The document describes a company called Search Experiences that provides branded custom search engines for large brands. It offers brands the opportunity to create a tailored search experience for their target audiences through a branded search engine. This allows brands to shape how their audiences search online and drive more traffic to their main websites. The customized search engines provide relevant search results alongside custom content selected by the brand to better engage their target users.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
Search retargeting combines search performance with display advertising reach. It allows advertisers to deliver messages to prospects who have demonstrated interest in a brand or product through a search query across multiple display sites. Search data is used to target relevant display ads to qualified searchers, driving them further through the purchase funnel. Case studies showed search retargeting can increase conversions by 4x, ROI by 79%, and deliver over 100 million impressions for automotive and software companies.
Accurately predicting which technologies, channels and strategies succeed in the future has a profound impact on marketers seeking to allocate their resources and marketing dollars more effectively. Location3’s new white paper provides in-depth insight from leading industry experts into the trends and services that will impact profitability and drive future growth.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Internet Week Yahoo! Academy: Yahoo! Search Today and TomorrowYahooUK
1) Jon Myers is the Director of Account Management for Yahoo! Search in the UK and Ireland.
2) The document discusses Yahoo! Search trends and statistics for Europe, including unique visitors and search volumes for countries like the UK, Germany, France, and Italy.
3) It also presents on innovations in search like richer ad formats and new apps to enhance the mobile search experience.
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
The document discusses why businesses fear search engine optimization (SEO). It summarizes that businesses fear SEO due to its ever-changing nature as search engines constantly update their algorithms. It also notes that some "quickster" SEO practitioners have given SEO a bad reputation through dubious techniques. However, the document advocates that businesses can overcome their fears of SEO through education on fundamentals and best practices, and by choosing reputable SEO professionals over those who use pressure tactics.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
Search retargeting combines search performance with display advertising reach. It allows advertisers to deliver messages to prospects who have demonstrated interest in a brand or product through a search query across multiple display sites. Search data is used to target relevant display ads to qualified searchers, driving them further through the purchase funnel. Case studies showed search retargeting can increase conversions by 4x, ROI by 79%, and deliver over 100 million impressions for automotive and software companies.
Accurately predicting which technologies, channels and strategies succeed in the future has a profound impact on marketers seeking to allocate their resources and marketing dollars more effectively. Location3’s new white paper provides in-depth insight from leading industry experts into the trends and services that will impact profitability and drive future growth.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Internet Week Yahoo! Academy: Yahoo! Search Today and TomorrowYahooUK
1) Jon Myers is the Director of Account Management for Yahoo! Search in the UK and Ireland.
2) The document discusses Yahoo! Search trends and statistics for Europe, including unique visitors and search volumes for countries like the UK, Germany, France, and Italy.
3) It also presents on innovations in search like richer ad formats and new apps to enhance the mobile search experience.
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
The document discusses why businesses fear search engine optimization (SEO). It summarizes that businesses fear SEO due to its ever-changing nature as search engines constantly update their algorithms. It also notes that some "quickster" SEO practitioners have given SEO a bad reputation through dubious techniques. However, the document advocates that businesses can overcome their fears of SEO through education on fundamentals and best practices, and by choosing reputable SEO professionals over those who use pressure tactics.
This document provides an introduction to the team at INXCT, an internet marketing firm. It summarizes the experience and expertise of three key team members: Rahul Sharma, an internet marketer and strategic consultant; Jeet Kapil, an internet marketing entrepreneur and consultant with over 5 years of experience; and Jaidev Rupani, a social media consultant with over 6 years of experience in digital media. It also shares some interesting facts about digital audiences and campaigns the team has run for clients like St. Angelo's Computer Education, Club Mahindra, and MeterJam.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
Online Marketing Proposal For Travel Industryadverteaze.com
This document proposes an online marketing plan to promote a hospitality client. The plan focuses on search engine optimization, social media marketing, and reputation management to generate brand awareness, engagement, and leads. Key tactics include blogs, forums, videos, and social networking. Implementation will occur in phases, with initial community building and online presence development leading to an extensive banner ad campaign. Progress and results will be measured through analytics on traffic, rankings, engagements, and conversions to evaluate the plan's success in driving sales.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This document discusses how target media publishers can transform their business using big data. It explains that programmatic advertising has reduced publisher revenue and promotes content marketing and native ads as alternatives. It argues that publishers should collect and analyze audience data to better target and recommend content and ads. Using a data management platform, publishers can segment audiences by interest and match ads or content only when the data matches the audience. This allows publishers to regain control and maximize advertising revenues through audience insight and data-driven optimization.
