to services, excellence in care, choice for patients, and value. It focuses on respecting dignity and quality and working together across organizations for patients. It also outlines plans to transform local healthcare through community-led and clinically-driven services, delivering care closer to patients, and strategic commissioning through communicating with communities to establish needs.
This document appears to be a report card or grading sheet for a class titled "English I - Special Science Curriculum". It lists 10 students and their grades on various assessments including short quizzes, long quizzes, recitations, assignments, projects, attendance/attitude, and periodical tests. For each grading period, it provides the letter grades or numerical scores for each assessment category and calculates an overall percentage grade for the student.
The book mark is a small piece of paper, cardboard, plastic, or other material inserted between the pages of a book to mark a reader's place and prevent the loss of that page. Book marks come in many different designs and materials and serve the important purpose of allowing readers to easily return to where they left off reading a printed book. They help readers keep their place while maintaining the condition and longevity of the physical book.
Internet Explorer, Mozilla Firefox, Google Chrome, Opera, Safari, Maxthon, Flock, Avant, Deepnet, Phaseout, Camino, Seamonkey, and Netsurf are web browsers that were discussed in the document. The document provided details on each browser such as their logo, screenshot, description, date of release, version, speed, ease of use, security and operating systems supported.
El documento argumenta que el mayor placer que un hombre puede ofrecerse a sí mismo es el orgullo por sus propios logros y personalidad. El placer de admirar los logros y personalidad de otro ser humano también es importante. La máxima expresión de la unión del orgullo y la admiración es el amor romántico, cuya celebración máxima es el sexo.
Our model rocketry club had a fun event launching model rockets with clients, friends, and family. Everyone enjoyed watching their rockets launch high into the sky before returning safely back to earth. It was a great day outside bringing people together with a hobby we all enjoy.
Este documento proporciona una introducción al origen e historia de Internet. Explica que Internet comenzó en 1969 como la red ARPANET financiada por el Departamento de Defensa de EE. UU. para conectar computadoras a distancia de manera flexible. En 1983, las redes ARPANET, CSNET y MILNET se conectaron para formar Internet utilizando los protocolos TCP/IP. Desde finales de los 80, Internet ha crecido exponencialmente en términos de número de redes conectadas y usuarios.
Este documento fornece mandamentos para uma vida feliz, enfatizando comer somente quando estiver com fome, dormir quando estiver com sono, abraçar e beijar mais, pedir ajuda quando precisar, perdoar-se por erros, expressar individualidade e seguir os corações para ser feliz.
The group has chosen the song "Kung Fu Fighting" for their music video. They felt it was a well-known, catchy song that would allow them to create a realistic and memorable video with simple production. They plan to shoot in locations relevant to the song, including a Kung Fu dojo, playing field, and China town. Props will include traditional martial arts items like uniforms, fans, and nun chucks. Actors will consist of friends and classmates, including a Kung Fu class. Legal permissions are needed to film at private properties and with children.
Consumers' online video viewing habits are becoming more sophisticated as they use multiple devices like tablets and smartphones to watch various types of content. They are also increasingly engaging in multi-tasking behaviors while watching online video. However, consumers remain confused about how to best access online video on their televisions and have concerns about video quality and streaming issues. While many are willing to pay for online subscriptions, there is pressure to reduce costs and offer more a la carte options. Broadcasters have gained some trust back by investing in their online offerings, but still need to address the consumer demand for simple, high-quality access across all devices to be successful in this evolving online video space.
The survey found that consumers' online video viewing habits are becoming more sophisticated as they use multiple devices. While PCs remain the most used device, tablet usage for online video is growing substantially. Broadcasters are also making progress in gaining consumer trust. The key trends included consumption habits becoming more sophisticated, increased multi-tasking especially using tablets as a companion device, strong subscription services facing pressure, consumer desire for simple access despite confusion, and broadcasters strengthening consumer trust.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
This document summarizes the key findings of a report by Ericsson ConsumerLab on consumer internet usage trends in Latin America. It is based on interviews with over 10,000 consumers across 6 countries in the region. The report found that consumers have a better connectivity experience and are more satisfied when using internet services indoors compared to outdoors. However, younger consumers aged 15-29 are more likely to use services like social media and gaming outdoors. The report also found that as connectivity improves with newer network technologies, consumers are more willing to perform online activities outdoors and are upgrading their network access. Newer communication methods like instant messaging and voice over internet protocol calls are also gaining popularity alongside traditional SMS and voice calls.
The 2023 Reuters Digital News Report provides evidence that news consumption habits continue to change as younger generations come of age relying primarily on digital media. While there are differences between countries and generations, people's platform preferences do not typically regress as they age. The report surveys 46 markets representing over half the world's population and finds that the public is increasingly voting with their attention and embracing digital media, presenting challenges for news organizations to connect with audiences online. The report also examines attitudes toward algorithms, news engagement over time, drivers of media criticism, the importance of public service media, and the rise of news podcasts.
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]MMW AGENCY
Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
An exploratory study on what the content, the structure, consumption and the execution of videos being created for the mobile platform in Sub-Saharan Africa is.
This study examined media consumption patterns of undergraduate media and commerce students in Mumbai. It found that the internet was the most popular media, with television second. Students spent 1-3 hours per day on television and internet. Most accessed the internet via smartphones. WhatsApp and Facebook were the most used social media platforms, while Amazon and Flipkart were preferred for online shopping. The researchers concluded India has a large internet population that is driving growth in digital advertising, particularly among youth who spend significant time online.
The document discusses how today's consumers are more connected than ever before due to the proliferation of digital devices and platforms. Consumers now have more choice in how and when they access content. Device ownership has reached critical mass, with the average American household owning 4 digital devices, including HDTVs, computers, and smartphones. This connected lifestyle is driving changes in how consumers engage with media and interact with brands.
The document provides an overview of trends in digital media consumption among US consumers in 2013-2014. It finds that consumers are more connected than ever, owning on average 4 digital devices, and spending over 60 hours per week consuming media across multiple screens. This has led to the rise of second screen usage and social media integration with live content. Younger demographics and Hispanics are particularly active adopters of new digital technologies like smartphones.
This document discusses how digital technology and device ownership has transformed the consumer experience. It finds that today's consumers are more connected than ever, owning on average 4 digital devices, and spending 60 hours per week consuming media across multiple screens. Device ownership is driving changes in how consumers access and engage with content and brands. Younger consumers and Hispanic consumers in particular are early adopters of new digital technologies like smartphones.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Ericsson ConsumerLab: Connected lifestyles’ expectations identifiedEricsson
This Ericsson ConsumerLab report analyzes evolving consumer needs related to connected lifestyles across the US, Brazil, and Indonesia. Data was collected through online research, focus groups, and surveys totaling 150 million smartphone owners. Key findings include:
1) Seven emerging consumer need areas were identified: instant access everywhere, customizing experiences, switching off, assisted productivity, enhanced togetherness, feeling in control, and location-based services.
