These are the slides I used for the United Church of Christ's Central Atlantic Conference Vitality Day (Baltimore Area), It includes about 4 hours of content: culture shifts, terms, platform overview, starter services, online resources and first steps.

3. #CACVitalityDay road map
⬗ SESSION I:
30,000ft - Wait, What Happened?
20,000ft - What is this stuff?
⬗ SESSION II:
10,000ft - Where do we begin?
Landing - Tips, Tricks and Extras
⬗ www.slideshare.net/breyeschow

4. #CACVitalityDay way way back

5. #CACVitalityDay way back

6. #CACVitalityDay today-ish

7. #CACVitalityDay what i do now

8. #CACVitalityDay random

9. #CACVitalityDay what about you
⬗ pastors, worship leaders, educators,
administrative, volunteers, other...
⬗ smart phone, phone-phone, tablet,
iphone, android, chromebook...
⬗ text, facebook, twitter, instagram,
pinterest, foursquare, doodle...

10. #CACVitalityDay being easy on ourselves
“Dad is wearing a shirt with a symbol
of unknown origin,” @undainty, 2012.

11. #CACVitalityDay we are not all-powerful
You can break your equipment.
You cannot break the internet.

12. #CACVitalityDay God is not done with us
Gladyn Burrell ran her first
marathon at 86 and in 2011 she
completed the Honolulu Marathon
-- at age 93.
Genesis 18 - God tells Abraham
and Sarah, at an old age, they
were going to have a child.
GOD IS NOT DONE WITH US!

14. #CACVitalityDay social media assumptions
⬗ is a medium of communication;
⬗ gives insights into a generational
worldview, but not absolutes;
⬗ demands a high sense of self-worth;
⬗ flattens decision making processes;
⬗ will not save [anything you hope it saves].

15. #CACVitalityDay five important shifts
Many cultural shifts
have changed
reality, but a few
have been part of
the Social Media
upsurge.

16. #CACVitalityDay bounded to centered
From rigidly defined relationships and community
to fluid and broad connections.

17. #CACVitalityDay monolithic to niche
From one
assumed and
obvious choice to
many legitimate
and disparate
options.

18. #CACVitalityDay encyclopedia to wikipedia
From single source
authority to open
source discernment

19. #CACVitalityDay geographic stability to transience
From a life long
commitment to place
to an expected life of
constant movement.

20. #CACVitalityDay optional to integrated
Technology and
Social Media more
woven into life
like never before
-- “digital natives”

21. #CACVitalityDay Social Media Pitfalls
⬗ as idol, savior or quick fix
⬗ as distraction
⬗ as careless expression
⬗ as overestimated ROI
⬗ as echo chamber
⬗ as over-and-above F2F
⬗ as entry to bullying and abuse

22. #CACVitalityDay Some guidance

23. #CACVitalityDay Jesus was like . . .

24. #CACVitalityDay Prophet, Activist, Doers
Sustain movements of changes
Models for the world a different way of being
Speaks into separate worlds and worldviews

25. #CACVitalityDay Priest, Academic, Thinkers
Sharing thought develops the righteous mind
Connects with the Holy Spirit through
tradition, ritual and disciplines
Provides opportunities for spiritual practices

26. #CACVitalityDay Poet, Artist, Creatives
liberates expressions of creativity and
creation...

27. #CACVitalityDay Pastor, Relator, Be’ers
Compels the church to see the world beyond
its own context and space.
Offers a place of communal care and renewal
Builds and strengthens to Body of Christ
through interaction and engagement

28. #CACVitalityDay So let’s talk . . .
Other shifts that have give rise to Social Media?
Biggest Social Media concerns/encouragements?
How have you seen Social Media enhance face-to-face
interaction?
How have you see Face-to-Face enhance Social Media
interaction?

29. #CACVitalityDay report back
⬗ interesting table topics: shifts, cautions,
encouragements?
⬗ social media and face-to-face thoughts?
⬗ follow-up questions…
⬗ www.slideshare.net/breyeschow

30. #CACVitalityDay get ready

31. #CACVitalityDay smarty pants terms
apps, smart phones, tablets, oh my
traditional media v. social media
web 1.0 v. web 2.0
social networking
open source software

32. #CACVitalityDay smarty pants terms
Cloud Technology
weB+logs = Blogs, vLogs
RSS feeds = Really Simple Syndication
aggregators and readers
checking in
QRCode = Quick Read Code

33. #CACVitalityDay tagging
⬗ after the “@” = a person or org
⬗ affiliates person to content:
photo, update, attribution
⬗ use @username on twitter,
pinterest and instagram
@actual name on facebook
⬗ only tag to connect, use
comment section to notify

35. #CACVitalityDay hashtags
⬗ after the “#” = link
⬗ connects via common interests --
events: #GA221, #CSW15
interests: #scandal, #ffl, #free
movements: #notyourasiansidekick,
#ferguson, #notyourasiansidekick)
⬗ Commentary on picture, update or
tweet, #baseballisdeadtome, #tbt
#foodphotography #nomnomnom

36. #CACVitalityDay social media platforms
Google: +, hangouts, drive, voice, mail,
docs, calendars, slides, etc.
Blogging: typepad, wordpress, blogger,
tumblr, joomla, drupal,
Networks: twitter, FB, linkedin,
Google+, nextdoor, MySpace, ello

37. #CACVitalityDay social media platforms
Media: last.fm, rdio, goodreads,
pandora, spotify, iheartradio
Photo: instagram, flickr, smugmug,
picasa, snapchat
Video: vimeo, youtube, huddle, vine

38. #CACVitalityDay social media platforms
eNewsletters: madmimi, mailchimp,
constant contact
Location: foursquare, swarm, yelp,
places
Curating: pinterest, scoop.it, storify,
buffer, hootsuite, feedspot
Travel: Uber, Guidebook, Waze

39. #CACVitalityDay social media platforms
Convos: skype, hangout, kik, group.me,
oovoo, gotomeeting,
Productivity: dropbox, slideshare,
doodle, wufoo, evernote
Reviews: yelp, amazon, foursquare,
google, miso, getglue,

40. #CACVitalityDay And exhale . . .

