The document outlines a production plan for launching a new magazine called Riddim over several weeks in June 2017. It details tasks such as finding office space, setting up equipment, interviewing and hiring staff, brainstorming content ideas, creating the magazine, printing it, and releasing the first issue. It also includes proposals for staff salaries, equipment costs, printing costs, and anticipated advertising revenue.

1. By Zack Simpson

2. Proposal- Riddim

3. Promoting my magazine

4. Production Plan
Week
beginning:
Monday 29th
May 2017
Monday
29th
Tuesday
30th
Wednesday
31st
Thursday
1st June
Friday
2nd June
Saturday
3rd June
Sunday
4th June
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
30th
Complete by:
30th
Complete by:
1st
Complete by:
1st
Complete by:
2nd June

5. Production Plan
Week
beginning:
Monday 5th
June 2017
Monday
5th June
Tuesday
6th June
Wednesday
7th June
Thursday
8th June
Friday
9th June
Saturday
10th June
Sunday
11th June
Shortlist the
interviewed
candidates
Shortlist the
interviewed
candidates
Choose the
candidates for each
role
Choose the
candidates for
each role
Training for each
of the chosen
candidates
DAYS OFF DAYS OFF
Complete by:
6th June
Complete by:
6th June
Complete by:
8th June
Complete by:
8th June
Complete by:
12nd June

6. Production Plan
Week
beginning:
Monday 12th
June 2017
Monday
12th June
Tuesday
13th June
Wednesday
14th June
Thursday
15th June
Friday
16th June
Saturday
17th June
Sunday
18th June
Training each of
the chosen
candidates
Brainstorming
ideas for the
magazine
Brainstorming ideas
for the magazine
Meeting to
finalize ideas for
the magazine
Begin creating
magazine
DAYS OFF DAYS OFF
Complete by:
12th June
Complete by:
14th June
Complete by:
14th June
Complete by:
15th June
Complete by:
21st June

7. Production Plan
Week
beginning:
Monday 19th
June 2017
Monday
19th June
Tuesday
20th June
Wednesday
21th June
Thursday
22th June
Friday
23rd June
Saturday
24th June
Sunday
25th June
Creating
magazine
Creating
magazine
Creating magazine Printing magazine
ready to be
released
Magazine is
released
DAYS OFF DAYS OFF
Complete by:
21nd June
Complete by:
21nd June
Complete by:
21nd June
Complete by:
22nd June
Complete by:
23nd June

8. Staff and Salaries
Staff Salary Link
Marketing £28,777 https://www.reed.co.uk/average-
salary/marketing-pr
Human Resources £28.682 https://www.reed.co.uk/average-
salary/human-resources
Design £21,700 http://www.payscale.com/researc
h/UK/Job=Graphic_Designer/Sala
ry
Writers £11,000 https://www.prospects.ac.uk/job-
profiles/writer
Photographers £18,821 https://www.keyagent.co.uk/blog
/how-much-do-freelance-
photographers-earn
Editors £28,256 http://www.payscale.com/researc
h/UK/Job=Editor/Salary
Publishers £37,500 https://www.totaljobs.com/salary
-checker/average-publisher-salary

9. Equipment and cost
Equipment Cost Link
Office Space £450 per month http://www.flexioffices.co.uk/surr
ey/leatherhead/church-
street_kt22_id1714
Adobe Master collection £38.11 per month https://creative.adobe.com/plans
?store_code=gb&plan=team&pro
moid=KSRSS
Apple IMac (x25) £26,225 http://www.apple.com/uk/shop/b
uy-mac/imac
Desks (x25) £1001.83 https://www.officefurnitureonline
.co.uk/office-desks/commerce-ii-
office-desks/commerce-ii-
rectangular-desks/commerce-ii-
rectangular-office-
desks.html?utm_source=GoogleB
ase&utm_medium=XMLbase_fee
d&utm_term=Commerce+II+Rect
angular+Desks&utm_campaign=C
ommerce_Rectangular_Office_De
sks_-
_Free_Delivery_%26amp%3B_Inst
allation&gclid=Cj0KEQiAxeTFBRCG
mIq_7rGt_r8BEiQANdPqUoqADbc
oISvGE2Rs5n5RNHONr3EtYC91kR
M2QTL48oQaAuc58P8HAQ