2) Consumers want simplified management of content, payments, and usage in one place to reduce complexity.
3) New services need to offer real-time customized solutions based on location to fit mobile lifestyles.
4) Evolving consumer needs open new
1) Today's digital consumers are more connected than ever, constantly accessing content across multiple devices like smartphones, tablets, and smart TVs.
2) Device ownership has reached critical mass, with the average American owning 4 digital devices, including smartphones owned by 65% of households.
3) Hispanics are early adopters of digital technology, with 72% owning smartphones and spending over 90 minutes more per month watching online video than the average American.
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
Technology has significantly altered consumer habits, preferences, and decision-making processes, shaping industries and creating new opportunities. The integration of technology has fundamentally changed consumer behavior through increased reliance on digital tools. Growing internet accessibility has democratized access and influenced lifestyles worldwide. Consumers engage through diverse devices, shaping personalized experiences. Changes in information retrieval and the emergence of multiple search channels have impacted purchasing decisions. Online shopping's expansion has transformed buying habits and reshaped retail strategies. Increased online video consumption has influenced marketing trends and engagement. Recent trends show a shift towards mobile-centric behavior and immersive experiences, indicating implications for predicting future consumer changes and fostering innovation.
With their frequent and wide-ranging use of the internet, netizens might appear to be creating an exclusive subculture. However, a new study by Ericsson ConsumerLab entitled The Networked Life shows that netizens are forerunners of a networked lifestyle that is being embraced by 82 percent of consumers.
Ericsson ConsumerLab: Experience shapes mobile customer loyaltyEricsson
This document discusses a study on how connectivity experiences shape mobile customer loyalty. Some key findings:
- While networks have improved, smartphone users still frequently face issues like slow loading times. Those with many issues are twice as likely to consider switching operators.
- New emerging video apps and live streaming are placing different demands on networks and causing more issues for some users. Users in South Korea stream 10 hours of live video monthly versus 1.5 hours in the US.
- Smartphone users have developed their own "mental indices" to judge connectivity experiences, like webpage load times and video buffering. Younger users expect operators to focus more on app performance than network coverage.
- Net Promoter Scores alone
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
The document summarizes how internet usage has evolved over time and its impact on consumer behavior. It notes that the internet was first developed in the 1950s for military and university use. It then grew rapidly with innovations that enabled e-commerce, information searching, and social networking. Today, over 97% of Nordic countries have internet access and the average person owns 3.64 connected devices. Consumers use both internal memory and external sources like reviews to research high and low involvement purchases online. Popular online purchases include fashion, electronics, and books. Many companies now use video marketing, with testimonials being the most common. The digital age has increased consumer empowerment through access to more information and choices online. Younger generations
Similar to Nielsen SEA cross-platform_report__2014_vn (20)
Gen Z values both online and in-store shopping experiences. They are highly influenced by social media and mobile technology. While they appreciate the convenience of online shopping, they also enjoy touching and trying products in physical stores. Retailers need to provide unique merchandise, a good in-store design, and personalized experiences both online and offline in order to appeal to Gen Z shoppers.
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Tet period is a major opportunity for growth in Vietnam, as spending on FMCG increases nearly double compared to normal months. Beverages and packaged foods see especially strong growth, contributing greatly to consumers' Tet baskets. The peak shopping period is the two weeks before Lunar New Year. Gifting remains an important part of Tet, and is a key driver of growth, with nearly a third of spending going towards gifts. While shopping frequency is unchanged from normal months, consumers spend more per trip during Tet season. Street shops remain important shopping destinations, though supermarkets and hypermarkets also see strong growth in urban areas.
This survey summarizes the lifestyles of Vietnamese urban youth ages 20-29 who are single. It found that over half live with family, most have smartphones and spend 4-5 hours online daily. They enjoy food from Vietnamese, Korean and Japanese restaurants and spend $40-50 monthly on food. Common hobbies include movies, sports like football and dancing. Most have 500+ Facebook friends and use platforms like Facebook and Zalo to socialize. The survey provides insights into how to better market and advertise to this key demographic in Vietnam.
The auto industry commissioned a survey of over 14,000 people across 18 countries to measure the global image and reputation of the auto industry. The survey found that most people have a strong emotional attachment to cars and see them as a symbol of freedom and achievement. The survey also found that the auto industry has a generally good reputation globally, scoring above the benchmark across industries. While the public sees the industry as addressing challenges like innovation, consumer needs and the environment well, it also expects the industry to have a clear vision for the future to maintain its reputation.
Degree and above
in Legal, Law, with
license preferred
5 15 20,000,000 100,000,000
Legal Counsel Provide legal advice and support to business units on various
commercial matters including contracts, regulatory compliance,
dispute resolution etc.
Draft, review and negotiate various commercial agreements including
but not limited to sales agreements, distribution agreements,
outsourcing agreements etc.
Handle litigation and arbitration matters including court/tribunal
appearances, drafting of pleadings, memos etc.
Keep abreast of changes in laws and regulations impacting business
and advise the management accordingly.
Degree and above
in Legal,
The document summarizes Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users, the 14th largest population worldwide and 17th most internet users. Internet penetration was 35.6%, among the highest in Southeast Asia.
- Most internet users were young, with over half between ages 15-34. Usage was growing rapidly, with time spent online doubling from 2010-2013. The most popular online activities were social media, music, videos and games.
- Mobile and broadband subscriptions were also growing quickly. The largest internet and mobile providers were VNPT, FPT and Viettel, with over 85% of broadband users accessing via xDSL.
This document summarizes FMCG market trends in Vietnam for the period ending January 26, 2014. It finds that Vietnam's GDP and inflation rates improved in 2013. The FMCG market saw strong growth during the peak spending season of Tet, with rural areas seeing 22% value growth. Beverages was the leading category in both urban and rural areas. Confectionaries, such as candies in urban and biscuits in rural, were the hottest categories. Retail outlets like street shops saw significant growth during Tet celebrations.
One year after the launch of 3G in Vietnam, 10% of mobile subscriptions were 3G. To accelerate 3G adoption, the document recommends expanding affordable 3G device availability, promoting mobile internet, video and applications, offering affordable data pricing plans, and marketing the 3G lifestyle. The key to driving data usage is availability of smartphones and media phones, even in prepaid-heavy markets.
This document provides an overview of social media, digital, and mobile trends in Vietnam as of October 2012. Some key findings include:
- Vietnam has a population of over 91 million people, with over 30 million internet users and 8.5 million on social networks like Facebook.
- Facebook surpassed Zing as the most popular social network in Vietnam in October 2012, and Vietnam is Facebook's fastest growing country.
- Mobile penetration exceeds 130% in Vietnam, with over 127 million mobile subscribers, though smartphone adoption remains at 16%.
Vietnamese consumers are facing economic challenges and uncertainty. Their top concerns include health, the economy, job security, and rising costs of living. Consumer confidence is lower in Vietnam than other Asian countries. FMCG growth is slowing as consumers spend less and save more. However, Vietnam has opportunities for growth through its emerging middle class and the rising spending power of women. Understanding changing demographics like the aging population will be important for meeting evolving consumer needs.
