These are the slides I used during the Social Media and the Church two-day class held at McCormick Theological Seminary, Chicago, IL, October 2010.

1. mccormick seminary
Blessings
and Burdens
Practical Approaches and
Postures for the Use of
Social Media in Ministry
twitter: #mtsSM

2. Best of Shift Happens, 12.09

3. Why bother
#mtsSM

4. Why bother
• Opening Prayer
#mtsSM

5. Why bother
• Opening Prayer
• Genesis 17-18 . . . Will a son be born to a man a
hundred years old? Will Sarah bear a child at the
age of ninety?" . . . Abraham gave the best of what
he had . . . Sarah laughed . . .
#mtsSM

6. Why bother
• Opening Prayer
• Genesis 17-18 . . . Will a son be born to a man a
hundred years old? Will Sarah bear a child at the
age of ninety?" . . . Abraham gave the best of what
he had . . . Sarah laughed . . .
• Is God done with us and how does move and call
us into unexpected territory?
#mtsSM

7. Why bother
• Opening Prayer
• Genesis 17-18 . . . Will a son be born to a man a
hundred years old? Will Sarah bear a child at the
age of ninety?" . . . Abraham gave the best of what
he had . . . Sarah laughed . . .
• Is God done with us and how does move and call
us into unexpected territory?
• What newness, among many things in the world
today, are we being asked to birth?
#mtsSM

8. mccormick seminary
Session I
10:00‘ish-1:00
Intro’s and
Foundations
twitter: @breyeschow

9. Road Map for Today
#mtsSM

10. Road Map for Today
• Course Outline http://3bl.me/prb52r
#mtsSM

11. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
#mtsSM

12. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
• Rules, disclaimers, introductions and assumptions
#mtsSM

13. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
• Rules, disclaimers, introductions and assumptions
• Shifts that built Social Media
#mtsSM

14. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
• Rules, disclaimers, introductions and assumptions
• Shifts that built Social Media
• Terms to make you feel smart
#mtsSM

15. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
• Rules, disclaimers, introductions and assumptions
• Shifts that built Social Media
• Terms to make you feel smart
• Platforms and services
#mtsSM

16. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
• Rules, disclaimers, introductions and assumptions
• Shifts that built Social Media
• Terms to make you feel smart
• Platforms and services
• Blogs, Twitter and Facebook
#mtsSM

17. Road Map for Today
• Course Outline http://3bl.me/prb52r
• Open Source Classroom
• Rules, disclaimers, introductions and assumptions
• Shifts that built Social Media
• Terms to make you feel smart
• Platforms and services
• Blogs, Twitter and Facebook
• Homework “Top 10’s”
#mtsSM

18. Open Source Classroom
#mtsSM

19. Open Source Classroom
• Our time is a mix of US, WE and THEM in order
to build connection now and into the future so you
have permission to interact with one another and
others
#mtsSM

20. Open Source Classroom
• Our time is a mix of US, WE and THEM in order
to build connection now and into the future so you
have permission to interact with one another and
others
• Jon
#mtsSM

21. Open Source Classroom
• Our time is a mix of US, WE and THEM in order
to build connection now and into the future so you
have permission to interact with one another and
others
• Jon
• Facebook Group
#mtsSM

22. Open Source Classroom
• Our time is a mix of US, WE and THEM in order
to build connection now and into the future so you
have permission to interact with one another and
others
• Jon
• Facebook Group
• Twitter
#mtsSM

23. Open Source Classroom
• Our time is a mix of US, WE and THEM in order
to build connection now and into the future so you
have permission to interact with one another and
others
• Jon
• Facebook Group
• Twitter
• Profile status updates
#mtsSM

24. Open Source Classroom
• Our time is a mix of US, WE and THEM in order
to build connection now and into the future so you
have permission to interact with one another and
others
• Jon
• Facebook Group
• Twitter
• Profile status updates
• ???
#mtsSM

25. Rules and Disclaimers
#mtsSM

26. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
#mtsSM

27. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
#mtsSM

28. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
• I am not saying much new, but speak from where
praxis and theory converge;
#mtsSM

29. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
• I am not saying much new, but speak from where
praxis and theory converge;
• I use generalities to save time;
#mtsSM

30. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
• I am not saying much new, but speak from where
praxis and theory converge;
• I use generalities to save time;
• If you are twittering use @breyeschow #mtsSM
#mtsSM

31. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
• I am not saying much new, but speak from where
praxis and theory converge;
• I use generalities to save time;
• If you are twittering use @breyeschow #mtsSM
• #hemadethatwordup
#mtsSM

32. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
• I am not saying much new, but speak from where
praxis and theory converge;
• I use generalities to save time;
• If you are twittering use @breyeschow #mtsSM
• #hemadethatwordup
• #butwhatthehelldoesheknow
#mtsSM

33. Rules and Disclaimers
• By Tuesday, I will post all slides on Slideshare;
• I go fast, use jargon and assume skill, so butt in;
• I am not saying much new, but speak from where
praxis and theory converge;
• I use generalities to save time;
• If you are twittering use @breyeschow #mtsSM
• #hemadethatwordup
• #butwhatthehelldoesheknow
• #jerk
#mtsSM

34. Who is this guy?
#mtsSM

35. Who is this guy?
#mtsSM

36. Who is this guy?
#mtsSM

37. Who is this guy?
#mtsSM

38. Who is this guy?
#mtsSM

39. Who is this guy?
#mtsSM

40. Who is this guy?
all gen x / 85 y
#mtsSM

41. Who is this guy?
all gen x / 85 y
urban:sf
#mtsSM

42. Who is this guy?
all gen x / 85 y
urban:sf
cultural creative:bobo
#mtsSM

43. Who is this guy?
all gen x / 85 y
techie:sm urban:sf
cultural creative:bobo
#mtsSM

44. Who is this guy?
all gen x / 85 y
techie:sm urban:sf
and so on and so on
cultural creative:bobo
#mtsSM

45. Who are you?
#mtsSM

46. Who are you?
• What is your social context: geographic,
generational, ecclesiastical, technological, etc.?
#mtsSM

47. Who are you?
• What is your social context: geographic,
generational, ecclesiastical, technological, etc.?
• How would you describe your Social Media and
Social Networking Prowess?
#mtsSM

48. Who are you?
• What is your social context: geographic,
generational, ecclesiastical, technological, etc.?
• How would you describe your Social Media and
Social Networking Prowess?
• What are two or three questions dealing with
Social Media and the church that you think need to
be addressed?
#mtsSM

49. Bruce’s SM Assumptions
#mtsSM

50. Bruce’s SM Assumptions
• Social Media is simply another medium of
communication and expression: nothing > or <;
#mtsSM

51. Bruce’s SM Assumptions
• Social Media is simply another medium of
communication and expression: nothing > or <;
• Social Media is the water in which a generation
swims and gives insight into a particular worldview;
#mtsSM

52. Bruce’s SM Assumptions
• Social Media is simply another medium of
communication and expression: nothing > or <;
• Social Media is the water in which a generation
swims and gives insight into a particular worldview;
• Social Media is highly contextually and not
everyone will embrace it;
#mtsSM

53. Bruce’s SM Assumptions
• Social Media is simply another medium of
communication and expression: nothing > or <;
• Social Media is the water in which a generation
swims and gives insight into a particular worldview;
• Social Media is highly contextually and not
everyone will embrace it;
• Social Media demands a high sense of self-worth as
it has a flattening effect it on community;
#mtsSM

54. Bruce’s SM Assumptions
• Social Media is simply another medium of
communication and expression: nothing > or <;
• Social Media is the water in which a generation
swims and gives insight into a particular worldview;
• Social Media is highly contextually and not
everyone will embrace it;
• Social Media demands a high sense of self-worth as
it has a flattening effect it on community;
• Social Media will not save the church.
#mtsSM

55. Shifts that Built SM
#mtsSM

56. Shifts that Built SM
• Technology and Community: from geographic
isolation to global community = DIVERSE
#mtsSM

57. Shifts that Built SM
• Technology and Community: from geographic
isolation to global community = DIVERSE
• Structure and Adaptability: from a mindset of
methodology to a of spirit of approach = FLUID
#mtsSM

58. Shifts that Built SM
• Technology and Community: from geographic
isolation to global community = DIVERSE
• Structure and Adaptability: from a mindset of
methodology to a of spirit of approach = FLUID
• Interpretation and “T/t”ruth: from single source
authority to open source discernment = FLAT
#mtsSM

59. Shifts that Built SM
• Technology and Community: from geographic
isolation to global community = DIVERSE
• Structure and Adaptability: from a mindset of
methodology to a of spirit of approach = FLUID
• Interpretation and “T/t”ruth: from single source
authority to open source discernment = FLAT
• Authority and Social Capitol: from a monolithic
presence to a niche impact = BROAD
#mtsSM

60. “Niche” impact on
• We must shift from a
monolithic self-
understanding to one that
embraces a niche culture
then...
• ...develop, discover and
embrace multiple
manifestations of what it
means to be the church.

