Development of a new service or product and creation of a successful and powerful advertisement. The class where this project was assigned, to my group and I, was MKTG 315- Consumer Behavior
The document describes a proposed University Dictionary application and website that would provide a directory of every university with detailed degree listings to help students tackle problems in their education. It would allow instant access to information for students and opportunities for colleges to advertise. The business model would involve partnerships with key universities, detailed university and degree information, student feedback, virtual tours, and communication features. Revenue would come from small fees for virtual tours and subscriptions from universities.
This document proposes a mobile app called ID Central to replace physical student ID cards. It would allow students to access campus services via their smartphones. The company founders are listed and the problem of inconvenient physical IDs is described. The app would assign each student a unique ID number and use push notifications and connectivity to enhance communication on campus. The business model involves per-user fees for schools and scanning hardware. Competition is limited as past similar attempts lacked current technology and features. Market research found strong student interest. Financial projections over three years show growing revenues and net income. Future plans include customizing the app for alumni networking.
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
The Broke App is a mobile, personal finance tool that allows banks to reach and teach college students how to build wealth for the future based on their current spending habits.
Supporting safe social media practice in the AOD sectorUniting ReGen
2017 VAADA Conference presentation on ReGen's work to support safe use of social media by people use and who work in the agency's services. The Safe Practice Brochure for consumers is here: http://regen.org.au/resources/social-media.
Power of First Impression for Dental Practices [Infographic]Dentacoin
Based on a survey of 624 respondents, 89% believe a good first impression leads to quality dental care. The most important characteristic for a good first impression according to respondents is hygiene (50.5%), followed by ambience (23.7%). An overwhelming majority (74.04%) said the first impression of a dental office is very important.
The EQuilibrium(TM) Communities Initiative will provide financial, technical and promotional assistance to sustainable community projects chosen through a national competition. It will showcase the talents and innovation of Canadian residential developers, planners, designers and municipalities. The Initiative is being led and funded equally by Natural Resources Canada (NRCan) and the Canada Mortgage and Housing Corporation (CMHC). Winning teams will develop and showcase neighbourhoods that are more sustainable and energy‐efficient than most existing communities.
Stephen Pope is a Sustainable Building Design Specialist, Sustainable Buildings and Communities, at NRCan.
Susan Fisher is a Senior Researcher, Sustainable Communities, at CMHC.
The design for conversion, the mobile edition on December 11 2009 in Amsterdam. www.designforconversion.nl User experience experts combine the three prespectives persuasive technology, user experience and evidence based thinking in a interactive format. Speakers: Jerome Nadel, Scott Weiss, Eric Siegel and Priya Prakash
The document describes a proposed University Dictionary application and website that would provide a directory of every university with detailed degree listings to help students tackle problems in their education. It would allow instant access to information for students and opportunities for colleges to advertise. The business model would involve partnerships with key universities, detailed university and degree information, student feedback, virtual tours, and communication features. Revenue would come from small fees for virtual tours and subscriptions from universities.
This document proposes a mobile app called ID Central to replace physical student ID cards. It would allow students to access campus services via their smartphones. The company founders are listed and the problem of inconvenient physical IDs is described. The app would assign each student a unique ID number and use push notifications and connectivity to enhance communication on campus. The business model involves per-user fees for schools and scanning hardware. Competition is limited as past similar attempts lacked current technology and features. Market research found strong student interest. Financial projections over three years show growing revenues and net income. Future plans include customizing the app for alumni networking.
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
The Broke App is a mobile, personal finance tool that allows banks to reach and teach college students how to build wealth for the future based on their current spending habits.
Supporting safe social media practice in the AOD sectorUniting ReGen
2017 VAADA Conference presentation on ReGen's work to support safe use of social media by people use and who work in the agency's services. The Safe Practice Brochure for consumers is here: http://regen.org.au/resources/social-media.
Power of First Impression for Dental Practices [Infographic]Dentacoin
Based on a survey of 624 respondents, 89% believe a good first impression leads to quality dental care. The most important characteristic for a good first impression according to respondents is hygiene (50.5%), followed by ambience (23.7%). An overwhelming majority (74.04%) said the first impression of a dental office is very important.