The document provides an overview of retail market trends in Vietnam for Q3 2013, including FMCG growth rates, category performances, and retailer activities. Some key points:
- FMCG experienced negative growth due to a decline in volume, though beverages drove overall growth. Cigarettes and personal care saw large drops in volume.
- Convenience stores and minimarts maintained strong growth while supermarkets and hypermarkets slowed. New store openings averaged 8 per month in Q3.
- Retailers held numerous promotions during the quarter related to holidays, brand campaigns, and anniversary celebrations, offering discounts up to 50% on thousands of products.
The document compares consumer behavior in Ho Chi Minh City (HCMC) and Hanoi, Vietnam. It finds that consumers in HCMC exhibit more individualistic tendencies, making decisions based primarily on their own needs and preferences. In contrast, consumers in Hanoi have more collective mindsets and are strongly influenced by the opinions of family, friends and the community. The document provides insights into how different factors like advertising, recommendations and brand perceptions impact purchasing behaviors differently between the two markets. It also discusses how marketers can better understand and influence consumers in HCMC versus Hanoi.
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
Male vs. Female Gender Marketing Insights
Nielsen conducted qualitative and quantitative research in Vietnam to understand differences between men and women. Key findings include: men prioritize functionality while women consider appearance; traditional gender roles still influence expectations but are changing; and the male grooming market has high potential as men gain confidence through improved appearance. To expand basic personal care offerings for men, brands should keep products simple, address specific needs, and learn from what attracts women to a wider range of products. Hot boys aged 15-24 represent a growth opportunity through influencers, online engagement, and promotions. Understanding that men prefer planned quality purchases versus women's bargain hunting and impulse buys can help brands better target each gender.
The Influence of Green Tax Implementation and Social Responsibility Programs ...AJHSSR Journal
ABSTRACT : The issue of climate change related to carbon emissions has become an alarming global
phenomenon. The manufacturing sector contributes significantly to global greenhouse gas emissions. Therefore,
efforts to mitigate climate change through the implementation of green taxes and Social Responsibility
Programsare important for manufacturing industry. This research aims to analyze the effect of implementing
green tax and Social Responsibility Programs on environmentally sustainable development in manufacturing
industry. A quantitative approach is used with the research object of manufacturing industry listed on the
Indonesia Stock Exchange in 2020-2022. Analyzed using Partial Least Square (PLS) method. The research
results show that the implementation of green tax has a significant effect on environmentally sustainable
development, while Social Responsibility Programsdo not have a significant effect. These findings indicate that
green tax policies are effective in encouraging companies to switch to more environmentally friendly business
practices, but Social Responsibility Programshave not been fully integrated with environmental sustainability
efforts. This research contributes to the literature related to fiscal policy instruments and corporate social
responsibility practices in supporting environmentally sound sustainable development in the manufacturing
sector.
KEYWORDS: Green tax; Social responsibility; Environmentally sustainable development; Manufacturing
industry
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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Creating Immersive Language Learning Environments for Young LearnersAJHSSR Journal
ABSTRACT: Creating immersive language learning environments for young learners in English as a Foreign
Language (EFL) contexts has been a topic of considerable interest and debate among educators. Despite
numerous constraints such as time, curriculum, and stakeholder expectations, it is feasible to develop effective
immersive environments. This paper explores the concept of immersion language learning, tracing its historical
development and highlighting its benefits, particularly for young learners. It discusses the distinctions between
total, partial, and dual-immersion programs, emphasizing the critical role of using the target language as the
medium of instruction. Furthermore, it examines the cognitive and academic advantages documented in seminal
immersion programs like Saint-Lambert and Coral Way. By synthesizing research and offering practical
strategies for EFL settings, this paper underscores the importance of teacher commitment, the selection of
appropriate materials, and the adoption of Content and Language Integrated Learning (CLIL) principles.
Ultimately, the findings affirm that immersive environments significantly enhance language proficiency,
cognitive flexibility, and academic achievement, advocating for their broader implementation in EFL
classrooms.
KEYWORDS : CLIL, EFL, immersion, young learners
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TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
3. 1 THE CROSS-PLATFORM SERIES 2014 | Vietnam
TABLE OF CONTENTS
3
6
9
22
28
29
36
51
61
66
Executive summary: VIetnam
Background and Introduction
The Digital Landscape: Adoption,
Audience Profile and Connected Device Ownership
Cross-media Consumption Patterns
Video Content Consumption
Online video consumption
Video on demand (VOD): TV and movie consumption
Cross-screen Engagement and Social TV
Advertising Engagement and Preferences
Appendices: Detailed demographic tables
4. MEET THE NEW MEDIA CONSUMER IN VIETNAM
MORE CONNECTED
15.5
ARE CONNECTED
HOURS A WEEK
VIETNAMESE
ONLINE
CLOSE TO
3DAYS
A WEEK
TRIPLE SCREENERS
OVER
CONSUME MEDIA MOST OFTEN AT
HOME, IN THE OFFICE AND
INTERNET CAFÉS
YOUTUBE
24H
NGHE NHẠC CỦA TU
VNEXPRESS
DANTRI
9 IN 10 WATCH
VIDEOS
ONLINE
WEEKLY
THEY
STREAM
MORE OFTEN THAN
THEY DOWNLOAD
ONLINE VIEWING
HAS STRONG
PEAKS DURING
LUNCH AND
EVENING
RECEPTIVE TO
VIDEO
ADVERTISEMENTS
HIGHEST AD RECALL FOR THESE CATEGORIES:
MORE PLACES
MORE DEVICES
MORE VIDEOS
TOP 4
DEVICES ARE
SMART
PHONES
LAPTOPS DESKTOPS SMART TV
AUTOMOTIVE
BEVERAGES
TRAVEL
FOOD
TOILETRIES/COSMETICS
ONLINE VIDEO
SOURCES
TOP 5
ANDROID
iOS
INTERNET ACCESS VIA SMARTPHONES HAS
QUADRUPLED
IN 3 YEARS
INTERNET ACCESS VIA LAPTOPS
HAS MORE THAN
DOUBLEDIN 3 YEARS
SMART
SMARTPHONE OWNERSHIP
HAS INCREASED MORE THAN
SEVENFOLD
(11% TO 82%)
4 IN 5 ONLINE
VIETNAMESE ARE
6. 4 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXECUTIVE SUMMARY
The rise of time spent online is transforming media consumption habits and
driving greater engagement with content throughout the day.
The digital landscape has undergone tremendous change in the past few
years. We have entered a ‘new’ new media environment with the arrival of
smartphones and tablets, the mainstream adoption of social media and the
delivery of video content via the online channel. Consumers will gravitate
toward “content convenience”, highlighting the importance of cross-media
and cross-platform content and marketing strategies to maximise both reach
and resonance.
