Untangle The
Mess In Your
Team’s Process
prepared for
FITC Toronto 2015
Hello.
Who Am I?
I worked at a
total of 

17 studios
What’s The
Problem?
When you're small,
a process can live
in your head.
(But how does that translate to 

10, 20, 50, even 100 people?)
If you're running the
business/team, you
CANNOT keep the
process in your head.
(You won’t get anything done to 

focus on growing your business/team!)
Why Follow
A Process?
Defines the roles
of your team
Defines what is
to be expected 

of each role
Defines how
work gets done
Develops a 

work ethic
Increases
morale
Helps establish 

a culture
Keeps You
DRY!!!!!
Don’t 

Repeat 

Yourself
We Can Learn
From Other
Industries
Where Do
We Start?
Do a few 

bitch sessions.
(Get some 6packs, gather 

the team or segments 

of the team, and talk)
Don’t Do It 

All In The Same
Day Or Week.
Session #1: Write
down everything
going wrong. 

(Rip that fucking bandaid off!!!)
Session #2: Write
down everything
that is going right.

(NOT what is going wrong)
Session #3: Write
down everything
you'd like to see
working better.

(In a perfect world we should…)
Plan The
Process!
Document
EVERYTHING 

you can. 

(Edit Shit Later)
Include the 

input of the
whole team
Define some
tools but give
some freedom.
Designate a
process leader
(steward of the process)
Write It All In a
Wiki or Docs
Define Checklists
(When Appropriate)
Use Video!
So What
Processes Should
You Define?
Production
Process
Creative 

Process
Technology
Process
Client Services
Process
Leadership &
Management
Process
Human 

Resources
Marketing
Process
New Business &
Sales Process
Finance
Process
Share The
Process!
Internally, build
an Intranet.
Externally, build
a Client Portal.
Have a new
employee
orientation
process!
Evolve The
Process!
Edit, Edit, Edit
Don’t worry about
naysayers, but
listen to the
moans and groans.
REVIEW

EVERY 6
MONTHS
Every 5 years,
trash it and 

start over 

(The words of Rick Webb)
NOW GO
DO IT!
Bye. Bye.
daniel@markandphil.com

@schutzsmith

Untangle The Mess In Your Team’s Process