Unit 2 e marketing bits &amp; bobs

A consumer electronics brand and Olympics sponsor wants to maximize social media engagement during their existing marketing campaign. A proposed solution called Digigraph would provide personalized photos of Olympic athletes to consumers with an autograph and message. Consumers could then easily share these photos on social media. This would create a personal connection to the inspiring athletes and drive viral sharing among consumer networks, extending the brand's reach on platforms like Facebook and Twitter. The solution would also collect consumer data to measure campaign results and lifetime customer value.

Ethos interactive services_rev6

Ethos Interact

Ethos is a digital marketing agency with 4 offices across the Middle East, including in Beirut, Dubai, Riyadh, and Jeddah. They provide services such as digital strategy, digital brand platforms, online advertising, online performance marketing, and social media marketing. Ethos creates digital solutions for major global and national brands and has 40 employees who help 10 million people interact with one of their solutions each month.

Target & track your users generic

joeychee

1. The document discusses how to track and target users across different stages of their consumer lifecycle using digital advertising techniques. 2. It emphasizes using targeting, retargeting, and optimization to improve the effectiveness of digital advertising campaigns. 3. Key strategies proposed include personalizing messages based on user location, segmenting audiences based on their attributes and behaviors, and optimizing campaigns by testing multiple versions and targeting the best-performing ones to specific groups.

FrenchWeb - Google - Atelier Marketing : Search Marketing

FrenchWeb.fr

This document discusses innovations in search advertising formats that can improve effectiveness, including new automated and multi-platform formats. It highlights how queries are becoming more complex and unique, occurring across multiple devices. New formats like dynamic search ads and product listing ads allow automated generation of ads to better match queries and inventory. These innovations provide fuller coverage of searches and inventory with more relevant ads.

Multichannel Digital Marketing

Pete Jakob

This document provides an overview of Latin Brains' online and social media marketing intelligence services. The services include analyzing a company's online presence, online activities of competitors, brand awareness on social media and the internet, and providing follow-up consultancy. Sample analyses are shown measuring metrics like share of voice on platforms like Facebook, blogs, and YouTube to evaluate brand positioning compared to competitors. The document emphasizes the importance of understanding competitors' online strategies and how Latin Brains' specialized analysts can provide personalized and ongoing analysis of a company's brand and industry.

Developing a Social Media Sales Channel

Dr Matt McDougall

Sis tue 1315 sponsored lunch zeta interactive

Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.

Breakfast & Brains, February 2012-Maria Cadbury

Brainient

The document discusses the evolution of online marketing from Web 1.0 to Web 3.0, with a focus on current and emerging trends like cross-channel targeting, data-driven advertising, and brands moving marketing budgets online. It notes that the online audience can now be precisely identified and targeted across billions of connected devices. Advertisers seek to reach this global audience by targeting ads to specific user profiles across social media, videos, games and other digital platforms and publishers. Technology plays a key role in powering this digital content distribution and ad serving across devices through proprietary platforms.

Salesforce Essentials Calgary Keynote

The document discusses how companies can become more customer-focused or "customer companies" in today's connected world. It notes that customers, employees and partners are increasingly connected through social, mobile, big data and communities. It advocates that companies connect with customers in these new ways by listening to every customer, engaging on every channel, selling as a team, servicing customers everywhere, creating customer/partner/employee communities, connecting products, and becoming an apps company. Specific Salesforce products and capabilities are highlighted that can help companies achieve these goals, with examples like listening through social marketing, engaging across channels, collaborating via Chatter, servicing on mobile, and more. Customer success stories are also briefly featured.

1030 omma display joanna o connell

The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.

360度精準式行銷實務--90分鐘上手CRM

Reach China Holdings Limited

1) CRM focuses on understanding customers throughout the entire customer lifecycle from initial awareness to repeat purchases. Segmenting customers based on metrics like recency, frequency, and monetary value allows companies to better target high-value customers. 2) Analysis of a yogurt company's loyalty program showed that a small percentage of highly engaged customers accounted for a disproportionate amount of sales and brand advocacy. 3) Developing targeted marketing strategies for different customer segments through a "customer map" can help companies improve retention of high-value customers and re-engage inactive customers.

Lotus Education presentation with Sandy Carter

Lotus Education

When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !

Developing Social Media as a Sales Channel

Maximizing the value of social service by Tony Krajewski Deloitte

This document discusses maximizing the value of social services. It notes that people now expect to be socially connected at work, just as they are in their personal lives. Companies are gaining more detailed customer behavior data through social media and mobile devices. This has shifted the environment for customer service and support to be more social, mobile, analytic and cloud-based. The document provides examples of key social capabilities for marketing, sales, support and collaboration. It also outlines a process for developing a social plan, assessing current capabilities, defining a strategy and roadmap to transform customer service using social media as Yamaha has done.