Consumers’ increasing cross-media and cross-platform behaviours, and
the convergence of physical and digital worlds, means no one media can be
viewed on its own. This study of cross-platform behaviours and attitudes
follows the digitally engaged consumer and their content consumption
habits; across media, screens and devices.
The Vietnam Cross-Platform Report 2014 delivers a comprehensive view of
current media behaviour among digitally-engaged consumers. This report will
inform your strategy and practice for today; and provide a sign post to help
you look and think ahead to plan for tomorrow.
Four key themes are highlighted in this year’s study.
1. Rising connectivity is driving behavioural change
There are now three mainstream connection devices: desktops, laptops
and smartphones. Ownership of smartphones and laptops has followed a
steep growth curve since 2011 and both devices are now in the hands of the
majority of online consumers (82% and 81% respectively). During the same
time desktop ownership remained flat (75%) while tablets are now in 35
percent of online consumers’ homes. New connected devices are emerging
such as connected TVs; but consumption of online content via these screens
is extremely low.
Both smartphones and laptops have seen rapid adoption as facilitators of
content and interaction, surpassing desktops for online access and growing
more than three-fold as the connected devices most often used by online
consumers in Vietnam.
More consumers are connected at any given point of the day than ever
before. Former dominant media are now in the shadows of online media
consumption among Vietnam’s digitally engaged consumers. Digital media is
also helping to extend the media day into the late evening with close to six in
10 (58%) digital consumers still online after 10pm.
2. Consumers want more content options
DIGITAL DRIVERS IN VIETNAM
CONTENT CONVENIENCE CONTROL
10. 8 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Analysis
The report contains detailed data tables which can be used for an in-depth
examination of specific audience segments.
Please note:
Due to the rounding of the data to whole percentages, the total percentages
presented in some tables and figures may be slightly above or below 100 percent
in the report. Unless of notable importance, “Don’t Know” and “Refused”
responses have been excluded from corresponding graphs and tables.
For further details, please contact your Nielsen Account Manager or the
cross-platform leader of Nielsen Southeast Asia:
Nancy Jaffe (nancy.jaffe@nielsen.com).
SAMPLE (n=1,069)
PROPORTION OF SAMPLE
Gender
Male 56%
Female 44%
Age
16 to 20 years 14%
21 to 29 years 55%
30 to 39 years 18%
40 to 49 years 9%
50 years and over 4%
Location
Hanoi 21%
Da Nang 14%
Ho Chi Minh City 22%
Can Tho 14%
Hai Phong 14%
Nha Trang 14%
Total 100%
12. 10 THE CROSS-PLATFORM SERIES 2014 | Vietnam
THE DIGITAL LANDSCAPE
Vietnam is a relatively untapped online market. The market is evolving and
maturing rapidly, however, as new connected devices come onto the scene
to expand content access further than the traditional environments of home,
work and internet café.
Since 2011, laptop and smartphone ownership and usage has seen steep
growth, at the expense of desktop usage. Tablet ownership has surged
to 35 percent, although regular online access via this device trails that
of smartphones, laptops and desktops. Laptops see regular online
access among close to two in three online consumers (64%), followed by
smartphones (47%) and desktops (44%).
The time that Vietnamese online consumers spend accessing the internet
in a given week has remained stable since 2011, at an average 16 hours per
week. The rise in portable and mobile devices is driving greater internet
access across a range of locations but home-based usage still dominates
consumption habits.
Vietnamese households have access to more
connected technology than ever before,
enabling consumption of more content from
a wider array of devices, and in a variety of
locations both inside and outside the home
environment. The ongoing shift to digital,
supported by technology, represents a strong
and growing opportunity for brands to reach
and engage with consumers, and for publishers
to monetise their content across platforms.
14. 12 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Owned technology among online VIETNAMESE
(smartphone is personal ownership, all other
devices are household ownership)
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNECTED
DEVICES AND SCREENS
*‘Connected TV’ combines Smart TV and TV which connects to the Internet via
a separate device
Smartphone now the most
owned device
More connected screens
and devices = more
opportunity to reach
and engage consumers in
unique ways
82
81
75
74
70
58
49
37
35
33
19
SMART
SMARTPHONE
DESKTOP COMPUTER
LAPTOP/NOTEBOOK
PAY TV
WIRELESS LAN
CONNECTED TV
HOME INTERNET
CONNECTION
SMART TV
TABLET
CONNECTED TV VIA
SEPARATE DEVICE
GAMES CONSOLE
Click for demographic differences
16. 14 THE CROSS-PLATFORM SERIES 2014 | Vietnam
MANY SMARTPHONE USERS IN VIETNAM
ARE RELATIVELY NEW TO THE TECHNOLOGY
Smartphone tenure
Users are slowly building
confidence with smartphones
1 YEAR TO LESS THAN 2 YEARS
LESS THAN 1 YEAR
4 YEARS OR MORE
2 YEARS TO LESS THAN 4 YEARS
11
21
39
29
Click for demographic differences
18. 16 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Operating system on main smartphone 2014 vs. 2011
(among smartphone users)
ANDROID THE OPERATING SYSTEM OF CHOICE FOR
VIETNAMESE SMARTPHONE OWNERS
Strategy and execution need to take both
operating systems into account to ensure a
positive user experience across the entire market
64
19
9
3 215
23
3
51
ANDROID IOS (APPLE) WINDOWS 8 WINDOWS 7 SYMBIAN
20112014
ANDROIDIOS
16−20 50+
13%
58% 42%
63% 37%
6%
13%
21−29
45%
53%
30−39
23%
21%
40−49
12%
9% 4%
iOS VS. android user profile 2014
iOS has a stronger skew toward males and older consumers in comparison with
market leader Android
Symbian has lost significant
share since 2011
Click for demographic differences
20. 18 THE CROSS-PLATFORM SERIES 2014 | Vietnam
ACCESS LOCATIONS HAVE INCREASED IN THE PAST THREE YEARS
Locations internet has ever been accessed –
2014 VS. 2011
89
66
59
58
57
55
52
82
26
41
81
8
34
At home on
weekdays/evenings
At home on
the weekend
At work
At school, univercity
college, in a library
Friend/relative’s home
In cafés/bars, restaurants etc.
(excluding internet cafés)
Internet café
20112014
Click for demographic differences
22. 20 THE CROSS-PLATFORM SERIES 2014 | Vietnam
LAPTOPS AND SMARTPHONES SEE 3X GROWTH SINCE 2011
Devices ever used for internet access – 2014 VS. 2011
MOBILE PHONE
LAPTOP/NOTEBOOK
DESKTOP COMPUTER
TABLET COMPUTER
CONNECTED TV
GAMES CONSOLE
HANDHELD MEDIA PLAYER
PVR/DVR
82
30
21
81
63
95
27
9
4
3
6
20112014
1
3
0
20112014
30
8016
48 18
4
MOBILE PHONELAPTOP/NOTEBOOK TABLETDESKTOP COMPUTER
Device most used for internet access – 2014 VS. 2011
Laptops and smartphones are
eroding the share of desktops
for online usage
Click for demographic differences
More than tripled as most
used device for online access
24. 22 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Cross-media
Consumption
Patterns
The rise of digital media continues to disrupt the media landscape and drive
an evolution in consumer behaviour and preference. Digital consumers in
Vietnam have quickly adapted to the new media available to them and the
new devices and platforms facilitating content access.