10. Equiqment and cost
Chairs (x25) £2,220 https://www.officefurnitureo
nline.co.uk/office-
chairs/executive-leather-
office-chairs/leather-office-
chairs-less-than-
100/loughborough-leather-
manager-chair-
black.html?utm_source=Goo
gleBase&utm_medium=XMLb
ase_feed&utm_term=Leather
+Office+Chairs+Less+Than+£1
00&utm_campaign=Loughbor
ough_Black_Leather_Office_C
hair&gclid=CjwKEAiArvTFBRC
Lq5-7-
MSJ0jMSJABHBvp0vWcJ-
Z9Ivmsrk0d00GyvA-
HQiiZmzJCnldwOgoxMNBoCJ
gPw_wcB
Printer £149.00 http://www.staples.co.uk/mfc
j6720dw-a3-printer-copier-
scanner-
fax/cbs/297622588.html?pric
e=incvat&cm_mmc=SEM_PLA-
_-google-_-serp-
pla&mcode=SEM_PLA-google-
serp-
pla&gclid=CjwKEAiArvTFBRCL
q5-7-
MSJ0jMSJABHBvp0OKfr5dnoiS
zpHfabZcHkxejrqbpQ2Svl3QR
GyRuj_RoCFpXw_wcB&gclsrc=
aw.ds
Cameras (x5) £1,595 http://www.johnlewis.com/ca
non-eos-1300d-digital-slr-
camera-with-18-55mm-lens-

11. Equiqment and cost
Pens (x50) £27.60 https://www.nation
alpen.co.uk/uk/prod
ucts_details.asp?pro
d=AFF&gclid=CjwKE
AiArvTFBRCLq5-7-
MSJ0jMSJABHBvp0U
1c1doOMFdBMM0C
UzezY8cXSH6j-
rWWtOwS-
94D7YhoCcDDw_wc
B
Paper £12.00 http://www.staples.c
o.uk/copy-
paper/cbs/29780247
8.html?promoCode=
&Effort_Code=WW&
Find_Number=29780
2478&m=0

12. Printing costs and quotes
http://print24.com/uk/product/magazines/
The quote that I have received in order to print 30,000 copies of my
magazine adds up to a total of £13,599.94.

13. Advertising revenue
Display Advertorials Production Inserts
Full page
FH:
£2,800
Full page:
£4,800
Supplied Images:
£1,500 net
Bound-in:
£50 CPT
Full page
ROP:
£2,300
DPS:
£9,000
Photoshoot:
£2,500 net
Tip-on:
£50 CPT
Half page:
£1,200
Half Page:
£2,000
Loose insert:
£30 CPT
IBC/OBC:
£3,100
DPS FH:
£5,000
DPS ROP:
£4,600
10 full page advertisements: £28,000

14. Katz’ Uses & Gratifications theory:
Inform and educate- According to Katz, Vibe magazine will inform and educate the audience about R&B music highlighting information about
interviews with R&B artists, music reviews and contains information about interviews which have taken place between Riddim magazine and
different R&B artists. It also Informs and educates the audience by providing them with up to date news about R&B music and the artists
featured in the magazine lives.
Diversion- According to Katz, Riddim magazine will divert the reader into a world of R&B and the reader won’t lose interest throughout
reading the magazine. Vibe contains interviews, reviews, pictures, editorials that can help the reader escape from reality.
Personal Identification- According to Katz, Riddim magazine will allow the reader to see the point of view of the R&B artists so therefore they
are able to relate to them. They can also identify with the artist through what they speak about in the interview if its personal information.
Personal Relationship- According to Katz, Riddim magazine will interact with the reader and make them feel a part of the magazine. They can
build a relationship with the artist inside of the magazine and they can also build a relationship with the editor when they build the editorial.
Katz Theory

15. Hartley’s Subjectivities
Age: The age that RIddim magazine is aimed for is 15-30 years old, I think this because of the content in the
magazine and the genre of the music is usually associated with younger people. Also the news in the magazine
will be more relatable for people of a younger age because its based on the artists which they like and have had a
interest in while growing up.
Gender: The gender that Riddim magazine is aimed for is men, this is evident from a majority of the artists that
are featured on the magazine being male artists. This also means that most of the articles in the magazine will
also be based on male artists so therefore males will be able to relate to the magazine more than someone of the
female gender.
Class: The class of the magazine is middle class, this is due to the type of music and the artists that are in the
magazine. I also believe that the magazine is aimed at middle class due to the price of the magazine being
extremely similar to other magazines and therefore not being overpriced so therefore everyone is able to afford
it.
Ethnicity: The magazine appeals to all different ethnicities so therefore it has a larger target audience.