The EQuilibrium(TM) Communities Initiative will provide financial, technical and promotional assistance to sustainable community projects chosen through a national competition. It will showcase the talents and innovation of Canadian residential developers, planners, designers and municipalities. The Initiative is being led and funded equally by Natural Resources Canada (NRCan) and the Canada Mortgage and Housing Corporation (CMHC). Winning teams will develop and showcase neighbourhoods that are more sustainable and energy‐efficient than most existing communities.
Stephen Pope is a Sustainable Building Design Specialist, Sustainable Buildings and Communities, at NRCan.
Susan Fisher is a Senior Researcher, Sustainable Communities, at CMHC.
The design for conversion, the mobile edition on December 11 2009 in Amsterdam. www.designforconversion.nl User experience experts combine the three prespectives persuasive technology, user experience and evidence based thinking in a interactive format. Speakers: Jerome Nadel, Scott Weiss, Eric Siegel and Priya Prakash
1. The document contains multiple choice questions about biology topics including cellular respiration, DNA, RNA, protein synthesis, and cell cycle.
2. Many questions focus on the specific processes involved in cellular respiration like glycolysis, the Krebs cycle, and the electron transport chain.
3. Other topics covered include DNA replication, transcription, splicing, translation, feedback inhibition, and the stages of mitosis and meiosis.
This document provides a summary of an education program that aims to empower students with business and English skills, tools, networks, and resources through virtual classrooms led by experienced teachers so they can lead successful careers and organizations.
This study projects the impact of population aging on future housing stock and prices in both provincial and national markets.
Mario Fortin,
Professor,
Université de Sherbrooke
The MDCT ‐ Municipal Data Collection Tool ‐ is a collaborative, on‐line database allowing Quality of Life Reporting System (QOLRS) members to build and share municipal administrative data in areas of municipal responsibility.
Michel Frojmovic
Consultant,
Acacia Consulting and Research
1. The document contains multiple choice questions about biology topics including cellular respiration, DNA, RNA, protein synthesis, and cell cycle.
2. Many questions focus on the specific processes involved in cellular respiration like glycolysis, the Krebs cycle, and the electron transport chain.
3. Other topics covered include DNA replication, transcription, splicing, translation, feedback inhibition, and the stages of mitosis and meiosis.
This document discusses approaches to linking socio-demographic and health data to create a micro-territorial picture of low-rent housing populations. It explores recommended methodologies including using a geographic information system (GIS) to map and analyze statistical data from existing databases at dissemination areas and postal codes. The approaches aim to facilitate access to relevant data for housing and health workers and allow improved management of social services. Challenges include limitations of thematic analyses and ensuring understanding of results given interoperability issues between systems.
Christian Campagnuolo discusses 'Learning Centered Marketing' at the eMarketing Techniques for Educators Conference in Austin Texas on January 28th, 2009.
Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
The document discusses challenges students face in their education and career planning and provides an overview of Hobsons and its solutions to help address these challenges. Specifically:
1) Students face gaps in their aspirations, readiness, matching to suitable postsecondary programs, and success in completing programs.
2) Hobsons provides solutions like Naviance, Radius, and Starfish to help with college and career readiness, admissions and enrollment management, and student success through advising.
3) Hobsons works with over 12,000 institutions in 100 countries serving over 13 million students globally.
The document discusses engaging with prospective higher education students at an earlier stage, known as the pre-HE market. It defines this market as beginning in Year 10 and including a wide range of influencers beyond just the students. Research shows students begin considering options even earlier and want information to guide their choices. The proposition discusses tools like UCAS Progress and events to engage students, as well as digital advertising and mail opportunities to reach students, parents, and advisors with the right messages at the right time.