The document discusses strategies for a business to reach its target customers and achieve its goals. It focuses on defining the ideal customer through buyer personas, understanding the customer journey from awareness to purchase, and using various marketing tactics like content marketing, search engine marketing, and advertising on platforms like YP.com. The overall aim is to get the business found online by potential customers and engage with them throughout the purchase process.
Online marketing involves promoting products or services on the internet. It has several advantages over traditional marketing like lower costs and a wider reach. Common online marketing methods include search engine optimization to increase search engine rankings, display advertising through banners, viral marketing by encouraging sharing, email marketing, and blog marketing. Both marketers and consumers benefit from online marketing, though some consumers remain wary of privacy and security issues with online purchases.
Nghiên cứu cho biết 93% người dùng doanh nghiệp (B2B buyer) sử dụng tìm kiếm khi bắt đầu quy trình mua hàng. Nếu bạn là online marketer, nhiệm vụ của bạn là làm sao để ảnh hưởng tới quyết định mua hàng của họ ngay trong những bước đầu tiên của quy trình này. Làm sao bạn gây ấn tượng, thể hiện uy tín là làm người dùng tin tưởng vào thương hiệu của bạn, bạn hiểu vấn đề họ đang gặp phải và biết phải làm sao để khắc phục.
Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
The document discusses the power of relevance in online marketing. It argues that relevance means delivering the right message to the right person at the right time. This can be achieved through personalized advertising targeting users based on their demographics, behaviors, interests and other attributes. Yahoo provides various targeting tools that use large amounts of user data to serve highly relevant ads and content. The presentation concludes that relevance increases user engagement and is key to successful online advertising and content strategies.
This document discusses planning, targeting options, and tools available in the Google Display Network. It begins with an agenda and overview of their vision to simplify performance and openness for display advertising. It then discusses where display advertising is today, providing statistics on the reach and frequency of ads in the Google Display Network. The document reviews the planning tool Ad Planner, walking through how to create a media plan, search for sites by site, audience, or category, and understand the site results. It emphasizes the advantages of Ad Planner for massive scale, increased visibility, and fast execution of media planning.
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
This document provides an overview of digital marketing topics including: popular 2012 Google searches like Whitney Houston; Facebook penetration in Australia is 55%; 5.1 billion people own mobile phones. It then covers digital marketing 101, focusing on search engine marketing, optimization, and strategies. Mobile search and social media are also discussed, emphasizing their importance for engagement, relationships, and cost effectiveness. Various industry terms are defined.
Managing Nonprofit News Sites with Web AnalyticsDana Chinn
This document discusses using web analytics to measure the success of nonprofit news sites. It recommends developing a measurement model with defined goals, key performance indicators (KPIs), targets, and audience segments. The model should track metrics across channels to understand reach and inform decision-making. Important metrics include email newsletter sign-ups and click-through rates, member sign-ups, comments, and donations. Customizing Google Analytics with profiles, campaign tracking, and custom variables is necessary to track these metrics. Foundations should fund the development of measurement models and provide training and support for using web analytics strategically.
Search Experiences is pushing the boundary of innovation and creativity in the integrated media space being the first company to develop the next generation of search built on Web 3.0 technology. To learn more about our unique solutions you can view our slideshow presentation.
This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & paid advertising. You will find out what they are and how they can complement each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
You will learn:
• What is SEO
• How to optimise your site
• What Pay for Click options are out there e.g. Google Adsense
• Which is best for you
• Getting the right mix
This document discusses search marketing strategies presented by a|muse digital agency. It covers how search connects brands with interested audiences, the impact of paid advertising on search rankings and brand awareness, and optimizing content for search engine visibility. Paid search ads can increase top-of-mind brand awareness by an average of 6.6 percentage points according to studies. Effective search marketing requires understanding user behavior across devices and how to target ads. Optimizing content through keywords, tags and descriptions can help content appear in search results and increase web traffic.