Ramaciotti digital media marketing 2012 8

Max Ramaciotti

1. Online advertising uses the internet and world wide web to deliver marketing messages to attract customers. Common forms include banner ads, rich media ads, social media ads, and email marketing. 2. Advertisers can invest in various media revenue models like pay per click, pay per sale, content subscriptions, and product placements. Formats include video ads, interactive ads, sponsorships, and more. 3. The IAB works to establish standards and research for the online advertising industry. Its goals include combating regulation, measuring effectiveness, and establishing the internet as a major advertising medium.

Don E. Schultz - Marketing on the edge

Communication Intégrée

The document discusses how marketing communication has changed dramatically due to new technologies that allow customers more control over their media consumption. It outlines three key rules for marketers: 1) focus on how many messages customers receive rather than distribute, 2) consider how delivery forms work in combination rather than in isolation, and 3) recognize that audiences have become more important than content or delivery. The action is now "behind the lines" through brand experiences on the internet and electronic systems. Agencies need to shift from an outbound, push approach to understanding audiences and synergy among messaging to generate outcomes rather than just outputs.

BMA Presentation - Nov 18 09

rayvillares

This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.

The Impact of SNS on CRM

Meherunnesha (Nishat)

This document discusses the integration of social media into customer relationship management (CRM). It begins by outlining trends in CRM, such as analytical, mobile, and integrated approaches. Social media is now influencing CRM with users relying on peer opinions. The document then examines how social CRM works, focusing on monitoring platforms, generating content, centralized data storage, and cross-department collaboration. Both best practices like Comcast's use of Twitter for customer service, and worst practices exemplified by Sony's anti-piracy mistakes are reviewed. The conclusion emphasizes that CRM and social networking can improve customer satisfaction when objectives are clear and activities are aligned with goals.

360度精準式行銷實務班--制定精準式行銷KPI

1) The document discusses how to measure customer value by focusing on customer lifetime value, cost of customer acquisition, and growth rate. 2) It provides tips on developing strategic plans to improve customer experience at different stages from pre-sales to after-sales. This includes assessing the market, identifying target audiences, analyzing competitors, and tracking key metrics. 3) A case study is presented on how a company increased its membership by over 1 million users through an online marketing campaign, reducing customer acquisition costs and increasing future revenue.

Intelligent audience buying oct2011

Tom Jeli

1. Data sciences uses data from digital advertising to better understand audiences and optimize campaigns through analysis and modeling of user, content, and advertising data. 2. Sophisticated audience modeling is needed because most users have little available data, so models are created to attribute data to these audiences to expand pool sizes. 3. Collective develops proprietary audience segments using a methodology that provides scale while prioritizing accuracy over precision to present a realistic portrait of consumers.

1615 outfront ken pearl

The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.

Ethos Interactive Services Rev2

Bassam AlHakim

This document provides an overview of a company that offers various digital marketing and advertising services. Some of its key services include web design, search engine optimization, pay-per-click advertising, social media marketing, conversion optimization, and analytics. The company has offices in North America, Europe, and the Middle East to serve clients globally. It aims to help businesses attract new customers, engage with customers, and retain customers through innovative online strategies.

Search Experiences branded search engine proposal (groupon uk)-1

WCN Transmedia Group

The document describes a company called Search Experiences that provides branded custom search engines for large brands. It offers brands the opportunity to create a tailored search experience for their target audiences through a branded search engine. This allows brands to shape how their audiences search online and drive more traffic to their main websites. The customized search engines provide relevant search results alongside custom content selected by the brand to better engage their target users.

7 Step Battle Plan Final

jasonmking

The document outlines a 7-step battle plan for small and medium agencies to use digital tools to keep clients and grow. It discusses: 1) bought advertising like display, pay-per-click, video, and mobile advertising; 2) earned advertising including search engine optimization and email; and 3) viral advertising through social media. The document provides definitions, benefits, limitations, and examples of platforms for each of the 7 steps for agencies to understand online advertising options and formulate an effective strategy.

Marketing Mix Extended:building a competitive scenario from Web 2.0

GoWireless

1) The document proposes a marketing mix approach that extends traditional direct marketing to incorporate word-of-mouth (WOM) initiatives leveraging social networking. 2) It recommends identifying influential customers to target in a WOM campaign and measuring the resulting buzz, advocacy, and conversations generated through amplification over multiple generations of influencers. 3) The proposal estimates that targeting 10,000 influencers in a 6-week WOM campaign could generate nearly 50,000 conversations and nearly 5,000 new customers through trial conversions and amplification effects.

Online Marketing

clevermethod

This document provides an overview of online marketing strategies including search marketing, social media marketing, email marketing, and analytics. It discusses setting goals for digital campaigns, optimizing websites for search engines, managing paid search campaigns, engaging audiences on social networks, designing effective email promotions, and measuring campaign performance through analytics. The document also lists related services such as creative design, application development, online marketing support, and localization.

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