Trying to cram a whole bunch of digital ministry stuff into one hour, here are my slides from a webinar sponsored by the United Church of Canada EDGE Network.

2. #UCCan get ready

3. #UCCan road map
⬗ 30,000ft - Wait, What Happened?
⬗ 20,000ft - What is this stuff?
⬗ 10,000ft - 10 Platforms to Start
⬗ Landing - 10 Things to Do Today
⬗ www.slideshare.net/breyeschow

4. #UCCan being easy on ourselves
“Dad is wearing a shirt with a symbol
of unknown origin,” @undainty, 2012.

5. #UCCan we are not all-powerful
You can break your equipment.
You cannot break the internet.

6. #UCCan God is not done with us
Gladyn Burrell ran her first
marathon at 86 and in 2011 she
completed the Honolulu Marathon
-- at age 93.
Genesis 18 - God tells Abraham
and Sarah, at an old age, they
were going to have a child.
GOD IS NOT DONE WITH US!

7. #UCCan social media assumptions
⬗ is a medium of communication;
⬗ gives insights into a generational
worldview, but not absolutes;
⬗ demands a high sense of self-worth;
⬗ flattens decision making processes;
⬗ will not save [anything you hope it saves].

8. #UCCan five important shifts
Many cultural shifts
have changed
reality, but a few
have been part of
the Social Media
upsurge.

9. #UCCan bounded to centered
From rigidly defined relationships and community
to fluid and broad connections.

10. #UCCan monolithic to niche
From one
assumed and
obvious choice to
many legitimate
and disparate
options.

11. #UCCan encyclopedia to wikipedia
From single source
authority to open
source discernment

12. #UCCan geographic stability to transience
From a life long
commitment to place
to an expected life of
constant movement.

13. #UCCan optional to integrated
Technology and
Social Media more
woven into life
like never before
-- “digital natives”

14. #UCCan social media pitfalls
⬗ as idol, savior or quick fix
⬗ as distraction
⬗ as careless expression
⬗ as overestimated ROI
⬗ as echo chamber
⬗ as over-and-above F2F
⬗ as entry to bullying and abuse

15. #UCCan social media possibilities
⬗ builds up and strengthens the Body
⬗ provides accountability
⬗ liberates creativity and creation
⬗ offers communal care and spiritual renewal
⬗ models a different way of interacting
⬗ compels us world beyond our bubbles

16. #UCCan smarty pants terms
apps, smart phones, tablets, oh my
traditional media v. social media
web 1.0 v. web 2.0
social networking
open source software

17. #UCCan smarty pants terms
Cloud Technology
weB+logs = Blogs, vLogs
RSS feeds = Really Simple Syndication
aggregators and readers
checking in
QRCode = Quick Read Code

18. #UCCan tagging
⬗ after the “@” = a person or org
⬗ affiliates person to content:
photo, update, attribution
⬗ use @username on twitter,
pinterest and instagram
@actual name on facebook
⬗ only tag to connect, use
comment section to notify

19. #UCCan hashtags
⬗ after the “#” = link
⬗ connects via common interests --
events: #GA221, #CSW15
passions: #scandal, #ffl, #free
movements: #notyourasiansidekick,
#ferguson, #takedownjulienblanc
⬗ Commentary on picture, update or
tweet, #baseballisdeadtome, #tbt
#foodphotography #nomnomnom

20. #UCCan Postures for USE
⬗ be cautions: wise, but no fearful
⬗ be adventures: find what feeds you
⬗ be contextual: go where people are
⬗ be curious: tinker with the betas
⬗ be npr: share about others
⬗ be bold: leverage technology
⬗ be humble: don’t have delusions
⬗ be genuine: be as you would be IRL

21. #UCCan six social media filters

22. #UCCan the go to networks
facebook
twitter
instagram
pinterest
youtube
google+
linkedin

23. #UCCan top ten

24. #UCCan facebook.com
UPDATES: personality and content
LISTS: “like” happenings of ministry
GROUPS: private-ish group discussions
EVENTS: buzz generation, not tracking

25. #UCCan twitter.com
Create lists to keep up community members
Follow local orgs and businesses for news
and local happenings
Find content for curation
Use hashtags to connect beyond the known

26. #UCCan instagram.com
visual sharing and updating
the world through the eyes of another
clean and simple space for interaction

27. #UCCan bufferapp.com
Efficient use of online time
Night owls and early birds
Effective posting patterns
Scheduled and buffered

28. #UCCan pinterest.com
Collect images and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, activities,
curriculum, etc.
Curate trusted content to share
with the community.

29. #UCCan doodle.com
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure

30. #UCCan google.com/calendar
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
Integrate with all Google
apps

31. #UCCan dropbox.com
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing
2GB Free + referrals
bonuses

32. #UCCan madmimi.com
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs

33. #UCCan groupme.com
Prayer Groups
Staff Teams
Parent Notification
Youth Communication
SMS or Smartphone

34. #UCCan personal tasks
⬗ Carve out daily Social Media time
⬗ Normalize usernames
⬗ Create lists on current networks
⬗ Use “find friends” feature
⬗ Organize device apps use

35. #UCCan church tasks
⬗ Declutter current online footprint
⬗ Gather and record login info
⬗ Assign individuals to networks
⬗ Claim “business” listings
⬗ Schedule monthly app play hour

36. #UCCan final question and response
⬗ social network questions, thoughts, etc.
⬗ church use questions, thoughts, etc.
⬗ general tech questions, thoughts, etc.
⬗ www.slideshare.net/breyeschow
⬗ @breyeschow on most social
networks