This document provides an introduction to the team at INXCT, an internet marketing firm. It summarizes the experience and expertise of three key team members: Rahul Sharma, an internet marketer and strategic consultant; Jeet Kapil, an internet marketing entrepreneur and consultant with over 5 years of experience; and Jaidev Rupani, a social media consultant with over 6 years of experience in digital media. It also shares some interesting facts about digital audiences and campaigns the team has run for clients like St. Angelo's Computer Education, Club Mahindra, and MeterJam.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
The document provides an overview of various marketing and digital services offered by an agency, including marketing research, branding, marketing communications, public relations, digital services, and integration across channels. It then discusses key trends in digital marketing spending and the importance of search engine optimization, online reviews, promotions, email marketing, and social media. Case studies are presented on the effectiveness of database email marketing and a promotions campaign for a tourism destination.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
Online Marketing Proposal For Travel Industryadverteaze.com
This document proposes an online marketing plan to promote a hospitality client. The plan focuses on search engine optimization, social media marketing, and reputation management to generate brand awareness, engagement, and leads. Key tactics include blogs, forums, videos, and social networking. Implementation will occur in phases, with initial community building and online presence development leading to an extensive banner ad campaign. Progress and results will be measured through analytics on traffic, rankings, engagements, and conversions to evaluate the plan's success in driving sales.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This document discusses how target media publishers can transform their business using big data. It explains that programmatic advertising has reduced publisher revenue and promotes content marketing and native ads as alternatives. It argues that publishers should collect and analyze audience data to better target and recommend content and ads. Using a data management platform, publishers can segment audiences by interest and match ads or content only when the data matches the audience. This allows publishers to regain control and maximize advertising revenues through audience insight and data-driven optimization.
The document discusses strategies for a business to reach its target customers and achieve its goals. It focuses on defining the ideal customer through buyer personas, understanding the customer journey from awareness to purchase, and using various marketing tactics like content marketing, search engine marketing, and advertising on platforms like YP.com. The overall aim is to get the business found online by potential customers and engage with them throughout the purchase process.
Online marketing involves promoting products or services on the internet. It has several advantages over traditional marketing like lower costs and a wider reach. Common online marketing methods include search engine optimization to increase search engine rankings, display advertising through banners, viral marketing by encouraging sharing, email marketing, and blog marketing. Both marketers and consumers benefit from online marketing, though some consumers remain wary of privacy and security issues with online purchases.
Nghiên cứu cho biết 93% người dùng doanh nghiệp (B2B buyer) sử dụng tìm kiếm khi bắt đầu quy trình mua hàng. Nếu bạn là online marketer, nhiệm vụ của bạn là làm sao để ảnh hưởng tới quyết định mua hàng của họ ngay trong những bước đầu tiên của quy trình này. Làm sao bạn gây ấn tượng, thể hiện uy tín là làm người dùng tin tưởng vào thương hiệu của bạn, bạn hiểu vấn đề họ đang gặp phải và biết phải làm sao để khắc phục.
Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
The document discusses the power of relevance in online marketing. It argues that relevance means delivering the right message to the right person at the right time. This can be achieved through personalized advertising targeting users based on their demographics, behaviors, interests and other attributes. Yahoo provides various targeting tools that use large amounts of user data to serve highly relevant ads and content. The presentation concludes that relevance increases user engagement and is key to successful online advertising and content strategies.
This document discusses planning, targeting options, and tools available in the Google Display Network. It begins with an agenda and overview of their vision to simplify performance and openness for display advertising. It then discusses where display advertising is today, providing statistics on the reach and frequency of ads in the Google Display Network. The document reviews the planning tool Ad Planner, walking through how to create a media plan, search for sites by site, audience, or category, and understand the site results. It emphasizes the advantages of Ad Planner for massive scale, increased visibility, and fast execution of media planning.
Presentation given to the AdSchool group on Thursday, 10th May 2012.
