Slides to my talk at the Communication & Changing Society Conference 2017 by Thammasat University & University of Malaya in Bangkok, Thailand.
Original slides (looking better), notes and sources available upon request.
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New Media Paradigms in a Changing Society
1. N E W M E D I A P A R A D I G M S
I N A C H A N G I N G
S O C I E T Y
C O M M U N I C A T I O N & C H A N G I N G S O C I E T Y
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
2. O H S N A P !
SMH YOLO SWT WSS
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
3. # T E A C H I N G
# N E W M E D I A
S A S C H A H . F U N K
4. Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
5. # L E T T E R S
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
6. W O R D S
T I M E
A M O U N T
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
7. # E M A I L
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
8. W O R D S
A M O U N T
T I M E
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
9. # M E S S A G E S
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
10. Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
W O R D S
A M O U N T
T I M E
11. # S T I C K E R S
W O R D SA M O U N T
T I M E
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
12. # S W I P E
W O R D SA M O U N T
T I M E
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
13. # T A P
W O R D SA M O U N T
T I M E
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
14. # S N A P
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
15. # S L I D E S H O W S
# V I D E O S
W O R D SA M O U N T
T I M E
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
16. # N O T I M E
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
17. W H Y ?
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
18. T E C H N O L O G I C A L D E T E R M I N I S M
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
19. T E C H N O L O G I C A L D E T E R M I N I S M
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
20. Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
21. # A T T E N T I O N S P A N
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
22. # S E C O N D S C R E E N
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
23. Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
24. > 6 4 %
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
25. # S P E E D
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfunSascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
26. Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
27. # L I M I T A T I O N S
amountof
Time
Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
28. Sascha H. Funk | Communication & Changing Society | Thammasat University | @sayfun
# C O N C L U S I O N
this presentation uses data from
own research - 4+ years, 5+ universities, 600+ students / millennials
existing research sets
also 15 minutes is not a lot….so i gotta talk really fast!
how much time spend on letters? why
obviously it depends on topic, kind of letter, language, etc….but in average it takes rather long compared to other forms of communication. therefore we include more words as well. However we don’t send that many letters…as it takes rather long.
change!
WhatsApp message
how much time spend on txt messages. why?
#yolo
swiping
instagram double tapping….
#notime
Interaction becomes easier
why change from messaging?
chicken or egg
chicken or egg
we also need to look at time
something cool here
attention span adults: 8 seconds, goldfish 9 seconds - study in 2013
depending on type of attention though. humans are able to refocus luckily (study says for around 20 minutes).
second screen requires fast switching / thinking
switch between devices every 2 - 5 seconds
interrupted by ads, friends, tasks….
Multi-tasking on one device: switch every 19 seconds
millennials: 4-8 tabs open on average - study by mozilla
remember messages?
more than 64% of students (millennials) in research said they feel pressure to answer fast because messengers show the other party when a message was read / received.
speed
replies
development of new technologies
need to adapt
reading time for texts: 5 seconds
in a survey of around >600 students / millennials.
stats showing amount of messages increases, length decreases
thx to cheaper internet connection, more time online.