This document proposes creating a relational database to help Mayborn School of Journalism effectively communicate with various stakeholder groups. The database would contain information on current/prospective students, alumni, faculty, donors, and sponsors to allow tailoring messages. Data would be collected from existing sources and updated regularly. The database would support multi-channel communications including direct mail, advertising, public relations, and social media. Success would be measured through analytics tracking engagement, enrollment changes, and surveys. The goal is to promote Mayborn and increase applications/student loyalty through targeted communications.
HECG specialises in optimising digital marketing strategies
through process mapping, benchmarking and data analytics.
Given how competitive the international student recruitment
marketing sector is, education providers must become more
efficient with their marketing initiatives. In this session HECG
will draw from case examples to address methods for:
- Creating and implementing new innovative marketing
strategies and tactics to increase the quality and quantity
of applicants
- Successfully engaging with future students through
digital mediums, including websites, landing pages, social
marketing, search engines, etc.
- Improving marketing results by understanding future
student behaviour through data analytics.
How to Increase Registrations and Revenues by Turning Data into ActionHobsons
This document discusses how to increase registrations and revenues by integrating traditional and emerging data into an effective communications plan. It notes that while demand for higher education is high, it is difficult for institutions to effectively reach prospective students. The presentation will provide strategies on assessing an institution's situation, connecting problems to solutions, developing targeted programming, and differentiating messaging to attract the right students. Data analysis and customer relationship management tools can help institutions better understand student needs and measure the impact of their communications.
This document discusses best practices for delivering excellent student service experiences. It outlines three key ingredients for "WOW service": reliable systems and processes, managing moments of truth effectively, and focusing on people through proper motivation and competencies. Several strategies are presented, such as integrated student services, campus visit best practices, communication channel best practices, and relationship management approaches throughout the student lifecycle. The goal is to deliver on the institutional promise by exceeding student expectations at every touchpoint.
Risk management assessment, education, and actionRyan O'Connell
Presented at the ACUI Annual Conference in 2014, Katie Wilson and I discuss risk management strategies for student organization and college union professionals.
The document discusses the undergraduate applicant journey and how SMRS helps universities understand it. It describes SMRS's services in helping universities attract, engage, recruit, and retain students through insight-led digital marketing and analytics. It also summarizes insights from a student panel about their university experiences meeting expectations and recommendations. Finally, it discusses how SMRS uses analytics and reporting to track device click-through rates, ad format conversions, and time/day patterns to continually learn and help universities improve planning and results.
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
Case Management solution and a set of student wellness initiatives empower students to overcome barriers to achieve their educational and life goals while attending a college or university. The underpinning philosophy of a holistic case management platform should help campus stakeholders to collaborate and create an empathetic, confidential, safe, healthy, and more caring environment for the students.Case Management solution collects, records, and tracks all case-related information and outcomes, streamlining and minimizing administrative work for the student support and case management staff through automated workflows and auto-response to queries. Students and staff can register issues related to areas such as disability, funding, wellbeing, financial guidance, etc. Students can initiate their request for service via portal, mobile app, email, or face-to-face discussions.
The Role of Non-Cognitive Indicators in Predictive and Proactive Analytics: T...SmarterServices Owen
We have all heard of IQ—but what about the importance of SQ and EQ? Join SmarterServices and Nuro Retention to learn more about how your students’ social and emotional non-cognitive data directly impacts student success and educational outcomes. Nuro Retention will share how to make BIG data actionable by combining the power of SmarterMeasure Learning Readiness Indicator's non-cognitive data along with its retention software platform and predictive analytics models.
In addition, Dr. Mac Adkins, CEO and founder of SmarterServices, will share a case study on how Ashford University has been able to improve retention rates using the power of non-cognitive data. Nuro Chief Data Scientist Natalie Young will also share some key findings from a recent predictive analytics model that dramatically improved retention efforts for one of Nuro’s clients.
Don’t miss out on your chance to learn the latest strategies on the power of predictive, proactive, and prescriptive data!
1. The document contains multiple choice questions about biology topics including cellular respiration, DNA, RNA, protein synthesis, and cell cycle.
2. Many questions focus on the specific processes involved in cellular respiration like glycolysis, the Krebs cycle, and the electron transport chain.