This presentation includes an introduction to digital, trends from 2011 and predictions for the remainder of 2012.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
This document provides an overview of digital marketing topics including: popular 2012 Google searches like Whitney Houston; Facebook penetration in Australia is 55%; 5.1 billion people own mobile phones. It then covers digital marketing 101, focusing on search engine marketing, optimization, and strategies. Mobile search and social media are also discussed, emphasizing their importance for engagement, relationships, and cost effectiveness. Various industry terms are defined.
Managing Nonprofit News Sites with Web AnalyticsDana Chinn
This document discusses using web analytics to measure the success of nonprofit news sites. It recommends developing a measurement model with defined goals, key performance indicators (KPIs), targets, and audience segments. The model should track metrics across channels to understand reach and inform decision-making. Important metrics include email newsletter sign-ups and click-through rates, member sign-ups, comments, and donations. Customizing Google Analytics with profiles, campaign tracking, and custom variables is necessary to track these metrics. Foundations should fund the development of measurement models and provide training and support for using web analytics strategically.
Search Experiences is pushing the boundary of innovation and creativity in the integrated media space being the first company to develop the next generation of search built on Web 3.0 technology. To learn more about our unique solutions you can view our slideshow presentation.
This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & paid advertising. You will find out what they are and how they can complement each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
You will learn:
• What is SEO
• How to optimise your site
• What Pay for Click options are out there e.g. Google Adsense
• Which is best for you
• Getting the right mix
This document discusses search marketing strategies presented by a|muse digital agency. It covers how search connects brands with interested audiences, the impact of paid advertising on search rankings and brand awareness, and optimizing content for search engine visibility. Paid search ads can increase top-of-mind brand awareness by an average of 6.6 percentage points according to studies. Effective search marketing requires understanding user behavior across devices and how to target ads. Optimizing content through keywords, tags and descriptions can help content appear in search results and increase web traffic.
Social search allows aggregation of content from communities to find answers to questions in context. Key elements include users and friends voting on products, services, websites and opinions. Best practices for social search include determining objectives, providing tools/information, data analysis/visualization, dedicated communities, permanent query URLs, alerts, and rankings. The document discusses how social search works and examples like Gravee and InnoCentive that harness collective intelligence.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Search Experiences™ offers an exciting, innovative service, creating custom branded search engines to match any target market user’s interests and brand loyalty. It represents the ideal marketing solution and customer engagement opportunity for clients including corporate brands, sports teams, universities, music artists, celebrities, charities, TV series, newspapers, and radio stations. Whatever the target market (fans, students, readers, listeners, employees, members or customers), we can create a search experience shaped and themed for their needs that they will value and use regularly.
This document discusses various digital marketing services provided by I Marks Digital Solutions including search engine optimization, social media marketing, pay per click management, link building, and social network advertising. It provides an overview and key approach for each service as well as lists business benefits such as increased traffic, brand visibility, customer acquisition and return on investment.
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It involves strategies like search engine optimization (SEO), social media marketing, and email marketing. Some advantages are that it allows targeting large audiences cost-effectively and creating brand awareness globally. Disadvantages include reliance on internet access and difficulties building trust with customers. Inbound marketing pulls in interested readers organically while outbound marketing disrupts with ads. SEO involves optimizing content to rank for relevant search terms. Developing target keywords is important for search engine optimization.
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It involves strategies like search engine optimization (SEO), social media marketing, and email marketing. Some advantages are that it allows targeting large audiences cost-effectively and creating brand awareness globally. Disadvantages include reliance on internet access and difficulties building trust with customers. Inbound marketing pulls in interested readers organically while outbound marketing disrupts with ads. SEO involves optimizing content to rank for relevant search terms to bring in organic traffic. Developing target keywords is important for an effective SEO strategy.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
The document outlines the phases and components of developing the Agrilinks website. Phase I involves discovery work including defining objectives, stakeholders, audiences, and competitors. Usability testing and focus groups will provide feedback. Phase II involves ongoing development and maintenance of content, site structure, navigation, and analytics implementation. Training of content contributors and ongoing support will help maintain the site. A client survey collects information on contacts, objectives, audiences, differentiation, competitors, marketing strategy, and plans for updates.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
1. The document discusses digital marketing services provided by FIRST including online strategy development, search engine optimization, paid search campaigns, website conversion optimization, and social media marketing.
