Find out why brands such as Google, Facebook, Spotify, General Mills, GNC, Brown and Toland, AOL, Millward Brown, P&G, Landor, H&M, Carat, Nielsen and many more are utilizing EyeTrackShop as an affordable methodology for ad effectiveness testing and usability studies.
Slides from my talk at Agile India 2012 (http://agile2012.in). This talk introduces concepts of lean startup and presents a case study of product development at Ennova (www.ennova.com.au)
Slides from my talk at Agile India 2012 (http://agile2012.in). This talk introduces concepts of lean startup and presents a case study of product development at Ennova (www.ennova.com.au)
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
Culture plays a huge role in how your business operates. The more you know about the cultural intercepts present within your organization the better prepared you will be to resolve issues.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
Culture plays a huge role in how your business operates. The more you know about the cultural intercepts present within your organization the better prepared you will be to resolve issues.
This presentation provides a cursory review of business practices in the United States. For Hispanics wishing to open a business in the USA this information is invaluable and only the starting point. The opposite is works for Anglo-Americans with a desire to understand the Hispanic culture a bit better.
Conversion Conference - What's in YOUR toolkit?Craig Sullivan
This set of slides lists 12 practical tools, techniques or services you can use to improve conversion rates.
There are handy lists of companies and websites that will make a welcome addition to the stuff that all marketers should be using.
The Evolution and Future of Business VideoMediaPlatform
The days of using video in the enterprise solely for employee training are gone. Video is now a fully integrated business tool that has become a requirement for any organization with a desire for effective and efficient internal and external communication. Understanding how to seamlessly integrate a media platform to manage your content delivery and distribution is essential, as are video applications with the ability to address the specific needs of each department.
David Hogg is an IBM Commerce Solutions Lead NE IOT. David will review how world leading retailers are leveraging cross channel retail to maximise sales growth and customer satisfaction. He will address how consumer expectations are changing, what is best practice in the store and the call centre, and how mobile applications are maturing as well as how social networking enhances cross-channel retailing.
Natalie Hanson, PhD. April 2011 presentation to the Philadelphia chapter of ACM-CHI (Association for Computing Machinery, special interest group on Computer Human Interaction).
Many organisations operatin in highly regulated environments, such as healthcare, have concluded that in order to achieve the next level of product quality and safety improvements, not to mention enhanced competitiveness, adoption of a more Agile approach is required. In this presentation, you will learn how the Agile software development approach for high assurance systems addresses many of the challenges found in many highly regulated enterprise environments.
Presented by Craig Langenfeld
UX IS ABOUT SATISFACTION.
UX IS DESIGNING FOR USER TO COME BACK THE SITE.
UX FOCUSES ON THE STRUCTURE & LAYOUT OF CONTENT, NAVIGATION AND HOW USERS INTERACT WITH THEM.
12. VISUAL PERFORMANCE
PRE-TEST
Benefits of Eyetrackshop
Usability and Media Research
• Brand
Li)
• Simple
but
relevant
metrics
that
measure
visual
ad
effec7veness
to
op7mize
and
ensure
best
possible
user
experience
• Defini7ve
consumer
insights,
rapid
turnaround
and
affordably
priced
• Assess
the
alloca7on
of
visual
aBen7on
on
the
screen
– What
content
catches
they
eye,
in
what
order
and
for
how
long?
– What
features
cause
confusion?
– How
can
the
crea7ve
and/or
messaging
be
improved
to
beBer
support
the
user
and
improve
results?
• Non-‐invasive
(no
helmets),
natural
tes7ng
environment
increases
validity
of
test
results
• Differen7ate
and
dis7nguish
empirical
findings
between
men
and
women
(i.e.,
women
more
text
orientated
and
men
more
icon-‐orientated),
varying
demographics
and
geographic
data
• Using
conven7onal
methods
alone
will
not
disclose
origin
of
problem
(i.e.,
why
did
they
not
use
the
buBon
or
link?)-‐
eye
tracking
and
click
analysis
together
can
dis7nguish
between
the
constructs
of
percep7on,
comprehension
and
ac7on
• Gaze
data
reveals
where
user
is
paying
most/least
aBen7on
to
an
area
allowing
adver7sers
to
beBer
target
customer
and
increase
ROI
• Deeper
evalua7ons-‐ABen7on
and
Comprehension
=
Ac7on
• Highly
relevant
data-‐Reading
behavior
(scan
path),
cogni7ve
workload,
level
of
aBen7on,
viewers
entry
point
and
level
of
frustra7on
will
provide
useful
basis
to
create
beBer
spa7al
layouts
13. VISUAL PERFORMANCE
PRE-TEST
Top
Line
Study
Results
from
Comscore
(2011)
Visibility:
69 percent of the ad impressions were classified as being in-view. The remaining 31 percent were
delivered but never seen by a consumer, a likely result of a consumer scrolling past the ad before it loaded
or a consumer never scrolling the ad into view. In-view percentages varied by site and ranged from 7
percent to 91 percent.
Geographic Validation:
An average of 4 percent of ad impressions were delivered outside the desired geography, but individual
campaigns ran as high as 15 percent. In many cases, ads were served in markets where the advertised
product was not sold, meaning wasted ad spend and sub-optimal effectiveness results.
Brand Safety:
72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand
safe” by the advertiser, meaning that the content is classified as objectionable by the brand. This type of
unsafe delivery has the potential to damage the brand, creating a difficult situation for all members of the
digital advertising ecosystem.