Digitally engaged consumers in Vietnam are online and more connected
across the day than ever before, taking share from former dominant media
print, radio and TV.
The ‘portability’ of media, in the form of
portable and mobile connected devices, is
driving media multi-tasking behaviour as
consumers snack on content with regularity and
access a variety of content and sources within
the same timeframe. This behaviour is most
notable during evening prime time.
26. 24 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Total average hours per week (for personal
purposes) – among activity user BASE
VIETNAMESE AUDIENCES LOVE VIDEO, REGARDLESS OF THE SOURCE
News content is
also compelling
Rich content
drives media time
Total Internet TV
Illegal (pirated) sources of TV
shows or movies downloaded/
streamed from the Internet
Broadcast TV
Accessing the Internet
via mobile phone
Watching online videos
(excluding TV programs and movies)
Listening to the radio
Accessing the Internet
via a tablet
Legal Internet sources of
movies and TV programs
Playing games on a PC, laptop,
mobile device or console
TV snippets or entire shows
streamed on YouTube
Time-shifted TV
Accessing news online,
on websites or apps
Reading a newspaper
9.4
7.9
6.7
6.6
6.2
6.1
6.1
5.5
5.0
4.5
4.1
3.2
2.7
Click for demographic differences
28. 26 THE CROSS-PLATFORM SERIES 2014 | Vietnam
MEDIA MULTI-TASKING IS ON THE RISE
Online activities across day-parts
(as a proportion of total online population)
SOCIAL MEDIA
ONLINE NEWS
ONLINE VIDEO (INCLUDING INTERNET TV)
ONLINE SHOPPING
Before9am
9am
-Before12pm
12pm
-Before2pm
2pm
-Before4pm
4pm
-Before6pm
6pm
-Before8pm
8pm
-Before10pm
10pm
Onwards
10
20
30
40
50
Click for demographic differences
Social media is strong across the day while
online video has two ‘prime times’
LUNCH
PRIME TIME
EVENING
PRIME TIME
Vietnamese consumers seek out news
online across the day
30. 28 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Video Content
Consumption
The shift toward online video content delivery is gaining momentum. Two in
three online Vietnamese watch internet TV, edging closer to the 79 percent
who watch traditional forms of video content – namely broadcast TV. This
represents a strong opportunity for brands to reach their consumers with rich
content across a variety of platforms – traditional and digital.
The proportion of consumers accessing official (legal ) sources of internet
TV is significantly greater than that accessing pirated content and YouTube is
shaping up to become a popular source of ‘TV’.
Overall, the consumption of video content online is on the rise, driven by
increases in streaming video content on a regular basis. Online is driving
video consumption during the day, while both traditional and digital
platforms are driving evening prime time consumption.
There has been massive growth in video consumption via mobile devices over
the past three years, off a very low base. Based on intended future up-take of
smartphones and tablets, this growth is expected to continue.
Online delivery of video content adds yet
another dimension to Vietnamese online
consumers’ TV viewing habits when planning
and strategising opportunities for brand reach
and message resonance via video content.
32. 30 THE CROSS-PLATFORM SERIES 2014 | Vietnam
ONLINE VIDEO CONSUMPTION IS VERY STRONG
General online video behaviour – streaming and/or
downloading (any online video, not specifically TV and
movie content)
Weekly activity is highest
among young consumers
Young consumers more likely than
their older counterparts to turn to
online sources for video content
Popular sources of online video among those who
downloaded/streamed in past 12 months
MOBILE PHONE
LAPTOP/NOTEBOOK
DESKTOP COMPUTER
TABLET COMPUTER
CONNECTED TV
GAMES CONSOLE
HANDHELD MEDIA PLAYER
PVR/DVR
82
30
21
81
63
95
27
9
4
3
6
20112014
1
WEEKLY
70
91
45
LAST 12
MONTHS
MONTHLY
98
81
96
90
60
46
42
40
38
37
24
18
11
11
7
YouTube
24h.com.vn
nhaccuatui.com
vnexpress.net
dantri.com.vn
kenh14.vn
clip.vn
vietnamnet.vn
soha.vn
laodong.com.vn
doisongpapluat.com
nguoiduatin.vn
Click for demographic differences
Click for demographic differences
34. 32 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Video content consumption across the day (week day) –
as a proportion of the total online population
ONLINE IS DRIVING VIDEO CONTENT CONSUMPTION DURING THE DAY, WHILE
TRADITIONAL AND ONLINE SOURCES CONTRIBUTE TO EVENING PRIME TIME
Online video is extending the reach
of rich content across the day and
into the late evening time slot
TOTAL TV (TRADITIONAL + INTERNET TV)
WATCHING TRADITIONAL TV
ONLINE VIDEO (INCLUDING INTERNET TV)
ONLINE VIDEO (EXCLUDING INTERNET TV)
Before9am
9am
-Before12pm
12pm
-Before2pm
2pm
-Before4pm
4pm
-Before6pm
6pm
-Before8pm
8pm
-Before10pm
10pm
Onwards
10
20
30
40
50
60
INTERNET TV
Click for demographic differences
36. 34 THE CROSS-PLATFORM SERIES 2014 | Vietnam
20112014
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
TABLET
15
0
15
0
15
0
10
0
12
0
23
0
23
0
16
0
3 4 3 2
5 3 1 0
39 41
37
33
37
47 48
43
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
MOBILE
PHONE
Accessing online video via mobile phone –
2014 VS. 2011 (among total online population)
MASSIVE GROWTH IN VIDEO CONSUMPTION VIA MOBILE
DEVICES OVER THE PAST THREE YEARS
20112014
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
TABLET
15
0
15
0
15
0
10
0
12
0
23
0
23
0
16
0
3 4 3 2
5 3 1 0
39 41
37
33
37
47 48
43
TOTAL MALE FEMALE 16–20 21–29 30–39 40–49 50+
MOBILE
PHONE
Accessing online video via tablet – 2014 VS. 2011
(among total online population)
30-49 year olds are the biggest
adopters of mobile and tablet video
More devices supporting video
viewing will continue to drive
consumption habits
Click for demographic differences
38. 36 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Internet TV penetration IN 2014
Video content on demand
is growing in popularity
across all markets
Video on demand
(VOD): TV and movie
consumption
ACROSS SOUTHEAST ASIA, THE TV HABITS OF DIGITAL CONSUMERS ARE SHIFTING
More than six in 10 Southeast Asian digital consumers obtain
TV or movie content from online sources
Indonesia
68
Malaysia
61
Philippines
71
Singapore
62
Thailand
76
Vietnam
67
40. 38 THE CROSS-PLATFORM SERIES 2014 | Vietnam
INTERNET
TV
ABOUT 1–2 YEARS
LESS THAN 1 YEAR
ABOUT 2–4 YEARS
MORE THAN 4 YEARS
(I.E. SINCE BEFORE 2010)
7
21
38
35
VOD IS STILL ATTRACTING NEW AUDIENCES
BUT MANY ARE LONG-TERM USERS
Internet TV tenure
(among those accessing VOD services)
More than one-third has
sourced TV and movies
online for 4+ years
Audience sophistication
in sourcing quality video
content online is growing
Click for demographic differences
42. 40 THE CROSS-PLATFORM SERIES 2014 | Vietnam
ACCESSING PIRATED CONTENT IN DECLINE AS SUPPLY OF LEGITIMATE
VOD CONTENT GROWS
Typical means of accessing TV and movie content –
2014 VS. 2011
79
100
48
35
16
10
12
67
13
Broadcast TV
TV/Movie snippets or entire shows
streamed on sites like YouTube
Legal (non-pirated) Internet
sources or VOD services
Time-shifted TV
Illegal (pirated sources) such as
BitTorrent, Usenet etc.
