The document discusses the importance of understanding user experience (UX) from different perspectives, emphasizing the need for contextual information and focusing on motivations behind users' actions. It highlights the significance of user stories and job stories for effective UX design, indicating that the designer should consider the user's goals and the outcomes they expect. The overall message is that UX is subjective and personal, necessitating a tailored approach to design.

1. your UX is not my UX
fitc web unleashed 2015
@andrewsmyk

2. @andrewsmyk

3. @andrewsmyk
What is the scenario?

4. @andrewsmyk
What about the user?

5. @andrewsmyk

6. @andrewsmyk

7. UX Process: Simplified
Strategy
Research
Analysis
Design
Production
@andrewsmyk

8. Research & Analytics

9. Outcomes?

10. User Story
As a <type of user>, I want <some goal> so that <some reason>.
@andrewsmyk

11. User Story
As a shopper, I want to order cheap tickets so that I can go on vacation.
@andrewsmyk

21. User Story
As a <persona>, I want <action> so that <expected outcome>.

22. User Story
As a parent, I want order pizza (online) so that I can feed my kids.

23. Job Story
When <situation>, I want to <motivation> so I can <expected outcome>.

24. Context and Causality
When my kids have hockey practice, I want to feed them quickly so I can
prevent after school HANGRINESS and get to the arena on time.

25. Context and Causality
When my kids have hockey practice, I want to feed them quickly so I can
prevent after school HANGRINESS and get to the arena on time.

26. Motivations = Solutions

27. Motivations = Solutions

28. Motivations = Solutions

29. Extreme Use Case

30. Focus on Motivations
https://www.flickr.com/photos/andercismo/2349098787

31. Why, When, Where?
https://www.flickr.com/photos/andercismo/2349098787

32. Add Contextual Information
Use Real People Not Personas
Add Forces or Friction To Motivations
When <situation>, I want to <motivation> so I can <expected outcome>.

33. Example:
UX Designer
Front End Designer
Product Manager
App Developer

36. which users are you
designing for?
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37. @andrewsmyk
https://www.flickr.com/photos/tease2010/6017051264
don’t focus on who or how
look for the why?

38. @andrewsmyk
https://www.flickr.com/photos/tease2010/6017051264

39. Mad Science?

41. Reorder Button

42. Motivations: Pizza App - order last order button
Craving:
• looking forward to having pizza
• reminder
• stimulus
• taste
Want:
• don't want to cook
• minimal effort
• easy
• no thought
Emotional:
• pizza will make me feel better
• frustrated
• event driven

43. Design Silo

44. Practice User Interface Kung fu

45. Protect the User from Themselves

47. Remember

48. UX is subjective

49. UX is personal

52. Questions?

53. Thank You!
@andrewsmyk

54. your UX is not my UX
fitc web unleashed 2015
@andrewsmyk