3. Other topics covered include DNA replication, transcription, splicing, translation, feedback inhibition, and the stages of mitosis and meiosis.
This document provides a summary of an education program that aims to empower students with business and English skills, tools, networks, and resources through virtual classrooms led by experienced teachers so they can lead successful careers and organizations.
This study projects the impact of population aging on future housing stock and prices in both provincial and national markets.
Mario Fortin,
Professor,
Université de Sherbrooke
The MDCT ‐ Municipal Data Collection Tool ‐ is a collaborative, on‐line database allowing Quality of Life Reporting System (QOLRS) members to build and share municipal administrative data in areas of municipal responsibility.
Michel Frojmovic
Consultant,
Acacia Consulting and Research
1. The document contains multiple choice questions about biology topics including cellular respiration, DNA, RNA, protein synthesis, and cell cycle.
2. Many questions focus on the specific processes involved in cellular respiration like glycolysis, the Krebs cycle, and the electron transport chain.
3. Other topics covered include DNA replication, transcription, splicing, translation, feedback inhibition, and the stages of mitosis and meiosis.
This document discusses approaches to linking socio-demographic and health data to create a micro-territorial picture of low-rent housing populations. It explores recommended methodologies including using a geographic information system (GIS) to map and analyze statistical data from existing databases at dissemination areas and postal codes. The approaches aim to facilitate access to relevant data for housing and health workers and allow improved management of social services. Challenges include limitations of thematic analyses and ensuring understanding of results given interoperability issues between systems.
Christian Campagnuolo discusses 'Learning Centered Marketing' at the eMarketing Techniques for Educators Conference in Austin Texas on January 28th, 2009.
Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
The document discusses challenges students face in their education and career planning and provides an overview of Hobsons and its solutions to help address these challenges. Specifically:
1) Students face gaps in their aspirations, readiness, matching to suitable postsecondary programs, and success in completing programs.
2) Hobsons provides solutions like Naviance, Radius, and Starfish to help with college and career readiness, admissions and enrollment management, and student success through advising.
3) Hobsons works with over 12,000 institutions in 100 countries serving over 13 million students globally.
The document discusses engaging with prospective higher education students at an earlier stage, known as the pre-HE market. It defines this market as beginning in Year 10 and including a wide range of influencers beyond just the students. Research shows students begin considering options even earlier and want information to guide their choices. The proposition discusses tools like UCAS Progress and events to engage students, as well as digital advertising and mail opportunities to reach students, parents, and advisors with the right messages at the right time.
This document proposes creating a relational database to help Mayborn School of Journalism effectively communicate with various stakeholder groups. The database would contain information on current/prospective students, alumni, faculty, donors, and sponsors to allow tailoring messages. Data would be collected from existing sources and updated regularly. The database would support multi-channel communications including direct mail, advertising, public relations, and social media. Success would be measured through analytics tracking engagement, enrollment changes, and surveys. The goal is to promote Mayborn and increase applications/student loyalty through targeted communications.
HECG specialises in optimising digital marketing strategies
through process mapping, benchmarking and data analytics.
Given how competitive the international student recruitment
marketing sector is, education providers must become more
efficient with their marketing initiatives. In this session HECG
will draw from case examples to address methods for:
- Creating and implementing new innovative marketing
strategies and tactics to increase the quality and quantity
of applicants
- Successfully engaging with future students through
digital mediums, including websites, landing pages, social
marketing, search engines, etc.
- Improving marketing results by understanding future
student behaviour through data analytics.
How to Increase Registrations and Revenues by Turning Data into ActionHobsons
This document discusses how to increase registrations and revenues by integrating traditional and emerging data into an effective communications plan. It notes that while demand for higher education is high, it is difficult for institutions to effectively reach prospective students. The presentation will provide strategies on assessing an institution's situation, connecting problems to solutions, developing targeted programming, and differentiating messaging to attract the right students. Data analysis and customer relationship management tools can help institutions better understand student needs and measure the impact of their communications.