16. Maslow Theory
Social Climbers: The audience will be known as social climbers for example if the celebrity on the front cover is
wearing expensive designer clothing the audience will like this. Reading this magazine the audience will want
to be build their status in society and as it is a well known popular magazine the audience can therefore do this
by reading it.
Caregivers: The audience will be known as caregivers for example if there is an interview in the magazine that
is emotional they will sympathize with the celebrity and their situation.
Survivors: The audience will be known as survivors because they will like the routine of the magazine of the
magazine being produced monthly furthermore they will also like the fact that you can subscribe to the
magazine meaning they will get a magazine every month without fail. They like the routine that they will be
kept up to date on R&B news.

17. House style- Riddim
Colour scheme-
The colour scheme of Riddim magazine is Grey, Yellow and white. I have chosen the grey and white because
they are both simplistic colours which enable the text to be easily read for the reader. I have chosen the colour
yellow because it is bright and bold so therefore means that the magazine will stand out on the shop shelves.
Social media:
It will be in synergy with social media because it will mean that the magazine will become more well known
and therefore more people are likely to buy the magazine when it is placed on the shelves.

18. Font styles
Acceleration and reaction Flowers Kingdom Asiyah Script
I have chosen these specific fonts because there are simplistic but stand out. The bold used on the fonts allows
to catch the readers eye and therefore encourage them to want to buy the magazine. I have also chosen these
fonts because they are different to most fonts so therefore it makes them unique and allows them to look
different from competitor magazines.

19. Reviews
Headline
Main
DPS
Headline
Advert
Next weeks
issue
Competition
Article
Headline
Advert
Article
News
Advert Interview
Headline
Review
Headline
Advert
Headline
Magazine Flat Plan- Riddim

20. Hand on drafts for RIDDIM

21. Hand on drafts for RIDDIM

22. Hand on drafts for RIDDIM

23. Hand on drafts for RIDDIM

24. Draft Interview
Hello, how are you ?
I’m good thank you
When did your music career start off ?
My music career started off from a very young age when I used to go my local recording studio with my mates and eventually we recorded our first song which we uploaded
onto YouTube and managed to get 2,000 and it all kicked off from there really. I released my first album and it sold out worldwide, everyone was just loving my music and
they couldn’t get enough of it. I started to release songs every other week and I kept on going up and up in the charts.
What is your most successful song ?
I would have to say my most successful song is take care which I did with Rihanna which managed to reach 200,000,000 views on YouTube which is the most I’ve managed to
get on one song. The song was one of my first with Rihanna and was extremely popular worldwide not just in America just in England too.
Who is the biggest artist you’ve ever performed with ?
I would have to probably say Rihanna we have done lots of collaborations together and they have always been extremely successful and even though we have broken up and
aren’t on the best terms at the moment she will always be a big part of my life. We’ve always loved the same genre of music and will continue to do songs with each other
until we both decide to retire.
What is your favourite song at the moment ?
I would have to say my favourite song at the moment is Dave Wanna Know, I have liked this song since it has come out and that’s why I decided to create my own twist on
my feature which I released recently. I think Dave is a honest and a good role model as a artist to prove that no matter where you come from in life you still have the chance
to be successful and I just wanted to help his dream come true.
What is the best part about being such a well respected artist ?
I wouldn’t say I am well respected but I believe its just about the amount of work you put in and success will come to you, people just expect it to fall on a plate for them but
it doesn’t as you know I started off as an actor and decided that I took a risk in going into the music industry and that risk has paid off. I love listening to young and upcoming
talent and helping them to become successful.
Where do you see yourself in 5 years ?
I hope to see myself as one of the biggest artists of all time, I know that may seem like a huge stretch for such a short amount of time but I am eager to do whatever it takes
to achieve it. I’m also hoping to be able to retire in the next 5 years but obviously this would depend on lots of different factors such as my health
Who is your biggest inspiration ?
I would have to say my biggest inspiration is Will Smith because of the way he has built his self up from the very bottom and how successful he is now due to all of his hard
work and dedication.
When is your next album out and what is it called ?
My next album is planned to come out in March next year and its called Fire, its mostly based on the events which have happened in my life recently and how I’m dealing
with them but I don’t want to give to much away.
Thank you for your time Drake, do you have anything you would like to say to your fans watching this at home ?
I would just like to thank them for everything they have done for me and how far I have come because of it and watch out for the new album releasing.

25. Mood board for Riddim magazine

26. Final front cover

27. Final DPS

28. Future at Riddim magazine
• Interviews at different festivals and various gigs
• Changes to design of front page
• Add different features to the magazine
• Increase in prices of the magazine to increase revenue
• Go into different genres of music
• Aim towards broader target audiences

29. Survey monkey