The document provides an overview and update on GS1 GDSN (Global Data Synchronization Network) from the ECR Asia conference in 2008. It discusses the benefits of data synchronization for reducing errors and inefficiencies in the supply chain. It outlines the key elements of GDSN including data quality frameworks, global product classification, and data pools. Case studies from various countries and retailers demonstrate how GDSN has improved operations and master data management. The future of GDSN is seen to enable new collaborative initiatives and services leveraging accurate product information.