2. FIRST takes a disciplined approach to SEO using a methodology developed over 9 years to optimize content, code, and link building.
3. Paid search campaigns allow targeted ads to people actively searching, resulting in high click through and conversion rates.
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPTVenkatasaiMalla
Search engine optimization (SEO) is an important tool in digital marketing. SEO involves optimizing websites to rank higher in search engine results pages. It has become more important as people conduct many searches online each year looking for information. SEO has evolved over time as search engines develop new features like knowledge panels. Effective SEO follows best practices like providing high-quality content, optimizing site speed and ensuring mobile-friendliness, while avoiding black hat techniques that violate search engine guidelines. SEO copywriting is important to appeal to target audiences and encourage desired actions. Digital marketing more broadly uses various online channels to connect with customers.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
Varthak India is a digital marketing firm that has been operating for 5 years. It provides services like SEO, banner advertising, catalog listings, and social media marketing to help businesses attract more customers. Varthak India works to satisfy its clients and has built a large database of local Indian businesses. It aims to help businesses meet their goals through genuine and reliable online information and connections between buyers and sellers.
Using customer keywords to drive product ideas and branding for software products, intranets and websites. Taking keyword-driven branding a step further for consistent design.
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Similar to Search Experiences branded search engine proposal (groupon uk)-1 (20)
2. Search Experiences, LLC – Branded Search Solutions Page | 1
If you had foresight and knew the next big thing online and you had the opportunity to
jump on board when the window presented itself would you?
is currently bringing together a consortium of strategic partners
from the leading content providers online. This brings about an innovative service…
Custom Search Engine Solutions for large brands.
This presents an entirely new form of media that is
both potent and affordable, with endless perks
from daily brand awareness to access to the
purest forms in consumer engagement.
Join Brand Partner Initiative.
Your chance to affordably align your brand
with the most popular activity online…SEARCH!
Contents
About
Opportunity Knocks…
Why a Branded Search Engine?
The Effect
Branded Search Engine Primary Benefits
Branded Search Engine Package Features
The Difference
* The trademarks and logos displayed in this proposal are the registered trademarks of the respected companies and are used
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license or right to use any trademarks or logos without the express written permission of the respected owners.
3. Search Experiences, LLC – Branded Search Solutions Page | 2
Headquartered in the heart of New York City’s Time Square,
is pushing the boundaries of innovation and
creativity in the integrated media space by designing and developing
Custom Search Solutions using cutting edge Web 3.0 technology.
Supported by a strong team of Authorized Resellers in strategic media
agencies around the world, is stirring waves in the search industry
while gaining a critical mass of clients and establishing a strong presence as first mover.
mission is to become the World Leader in
Custom Search Solutions and create a new paradigm shift in
common search usage behavior, which will shape the future of
search as we know it. Simply put, we are changing the way the
world searches the web.
Head Office: Search Experiences, LLC ~ 1501 Broadway, 12th Floor ~ New York, NY 10036
United States of America ~
1-800-805-5385 Hours Mon-Fri, 9:00 am - 5:00 pm, EST
invites you to seize this exceptional opportunity to show your
customers that you are striving to meet their changing needs online…an opportunity
that presents itself as the best value for any corporation that is ready to evolve into the
new age of marketing and brand strategy initiatives.
With a Branded Search Engine your marketing plan
becomes energized and instantly engaged within the
new advertising power of online search, with…
An Account Manager, Design and Development Support
Team, and a newly charged Corporate Synergy that
fosters Continual Innovation and Experiences Growth.
4. Search Experiences, LLC – Branded Search Solutions Page | 3
According to Nielson NetRatings (www.nielson.com) the authority source for delivering
comprehensive measurement and analysis of online audiences, the most popular
activity online is Search, part of 85.9% of users internet behavior. Search is such a
common activity daily for each of us, including the 250 million internet users in North
America and 1.7 billion people online worldwide. This is a staggering fact and up until
now major search engines have enjoyed a monopolistic position for users search. But,
when we consider from the user’s perspective the actual search experience offered by
these large search engines for such a regular activity, it is very impersonal, uniform,
generic, controlled, and bland, a “One Size Fits All” experience.