61. mccormick seminary
Session II
2:00-5:00
Implementation
twitter: @breyeschow

62. Facebook in Real Life

63. Smarty Pants Terms
#mtsSM

64. Smarty Pants Terms
• Some terms to make you feel smart.
#mtsSM

65. Smarty Pants Terms
• Some terms to make you feel smart.
• Social/Knowledge Media
#mtsSM

66. Smarty Pants Terms
• Some terms to make you feel smart.
• Social/Knowledge Media
• Web 1.0/2.0
#mtsSM

67. Smarty Pants Terms
• Some terms to make you feel smart.
• Social/Knowledge Media
• Web 1.0/2.0
• Open Source
#mtsSM

68. Smarty Pants Terms
• Some terms to make you feel smart.
• Social/Knowledge Media
• Web 1.0/2.0
• Open Source
• Cloud Technology
#mtsSM

69. Smarty Pants Terms
• Some terms to make you feel smart.
• Social/Knowledge Media
• Web 1.0/2.0
• Open Source
• Cloud Technology
• Social Networking
#mtsSM

70. Smarty Pants Terms
• Some terms to make you feel smart.
• Social/Knowledge Media
• Web 1.0/2.0
• Open Source
• Cloud Technology
• Social Networking
• weB+logs = Blogs, vLogs
#mtsSM

71. Platforms and Services
#mtsSM

72. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
#mtsSM

73. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
#mtsSM

74. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
#mtsSM

75. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
#mtsSM

76. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
#mtsSM

77. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
• eNewletters: constantcontact, madmimi,
#mtsSM

78. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
• eNewletters: constantcontact, madmimi,
• Reviews: Yelp,
#mtsSM

79. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
• eNewletters: constantcontact, madmimi,
• Reviews: Yelp,
• Travel: dopplr, tripit
#mtsSM

80. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
• eNewletters: constantcontact, madmimi,
• Reviews: Yelp,
• Travel: dopplr, tripit
• Location: gowalla, foursquare, places
#mtsSM

81. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
• eNewletters: constantcontact, madmimi,
• Reviews: Yelp,
• Travel: dopplr, tripit
• Location: gowalla, foursquare, places
• TEXTING and gVoice
#mtsSM

82. Platforms and Services
• Blogging: typepad, wordpress, blogger, posterous
• Social Networks: twitter, facebook, linkedin
• Media: blip.fm, last.fm, goodreads
• Conversations: tokbox, skype
• Sharing: dropbox, slideshare
• eNewletters: constantcontact, madmimi,
• Reviews: Yelp,
• Travel: dopplr, tripit
• Location: gowalla, foursquare, places
• TEXTING and gVoice
#mtsSM

83. Three Platforms
#mtsSM

84. Three Platforms
• To be most effective in building meaningful
community using Social Media
#mtsSM

85. Three Platforms
• To be most effective in building meaningful
community using Social Media
• be genuine, appropriate, honest, consistent, etc.
#mtsSM

86. Three Platforms
• To be most effective in building meaningful
community using Social Media
• be genuine, appropriate, honest, consistent, etc.
• interact, link, respond, etc.
#mtsSM

87. Three Platforms
• To be most effective in building meaningful
community using Social Media
• be genuine, appropriate, honest, consistent, etc.
• interact, link, respond, etc.
• don’t take yourself too seriously . . .
#mtsSM

88. Three Platforms
• To be most effective in building meaningful
community using Social Media
• be genuine, appropriate, honest, consistent, etc.
• interact, link, respond, etc.
• don’t take yourself too seriously . . .
• Twitter: anatomy, set-up and practice;
#mtsSM

89. Three Platforms
• To be most effective in building meaningful
community using Social Media
• be genuine, appropriate, honest, consistent, etc.
• interact, link, respond, etc.
• don’t take yourself too seriously . . .
• Twitter: anatomy, set-up and practice;
• Facebook: anatomy, set-up and practice;
#mtsSM

90. Three Platforms
• To be most effective in building meaningful
community using Social Media
• be genuine, appropriate, honest, consistent, etc.
• interact, link, respond, etc.
• don’t take yourself too seriously . . .
• Twitter: anatomy, set-up and practice;
• Facebook: anatomy, set-up and practice;
• Blogs: anatomy, set-up and practice;
#mtsSM

91. Homework
#mtsSM

92. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
#mtsSM

93. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
• “Best practices” “Rules for” “Mistakes”
#mtsSM

94. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
• “Best practices” “Rules for” “Mistakes”
• Process: discover, share and interact
#mtsSM

95. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
• “Best practices” “Rules for” “Mistakes”
• Process: discover, share and interact
• What shall be our Top 10’s
#mtsSM

96. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
• “Best practices” “Rules for” “Mistakes”
• Process: discover, share and interact
• What shall be our Top 10’s
• Next steps . . . negotiable
#mtsSM

97. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
• “Best practices” “Rules for” “Mistakes”
• Process: discover, share and interact
• What shall be our Top 10’s
• Next steps . . . negotiable
• Individual v. Group
#mtsSM

98. Homework
• We will be generating some meaningful “Top 10’s”
lists to contribute to the larger church world.
• “Best practices” “Rules for” “Mistakes”
• Process: discover, share and interact
• What shall be our Top 10’s
• Next steps . . . negotiable
• Individual v. Group
• Present and tomorrow
#mtsSM

99. mccormick seminary
Session III
10:00-noon
Integration
twitter: @breyeschow

100. Blogs in Plain English

101. Sharing our content
#mtsSM

102. Sharing our content
• Refine your “list”
#mtsSM

103. Sharing our content
• Refine your “list”
• Go to the Facebook Group and create a document
#mtsSM

104. Sharing our content
• Refine your “list”
• Go to the Facebook Group and create a document
• By 11:00 content should be posted.
#mtsSM

105. Sharing our content
• Refine your “list”
• Go to the Facebook Group and create a document
• By 11:00 content should be posted.
• Share the link to the doc on FB, twitter, etc.
(http://3bl.me/ to shorten links.
#mtsSM

106. Sharing our content
• Refine your “list”
• Go to the Facebook Group and create a document
• By 11:00 content should be posted.
• Share the link to the doc on FB, twitter, etc.
(http://3bl.me/ to shorten links.
• Subscribe to your document and others
#mtsSM

107. Sharing our content
• Refine your “list”
• Go to the Facebook Group and create a document
• By 11:00 content should be posted.
• Share the link to the doc on FB, twitter, etc.
(http://3bl.me/ to shorten links.
• Subscribe to your document and others
• Comment and engage
#mtsSM

108. Sharing our content
• Refine your “list”
• Go to the Facebook Group and create a document
• By 11:00 content should be posted.
• Share the link to the doc on FB, twitter, etc.
(http://3bl.me/ to shorten links.
• Subscribe to your document and others
• Comment and engage
• Lunch
#mtsSM

109. mccormick seminary
Session 1V
1:00-3:00
Reflection
twitter: @breyeschow

110. Twitter in Plain English

111. Discussion Starters
#mtsSM

112. Discussion Starters
• Top 10 Reasons we resist social media
#mtsSM

113. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
#mtsSM

114. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
• 5 Reasons Why I Engage in Social Networking
#mtsSM

115. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
• 5 Reasons Why I Engage in Social Networking
• When you leave will we still be friends?
#mtsSM

116. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
• 5 Reasons Why I Engage in Social Networking
• When you leave will we still be friends?
• 3 ways tech is killing your church
#mtsSM

117. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
• 5 Reasons Why I Engage in Social Networking
• When you leave will we still be friends?
• 3 ways tech is killing your church
• Why twitter is Great for Introverts
#mtsSM

118. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
• 5 Reasons Why I Engage in Social Networking
• When you leave will we still be friends?
• 3 ways tech is killing your church
• Why twitter is Great for Introverts
• Blogging as Spiritual Discipline
#mtsSM

119. Discussion Starters
• Top 10 Reasons we resist social media
• 10 Etiquette for Twittering a Meeting
• 5 Reasons Why I Engage in Social Networking
• When you leave will we still be friends?
• 3 ways tech is killing your church
• Why twitter is Great for Introverts
• Blogging as Spiritual Discipline
• Why Social Media Gives Visitors all the Power
#mtsSM

120. Last Things
#mtsSM

121. Last Things
• Burning Parking Lot Questions
#mtsSM

122. Last Things
• Burning Parking Lot Questions
• Evaluations
#mtsSM

123. Last Things
• Burning Parking Lot Questions
• Evaluations
• Links not to forget
#mtsSM

124. Last Things
• Burning Parking Lot Questions
• Evaluations
• Links not to forget
• Class Outline
#mtsSM

125. Last Things
• Burning Parking Lot Questions
• Evaluations
• Links not to forget
• Class Outline
• Facebook Group
#mtsSM

126. Last Things
• Burning Parking Lot Questions
• Evaluations
• Links not to forget
• Class Outline
• Facebook Group
• Closing Prayer
#mtsSM

127. mccormick seminary
Blessings
and Burdens
Practical Approaches and
Postures for the Use of
Social Media in Ministry
Thanks for coming!