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Taking A “Strategic Sales” Approach To  Admissions Recruiting November 20, 2009  Laurie D. McCormack - Vice President for University Advancement Dennis W. McCormack -  Principal  McCormack  Enterprise Solutions, LLC Presenters: Excerpts From: Noel-Levitz. “Keys to Enrollment Success”
Park University Admissions Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Strategies for  Park Enrollment Management ,[object Object],[object Object],[object Object],[object Object],From: Noel-Levitz. “Keys to Enrollment Success”
[object Object],[object Object],[object Object],Key Strategies for  Park Enrollment Management From: Noel-Levitz. “Keys to Enrollment Success”
[object Object],[object Object],Key Strategies for  Park Enrollment Management From: Noel-Levitz. “Keys to Enrollment Success”
Key Strategies for  Park Enrollment Management ,[object Object],[object Object],From: Noel-Levitz. “Keys to Enrollment Success”
Evaluate What Techniques are Most Effective in Recruiting Park Students? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From: Noel-Levitz. “Keys to Enrollment Success”
Admissions Recruitment A Comprehensive Sales Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of E-communications ,[object Object],[object Object],[object Object],[object Object]
Analyze Your ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualifying and Analyzing The Park Target Pool Will not enroll at Park no matter what you do  Will enroll at Park no matter what you do Students falling in this area will not enroll unless Park does something to influence their decision.  From: Noel-Levitz. “Keys to Enrollment Success”
The Customer Acquisition Funnel ,[object Object],Initial University Awareness Set:  Information seeking and receiving  Expanded University Awareness Set: Specific university inquiries  University Consideration Set: Application  University Choice Set: University choice  Registration  Continuation  Alumni Loyalty  Stages of Admission Awareness Building Inquiry Applicant  Acceptance  Deposit  Orientation  Enroll Enrolled  From: Noel-Levitz. “Keys to Enrollment Success”
Being “Empowered”  ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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D Mparksalestalkv211 20 09

  • 1. Taking A “Strategic Sales” Approach To Admissions Recruiting November 20, 2009 Laurie D. McCormack - Vice President for University Advancement Dennis W. McCormack - Principal McCormack Enterprise Solutions, LLC Presenters: Excerpts From: Noel-Levitz. “Keys to Enrollment Success”
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  • 11. Qualifying and Analyzing The Park Target Pool Will not enroll at Park no matter what you do Will enroll at Park no matter what you do Students falling in this area will not enroll unless Park does something to influence their decision. From: Noel-Levitz. “Keys to Enrollment Success”
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