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Elevating Campus Engagement and
Reputation Through the Power of
Crowdsourcing
EDUCAUSE 2016
Join the conversation using #EDU16
Join the conversation using #EDU16
Speakers
Veronica Steele
Director of Social Media & Program Marketing,
Concordia University Irvine
@_veronicasteele
James Partington
Solutions Consultant - Team Lead (North America),
Hootsuite
@jpartington7
Join the conversation using #EDU16
What Is Crowdsourcing?
1. 2. 3.
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What Is Crowdsourcing?
“Crowdsourcing is the process of obtaining needed services,
ideas, funding or content by soliciting contributions from a
large group of people, especially an online community”
Wikipedia, 2016
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Fact 1: Not as new as you might think
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Fact 2: Crowdsourcing finds amazing content
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Fact 3: The Crowd Knows
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What Is Crowdsourcing?
“Crowdsourcing is the process of obtaining needed services,
ideas, funding or content by soliciting contributions from a
large group of people, especially an online community”
Wikipedia, 2016
Join the conversation using #EDU16
Engaging across the Student Journey
The Applicant
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How to Engage: The Applicant
Proactive Listening
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How to Engage: The Applicant
Highlight Campus Culture
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Engaging across the Student Journey
The Student
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How to Engage: The Student
Leverage Campus Feedback
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How to Engage: The Student
Uncover User Generated Content
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How to Engage: The Student
Uncover User Generated Content
Give Credit
T&C’s
Moderate (!!)
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How to Engage: The Student
Security & Crisis Monitoring
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Engaging across the Student Journey
The Alumni
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How to Engage: The Alumni
Maintain Community
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How to Engage: The Alumni
Provide Useful Information
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Now let’s see it in Practice….
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The Challenge
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Challenge Accepted: #AskWASC
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The WASC Campaign: #AskWASC
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The WASC Campaign: #AskWASC
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Gaining Executive Buy-In
Sure...social is important
but you want me to make
an investment?!!
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Gaining Executive Buy-In
Questions?
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Veronica Steele
Director of Social Media & Program Marketing
@_veronicasteele
James Partington
Solutions Consultant - Team Lead (North America)
@jpartington7

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