20112014
Combined Internet TV
Not asked in 2011
Not asked in 2011
Not asked in 2011
Illegal sources of content
are used less when legal
sources are available
Total VOD
consumption
now 67 percent
penetration –
closing the gap on
traditional sources
44. 42 THE CROSS-PLATFORM SERIES 2014 | Vietnam
DEMAND IS HIGH FOR BOTH LOCAL AND INTERNATIONAL SERVICES AND CONTENT
VOD sources
(among those accessing VOD services)
Local broadcasters
are missing from top
video destinations
VOD content
(among those accessing VOD services)
96
71
46
45
12
8
7
YouTube
Facebook
nhaccuatui.com
Clip.vn
Twitter
Other illegal sources
MySpace
94
92
91
81
80
80
77
74
73
68
68
29
Movies
Entertainment
Music shows/music videos
News/current affairs from
Local TV networks
Lifestyle
Local sport, available on local TV
Overseas sport not easily accessible
to local audiences on TV
News/current affairs
from overseas TV networks
Documentaries
Local drama series
Overseas drama series
Children’s programs
Click for demographic differences
Click for demographic differences
46. 44 THE CROSS-PLATFORM SERIES 2014 | Vietnam
THE TYPICAL AUDIENCE OF PIRATED CONTENT HAS A STRONG MALE SKEW
Gender composition among video viewing segments
55
45
55
45
61
39
59
41
64
36
55
45
Only watches broadcast or
time-shifted TV
Watches broadcast TV
and Internet TV
Only watches Internet TV
Watches official/legal
sources of Internet TV
Watches illegal/pirated
sources of Internet TV
FEMALEMALE
Watches TV and
movies on YouTube
48. 46 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Video content accessed by those who watch illegal/
pirated content
VIEWERS OF PIRATED CONTENT HAVE A STRONG APPETITE FOR BROADCAST TV AND
OFFICIAL SOURCES OF INTERNET TV
Viewers of official/legal
sources of Internet TV are
far less likely to also access
illegal content (22%)
Viewers accessing illegal
sources are hungry for
video content
THOSE WHO ACCESS ILLEGAL SOURCES:
• Reveal similar habits to ‘legal’ viewers in their frequency of
accessing VOD content
• Significantly more likely to have been sourcing TV from
online sources for three or more years compared with those
accessing legal sources
• Significantly more likely to access via a connected TV/
networked TV, tablet computer or mobile phone, but on par
when it comes to access via PC
79
85
48
61
35
81
Broadcast TV
TV/movie snippets or entire shows
streamed on sites like YouTube
Legal (non-pirated)
Internet sources or VOD services
13
ILLEGAL CONTENT VIEWERSTOTAL
50. 48 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Main language/s viewed vs. preferred for VOD
programs and advertising
VIETNAMESE IS THE LANGUAGE OF CHOICE FOR ONLINE VIDEO CONTENT
Content developed in local
language is important for
the Vietnamese market
84
46
2
86
32
2
92
29
1
VIETNAMESE
ENGLISH
OTHER LANGUAGE
PREFERRED LANGUAGE/S
(PROGRAMS)
MAIN LANGUAGE/S
(PROGRAMS)
PREFERRED LANGUAGE/S
(ADVERTISING)
Click for demographic differences
56. 54 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Online activity conducted while dual screening
(among those who dual screen)
Dual screeners have high levels of behaviour both related and unrelated
to what they are watching on TV
Access content related
to TV program
Access other entertainment
content (unrelated)
TV AND
ENTERTAINMENT
CONTENT
Search/browse/buy products or services–
advertised during TV program
Search/browse/buy products or services–
in general (unrelated)
SHOPPING
Write posts, read messages or communicate
online–related to TV program
Write posts, read messages or
communicate online (unrelated)
COMMUNICATION
95
95
88
87
87
90
Research and purchase behaviour on
the second screen highlights a key
opportunity for brands and retailers
Click for demographic differences
58. 56 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Device used for dual screening
LAPTOPS HAVE OVERTAKEN DESKTOPS AS THE
DOMINANT DUAL SCREENING DEVICE
Convenience screens like
smartphones and laptops
are driving dual screening
behaviour and creating
cross-screen marketing
opportunities
MOBILE PHONE
LAPTOP/NOTEBOOK
TV
(INTERNET ENABLED)
TABLET COMPUTER
(E.G. IPAD)
DESKTOP COMPUTER
PORTABLE MEDIA
PLAYER (I.E. IPOD
TOUCH)
GAMES CONSOLE
USE MOST OFTENUSE REGULARLY
86
22
83
42
75
25
51
5
45
1
38
2
37
1
20112014
MOBILE PHONELAPTOP/NOTEBOOK TABLETDESKTOP COMPUTER
42
27
25
62
22
11
5
53
Device used most often for dual screening – 2014 VS. 2011
Click for demographic differences
Smartphone has seen 2X growth as most used
device for dual screening
60. 58 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXTENDED ENGAGEMENT OF TV PROGRAMS AND MOVIES ONLINE IS
COMMONPLACE IN SOUTHEAST ASIA
SOCIAL TV
Participation with Social TV
Vietnamese online consumers are
embracing social TV activity
Participation is nearing saturation in most Southeast Asia markets
Indonesia
92
Vietnam
95
Malaysia
89
Philippines
96
Singapore
76
Thailand
88
64. 62 THE CROSS-PLATFORM SERIES 2014 | Vietnam
MAJORITY PREFER AD-BASED MODELS OF VIDEO CONTENT ACCESS
Preferred access model for online video content
(among those who access online video)
Older consumers (aged 30+) are more
willing to pay for content
20
68
23
63
PREFER TO ACCESS FREE ONLINE VIDEO
CONTENT THAT INCLUDES ADVERTISING
PREFER TO PAY TO ACCESS ONLINE VIDEO
CONTENT WITH LIMITED OR NO ADVERTISING
40−49
16−20
50+
21−29
30−39
TOTAL
22
65
20
19
24
34
22
63
68
61
56
70
Click for demographic differences
66. 64 THE CROSS-PLATFORM SERIES 2014 | Vietnam
Using ‘search’ after seeing a video ad on:
VIDEO ADVERTISING STIMULATES PRODUCT SEARCH AND PURCHASE
Online video ads can be the
start of a consumer purchase
consideration path
11
26
13
17
23
23
51
28
2
6MOBILE DEVICE
DESKTOP/LAPTOP
ONCE
NEVER
4 OR MORE TIMES IN THE PAST
2–3 TIMES IN THE PAST
I DON’T ACCESS THE INTERNET ON THIS TYPE OF DEVICE
Making a purchase after seeing a video ad on:
23 20 28 29 2
35 17 20 22 5
ONCE
NEVER
4 OR MORE TIMES IN THE PAST
2–3 TIMES IN THE PAST
I DON’T ACCESS THE INTERNET ON THIS TYPE OF DEVICE
MOBILE DEVICE
DESKTOP/LAPTOP
Click for demographic differences
Click for demographic differences
PC and mobile devices all being utilised through the conversion process
72. 70 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 5 – Environment internet is accessed, split by gender and age (cont’d)
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Regularly accessed
At home on
weekdays/evenings
80% 77% 84% 80% 84% 73% 79% 67%
At work 48% 48% 48% 12% 45% 76% 62% 47%
At home on
the weekend
41% 39% 44% 41% 40% 43% 46% 36%
Internet café 33% 34% 30% 43% 34% 30% 25% 11%
In cafés/bars
restaurants etc
(excluding
Internet café)
28% 27% 29% 21% 30% 29% 28% 18%
At school, university,
in a library
28% 28% 28% 43% 33% 14% 15% 6%
Friend/
relative's home
24% 23% 24% 31% 25% 22% 15% 7%
While travelling/
in hotel rooms,
airport etc.
