By Victoria, Sarah, Jason, Anney

1. C R A M
startup long deck

2. 1 About us
- Team behind the idea
- Vision and mission
- Timeline
2 Problem
pain point
3 Solution
Our turn-key solution
4 Competitors
Who we are up against
5
Stats
- Business model
- Market size
- Target market
- Unique
- Surveys
6 Financials
Costs & revenues

3. O U R T E A M
Victoria | Sarah | Jason | Anney

4. A B O U T U S
We are a team of creative thinkers at
Parsons who came up with an idea to
help other students

5. M I S S I O N
To bring simple solutions to students
and tutors for time management

6. V I S I O N
To be the leading service company
providing an innovative, time
constraint-free approach to
academic advisory for students and
tutors alike

7. 1
Diversity
theme
Diversity consulting agency
focused on creating diversity among
schools in NYC
2
3
4
5
SeeMe (Robot)
meant to help people traveling or unable
to be at a place, be present digitally
brainstorm
student target service that can
solve a common pain?
CRAM
service providing
tutors 24/7

8. meet Steve
1st year student @ NYU
midterm week = all nighters
+ harder time management

9. while studying, Matt
approaches Steve and
invites him to a social
gathering
as a result, Steve
underestimates the time
he will have to continue
studying…

10. It is late at night and Steve
is in desperate for help in
order to understand math
concepts in time for his
test. Steve texts his
friend...

11. maybe I should use Khan
Academy or Chegg…?
try cram! They have
several advantages over
both of them!

13. app prototype

14. app prototype

15. value proposition

16. pains:
Not having enough
in-person support
and resources late at
night to help resolve
any questions
gains:
Instant quality 1 on 1
academic support
arranged in a
relatively short
queue customer jobs:
Needs immediate
tutoring services
for university
academics
gain creators:
Increasing convenience,
efficiency and management
(time & distance)
for both students and tutors
products
and services:
Provide instant
tutoring service
application for
the students
& tutors
pain relievers:
Customers - Quick tutoring
sessions late at night from other
college students “peers”
Tutors - Already in tutoring,
needs an app to schedule
sessions instead of doing it
themselves
value proposition customer segment

17. business model canvas

18. Customer
segments
Customer
relationships
Channels
Revenue streamsCost structure
Value
proposition
Key activities
Key
resources
Key partners
students
tutors
investors
Personal
assistance
collaboration
Face to face
communication
Web + app
E-mail
Text message
personalization
Market
research
New system
Brand status
Student
experience
tutoring
Student
success
Web + app platforms
instructors
24/7 service
tutors
students
coders
advertisement
Office rent
coders
Commission Rate of success student/tutor
satisfaction
UI/UX
developers

19. university students in USA
20.5 million
university students in NYC
0.5 million
freshmen and sophomores
university/college students in NYC
0.25+ million
TAM
SAM
SOM
market size

21. Undergraduate students
stats enrollment 25,722
NYU students average
5,500 freshmen per year
Undergraduate dorms stats 20
dorms in Manhattan (9 first year
dorms)
target market

22. Service Features
Customized to your
needs
When you
need it, literally
seamless 2
hour sessions

23. Our “numbers”
CAC*
$259
LTV*
$828
*Aggregate
1:3

24. YOY
Year 1 Year 2 Year 3
Net Revenue
Gross Margin %
Year 4 Year 5
Net Cash Flow
10.8% -5.2% 27.4% 14.0% 28.7%
EBITDA $6,325 -$4,605 $37,075 $28,970 $90,285
$83,189
$54,725
Total Costs
$109,169
$82,275
$48,400 $86,880
$126,435 $192,820 $292,605
$172,680 $294,027 $492,220
$89,360 $163,840 $202,320

25. Measuring Growth & Returns

26. the app

27. our service
● CRAM OTR is a personalized tutoring mobile app for procrastinating
university students in need of academic help, especially late at night.
● using Uber’s business model, “Tutors” will be sourced locally and matched
with the students based on location, time and subject.
● students and tutors can save time, effort, and planning out their schedule by
using our platform.

28. features
● student information, requested subjects and time slot appear on the
appointments page
● seamlessly manage schedules for tutors
● shows route and appointment time
● easier communication system between the students and tutors (matches
by distance)
● shows tutor availability late at night (24/7)
● Includes tutor rating system and teaching qualification

29. the web

30. https://viggv481.wixsite.com/cram

34. getting the word out

37. facebook

39. thank you!