But the fact is, all web users online are individuals, having different interests,
preferences, perspectives, passion points and brand loyalties. As such, it would be far
more appealing if we each had a choice about the type of search experience we want
to have. In the same way we have a choice for other regular activities such as the
music we want to listen to, the TV channels we want to see, the food that we eat, etc.
This is where is
revolutionizing the way we search. Our
approach is simple, we treat the Internet
just like a big pizza, and we cut it up into
smaller “slice” target segments. Gone are
the days of the “One Size Fits All” and what
is left is relevant content for your consumer,
the person that you want to target. We
offer an exciting, innovative service creating custom for our brand
partners to match their target market user’s interests and brand loyalty. Whether it is a
sports team, university, music artist, celebrity, corporate brand etc. Whatever the target
market (eg. fans, students, customers etc.) we can create a search experience shaped
and themed for their needs who would in turn appreciate, value and use regularly the
search experience we create for them.
This benefits internet users and gives them a welcome choice in search they never had
before, a tailored search experience designed specifically to their interests. While they
still get the usual relevant search results they expect from the large mass market search
engines, in addition the whole search experience is designed with information they
want to see while they search. For instance, rather than annoying, unwanted sponsored
links on the right of search results where advertisers scramble to compete for search
terms, on the other hand uses this highly visible space for custom
content the user would prefer to see and more interested in, such as news headlines,
videos, images, social network feeds, anything depending on our brand partners
recommendation of what their target market is most interested in.
5. Search Experiences, LLC – Branded Search Solutions Page | 4
Our exciting approach creates a satisfying experience for users while they search
online and serves as an effective marketing tool for brand partners to reach their target
market, complimenting and driving more traffic to their main website. The following
diagrams illustrate the effect a well designed Branded Search
Engine has on reshaping a target audiences internet activity online and visitor habits.
Target Audience Internet Activity (BEFORE solution)
FREQUENT
USAGE direct visits
LOYAL USERS
bland
OCCASIONAL
search
VISITOR
experience
indirect visits
SEARCH ENGINE BRAND PARTNER WEBSITE
Target Audience Internet Activity (AFTER solution)
FREQUENT
USAGE direct visits
LOYAL USERS
(increased
satisfaction)
enjoyable
FREQUENT
search
VISITOR
experience
increased
indirect visits
BRANDED SEARCH ENGINE BRAND PARTNER WEBSITE
6. Search Experiences, LLC – Branded Search Solutions Page | 5
The primary benefits of a Branded Search Engine are;
Brand Partner Benefits:
Daily reaching target audience through search as a regular touchpoint.
Daily brand awareness of brand partners product and services.
Increased web traffic to brand partners website.
Increased page views at brand partners website.
Increased return visits to brand partners website.
Increased unique visits to brand partners website.
Improved Effectiveness of advertising campaigns.
Increased ad impressions for existing advertisers or house ads.
Increased ad clicks for existing advertisers or house ads.
Increased sales for existing advertisers or house ads.
Increased ROI for existing advertisers or house ads.
Increased revenue from existing advertisers.
Extending ad reach coverage for existing advertisers.
Insights into search behavior of brand partners target audience.
Detailed Analytics of brand partners target audience daily search usage.
Effective Viral Marketing Tools including browser toolbars & web search widgets.
etc... etc…
User Benefits:
Improved and enjoyable search experience.
Increased satisfaction and happiness.
Highly relevant search results to search queries.
Personalized search experience matching their interests.
No unwanted PPC sponsored links.
Daily updates from the brand partners website.
Up-to-date information about the brand partner.
Targeted advertising matching their interests.
Viral tools to spread the word to their friends.
Web search widget to embed on their personal blogs and social profiles.
Themed banners to embed on their personal blogs and social profiles.
Themed search toolbar to add to their web browser.
etc... etc…
7. Search Experiences, LLC – Branded Search Solutions Page | 6
Branded Search Engine Package includes the following
Features.
Custom Branded Search Engine
A state-of-the-art Custom Branded Search Engine themed for Brand
Partners using proprietary search platform. It
will be owned and managed by and licensed
on an ongoing service basis. Brand Partners will have custom
content and advertising exclusivity on all search engine result pages.