15% 13% 18% 12% 15% 17% 21% 10%
While commuting/
on transport
14% 15% 13% 14% 16% 12% 14% 8%
In a public place
(e.g. beach,
pool, park)
14% 14% 15% 10% 17% 10% 13% 17%
At an event,
gig, concert,
performance,
festival, show etc.
10% 9% 11% 8% 10% 10% 13% 2%
In a shopping
centre/in a shop
9% 9% 9% 12% 9% 8% 11% 4%
While out and
about/on the go
9% 9% 8% 8% 9% 6% 13% 6%
Unsure 1% 1% 0% 1% 0% 0% 0% 9%
Other location,
please specify
1% 1% 0% 0% 1% 1% 0% 0%
None of these 0% 0% 0% 0% 0% 1% 2% 0%
BACK
84. 82 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 11 – Sources of TV and video content, split by gender and age
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Broadcast TV 79% 78% 81% 78% 75% 88% 88% 90%
TV/movie snippets
or entire shows
streamed on sites
like YouTube
48% 47% 48% 42% 53% 44% 37% 38%
Legal (non pirated)
Internet sources or
video on demand
services
35% 37% 33% 29% 37% 34% 36% 36%
Time-shifted TV 16% 14% 18% 13% 15% 16% 23% 15%
Illegal (pirated
sources) such as
BitTorrent,
Usenet etc.
10% 11% 8% 7% 11% 8% 12% 4%
Combined
Internet TV
67% 68% 67% 64% 72% 60% 60% 64%
BACK
EXHIBIT 12 – Internet TV tenure, split by gender and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
Less than one year 7% 7% 8% 14% 8% 2% 5% 6%
About 1–2 years 21% 24% 17% 39% 18% 18% 13% 22%
About 2–4 years 35% 31% 39% 24% 39% 27% 37% 33%
More than 4 years
(i.e. since before 2010) 38% 38% 36% 23% 36% 52% 46% 39%
BACK
86. 84 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 15 – Internet TV program genres, split by gender and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
Movies 94% 95% 93% 89% 95% 97% 91% 87%
Entertainment 92% 89% 97% 91% 95% 88% 89% 83%
Music shows/
music videos
91% 88% 95% 94% 92% 90% 84% 75%
News/current
affairs from local
TV networks
81% 80% 82% 79% 83% 77% 81% 75%
Lifestyle 80% 75% 86% 75% 83% 79% 75% 68%
Local sport,
available on
local TV
80% 83% 76% 78% 82% 76% 73% 86%
Overseas sport
not easily
accessible to local
audiences on TV
77% 80% 73% 70% 80% 79% 75% 59%
News/current
affairs from
overseas TV
networks
74% 72% 76% 73% 76% 74% 67% 61%
Documentaries 73% 71% 76% 65% 77% 70% 74% 63%
Local drama series 68% 67% 70% 62% 71% 66% 69% 49%
Overseas
drama series
68% 66% 71% 63% 71% 67% 67% 44%
Children’s
programs
29% 23% 36% 15% 26% 39% 49% 36%
BACK
88. 86 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 17 – Internet TV - segment, highlights or snippet genres, split by gender
and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
News/current
affairs from
overseas TV
networks
55% 53% 58% 48% 62% 46% 40% 46%
Local sport,
available on
local TV
51% 45% 58% 46% 54% 43% 41% 65%
Children’s
programs
49% 51% 46% 49% 53% 44% 41% 20%
News/current
affairs from local
TV networks
48% 47% 50% 59% 51% 42% 33% 39%
Overseas
drama series
48% 44% 53% 43% 51% 47% 46% 24%
Local drama series 48% 46% 50% 39% 53% 41% 44% 35%
Documentaries 45% 43% 49% 41% 47% 42% 52% 34%
Overseas sport
not easily
accessible to local
audiences on TV
44% 39% 50% 38% 48% 42% 42% 22%
Lifestyle 41% 46% 34% 36% 42% 46% 34% 36%
Music shows/
music videos
39% 39% 39% 32% 36% 53% 49% 25%
Entertainment 29% 32% 26% 16% 29% 35% 41% 33%
Movies 25% 26% 24% 26% 22% 30% 34% 26%
BACK
90. 88 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 20 – Internet TV barriers, split by gender and age
BASE: Online Consumers 16+ who do not consume internet TV (n=293 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 293 143 150 40 124 64 33 32
My Internet connection is
too slow
32% 32% 32% 48% 30% 31% 23% 21%
There are too many ads 24% 25% 23% 27% 26% 19% 22% 21%
I don't want to watch TV via a
computer, tablet or
mobile phone
17% 17% 18% 16% 16% 21% 16% 25%
My Internet access costs
would increase
15% 15% 15% 16% 13% 25% 5% 5%
It's difficult to find the
programs/movies I want to
watch online
14% 16% 12% 12% 16% 14% 18% 7%
The services are
too expensive
14% 14% 14% 17% 14% 16% 7% 10%
I didn't know I could 13% 15% 10% 20% 11% 10% 20% 5%
I have no need to, traditional
TV is sufficient
13% 11% 15% 6% 12% 22% 5% 16%
I have no interest in
Internet TV
12% 12% 13% 19% 13% 11% 9% 0%
I'm not sure what TV shows/
movies are on there
7% 8% 6% 5% 9% 7% 4% 5%
I don't know how to do it 7% 7% 6% 11% 6% 5% 6% 7%
I don't know where to go to
stream or download
these shows
7% 9% 3% 4% 10% 0% 5% 14%
I've tried it in the past 6% 6% 6% 9% 6% 5% 6% 5%
I don't know who provides it 5% 6% 4% 5% 8% 2% 5% 0%
There are not enough TV
shows/movies available on
these services
4% 3% 5% 4% 6% 3% 2% 5%
I have no interest in watching
TV programs at all
4% 2% 6% 6% 5% 0% 5% 0%
It's too difficult/cumbersome
to set up and do
4% 4% 3% 0% 5% 4% 2% 0%
I don't have the right
devices/technology/
connections etc.
