SlideShare a Scribd company logo
USING RESULTS TO PROMOTE
STUDENT ENGAGEMENT AND DRIVE
CONTINUOUS IMPROVEMENT
Emma Leech
Director of Marketing & Advancement
@EmmaJ70
All about reputation
Focus on stand out and strategic alignment
Data and market research
Collaboration at the heart of our strategy
Strategic focus
• Profile, reputation and reach
• Messaging and impact
• Targeting and cohesion
Points of proof - prospectus
Points of proof - prospectus
Points of proof – schools liaison
Points of proof – fairs and exhibitions
Points of proof – digital engagement
Points of proof – on campus
Strategic events and collaboration
#IAMIN
The Guardian University Awards 2015 –
Best Marketing & Comms Campaign
Partnerships and advocacy
Other brand advocates
Web, digital and video impact
Best student experience
Best student experience
Social media buzz
Inspiring Winners since 1909
Thank you!
Emma Leech
E.J.Leech@lboro.ac.uk
@EmmaJ70

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003 emma leech loughborough