This document discusses how universities can use crowdsourcing to engage students, alumni, and applicants. It defines crowdsourcing as obtaining services, ideas, or content from an online community. Universities can engage applicants by listening proactively and highlighting campus culture. They can engage current students by leveraging feedback, using user-generated content if they give credit and moderate, and monitor for security and crises. Alumni can be engaged by maintaining community and providing useful information. The presentation provides an example campaign called #AskWASC that engaged the online community to ask questions. It also discusses gaining executive support for social media investments.