3% 3% 2% 4% 2% 2% 0% 11%
It's illegal 0% 0% 0% 0% 0% 1% 0% 0%
BACK
94. 92 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 23 – Frequency of downloading /streaming video, split by gender and age
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Downloading video
Daily/multiple
times daily
27% 30% 22% 19% 30% 23% 22% 31%
Weekly or a few
times each week
38% 40% 35% 43% 37% 42% 29% 32%
About fortnightly
or monthly
17% 15% 20% 16% 16% 17% 28% 24%
Less often than
monthly, but I’ve
done this in the
past 12 months
12% 9% 15% 16% 10% 11% 15% 7%
I’ve done this but
not in the past 12
months
2% 2% 3% 0% 3% 4% 2% 2%
I have never
done this
4% 4% 4% 7% 3% 4% 4% 4%
Streaming video
Daily/multiple
times daily
60% 61% 58% 59% 64% 54% 45% 57%
Weekly or a few
times each week
26% 24% 27% 27% 23% 29% 32% 23%
About fortnightly
or monthly
9% 9% 8% 6% 8% 8% 17% 13%
Less often than
monthly, but I’ve
done this in the
past 12 months
4% 3% 4% 6% 2% 5% 4% 6%
I’ve done this but
not in the past 12
months
2% 2% 1% 1% 2% 3% 1% 2%
I have never
done this
1% 1% 1% 2% 1% 1% 1% 0%
BACK
96. 94 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 26 – Internet TV language viewed, split by gender and age
BASE: Online Consumers 16+ who consume internet TV (n=707 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 707 403 304 81 426 121 57 22
Vietnamese 84% 84% 84% 82% 81% 89% 93% 87%
English 46% 51% 41% 38% 50% 45% 37% 37%
Other language 2% 2% 3% 1% 3% 1% 6% 3%
EXHIBIT 27 – Dual screening fequency in 2014, split by gender and age
BASE: Online Consumers 16+ who dual screen (n=1,026 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,026 583 443 130 578 195 89 34
Daily 64% 65% 63% 65% 64% 65% 58% 69%
Almost every day 18% 16% 19% 16% 18% 18% 16% 23%
Several times
per week
12% 13% 11% 12% 11% 13% 17% 5%
Once per week 2% 3% 1% 0% 3% 1% 2% 0%
Once or twice
per month
2% 2% 1% 3% 1% 1% 6% 0%
Less often 3% 2% 5% 3% 4% 2% 2% 4%
BACK
BACK
100. 98 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 31 – Triple screen frequency, split by gender and age
BASE: Online Consumers 16+ who dual screen (n=1,026 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,026 583 443 130 578 195 89 34
Use regularly
Daily 40% 41% 39% 46% 39% 43% 34% 46%
Almost every day 21% 20% 22% 14% 21% 22% 31% 16%
Several times
per week
17% 18% 17% 20% 18% 15% 15% 12%
Once per week 4% 4% 3% 6% 4% 2% 2% 4%
Once or twice
per month
2% 1% 2% 1% 2% 2% 3% 0%
Less often 4% 4% 3% 4% 4% 4% 2% 2%
Never triple
screened
12% 12% 13% 8% 12% 12% 14% 20%
EXHIBIT 32 – Social TV activities, split by gender and age
BASE: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Reading other people’s comments about TV programs as you are watching/watched recently
Past 12 months 91% 91% 92% 84% 93% 90% 88% 98%
Weekly or
more often
62% 61% 63% 54% 65% 65% 51% 60%
Interacting with others/posting comments about TV programs as you are watching/
watched recently
past 12 months 87% 90% 82% 83% 88% 90% 83% 84%
Weekly or
more often
57% 62% 50% 43% 60% 64% 50% 52%
BACK
BACK
102. 100 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 33 – Preferred model for online video access, split by gender and age
BASE: Online Consumers 16+ who download/stream content (n=1,053 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,053 599 454 135 594 195 92 37
Prefer to pay to
access online video
content with limited
or no advertising
22% 23% 20% 20% 19% 24% 34% 22%
Prefer to access
free online video
content that includes
advertising
65% 63% 68% 63% 68% 61% 56% 70%
Undecided/
it depends
13% 14% 12% 16% 13% 15% 10% 7%
BACK
104. 102 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 35 – Internet search as a result of seeing a video ad on PC vs.
mobile device, split by gender and age
BASE: Online Consumers 16+ who download/stream content (n=1,052 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,052 598 454 135 594 194 92 37
Desktop/laptop
Never 11% 12% 11% 14% 10% 12% 13% 20%
Once 13% 14% 11% 14% 14% 11% 11% 10%
2–3 times in
the past
23% 21% 26% 20% 23% 25% 26% 22%
4 or more times
in the past
51% 51% 50% 50% 51% 52% 47% 48%
I don't access the
Internet on this
type of device
2% 2% 3% 3% 2% 1% 3% 0%
Mobile device
Never 26% 23% 29% 24% 29% 18% 24% 26%
Once 17% 16% 18% 18% 16% 20% 23% 10%
2–3 times in
the past
23% 23% 24% 23% 24% 23% 22% 22%
4 or more times
in the past
28% 32% 22% 28% 25% 34% 30% 28%
I don't access the
Internet on this
type of device
6% 6% 6% 8% 6% 5% 2% 15%
BACK
108. 106 THE CROSS-PLATFORM SERIES 2014 | Vietnam
EXHIBIT 39 – Video content sharing (posting, uploading and sharing video clips)
Base: Online Consumers 16+ (n=1,069 in 2014)
Total Male Female
16–20
years
21–29
years
30–39
years
40–49
years
50+
years
BASE 1,069 606 463 139 599 199 95 37
Past 12 months 86% 89% 83% 82% 89% 89% 78% 79%
Monthly or
more often
67% 70% 63% 54% 72% 68% 58% 58%
Weekly or
more often
50% 54% 46% 44% 54% 50% 38% 45%
BACK