Custom Custom
Search Bar Branded Logo
Custom Branded Search Engine Homepage
Custom Custom
Toolbar Page Content
8. Search Experiences, LLC – Branded Search Solutions Page | 7
Custom
Tag Line
Custom
Branded Logo
Custom
Sidebar
Content
Relevant
Search Results
Exclusive
Leaderboard
Banner
Custom Branded Search Result Page
Web Promotion and Traffic Building
The new Custom Branded Search Engine will be actively promoted
after launch to increase public awareness and generate targeted
traffic to bring online success in both the short term AND the long
term! The following web promotion services will be provided by
expert marketing team; Unique Article Creation
and Distribution Online, Manual Directory Submission to thousands of SEO-friendly web
directories, Hundreds of Social Bookmarking Submissions, etc.
9. Search Experiences, LLC – Branded Search Solutions Page | 8
Viral Marketing Tools
Effective viral marketing tools will be developed to generate interest
in your Custom Branded Search Engine. Offer these tools for free at
your website to generate a sustainable return traffic model.
Professional advice will be given as to how these viral tools can be
used successfully to compliment a Brand Partners existing integrated
marketing strategy and drive traffic. The viral marketing tools include; a Custom Link to
Us Banner Set, Custom Browser Search Toolbar and Customer Web Search Widget Set.
Custom
Banners
Micro Bar Button 1 Button 2
(88 x 31 Pixels) (120 x 30 Pixels) (120 x 60 Pixels) Custom
Browser Toolbar
Custom Search Banners
Web Search Widget Web Search Banner Widget
Design and Development Support
Our team of professional web designers and developers will be
assigned to work closely with Brand Partners throughout the creation
and development of the Custom Branded Search Engine and will
make unlimited design revisions until the Brand Partner is 100%
satisfied prior to going live.
Site Management, Hosting and Bandwidth
The Custom Branded Search Engine will be hosted and managed by
us at our data center. server administrators will
monitor and manage traffic 24/7 and provide as much bandwidth
as needed to support website visitors.
Personal Account Manager
A personal account manager will be assigned to offer any
assistance for any updates or requests.
An affordable secret weapon in brand dominance online!
…….are you with us?
10. Search Experiences, LLC – Branded Search Solutions Page | 9
Below are some unique factors about the technology powering
Branded Search Engines ahead of the rest;
All-In-One Search Experience
The majority of the 1.7 billion people using the
Internet globally display similar search behavior
characteristics when browsing online, such as
manually typing web addresses, sifting through long
lists of bookmarked sites in their person al favorite’s
folder and switching between various search
providers to find content they are seeking.
overcomes these at times
tedious search behavior characteristics by integrating popular search content
effortlessly within the same search portal experience, saving time and frustration.
Header Search Bar
Integrated search services from our strategic partners are easily accessible in a
header search bar which displays unique, comprehensive, up-to-date content at a
users fingertips! Some of the most commonly used search services are listed below.
Web Search Local Search Shopping Search
Find anything from across Find local businesses and Save money and compare
the Web. services in your area. prices before you buy.
Images Search Travel Search Video Search
Find photos and pictures Find great deals on flights, Over 20 million hours of
from across the Web. hotels and car rentals. video. Search it all.
Better Web Search Results
The Internet is an enormous and constantly changing medium, making it impossible
for any single engine to reach the entire World Wide Web. web
search platform makes searching the Internet effortless by delivering the top results
from the Web's leading search engines, including Google, Bing and Yahoo! By
harnessing the collective power of the most popular engines means users receive a
richer and more relevant spectrum of results that they could get using any single
search engine.
11. Search Experiences, LLC – Branded Search Solutions Page | 10
Best of the Web Content
patent pending search platform incorporates syndicated
private-label content from the leading sources online, enabling the user to get the
best possible search results for their query. The following screen grab examples show
the source of where selected search results are extracted on-the-fly.
Images Search – Powered by ® Encyclopedia Search – Powered by ®
Travel Search – Powered by ®
Video Search – Powered by ®
Shopping Search – Powered by ®
Auction Search – Powered by ®