This document discusses best practices for delivering excellent student service experiences. It outlines three key ingredients for "WOW service": reliable systems and processes, managing moments of truth effectively, and focusing on people through proper motivation and competencies. Several strategies are presented, such as integrated student services, campus visit best practices, communication channel best practices, and relationship management approaches throughout the student lifecycle. The goal is to deliver on the institutional promise by exceeding student expectations at every touchpoint.
Risk management assessment, education, and actionRyan O'Connell
Presented at the ACUI Annual Conference in 2014, Katie Wilson and I discuss risk management strategies for student organization and college union professionals.
The document discusses the undergraduate applicant journey and how SMRS helps universities understand it. It describes SMRS's services in helping universities attract, engage, recruit, and retain students through insight-led digital marketing and analytics. It also summarizes insights from a student panel about their university experiences meeting expectations and recommendations. Finally, it discusses how SMRS uses analytics and reporting to track device click-through rates, ad format conversions, and time/day patterns to continually learn and help universities improve planning and results.
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
Case Management solution and a set of student wellness initiatives empower students to overcome barriers to achieve their educational and life goals while attending a college or university. The underpinning philosophy of a holistic case management platform should help campus stakeholders to collaborate and create an empathetic, confidential, safe, healthy, and more caring environment for the students.Case Management solution collects, records, and tracks all case-related information and outcomes, streamlining and minimizing administrative work for the student support and case management staff through automated workflows and auto-response to queries. Students and staff can register issues related to areas such as disability, funding, wellbeing, financial guidance, etc. Students can initiate their request for service via portal, mobile app, email, or face-to-face discussions.
The Role of Non-Cognitive Indicators in Predictive and Proactive Analytics: T...SmarterServices Owen
We have all heard of IQ—but what about the importance of SQ and EQ? Join SmarterServices and Nuro Retention to learn more about how your students’ social and emotional non-cognitive data directly impacts student success and educational outcomes. Nuro Retention will share how to make BIG data actionable by combining the power of SmarterMeasure Learning Readiness Indicator's non-cognitive data along with its retention software platform and predictive analytics models.
In addition, Dr. Mac Adkins, CEO and founder of SmarterServices, will share a case study on how Ashford University has been able to improve retention rates using the power of non-cognitive data. Nuro Chief Data Scientist Natalie Young will also share some key findings from a recent predictive analytics model that dramatically improved retention efforts for one of Nuro’s clients.
Don’t miss out on your chance to learn the latest strategies on the power of predictive, proactive, and prescriptive data!
The document provides a situation analysis and research for a public relations campaign to increase enrollment in the Communication Department at Otterbein University. It analyzes the current situation of Otterbein University and the Communication Department, identifies key competitors, and outlines research conducted including an interview with Marietta College about their communication department. The goal is to determine the best strategies to recruit more students to the Communication Department through marketing and public relations efforts.
This document outlines a proposed program called BESS that aims to tackle the skills shortage in the construction industry through behavior change and motivation. BESS will take a social marketing approach to address the myriad causes of the skills shortage by influencing behaviors at various levels, including among careers advisors, educators, employers, and young people. It will use both online and offline channels to empower students to explore career pathways in construction and overcome barriers like gender stereotypes. The goal is to strengthen engagement between schools and employers and increase the number of students pursuing construction careers.
This document discusses using learner readiness assessments to improve online student retention. It introduces the READI assessment tool, which evaluates students' readiness for online learning by assessing their technology skills, time management, communication style, and other factors. The READI helps identify students who may be at risk of dropping out so the institution can intervene with support services. It also provides insight into students' learning styles to help schools design effective online courses and student services. Western Wyoming Community College uses the READI prior to students starting online classes through a demo course and introductory discussions. The READI flags struggling students and helps dispel myths about online learning in order to improve retention rates.
The document discusses using technology to improve student services at educational institutions. It summarizes that technology can be used to provide better quality services and improve student outcomes. Specifically, it discusses using a customer relationship management (CRM) tool and data mining to personalize services, track student interactions, and predict at-risk students in order to improve the student experience and retention rates.