The document discusses decisions made in designing a magazine based on feedback from a focus group. It describes: - Choosing a scenic second image for the cover after 95% of the focus group preferred it as it portrayed the location (Thanet) more positively. - Incorporating focus group feedback to improve the layout and design of magazine pages and advertisements to make them more visually appealing and ensure the content met audience interests. - Revising the design of a billboard based on focus group comments to use a blue background instead of white and match the stroke color to the masthead text for better cohesion.

1. Evaluation 3

2. Deciding what photograph to use as the main image
on my front cover was difficult. After asking my
focus group 5% chose the 1st image and 95% chose
the second. They said they preferred the second
image as it made thanet look like a nicer place and
didn't give the concrete look which the first image
gave. They thought the second image was more
regional appropriate, as it showed more scenery and
overall look aesthetically pleasing.
I felt using the second image made my magazine look
much better and gave a much better representation
of Thanet which I could portray through the main
picture on the page which is important as then my
audience will want to read further as this is the
first image they see; they also can relate to the
image more due to it being their home town and they
may be intrigued as to where the image is taken. It
conforms to their needs and wants of being a place
that the readers know (hometown) meaning they can
really relate to the magazine.

3. When deciding on which way to portray my
images on my content page I consulted my
focus group on a group chat. They
preferred type 2, they believed this made
the page more aesthetically pleasing.
‘I prefer type 2 it looks better, looks
good the way you’ve bordered the title
in, the different lengthed images look
great and integrates the whole page
whereas type one looks like it's kind of
separating the part into two’
By hearing this from my focus group made
me confident that type two was the better
option as I wanted everything to flow on
the page and didn't want much separation.
By keeping the common conventions of the
same shaped images however altering the
lengths made my magazine look more
pleasing to the eye, the comment made me
confident that my content page appealed
to my target audience as the feedback was
positive.
1 2

4. My focus group decided that the ad would look better with lesser text due to the busy background
‘The backgrounds very busy so not so much text would look better and the page wouldn't look overcrowded, the title looks so
much better at the bottom of the page ’
This way I can still make an impression with the photo and still provide valid information about the place which I’m
advertising. After hearing the comment about the masthead needing to be at the bottom I reverted back to the bottom straight
away, by being at the bottom it still makes a statement and the focus grouped reinforced this by letting me know it looks
better this way. Due to the fact this is a local exhibition, the audience can relate to the magazine more and they may
already know information about the place/event. I wasn’t too sure about having little text on the ad just incase this did
not give enough information, however after the comment from my focus group I definitely wanted to proceed with it as I loved
the design but was just unsure about the content.
1 2 3

5. ‘You could make the images look more exciting
by changing their shapes? They look very in
order and could do something different with
them’
I took this advice and changed the images, I
wanted to still create a different obscure
look however keep common conventions with
everything else, now the page looks better
overall.
‘I think the images work well together but
i'm not keen of their positioning on the
page’
Again this helped me to make a final decision
to rearrange the the way the images are
presented on the page however made me
confident about keeping the same images as
they all fitted to my theme and conformed to
conventions of regional magazines.
1 2

6. Deciding the layout of my billboard was
difficult as I wanted it to stand out
however not be too crowded that my audience
get bored and lose attention straight away.
88% of my focus group photos to having a
blue block colour as the background instead
of white as they believed it gave the
billboard a more attractive look, and the
colour caught their attention more than the
white. Although they still liked the idea
of having a streak/stroke along the bottom,
‘it breaks up the billboard slightly, if it
was the same colour as the masthead it
would complement it more and look more put
together’, therefore I kept the stroke
along the bottom and changed the colour of
it to match the masthead, this does link
the whole billboard together more and make
it look more established, and also more
recognisable as a brand.
By seeing ‘THANET’ in capital bold letters
this immediately attracts the eyes of the
audience as its familiar (their hometown)
therefore they are able to relate to the
billboard.

7. This was a more simplistic change that my focus
group thought would make my website better.
‘Adding simple subtitles underneath the images will
make the audience be able to relate to your website
a bit more as it gives a real location which they
can look up or find’
I decided to add the location of where I took the
photos, as then like my focus group said the
audience will be able to relate more giving them a
wider range of cognitive needs, this conforms to
common conventions.
‘I like the layout and the locations give that
little bit extra’
This informed my that my website appeals to my
target audience and fulfills their needs.