41. #CACVitalityDay Break
⬗ Question and Response Time
⬗ Lunch and Return at: 1:00
⬗ www.slideshare.net/breyeschow
Definitive-ish Guide to Using Social
Media in the Church (electronic)

44. #CACVitalityDay Postures for USE
⬗ be cautions: wise, but no fearful
⬗ be adventures: find what feeds you
⬗ be contextual: go where people are
⬗ be curious: tinker with the betas
⬗ be npr: share about others
⬗ be bold: leverage technology
⬗ be humble: don’t have delusions
⬗ be genuine: be as you would be IRL

45. #CACVitalityDay six social media filters

46. #CACVitalityDay top ten

47. #CACVitalityDay the go to networks
facebook
twitter
instagram
pinterest
youtube
google+
linkedin

48. #CACVitalityDay facebook.com
UPDATES: personality and content
LISTS: “like” happenings of ministry
GROUPS: private-ish group discussions
EVENTS: buzz generation, not tracking

49. #CACVitalityDay twitter.com
Create lists to keep up community members
Follow local orgs and businesses for news
and local happenings
Find content for curation
Use hashtags to connect beyond the known

50. #CACVitalityDay instagram.com
visual sharing and updating
the world through the eyes of another
clean and simple space for interaction

51. #CACVitalityDay bufferapp.com
Efficient use of online time
Night owls and early birds
Effective posting patterns
Scheduled and buffered

52. #CACVitalityDay pinterest.com
Collect images and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, activities,
curriculum, etc.
Curate trusted content to share
with the community.

53. #CACVitalityDay doodle.com
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure

54. #CACVitalityDay google.com/calendar
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
Integrate with all Google
apps

55. #CACVitalityDay dropbox.com
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing
2GB Free + referrals
bonuses

56. #CACVitalityDay madmimi.com
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs

57. #CACVitalityDay groupme.com
Prayer Groups
Staff Teams
Parent Notification
Youth Communication
SMS or Smartphone

58. #CACVitalityDay So let’s talk . . .
What other social networks have you found helpful?
In what other ways have you used these social
networks in your ministry?
What do you still need something for?

59. #CACVitalityDay report back
⬗ other apps that you have found useful?
⬗ other ways you have used these apps
⬗ follow-up questions…
⬗ www.slideshare.net/breyeschow

60. #CACVitalityDay when you get home

62. #CACVitalityDay nextdoor.com
NEXTDOOR will change your life . . . by connecting you to
your neighborhood and your neighbors in meaningful ways.

63. #CACVitalityDay keepvid.com
KEEPVID will change your life . . . by
allowing you to download video clips
from video-based networks.
youtube, vimeo, etc.

64. #CACVitalityDay getpocket.com
POCKET will change your life . . . by
allowing your to better remember,
organize and share links as you find
them throughout the day.
buffer, pinterest, scoop.it

65. #CACVitalityDay punchbowl.com
PUNCHBOWL will change your life . . .
allowing you to organize gatherings and
events more efficiently and communally.
date setting, potlucks, parties, events, etc.

66. #CACVitalityDay waze.com
WAZE will change your life . . .
by giving your accurate open-sourced
directions and traffic
navigation.
gps, travel, navigation

67. #CACVitalityDay d365.org
D365 will change your life . . .
by providing daily, accessible,
lectionary-based and
theologically solid devotional
content for all ages.

68. #CACVitalityDay yelp.com
YELP will change your life . . .
by sharing reviews of your
ministry, interacting with local
establishments and finding
new places when traveling.

69. #CACVitalityDay evernote.com
EVERNOTE will change
your life . . . by using
cloud-based technologies
to organize, save and
track projects and
information.

70. #CACVitalityDay google slides

71. #CACVitalityDay canva.com

72. #CACVitalityDay honorable mention
goodreads.com
slideshare.net
smugmug.com
scoop.it
storify.com
wufoo.com
list.ly
bit.ly
roundpic.com
wordcounter.net
sumall.com
boomeranggmail.com

73. #CACVitalityDay personal tasks
⬗ Carve out daily Social Media time
⬗ Normalize usernames
⬗ Create lists on current networks
⬗ Use “find friends” feature
⬗ Organize device apps use

74. #CACVitalityDay church tasks
⬗ Declutter current online footprint
⬗ Gather and record login info
⬗ Assign individuals to networks
⬗ Claim “business” listings
⬗ Schedule monthly app play hour

75. #CACVitalityDay final question and response
⬗ social network questions, thoughts, etc.
⬗ church use questions, thoughts, etc.
⬗ general tech questions, thoughts, etc.
⬗ www.slideshare.net/breyeschow
⬗ @breyeschow on most social
networks